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Introducing
Vigilant
Audiences
DANIEL TROTTIER,
RASHID GABDULHAKOV
AND QIAN HUANG
INTRODUCING VIGILANT
AUDIENCES
Introducing Vigilant
Audiences
Edited by
Daniel Trottier, Rashid Gabdulhakov
and Qian Huang
© 2020 Daniel Trottier, Rashid Gabdulhakov and Qian Huang. Copyright of individual
chapters is maintained by the chapters’ authors.
This work is licensed under a Creative Commons Attribution 4.0 International license (CC
BY 4.0). This license allows you to share, copy, distribute and transmit the text; to adapt the
text and to make commercial use of the text providing attribution is made to the authors
(but not in any way that suggests that they endorse you or your use of the work).
Daniel Trottier, Rashid Gabdulhakov and Qian Huang (eds), Introducing Vigilant Audiences.
Cambridge, UK: Open Book Publishers, 2020, https://doi.org/10.11647/OBP.0200
Copyright and permission for reuse of many images included in this publication differ
from the above. Copyright and permissions information for images is provided in the
captions.
In order to access detailed and updated information on the license, please visit https://
doi.org/10.11647/OBP.0200#copyright
All external links were active at the time of publication unless otherwise stated and have
been archived via the Internet Archive Wayback Machine at https://archive.org/web
Updated digital material and resources associated with this volume are available at
https://doi.org/10.11647/OBP.0200#resources
Every effort has been made to identify and contact copyright holders and any omission or
error will be corrected if notification is made to the publisher.
Acknowledgements vii
Notes on Contributors ix
Introducing Vigilant Audiences 1
Daniel Trottier, Rashid Gabdulhakov and Qian Huang
‘This Web Page Should Not Exist’: A Case Study of Online 187
Shaming in Slovenia
Mojca M. Plesničar and Pika Šarf
vi Introducing Vigilant Audiences
Index 331
Acknowledgements
they are, and recognising white nationalists for who they are, in order to
assert that they will not be accepted in society. The backlash against
these images can be understood as positive developments as they call
out — or openly denounce — troubling instances of racial hatred that
could otherwise be normalised and accepted.
We can contrast this case to a second instance of mediated
denunciation. Roughly six months before Charlottesville, a sixty-eight-
year-old woman in the Netherlands was caught on camera pocketing
someone else’s wallet. Camera footage of the incident circulated on a
regional crime-fighting programme, and the woman turned herself in
to the police. The footage continued to circulate, and ended up on a
local video hosting site where it garnered an additional half-a-million
views (Baard, 2017; Trottier, 2018). The website includes a comments
section where the audience published vitriolic and malicious comments.
Shortly afterwards, the woman took her own life. Mediated scrutiny
and denunciation led to an outcome that defies any sense of justice or
proportionality. Even relatively minor forms of ridicule and shaming
can culminate in insurmountable harm, especially for those who may
be marginalised or otherwise vulnerable. Shaming in particular is a
collective assault on a target’s social standing and self-worth. Much
like the Charlottesville backlash, audiences varied in the extent of
their engagement with mediated coverage. Yet simply having watched
the video contributes to its metrics on the Internet, and contributes
to an imagined audience-cum-jury of peers. In both cases, people are
consuming images and responding to them in a way that may seem
just or at least minimally harmful at the level of any single person’s
actions. Cumulatively, they serve a powerful and pivotal role in terms of
scrutinising the worth of a fellow citizen.
While these incidents emerged in response to particular events,
ranging from shoplifting to white-nationalist rallies, vigilantism may
persist through pre-existing groups. Despite the seemingly ‘disruptive’
nature of digital technologies, those who experience the greatest harm
may be those who have historically faced social disadvantages and
vulnerabilities. Consider the plight of Kyrgyz migrant workers in Russia,
notably the scrutiny and violence leveraged against women by their
families and peers (Gabdulhakov, 2019). Local communities back home
consume footage of the abuse of female migrants abroad in response
Introducing Vigilant Audiences 3
journalism (Braun & Gillespie, 2011), but it has arguably never been
easier for users to watch over and express their opinions about their
peers (Andrejevic, 2004). Such scrutiny occurs in real time, for instance
when a livestream triggers both supportive and critical comments
(see Tanner et al.’s contribution to this volume), but also through the
retrospective scrutiny of user-generated content that may span years
and transcend any individual context (Trottier, 2012).
Peer-to-peer scrutiny may be manifest in the form of harassment and
stalking, but must also be recognised in more innocuous and acceptable
forms of listening, lurking (Crawford, 2011) and even orbiting (Stauffer,
2018) that may serve to normalise asymmetrical relations of visibility. In
other words, we should be attentive to the range of contexts where
digital media users are compelled to make themselves publicly visible
(either for intrinsic reasons, such as self-expression, or more tangible
goals such as gainful employment), if only because of the kinds of
audiences and scrutiny that may emerge in consequence. A personal
Twitter account can end up harming its owner if opponents use it to
locate and republish discrediting statements. Likewise, review platforms
like Yelp or Tripadvisor may be weaponised to denounce and harm the
public standing of individuals (Finley, 2015). Digitally mediated
scrutiny and denunciation necessarily involve an assemblage of human
and non-human actors (Haggerty & Ericson, 2000; Trottier, 2018). While
users may temporarily coalesce around an offensive event, we must
acknowledge that specific media platforms frequently serve as hubs to
coordinate and host such coalescence. Platforms like 4chan and 8chan,
specific sub-communities like the Reddit Bureau of Investigation (Myles
et al., 2020) and culturally specific news sites like GeenStijl in the
Netherlands are closely linked to open denunciations. Although these
groups evoke a ‘viral’ reaction among a greater public, they also rely on
a core of more closely affiliated users who may invest more time and be
more explicitly ideologically aligned.
Contributions to this edited collection address contemporary digital
media practices involving users both consuming and participating in
the denunciation of other individuals. These engage with a range of
(cross-)disciplinary perspectives, including but not limited to sociology,
criminology, philosophy, legal, cultural and media studies. While
drawing upon cases in the Anglo-American context, this collection also
Introducing Vigilant Audiences 7
Fig. 1.1 Local Adaptations of a Global Meme (unknown creators, unknown dates
of creation, published under fair use)
Introducing Vigilant Audiences 9
The cases this book considers are also shaped by local circumstances,
and are best understood with at least some consideration of local
governments, local press and local values. While having to account for
emerging technologies and practices, states may still assert some degree
of sovereignty over global information flows. This is partly to make
Silicon Valley platforms accountable to local (tax) laws, but also to have
some control over those information flows. Recent examples include
Russia’s Internet-governing laws, such as the ‘Yarovaya law package’
that expanded anti-extremism legislation to the digital domain; the law
on ‘fake news’ that made online criticism of the state a legal offence (The
Moscow Times, 2018; 2019); as well as tje ‘Great Firewall of China’ that
restricts access to American platforms (Xiao, 2019). Governments also
shape what is considered legally and morally acceptable, for instance
when the UK sought to address ‘social harms’ associated with digital
media (Volpicelli, 2019). And while platforms like Orkut and Instagram
have steadily been acquired by tech giants like Google and Facebook,
in Russia, VKontakte (a social network comparable to Facebook) and
Yandex (a search engine comparable to Google) have not only resisted
such takeovers, but also appear to flourish (Yegorov, 2019) under what
we may consider a kind of digital nationalism. Although domestic
platforms in Russia are more appealing to users due to simplicity and
content diversity (ibid.), they are also closely collaborating with Russia’s
security forces in compliance with the above-mentioned legislation.
Even global forms of justice-seeking may be interpreted differently
in local contexts. The call to denounce sexual abuse of children is
near universal, yet Russia’s Occupy Paedophilia has mobilised under
this banner to assault sexual minorities. And while developments in
one context can resemble or provide insights for digitally mediated
denunciations elsewhere, vigilant audiences are necessarily shaped by
local circumstances.
As an example of this, consider the discursive notion of the ‘nice
car’ (typically a late-model and high-end foreign vehicle). Drawing
from a comparative study that the editors of this book have recently
carried out (Huang et al., 2020), nice cars are manifest as an abstract
trope that can in turn be spotted and even photographed or filmed in
one’s neighbourhood. If that footage is publicly shared, it can serve as
an opportunity to denounce the owner, but also a broader category
10 Introducing Vigilant Audiences
participants often feature the ‘rich and famous’, ensuring the popularity
of the episodes.
Confrontations between participants and the drivers escalate to
verbal and physical altercations, generating added entertainment for the
audience. The message that participants send through their practices is
that unlike Russia’s police, they are not afraid to approach people who
otherwise feel immune on the roads. When marking luxurious vehicles
with stickers, participants engage in a performance of class-struggle in
which the fearless youth bring to justice those who are used to getting
away with misdeeds. Picking up on the cases, traditional media outlets
engage in framing of StopXam, law enforcement and other relevant
actors, while further exposing the targets (Gabdulhakov, 2020).
Additionally, when addressing such phenomena as citizen-led justice
movements that instrumentalise social media, platforms such as
YouTube enable the circulation of denunciatory videos, making them
continuously available to wider audiences. Audience members
perpetuate the circulation by sharing content and otherwise reacting to
it (comments, emojis, ‘dis/likes’). While StopXam’s retaliatory repertoire
is intensified and amplified through (edited) exposure of targets online,
YouTube episodes can be monetised to generate an income. Additional
funds can be generated through merchandise sales and via state
subsidies. StopXam and other vigilante groups in Russia have turned
into brands with their own online stores; they have been endorsed by
the state through presidential grants in support of their activities
(Gabdulhakov, 2018, p. 326). The relationship between vigilante
formations and the state, however, should not be perceived as
monotonous. Here we can differentiate between state-loyal participants
(former Nashi members), state-targeting participants (investigations
exposing corrupt officials, etc.) and openly criminal participants (moral
police targeting women, migrants and sexual and other minorities).
Each cluster varies in their application of legal frameworks; yet even the
relationship between StopXam and the state has not been entirely
smooth. Over the years of their operation, the framing of StopXam
participants by state media evolved from “heroes” to “hooligans”
(Gabdulhakov, 2020). The negotiation of trust, support and interests
between state authorities and vigilantes are temporally dynamic.
12 Introducing Vigilant Audiences
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‘For the Greater Good?’
Vigilantism in Online Pop
Culture Fandoms
Simone Driessen
Introduction
Over the past few years, various movie prequels, sequels and reboots
have occupied cinemas. Most of these, like Star Wars and Ghostbusters,
continued their original storylines in new, innovative ways. Although
this led to praise from fans and movie critics, it also prompted critique.
Take for example the debates that followed the releases of the Star Wars
instalments The Force Awakens (2015) and The Last Jedi (2017). Both
received a lot of criticism about their storylines and casting choices,
particularly from a vocal minority of fans who were upset about the
movies’ casting decisions. The protagonist of the saga, Rey (portrayed
by Daisy Ridley) was female, which did not fit the typical ‘male-hero’
trope of the previous movies. Furthermore, adventurous companion
Rose (portrayed by Asian-American actress Kelly Marie Tran) did not
have the typical looks or body type of a Hollywood actress. Both Ridley
and Tran (Rey and Rose) took their Instagram profiles offline due to
criticisms and comments received by alleged Star Wars fans who heartily
disagreed with their roles in the franchise.
These actresses going offline due to online harassment was not a
stand-alone incident and seems to fit a trend of bullying celebrities on
social media (cf. Condis, 2018 and Massanari, 2017). The harassment
of Ghostbusters actress Leslie Jones in 2016 is another example: Jones
Purpose
To examine how DV plays a role in pre-existing communities, the
purpose of this study is twofold: First, it aims to bring vigilantism
and fan studies together by offering an understanding of online fan
practices through the lens of digital vigilantism. Secondly, it provides an
exploration of how DV is empirically manifest in pop-culture fandom,
by providing examples from the fandom of the Harry Potter spin-off
movie series Fantastic Beasts and Where to Find Them (2016–current).
The different ways in which the fans hijacked narratives (e.g. related
to character or story development) are discussed. First, I highlight how
fans denounced the involvement of actor Johnny Depp and campaigned
for him to be removed from the film. Second, the fans criticised film
producer David Yates and author J.K. Rowling for not taking a stand
against Depp’s involvement. Third, following Rowling’s continued lack
of opposition to Depp’s inclusion, fans continued to hijack the franchise
narrative by shaming Rowling. Fourth, this chapter exposes how these
escalating situations surrounding the franchise challenged the norms
and values of the fandom. Although this particular case is selected
here, the phenomenon of vigilant fandoms reaches beyond new or old
franchises, or movie fandoms solely, as mentioned in the introduction.
28 Introducing Vigilant Audiences
This chapter brings together two different fields that have a strong
focus on active, resistant audiences. First, fan studies considers fans as
active, participatory audiences that have a high affective investment
in an object (cf. Jenkins, 1992). Second, digital vigilantism studies (cf.
Trottier, 2017) considers how collectives turn to mediated tools to take
action against something or someone. Digital vigilantism has its roots
in the broad field of surveillance studies, which interprets ‘surveillance’
as a mode of organisation and behaviour, e.g. how to conduct oneself
relative to the norms of society or online (cf. Lyon, 2017; Andrejevic,
2007). What makes this work different in comparison to other studies
on vigilantes, which often tackle political or legal issues, is that fandoms
form a pre-existing collective. Vigilant audiences are commonly theorised
as spontaneous yet coordinated groups taking action (Trottier, 2017).
Fandoms are a pre-existing group (though comparable to religious or
political groups) of which a small cluster has become vigilant due to new
developments surrounding their object of affection. Additionally, this
sheds new light on the policing of ‘good vs. bad’ fans; a topic scarcely
discussed in fan studies (notable exceptions are, for example, Twilight
fans not being proper Comic-Con geeks, see Busse, 2013; or Twilight fans
being interlopers in the Muse fandom, see Williams, 2013).
What follows is an overview of how studies on fans and DV offer
a theoretical framework to understand resistant, active audiences.
Then, a description of different online fan practices resonating with
vigilantism is offered. Next, I examine the different ways in which fans
hijacked narratives surrounding Fantastic Beasts by analysing online
material (articles and tweets) and thus revealing instances of unwanted
exposure, mediated shaming, denunciation, online campaigning and
calling people out within pre-existing communities, like a fandom.
The conclusion considers this study’s implications with suggestions for
future work.
Language: English
With her smoke trailing behind her and the guns barking
in rapid succession, the Colodia raced toward the scene.
NAVY BOYS TO THE RESCUE
OR
ANSWERING THE WIRELESS CALL FOR HELP
BY
HALSEY DAVIDSON
Author of “Navy Boys After a Submarine,” “Navy
Boys Chasing a Sea Raider,” etc.
NEW YORK
GEORGE SULLY AND COMPANY
BOOKS FOR BOYS
Copyright, 1919, by
GEORGE SULLY & COMPANY
Navy Boys to the Rescue
Printed in U. S. A.
NAVY BOYS TO THE RESCUE
CONTENTS
I The Friendly Grip
II The Hun in His Fury
III The Missing Man
IV The Paper Chase
V The Trickster
VI Work Ahead
VII On the Grey Waters
VIII The Yankee Way
IX “Schmardie”
X The Terror of the Seas
XI Action
XII Wireless Whispers
XIII The Super-submersible
XIV The Mirage
XV Combing the Sea
XVI Stations
XVII The Spitfire
XVIII “Ghost Talk” Again
XIX A Difference of Opinion
XX Too Late Again
XXI The Mystery Message
XXII The Wireless Call for Help
XXIII The Sea Pigeon in Sight
XXIV The Blind Chase
XXV A New Convoy