Brandbook - South Summit NEW

2022 Proprietary & confidential v.0.
South Summit
Brand BOOK
0 Index South Summit Brand Book v.0.5
Context A
Brand Strategy B
Verbal identity C
Brand design D
Collaterals E
2022 South Summit Brand Book v.0.5
CONTEXT
A Context Introduction
This network has multiple   It’s time to revisit the brand and
large-sized events across an adapt it to this new context
increasing number of under which South Summit is
international destinations. required to operate from now on.

A Context Key objectives
What we need from

our brand
1 2 3 4
To represent us To elevate us To serve our business To be versatile
South Summit is not a medium-sized Our new brand must be able to elevate our As we grow, the role that our brand plays Growth means more diversity of channels
conference in Spain anymore, but an current status into a well recognised and must evolve too.
and environments in which our new brand

international networking platform that respected leading global brand.
will need to perform.
welcomes a vast range of cultural Our brand role should go beyond

sensitivities and organises huge events all It needs to do so by building on top of solid representation to become a toolkit that helps Modularity, flexibility and adaptability are
across the world.
brand pillars that allow us to adapt to new our business to perform better, reassure our key factors to embed into our new brand, so
market conditions while being consistent partners and enable new business that we can attend our future needs and
We need a brand to represent what South and integral to a set of constant core values. opportunities that result in new revenue absorb the many influences from the
Summit is all about now and what it aspires sources and partnership leads. different cultures we work with.
to be in the future.
BRAND STRATEGY
B Brand Strategy South Summit Brand Book v.0.5
Territories B1
Guiding Principles B2
Attributes B3
B1
TERRITORIES
B Brand Strategy Introduction
That we can defend as a point
A brand territory is a of differentiation with other
competitors.
space in the market in

It is useful to define our
position in the market and the
boundaries of our brand
which we can claim performance.
dominance and
perform with a level of
legitimacy.
B1 Territories Our key territories
What we are There are three key

about
territories that we can
legitimally lay claim to:
1 2 3
Southern  Valuable  Startups and
culture connections entrepreneurship
Born in Spain, in the south of Europe, with We say it in our current brand promise:
Our ecosystem has helped over 25,000
an unmistakable southern flavour. Our ‘The most valuable network for startups and our summits hosts 800 world-
brand name is both a confirmation of our entrepreneurship & business’. We say class speakers over 8 stages, every year.
southern status and a statement of our ‘valuable’ because of the quality We believe in their ideas, and we empower
ambition. Our culture from the south networking but most importantly, for the them in their entreprises.
trascends from Spain to a global Southern unrivalled investment opportunities.
Culture. Valuable connections is a territory that we
can claim as a space where we truly excel’
B2
GUIDING PRINCIPLES
B2 Guiding principles Introduction
They are the north star that
Brand principles are guides how we behave and
communicate as a brand.
the pillars that
determine why we exist,
how we behave and
what we are and offer.

B2 Guiding principles Why
Why we do it
We believe that
together, we can
shape the future.
B2 Guiding principles How
How we do it
Connecting people 
through positivity,
courage and
collaboration.
B2 Guiding principles What
What we are
The most valuable

network for
entrepreneurship  
& business.
B3
ATTRIBUTES
B2 Guiding principles Introduction
Which territories can we claim
The attributes of a as spaces where we operate
distinctively?
brand are important
because they describe:
1 2
The way we  The way we
truly are behave
Through the definition of our Through the definition of our
cultural values. personality.

B3 Attributes Our brand values
What we   Positivity Courage Collaboration

are about
Everything we do comes from a We’re not afraid of the unknown We know South Summit gets
place of boundless optimism, a and challenging the status quo.
results.
belief that we can shape our

future.
Real change and innovation are Our track record of matching
possible when you have the successful startups and hosting
We believe that positive courage to do things differently.
our exciting summits speak for
change comes from connection themselves.
and collaboration, which is why We believe in decoding

we create the perfect complexity, and we dare to But it’s not all about us: our real
environment for opportunities imagine a better future. strength lies in our partners —
and relationships to flourish.
the real impact that happens
when we connect and share our
We have passion for what we ideas.
do, and we’re proud of what we
can create when we come
together
B3 Attributes Brand archetypes
Who we  
identify with Our personality is
reflected in two key
archetypes:
The creator THE CONNECTOR
Born in Spain, in the south of Europe, with an They’re on a mission to make the world a better
unmistakable southern flavour. Our brand name place, by bringing people together and helping
is both a confirmation of our southern status them realise their potential. The Connector is
and a statement of our ambition. Our culture courageous, bold, inspirational’
from the south trascends from Spain to a global
Southern Culture.
B3 Attributes Our brand personality
How others 
see us Positivity Courage Collaboration
Optimistic Determined Social

Southern way of   Not afraid of obstacle Southern social characte
celebrating lif Hard workin Outgoin
Forward-looking Drive Empatheti
Confiden Innovativ Community-drive
Cheerfu Creative Friendly
Encouraging
B3 Attributes Our brand personality
Rational Emotional Formal Casual
Realistic Visionary Serious Fun
Traditional Innovative Tangible Abstract
Classic Modern Warm Detached
Feminine Masculine B&W Colourful
Discreet Daring Chaotic Organized
Simple Complex Average Curious
Evolutive Disruptive Young Mature
Laid-back Energetic Personal Impersonal
Artisanal Technical Discreet Bold
Local Global Raw Refined
Approachable Sophisticated Analytic Intuitive
Timeless Trendy Cautious Ambitious
Honest Insincere Human Robotic
Economical Expensive Creative Unimaginative

B3 Attributes Brand tensions
Global Local
Human Expert
Exclusive Welcoming
Business Social impact

Verbal identity
C Verbal Identity South Summit Brand Book v.0.5
Tone of voice C1
Common language C2
copy Examples C3
C1
TONE OF VOICE
C1 Tone of voice Introduction
We’re good at connecting
Our purpose is to people because of our social
nature, our optimistic
approach and our courage
facilitate relationships when it comes to overcoming
challenges.
that generate business But also because of our
welcoming character that’s
always looking to empower
opportunities. partners to forge connections.

C1 Tone of voice Voice chart v.0.5
01 Welcoming 02 Empowering 03 Building connections
Concepts Positive, accessible and inclusive Always enabling opportunities Every interaction goes towards the
greater goal
Vocabulary Sign up to our newsletter Build your connections Meet your speakers
Verbosity Conversational tone Concise, but never at the expense of n/a

being robotic or too direct
Grammar Use contractions (unless it affects Avoid passive voice Use of ‘we’ and ‘us’
understanding)
Punctuation Minimal use of exclamations where Use of em dashes and semi colons n/a
appropiate, no emojis when helpful, but use with caution
Capitalisation Sentence case titles, headings, Capitalisation and bold text where it Names of events, speakers and related
buttons aids understanding are capitalised
C1 Tone of voice About our tone
What types of
tones we use Our tone will vary
depending on the  
objective of different  
types of messages
1 2
Aspirational Functional
Areas of communication where we transmit Areas of communication that seek to
more philosophical aspects and disseminate knowledge in a more
practicalities stay in the background.
explanatory and didactic way.
Headers, audiovisual content, Case studies, processes, forms,

microcopy... data visualisation...
C1 Tone of voice Tone attributes
Positivity Courage Collaboration

Simple Disruptive Creative
Naive Arrogant Gimmicky
We use clear language, with familiar, Our commitment to innovation can Overly formal language sounds cold
short, easy words and simple be seen through what we do, not so we can get creative, but never at
grammatical structures.
what we say.  
the expense of sounding
unprofessional or inauthentic.
This is not to belittle our target Our audience is global, and our voice
audience, but to make our content needs to be understood by
accessible to everyone. everyone.
Welcoming Expert Confident

Overly friendly Inaccessible Authoritative
We use a conversational, welcoming We believe in innovation and We are experts at what we do, but
tone, but we’re always professional.
disrupting the status quo, ut never we embrace change and

transferring that complexity to our conversation, and never tell our
We shy away from overly familiar audience.
customers what to do.

greetings, cultural references or
generation-specific jokes. We do things differently, and
everyone’s welcome.
C1 Tone of voice On positivity
Positivity
Simple
Connect with potential clients
Naive Come and meet your new besties
Welcoming
Join us for our next South Summit
Overly friendly Hey buddy! Come join us at our next South Summit
C1 Tone of voice On courage
Courage
Disruptime
We believe in disrupting through competition, networking and connections
Arrogant The only networking event you need
Expert
Over 25,000 startups have joined our summits since 2012
Inaccessible 2BN in VC funding secured

C1 Tone of voice On collaboration
Collaboration
Creative
South Summit 2030: a look to the future
Gimmicky This year we’re going green
Confident
We want startups to reach their full potential
Authoritative Come to our Summit. Change the world

C2
COMMON
LANGUAGE
C2 Common Language Introduction
They carry the potential to
‘Common language’ reinforce the uniqueness of
our brand and the way we
communicate.
refers to verbal
styling aspects.
C2 Common Language ToV styleguide
We’re a platform specialising in

helping people build lifelong
connections and our objective is
to empower them in their
We, Us + Our
business ventures.
 
For this reason, we refer to
ourselves as ‘we’, ‘us’ and ‘our’,
and we use first person when we
talk to the people in our
ecosystem.
 
We believe you need
collaboration and community to
make a real impact, and our
language reflects that.
At South Summit we believe Our keynote  

we can shape our future speakers
Come and join our startup Share your expertise, learn

ecosystem from your competition and
build your connections
Passive voice is ambiguous, long-

Always empowering with
active voice
winded and overly formal: it
doesn’t reflect who we are.
 
Apart from a few rare exceptions,
we use active voice in our
communication to facilitate
understanding at all times.
 
Our audience are global, and we
want to empower them in their
decisions all throughout their
experience.
Save your spot at the   You’ve booked 2 tickets

next summit for this year’s summit
See more from our Start building connections

speakers before the Summit
C3
COPY  
EXAMPLES
outh
he is
new There'
rain s no
above Join our
Summit:
North Star the clouds keep on
climbing
The air
cleaner isat Reach new Meet new
the summit heights
this year horizons
this year'sa
Summit
oin our
ummit,
The only
way is up When
south goes
keep on
limbing north
The best
views are South is The best
at the
summit the new
North Star views
at the are
summit
2022 Proprietary & confidential v.0.5
BRAND DESIGN
D1
BRAND CONCEPT
D1 Brand concept The Summit
D1 Brand Concept Concept rationale
The summit: 
Literal from the brand name 
Meeting point, connection
the point where

Collaboration, social nature,
everything converges,  community
the place to look beyond, 

Innovation, the future
the ultimate reward for

Courage, ambition, positivity
our efforts.
Positivity, optimism
There’s no rain above the
clouds.
D2
COLOURS
D2 Colours Introduction
They have been painstakingly
VIBRANT AND FUTURISTIC, filtered, adjusted and fine-
tuned to fit the different
media, whether it is print or
OUR brand colours digital.
REFLECT ON OUR ORIGINS
AND EVOKE THE
ENERGETIC VIBE YOU WILL
FIND AT ALL OUR EVENTS

D2 Colours Primary colour The Sunrise Summit gradient works as our primary and
most recognisable colour. It represents our Spanish
origins with a futuristic twist. It is composed by
blending three different shades of red.
Sunrise Summit
Pantone 171 C
R250 G107 B76
C0 M57 Y70 K2
#FA6B4C
Sunset Summit
Pantone 178 C
R241 G101 B97
C0 M68 Y64 K1
#FD525B
Dusk Summit
Pantone 7424 C
R226 G69 B142
C0 M82 Y8 K0
#F14283
D2 Colours Contrast colours Our contrast colours offer assistance to the main
Sunrise Summit gradiet. Use them generously to
create dark and light contrasts in your designs.
Snow Summit
Midnight Summit
White
Pantone 276 C
R252 G250 B247

R55 G12 B59
C0 M1 Y2 K1
C2 M18 Y0 K77
#FF5867 #370C3B
D2 Primary colours Brand colour percentages A recognisable brand identity is not only
about which shade of colour to use but also
about how much should we use that
particular colour in each design.
Midnight Summit
Sunset Summit
Snow Summit
30 % 55% 15%
D2 Colours Secondary colours Besides the main set of colours, four additional
complementary tones are offered to enrich the
tonal range of our designs. Use them sparingly with
a maximum presence of 2% of your layout.
Sunset Summit
Pale Aubergine
Yellow Summit
Light Aubergine
Pantone 178 C
Pantone 7660 C
Pantone 120 C
Pantone 5225 C
R241 G101 B97
R153 G145 B174
R255 G222 B104
R194 G168 B184
C0 M68 Y64 K1 C38 M37 Y13 K4
C0 M13 Y59 K0
C18 M27 Y7 K0
#FD525B #908698 #FFDE68 #C2A8B8
D2 Primary colours Signature combinations Our brand will only be recognisable if we keep our
colour combinations consistent. There are three
main possible combinations of our primary and
secondary colours.
A B C
D3
TYPOGRAPHY
D3 Typography South Summit main typeface
ABCDE 
EVERETT
FONT FAMILY
123456
D3 Typography Typeface identity
ANGLES & JOINTS
There’s a particular trait which

makes the Everett font family
unique and differenciated: its
agressive angular joints.
South Summit’s brand

acknolewdges and leans on
this feature for its techy visual
identity.
D3 Typography Font weights and specimen
Weights Everett Light

Everett Regular
Everett Medium
Our corporate identity is AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo AaBbCcDdEeFfGgHhIiJjKkLlMmNnO

PpQqRrSsTtUuVvWwXxYyZz
oPpQqRrSsTtUuVvWwXxYyZz
BbCcDd
composed by using three
different font-weights, 0123456789
0123456789
0123456789
depending on the
characteristics of the medium. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo AaBbCcDdEeFfGgHhIiJjKkLlMmNnO
oPpQqRrSsTtUuVvWwXxYyZz
0123456789 0123456789 0123456789

D3 Typography Typography and composition
UPPERCASE
BRAZIL
Font size: X
Leading: 0.9 X
FOUNDER & CMO

EROFARMS
Font size: X
Leading: 1.3 X
16.10 NOV.
Due to it’s compact and clean (for large text) (for small text)
outlook (as well as the FOUNDER & CMO
EROFARMS
MADRID 2022
SPEAKER
emphasis on angles corners),
MADRID
the use of all-upper-case

compositions is
recommended for most of the
21.6 OCT.
use cases.
It’s necessary on the following
seoul
scenarios:
· headers / subheaders
18.12 sep.
· tags / categories
· lists / tables
BILBAO 
· short blurbs
13.12
D3 Typography Typography and composition
Font size: X
Font size: X
The best views are

LOWERCASE
The best views are Leading: X
Leading: 1.3 X
at the Summit. We
There are cases, however, where at the Summit.

(for large text)
firmly believe that (for small text)
this is your most

the use of all capital letters is
We believe this is valuable future
discouraged. That is due to
network.
readibility problems caused by your most valuable

Share your ideas,
heavy/long blocks of text and
compact information.
future network.
learn from your
heroes and make
The “font size to leading”

Share your ideas, invaluable new
connections.
proportion is slightly different in

learn from your
See you at the next
lower case uses than it is in
upper case ones.

heroes and make South Summit!
invaluable new
connections.
See you at the

next South
Summit!
D3 Typography Paragraoh rules
PARAGRAPH RULES
Text blocks must adhere to the BRASIL
16.17 NOV.
Share
from
make
your
your
lots
ideas,
heroes
of
learn
and
invaluable
Left-aligned
composition
Compact
MADRID
following tight basic rules. text blocks
new
South connections.
Summit is the
(no line breaks)
21.22 OCT.
Tight frame
most valuable network

borders
for companies, startups,

seoul
Generous
spacing with
entrepreneurs,
and institutions investors
to
other elements
18.19 sep. empower

build
shape
together.the
innovation,
relationships,
generate business
future, and
D4
LOGOTYPE
D4 Logotype Overview
D4 Logotype Angles and joints Our logotype uses Everett —our corporate typeface—
at its origin. Please, mind that some characters have
been tweaked or completely redesigned.
Here we can see the aforementioned angular joints
being emphasized in the identity.
Angular joints
D4 Logotype Landscape composition Though the left aligned version is prefferred, our
logotype can be composed in one single line if needed.
D4 Logotype Vertical composition For some specific cases with very verical ratios, it is
also posible to apply the logotype by rotating the
landscape logotype 90º anti-clockwise
Always align
it to the right
margin
Rotate 90º
D4 Logotype Colour combinations Black and white asides, three different colour
combinations are allowed. 
Do never use a colour logo over dark colours.
D4 Logotype Country and city descriptor
There are cases where the use of Primary portrait version

a descriptor is needed to promote
the event in a country.
Primary landscape version

D4 Logotype Colour combinations Black and white asides, three different colour
combinations are allowed. 
Do never use a colour logo over dark colours.
D5
SYMBOL
D5 Symbol The Summit symbol
Our logotype CONTAINS

a SYMBOL THAT AIMS TO
CONNECT WITH THE
SUMMIT CONCEPT BEHIND
OUR BRAND
Besides being conceptually tied to it, it also sets up a

series of graphic rules to be consequently followed by
the other aspects of the visual identity.
D5 Symbol The Summit symbol
D5 Symbol Composition rules
Angular joints
!!!
Slanted ends
Agressive angles
(symmetrical) (acute and wide)

C Recap
D6
PICTOGRAMS
D6 Pictograms Our icon family
SOUTH SUMMIT PICTOS ARE Using our symbol as a

foundation, we have created a
DESIGNED TO AMPLIFY THE family of icons ranging from

more abstract and simple ones
UNIQUeNESS OF OUR BRAND

to those of more complexity
and illustrative use.
D6 Pictograms Building blocks To compose our pictograms, we have deconstructed
our symbol and added three distinctive features.
Stanted blocks and Uniform widths

Visual accents with
Connected vertex and Displaced blocks negative space
D6 Pictograms Composition grid Respecting the previous building blocks and the
pictogram container grid will ensure that our
iconography remains on-brand.
Icon grid Building blocks Finished icon

D6 Pictograms Pictogram family — Positive
D6 Pictograms Pictogram family — Negative
D6 Pictograms Pictogram family — Negative
D6 Pictograms
Corporates Investors Startups

D7
PHOTOGRAPHY
D7 Photography Introduction
The style and art direction are
Based on relevant meant to evoque the warm,
vibrant and positive themes
that resonate throughout the
themes, photographs brand.
are grouped in three
different categories:
1 2 3
Startups and Valuable Southern 
Entrepreneurs Connections Culture

D7 Photography Startups and Entrepreneurship
1
Startups and
Entrepreneurship
D7 Photography Valuable Connections
2
Valuable
Connections
D7 Photography Valuable Connections
3
Southern Culture
D8
FRAMES
D8 Frames Introduction
But, on occasion, it’s
Photographs CAN BE encouraged to also cut one or
more of the frame’s corners
using the brand’s slanted
USED AS A BACKGROUND angles, in order to highlight a
particular shot.
or FRAMED INTO OUR
BRAND SHAPES
D8 Frames Frame examples
Image used as Image framed
a backgroud on any of our
brand shapes
D8 Frames Frame examples in use
Image used as Image framed

a backgroud
22,23
on any of our
brand shapes
jun
Elsa
Oshima
D9
LAYOUTS
D9 Layouts Vertical layouts
The Grid
x / 30
General composition must
adhere to the following basic
layout rules.
D9 Layouts Typography
The Hierarchy
Aligned to one
vertical edge:
WhEN
BRAZIL
This is the ideal way to main message
distribute the weight of the NORTH GOES

information, based on its
SOUTH.
importance.
16.17 NOV.
REACH NEW
MADRID
HEIGHTS THIS
COMING
21.22 OCT.
(generous
YEAR:
spacing in
between)
JOIN BRAZIL’S
seoul
NEW SUMMIT
18.19 sep. REGISTER

NOW Aligned to the
opposite
vertical edge:
secondary
information
BUILDING
BUILDING
ECOSYSTEM
ECOSYSTEM
BILBAO
BILBAO
21-23 Nov. 21-23 Nov.

D9 Layouts Panoramic layouts
The Grid
x / 15
General composition must
adhere to the following basic
layout rules.
The Hierarchy
Main and
MARIA
BUILDING ECOSYSTEM
secondary
BILBAO 21-23 Nov.
This is the ideal way to information
distribute the weight of the may be flipped
information, based on its vertically.
importance.
ADHJANI
The Hierarchy
Photographic
This is the ideal way to WhEN frames and

pictograms
distribute the weight of the NORTH GOES are meant to
information, based on its
importance.
SOUTH be oversized
and taking up
a lot of the
space.
BUILDING
BUILDING
ECOSYSTEM
ECOSYSTEM
BILBAO
BILBAO
21-23 Nov. 21-23 Nov.

The Hierarchy
Photographic
frames and
This is the ideal way to pictograms
distribute the weight of the are meant to
information, based on its Madrid
cádiz
be oversized
importance.
21-23 Nov. 06-07 oct. and taking up
a lot of the
space.
maria isabel
antonini
2022 Proprietary & confidential v.0.5
APPLICATIONS
E1
OUT OF HOME
E1 Out of home
E1.1
Poster &
BILLBOARD
E1 Out of home Horizontal billboard
19—21
aPR.
FOUNDER & CMO MADRID 2022
ELSA
EROFARMS SPEAKER
LL
OSHIMA
CA
EN
OP
LL
CA
EN
OP
LL
CA
EN
OP
E1 Out of home
E1.2
Banners &
SIGNAGE
E1 Out of home
E1.3
Stationary &
MERCH
BRAZIL
WHEN
SOUTH
16.17 GOES  
NOV.
NORTH
MADRID
21.22
OCT.
seoul
18.19 sep.
BUILDING
ECOSYSTEM
BRAZIL
21-23 Nov.
E2
DIGITAL
COLLATERALS
E2 Digital collaterals Website
primary action KEYNOTE
madrid brazil
28-30 MAR. la nave 17-19 JUN. porto alegre
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comming soon
Et has
read article Mea a
events our ecosystem Cómo funciona sustainability press & media blog en
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OSHIMA
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BRAZIL
16.17 NOV.
MADRID
21.22 OCT.
seoul
18.19 sep.
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EN
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E2 Digital collaterals Event screens
E3
SALES DECK
TEMPLATE
E3 Sales deck template Introduction
We’ll provide a fully editable
sales deck template Figma file of the brand book to
use as building blocks to
create any presentation.
have been used to
create this very brand
book. following we’ll
detail the main template
slides to build any
presentation.
E3 Sales deck template Overview
2022 Team name Client name 0 Index Sales Deck Template Title Client name 2022 Sales Deck Template Title Client name A Primary title Four columns
this is a four
COVER TEMPLATE A columns text grid
HEADLINES + ICON B
QU OTE PAGE C 1 2 3 4
sales dec
column caption column caption column caption column caption
k F OUR COLUMNS TEXT GRID D

A
South Summit is not a medium-sized

conference in Spain anymore, but an
international networking platform that
Our new brand must be able to elevate our
current status into a well recognised and
respected leading global brand.
As we grow, the role that our brand plays

must evolve too.
Growth means more diversity of channels

template title PRIMARY TITLE

IMAGE PAGE E
across the world.
FULL We need a brand to represent what South
Summit is all about now and what it aspires
and integral to a set of constant core values. opportunities that result in new revenue
sources and partnership leads.
absorb the many influences from the
different cultures we work with.
B Brand Strategy South Summit Brand Book v.0.5 A Primary title Headline + Icon A1 Secondary title Photography + icons A1 Secondary title Headline + three captions
Etiam ornare neque a Nam aliquam ac diam

That we can defend as a point The style and art direction are
of differentiation with other meant to evoque the warm,
competitors.
ipsum feugiat. Fusce It is useful to define our

position in the market and the non volutpat. Praesent that resonate throughout the
brand.
cursus elit eu mi boundaries of our brand

performance. porta, metus euismod
tempor, et facilisis et OMEN felis ante:
ullamcorper.
A1
secondary title 1
Startups and
Entrepreneurs
2
Valuable
Connections
3
Southern 
Culture
A1 Secondary title A1.3 Tertiary title F ly leaf CA Recap

Primary title Photography A1.3 Tertiary title Three columns
l leaf page
F y
three columns Caption Caption Caption
template
Everything we do comes from a We’re not afraid of the unknown We know South Summit gets
results.

future.
possible when you have the successful startups and hosting
We believe that positive courage to do things differently.
change comes from connection themselves.
and collaboration, which is why We believe in decoding
SECONDARY TITLE
A1.3

WRITE HERE YOUR

tertiary TITLE TEXT TO HIGHLIGHT

together
E3 Sales deck template Breakdown
TEMPLATE COVERS
2022 Team name Client name 2022 Sales Deck Template Title Client name
They create hierarchy and

separate presentation’s
blocks. Background image,
main title and deck header are
editable.
sales deck A
template title PRIMARY TITLE

B Brand Strategy South Summit Brand Book v.0.5 A1 Secondary title
A1
A1.3
secondary title tertiary TITLE

INDEX
0 Index Sales Deck Template Title Client name 0 Index Sales Deck Template Title Client name
Customize index elements as

you need it. We recommend COVER TEMPLATE A
use letter to sort charpters.
HEADLINES + ICON B
COVER TEMPLATE A QUOTE PAGE C
HEADLINES + ICON B FOUR COLUMNS TEXT GRID D
QUOTE PAGE C FULL IMAGE PAGE E
mAIN COVER
A1.3 Tertiary title Fly leaf A1.3 Tertiary title Fly leaf
For hero messages and Fly leaf page Fly leaf page
quotes. There is the possibility

to highlight some or the entire
headline.
SECONDARY TITLE
WRITE HERE YOUR

WRITE HERE YOUR
TEXT TO HIGHLIGHT TEXT TO HIGHLIGHT

text grid
A Primary title Headline + Icon A Primary title Four columns
These are the core of the Etiam ornare neque a That we can defend as a point
of differentiation with other
this is a four
presentation. Title and text are ipsum feugiat. Fusce
competitors.
It is useful to define our

columns text grid
editable, as well pictograms cursus elit eu mi
position in the market and the
boundaries of our brand
performance.
can be replaced with others tempor, et facilisis

ones from the library. ullamcorper.
1 2 3 4
column caption column caption column caption column caption

South Summit is not a medium-sized Our new brand must be able to elevate our As we grow, the role that our brand plays Growth means more diversity of channels
conference in Spain anymore, but an current status into a well recognised and must evolve too.

international networking platform that respected leading global brand.

across the world.
We need a brand to represent what South and integral to a set of constant core values. opportunities that result in new revenue absorb the many influences from the
Summit is all about now and what it aspires sources and partnership leads. different cultures we work with.
A1 Secondary title Headline + three captions A1.3 Tertiary title Three columns
Nam aliquam ac diam The style and art direction are

meant to evoque the warm, three columns
template
Caption Caption Caption
non volutpat. Praesent
that resonate throughout the Everything we do comes from a We’re not afraid of the unknown We know South Summit gets
brand.
results.
porta, metus euismod

future.
et OMEN felis ante:

We believe that positive
change comes from connection
and collaboration, which is why
possible when you have the
courage to do things differently.
We believe in decoding
successful startups and hosting
themselves.
1
Startups and
2
Valuable
3
Southern 
together
Entrepreneurs Connections Culture

photography
C
A Recap
Primary title Photography A1 Secondary title Photography + icons
Show impactful pictures from
events or create branded
compositions using pictogram
on top of them.
A1 Secondary title Photography + icons C

A Recap
Primary title Photography

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2022 Proprietary & confidential v.0.

large-sized events across an adapt it to this new context

increasing number of under which South Summit is

international destinations. required to operate from now on.

What we need from

To represent us To elevate us To serve our business To be versatile

and environments in which our new brand

will need to perform.

welcomes a vast range of cultural Our brand role should go beyond

That we can defend as a point

A brand territory is a of differentiation with other

space in the market in

position in the market and the

boundaries of our brand

which we can claim performance.

perform with a level of

What we are There are three key

They are the north star that

Brand principles are guides how we behave and

the pillars that

determine why we exist,

how we behave and

what we are and offer.

The most valuable

Which territories can we claim

The attributes of a as spaces where we operate

brand are important

because they describe:

truly are behave

Through the definition of our Through the definition of our

cultural values. personality.

What we Positivity Courage Collaboration

belief that we can shape our

and collaboration, which is why We believe in decoding

Optimistic Determined Social

Rational Emotional Formal Casual

Realistic Visionary Serious Fun

Traditional Innovative Tangible Abstract

Classic Modern Warm Detached

Feminine Masculine B&W Colourful

Discreet Daring Chaotic Organized

Simple Complex Average Curious

Evolutive Disruptive Young Mature

Laid-back Energetic Personal Impersonal

Artisanal Technical Discreet Bold

Local Global Raw Refined

Approachable Sophisticated Analytic Intuitive

Timeless Trendy Cautious Ambitious

Honest Insincere Human Robotic

Economical Expensive Creative Unimaginative

Business Social impact

We’re good at connecting

Our purpose is to people because of our social

nature, our optimistic

approach and our courage

facilitate relationships when it comes to overcoming

that generate business But also because of our

welcoming character that’s

always looking to empower

What we   Positivity Courage Collaboration

At South Summit we believe Our keynote  

Save your spot at the   You’ve booked 2 tickets

everything converges,  community

the place to look beyond, 