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    InnovateX DS Case2

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    InnovateX DS Case2

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    SG
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    InnovateX_DS_Case2

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    2 views1 page

    InnovateX DS Case2

    Uploaded by

    SG

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    of 1

    InnovateX Technologies

    Potential customer per ad


    Online ad Influencer collaboration
    Customers reached 10 50

    Cost per ad ($000) 300 800

    Advertising Plan
    Online ad Influencer collaboration
    Number ads to place 5.000 2.000

    Constraints
    Variable Value
    Influencer constraint 2.000 between [2,5]
    Online ad 5.000 >= 5
    No of potential customer 150.000 >= 100

    Objective to minimize
    Total cost $3,100.000

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