KEEP THE It is best to know the intended purpose

of writing your emails. As a Pickle

MESSAGE Designer there are several types of

FOCUSED email we’re sending to our clients.

ENGAGEMENT EMAIL
These are email replies we send to our clients on the requests
with good client feedback.

ACKNOWLEDGEMENT EMAIL
As we start on our requests the acknowledgement email assures
the client that we have assessed their request and properly sets
their expectations on turnaround time.

PENDING STATUS EMAIL

It is necessary to ask for all the files needed for the project in order
to avoid back and forth emails. Always follow through with
politeness and a friendly tone.

DELIVERY EMAIL
While we let our designs speak to our clients, it will give more
clarity and better understanding on how we’re able to come up
with the designs we send which would help avoid conflict.

KEEP MESSAGES
CLEAR & BRIEF
Emails need to be clear and concise.
Keep your sentences short and to the
point. The body of the email should be
direct and informative.

KEEP IT
FRIENDLY AND
PROFESSIONAL
People often think that emails can be less formal than
traditional letters. But the messages you send are a
reflection of your own values and attention to detail, so
a balance of friendliness and professionalism is needed.

CHECK THE TONE

Your choice of words, sentence length, punctuation, and
capitalization can easily be misinterpreted without visual and
auditory cues. In the first example below, the client might
think that we’re frustrated or angry.

Olivia, Hello Olivia!

I need your permission to access
your google drive folder so I can
download the files today or I'll
miss my deadline.
Lea Chon,
Pickle Designer
Thank you for sending in your request. Upon
checking the files however, the google drive needs
permission for us to access the images for the
project.
If you’re able to give us access to these files today
it would be greatly appreciated.

Thank you so much and looking forward to your

feedback!

Lea Chon,
Pickle Designer

PROOFREADING
Finally, take a moment to review your email for spelling,
grammar, and punctuation mistakes. Your email
messages are as much a part of your professional image
as the clothes you wear, so it looks bad to send out a
message that contains typos.