TRƯỜNG ĐẠI HỌC TÀI CHÍNH – MARKETING

MÃ ĐỀ/ĐỀ SỐ
KHOA: MARKETING

ĐỀ THI KẾT THÚC HỌC PHẦN HÌNH THỨC THI

Môn thi: QUẢN TRỊ QUẢNG CÁO  Tiểu luận

 Tự luận
Lớp học phần: 2331702056201, 03, 05  Trắc nghiệm
Thời gian: 14 ngày - Sử dụng tài liệu: được  /không   Thực hành/
Vấn đáp

Họ và tên:........................................................ Mã sinh viên:...............................................

Phòng thi:........................................................ Số báo danh:...............................................

Group assignment (No more than 5 members):

As a marketing team, you will prepare for an advertising campaign by choosing one of the following
optional tasks:

Option 1: Create an own product or brand (it could be your imagination).

Option 2: Choose an existing FMCG instant noodle brand (Bún, Miến, Phở).

Once you have chosen your task, you will develop a detailed advertising plan that includes the
following sections:

Question 1: (1 marks) Business, Marketing, and Brand/Communication Objectives

Question 2: (1 marks) Brand Position (Brand DNA)

Question 3: (2 marks) Target Audience Portrait, Consumer Problem (Insight)

Question 4: (2 marks) Advertising Task/Stimulate/Response (Big Idea, Message)

Question 5: (2 marks) Media Strategy: Channel, Vehicle, KPI

Question 6. (2 marks): Required format of the work:

• The assignment must not exceed 45 pages, use Times New Roman font, font size 13, line
spacing 1.5; There is a table of assignment and job evaluation for each member, citing
reference sources according to APA6 standards (1 mark).
• You need to make a summary of the main ideas and important information of proposal, in the
form of a PowerPoint presentation. The maximum number of slides is 20 slides, and no
presentation is required (1 mark).
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