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CBC VGD As of September 9 2023
CBC VGD As of September 9 2023
(Rev.No.00-03/08/17)
COMPETENCY-BASED CURRICULUM
A. Course Design
Course Description: This course is designed to develop & enhance the knowledge,
skills, & attitudes of a Visual Graphic Design Provider in
accordance with industry standards. It covers the basic &
common competencies in addition to the core competencies
such as to develop designs for logo, develop designs for print
media, develop designs for user interface and user experience
as well as develop designs for product packaging and booth &
product window display.
Trainee Entry
Requirements: Trainees or students should possess the following requirements:
Must have completed at least 10 yrs. basic education or an
alternative learning systems (ALS) certificate of completion with
grade 10 equivalent holder
Must have drawing and drafting skills
can communicate either oral and written;
Must have computer operation skills and at least 1 graphic software
knowledge and skills
must pass the aptitude and artistic/talent determination test given
by the institution
Course Structure
Basic Competencies
No. of Hours: (68)
7. Apply critical 7.1 Applying critical 7.1.1 Identify the problem 8 hours
thinking and thinking and 7.1.2 Determine fundamental
problem problem solving causes of the problem
solving techniques in the 7.1.3 Determine corrective
techniques in workplace action
the workplace 7.1.4 Provide
recommendation/s to
manager
7.1.5 Assess work
procedures, processes
and systems in terms of
innovative practices*
7.1.6 Generate practical
action plans for
improving work
procedures, processes*
7.1.7 Evaluate the
effectiveness of the
proposed action plans*
7.1.8 Examine specific
workplace challenges *
7.1.9 Analyze the causes of
specific workplace
challenges*
7.1.10 Formulate resolutions to
specific workplace
challenges *
7.1.11 Implement action plans
and communicate
results*
Common Competencies
No. of Hours: (28)
Core Competencies
No. of Hours: (405)
Unit of Module Title Learning Outcomes Nominal
Competency Duration
1. Develop 1.1. Developing 1.1.1. Receive and 56 hours
designs for a design for a interpret the logo
logo logo design brief
1.1.2. Select materials
& equipment to
develop logo
design
1.1.3. Develop logo
design concepts
1.1.4. Edit/revise logo
design
1.1.5. Finalize logo
design
2. Develop 2.1 Developing 2.1.1. Interpret and 72 hours
designs for designs for analyze the print
print print media media design
media brief
2.1.2. Prepare
equipment &
materials for
print media
design
2.1.3. Develop designs
for the specific
print media
output
2.1.4. Finalize print
media design
layout
2.1.5. Prepare final
print output &
documentation
2.1.6. Color separate
artwork file for
final printing
3. Develop 3.1 Developing 3.1.1. Receive and 79 hours
designs for designs for user interpret the user
user experience experience
experience design brief
3.1.2. Select media/
materials for
user experience
design
3.1.3. Produce wireflow
designs
3.1.4. Create page
template/user
experience
wireframing
3.1.5. Finalize
wireframe and
design flow of
the selected user
experience
media
4. Develop 4.1 Developing 4.1.1. Receive and 60 hours
designs for designs for user interpret the user
user interface interface interface design
brief
4.1.2. Select tools,
delivery platform
and appropriate
software
4.1.3. Generate and
develop designs
for user interface
4.1.4. Finalize user
interface design
5. Develop 5.1 Developing 5.1.1. Receive and 68 hours
designs for designs for interpret the
product product product
packaging packaging packaging
design brief
5.1.2. Develop design
concepts for
specific product
packaging
5.1.3. Create specific
product
packaging
mockup
5.1.4. Finalize design
for specific
product
packaging
6. Design booth 6.1 Designing 6.1.1. Receive and 70 hours
and product/ booth and interpret the
window product/window booth & product
display display window/display
design brief
6.1.2. Develop design
concepts for
specific booth
and product
window/display
6.1.3. Finalize selected
design using
precise
specifications
provided
6.1.4. Produce 3D
model
images/view of
the approved
booth or
product/window
display design
Assessment Methods:
Observation
Practical Demonstration
Oral Evaluation
Written and Oral Test/Examination
Demonstration/Observation & Questioning
Presentation
Portfolio
Interview/Questioning
Course Delivery:
Modular
Individualized/self-paced
Institution-based with SIL
Resources:
(List of recommended tools, equipment and materials for the training of
(20) trainees for (Visual Graphic Design NC III).
Facilities:
TEACHING/LEARNING
AREAS SIZE IN AREA IN SQ. QTY TOTAL AREA IN
METERS METERS SQ. METERS
Total 63
Total Area 83
Qualification of
Instructors/Trainers:
B. Modules of Instruction
4. Relevant
sources of
information are
identified in
accordance with
workplace/ client
requirements
5. Information is
selected and
organized
following
enterprise
procedures
6. Verbal and
written reporting
is undertaken
when required
7. Communication
and negotiation
skills are applied
and maintained
in all relevant
situations
4. Goals/
objectives and
action plans
undertaken in
the workplace
are
communicated
promptly
5. Identify
barriers in
communication
to be
addressed
appropriately
3. Findings
regarding
effectiveness are
assessed and
gaps identified
are implemented
based on OSH
work standards
Unit of Competency: Lead small teams
Module Title: Leading small teams
Module Descriptor: This module covers the knowledge, skills and attitudes to lead
small teams including setting and maintaining team and
individual performance standards.
3. Performance
issues which
cannot be
rectified or
addressed within
the team are
referred to
appropriate
personnel
according to
employer policy
4. Team members
are kept
informed of any
changes in the
priority allocated
to assignments
or tasks which
might impact on
client/customer
needs and
satisfaction
5. Team
operations are
monitored to
ensure that
employer/client
needs and
requirements are
met
6. Follow-up
communication
is provided on all
issues affecting
the team
7. All relevant
documentation is
completed in
accordance with
company
procedures
Unit of Competency: Develop and practice negotiation skills
Module Title: Developing and practicing negotiation skills
Module Descriptor: This module covers the skills, knowledge and attitudes required
to collect information in order to negotiate to a desired outcome
and participate in the negotiation.
4. Information on
different
questioning
techniques is
identified an
included in the
plan
5. Information is
checked to
ensure it is
correct and
up-to- date
LO3. Development and maintain micro small-medium enterprise (MSMEs) skills in the
organization*
5. Policies and
procedures on
occupational
safety and health
and
environmental
concerns are
constantly
observed.
LO4. Establish and maintain client-base/market*
5.Promotional/
advertising
initiatives are
carried out
where necessary
and feasible.
4. Enterprise
goals, targets
and measures
5. Enterprise
quality, OHS
and
environmental
requirement
6. Enterprise
information
systems and
data collation
7. Industry
codes and
standards
8. Normal
operating
parameters
and product
quality
4. Standard
formulas
5. Basic
measuring
tools/devices
6. Measurement
system
7. Basic
measuring
tools/devices
8. Steps in
Solving
problem
3. Result of
mathematical
computation is
determined and
verified based
on job
requirements
5. Steps in
solving
problem
6. Standard
formulas
7. Conversion
Measurement
Unit of Competency: Use relevant technologies (Apply technology effectively)
Module Title: Using relevant technologies (Applying technology effectively)
Module Descriptor: This module covers the knowledge, skills, and attitude required
in selecting, sourcing and applying appropriate and affordable
technologies in the workplace.
6. Software
Programs
6. Different
management
concepts
7. Technology
Adaptability
3. Technology
failure/ defect is
immediately
reported to the
concern/
responsible
person or
section for
appropriate
action
Unit of Competency: Apply critical thinking and problem solving techniques in the
workplace
Module Title: Applying critical thinking and problem solving techniques in the
workplace
Module Descriptor: This module covers the knowledge, skills and attitudes required
to solve problems in the workplace including the application of
problem solving techniques and to determine and resolve the
root cause of problems.
LO5. Assess work procedures, processes and systems in terms of innovative practices*
4. Adaptation Standardized
concepts in assessment
neuroscience of character
(Merzenich, strengths
2013). and virtues
applied
5. Transtheoretical
model of Sensitivity
behavior analysis
change
(Prochaska, Organizational
DiClemente, & analysis
Norcross,
1992).
LO6. Generate practical action plans for improving work procedures, processes*
Assessment Contents Conditions Methodologies Assessment
Criteria Methods
1. Ideas for 1.Seven habits of Pens, papers Interactive Psychological
innovative work highly effective and writing Lecture and
procedure to people. implements behavioral
foster innovation Appreciative Interviews
using individual 2. Character Cartolina Inquiry
and group strengths that Performance
techniques are foster Manila paper Demonstration Evaluation
conceptualized innovation and
learning Group work Life
2. Range of ideas (Christopher Narrative
with other team Peterson and Inquiry
members and Martin
colleagues are Seligman, Review of
evaluated and 2004) portfolios of
discussed evidence
3. Five minds of and third-
3. Work the future party
procedures and concepts workplace
processes (Gardner, reports of
subject to 2007). on-the-job
change are performance.
selected based 4. Adaptation
on workplace concepts in Standardized
requirements neuroscience assessment
(feasible and (Merzenich, of character
innovative). 2013). strengths
and virtues
4. Practical action 5.Transtheoretical applied
plans are model of
proposed to behavior Sensitivity
facilitate simple change analysis
changes in the (Prochaska,
work DiClemente, & Organizational
procedures, Norcross, analysis
processes and 1992).
systems.
5. Critical inquiry is
applied and used
to facilitate
discourse on
adjustments in
the simple work
procedures,
processes and
systems
LO7. Evaluate the effectiveness of the proposed action plans*
Assessment Contents Conditions Methodologies Assessment
Criteria Methods
1.Work structure is 1. Five minds of Pens, papers Interactive Psychological
analyzed to the future and writing Lecture and
identify the concepts implements behavioral
impact of the (Gardner, Appreciative Interviews
new work 2007). Cartolina Inquiry
procedures Performance
2. Adaptation Manila paper Demonstration Evaluation
2.Co-workers/key concepts in
personnel is neuroscience Group work Life
consulted to (Merzenich, Narrative
know who will be 2013). Inquiry
involved with or
affected by the 3.Transtheoretical Review of
work procedure model of portfolios of
behavior evidence
3.Work instruction change and third-
operational plan (Prochaska, party
of the new work DiClemente, & workplace
procedure is Norcross, reports of
developed and 1992). on-the-job
evaluated. performance.
7. Results of the
new work
procedure are
evaluated
8. Adjustments are
recommended
based on results
gathered
3. Relevant
equipment and
operational
processes.
4. Enterprise
goals, targets
and measures.
5. Enterprise
quality OHS
and
environmental
requirement.
6. Enterprise
information
systems and
data collation
7. Industry codes
and standards.
3. Relevant
equipment and
operational
processes.
4. Enterprise
goals, targets
and measures.
5. Enterprise
quality OSH
and
environmental
requirement.
6. Enterprise
information
systems and
data collation.
7.Industry codes
and standards.
7. Industry codes
and standards
5. Principles of
decision
making
strategies and
techniques
6. Enterprise
information
systems and
data collation
7. Industry codes
and standards
6. Operate the
technical
information
system by using
agreed
procedures
LO2. Apply information technology (IT)*
Assessment Contents Conditions Methodologies Assessment
Criteria Methods
1. Utilize the 1. Attributes and Computers Lecture Oral
software and IT limitations of Group evaluation
systems that are available Software and IT
required to software system Discussion Written Test
execute the tools
project activities Self-paced Observation
2. Procedures handout/
2. Handle, edit, and work module Presentation
format and instructions for
check the use of IT Hands on
information and
data obtained 3. Operational Demonstration
from a range of requirements for
internal and IT systems
external sources
4. Sources and
3. Extract, enter, flow paths of
and process data
information to
produce the 5. Security
outputs required systems and
by customers measures that
can be used
4. Share your own
skills and 6. Extract data
understanding to and format
help others reports
4. Proof reading
techniques is
used to check
that documents
look
professional
Unit of Competency: Work in a diverse environment
Module Title: Working in a diverse environment
Module Descriptor: This module covers the knowledge, skills and attitudes required
to work effectively in a workplace characterized by diversity in
terms of religions, beliefs, races, ethnicities and other
differences
Nominal Duration: 6 hours
7. Strategies for
customer
service
excellence
6. Enterprise
policies on
workplace
Diversity
(Workplace
Diversity Policy)
LO4. Interpret environmental practices, policies, and procedures*
3. Findings
regarding Case studies/
effectiveness are scenarios
assessed and relating to
gaps identified environmental
are implemented protection
based on
environment
work standards
and procedures
4. Results of
environmental
assessment are
conveyed to
appropriate
personnel
Common Competencies: 28 hours
5. Identification
4. Faults and any of faulty
identified causes materials
are recorded related to work
and/or reported
to the supervisor
concerned in
accordance with
workplace
procedures.
5. Faulty materials
are replaced in
accordance with
workplace
procedures.
5. In cases of
deviations from
specific quality
standards,
causes are
documented and
reported in
accordance with
the workplace’ s
standards
operating
procedures.
3. Performance of
operation or
quality of
product of
service to
ensure customer
satisfaction is
monitored.
Unit of Competency: Perform computer operations
Module Title: Performing computer operations
Module Descriptor: This module covers the knowledge, skills, (and) attitudes and
values needed to perform computer operations which include
inputting, accessing, producing and transferring data using the
appropriate hardware and software
4. Client -specific
guidelines and
procedures are
followed.
5. Required data
security
guidelines are
applied in
accordance with
existing
procedures.
3. Inputted data
are stored in
storage media
according
to requirements
4. Work is
performed within
ergonomic
guidelines
3. Desktop icons
are correctly
selected, opened
and closed for
navigation
purposes
4. Keyboard
techniques are
carried out in line
with OH&S
requirements for
safe use of
keyboards
3. Information 7.Computer
needed via knowledge
research and
other resources 8.Software
to develop logo knowledge
concepts is
identified. 9.Practicing 3Rs
– Reduce,
4. Process and Reuse,
steps of Recycle/
submission of recover and
logo design for environmental
approval is policies.
confirmed with
the client and/or 10. Trends
a supervisor.
11. Basic Math
5. All relevant
questions 12. Economics
essential to (Pricing)
develop the logo
design is
discussed and
liaised with
relevant
personnel.
8.Practicing 3Rs
3. Non-functioning – Reduce,
and missing Re-use,
materials and Recycle /
equipment is recover and
reported to environmental
appropriate policies.
personnel
9. Trends
15. Algebra
17. Algebra
Unit of Competency: Develop designs for print media
Module Title: Developing designs for print media
Module Descriptor: This module covers the knowledge, skills and attitude required
to conceptualize and design for posters, tarpaulin, magazine,
brochures, invitation and other kinds of design intended for
printed material output or format for personal, industrial and
commercial use.
3. Information 8. Software
needed via knowledge
research and
other resources 9. Materials
to develop specifications
required designs
for print is 10. Practicing
identified. 3Rs –
Reduce, Re-
4. Approval stages use, Recycle/
of submitted recover and
design concepts environmental
is confirmed with policies.
the client and/or
a supervisor. 11. Trends
6. All questions
essential to
develop the
design for print
is discussed and
liaised with
relevant
personnel.
2. Appropriate 4. Behavioral
software is Science
selected and
checked based 5. Elements of
on the format design
specified for the
final print media 6. Principles of
output. design
3. Monitor is 7. Computer
calibrated to knowledge
show
the correct color 8. Software
grading of knowledge
designs
9. Practicing 3Rs
4. Color scheme or –Reduce,
print palettes are Reuse
organized and Recycle/
arranged to suit recover and
requirements of environmental
final design policies.
output.
10. Trends
5. Page size,
orientation, 11. Basic Math
appropriate
resolution are
selected based
on the design
brief
specifications
6. Non-functioning
and missing
materials and
equipment are
reported to
appropriate
personnel
8. Color
combinations
are
experimented to
compliment
concept designs
9. Final rough
comprehensive
layout designs
in the format
required are
prepared and
submitted to
client and /or
supervisor for
comments and
revisions.
3. Numerical 8. Familiarity in
sequence and different
lay down of the graphic
product or mock- applications
up is correctly
identified to 9.Printing
meet binding knowledge
and finishing
requirements. 10. Internet
browsing/
4. Bleed research
allowance is
incorporated in 11. Practicing
margins and 3Rs –Reduce,
borders. Re-use,
Recycle/
5. Text copy is recover
reviewed for and
possible errors environmental
and omissions policies.
and are
discussed with 12. Trends
client and/ or
supervisor. 13. Basic Math
7. Hard copy /
progressive
proof is printed
and rechecked
for errors,
omissions to fit
the overall
balance of the
layout.
8. Necessary
changes are
made, reviewed
and proof read
as
required while
comprehensive
layout/ compre is
still on screen.
9.The project
and/or work is
saved according
to organizational
procedures.
4. Compression 8.Computer
options are knowledge
selected that
keep the image 9.Familiarity in
quality high and different graphic
the file size low. applications
8. Document /
page set up is
checked to
ensure correct
layout file has no
non-printable
elements.
9. Final high-
resolution file is
checked for final
approval of client
and/or
supervisor
before sending
to print.
8. Overprint of
objects are
checked and
defined to avoid
ink trap.
9. A final proof is
created,
separations
checked and
completed based
on the approved
final artwork
Unit of Competency: Develop designs for user experience
Module Title: Developing designs for user experience
Module Descriptor: This module covers the knowledge, skills and attitude required
to incorporate the principles of visual design and communication
into the development of designs for user experience.
4. Information are
sourced and
evaluated
pertinent to the
design brief
5.User behavior,
user goals, user
motivations and
user needs are
researched and
compared
appropriate to
the design brief.
6.Relationship
between the
visual
elements,
hardware, and
software
required is
identified
based on the
needs of the
design brief
7.Research media
and findings are
organized and
updated as
required
8. Initial
discussions are
evaluated,
based on the
findings against
the design brief.
LO2. Select media/materials for user experience design
3. Non-functioning 7. Computer
equipment and knowledge
materials should
be reported to 8. Familiarity in
relevant different
personnel. graphic
applications
9. Geometry
10.Algebra
11.Practicing
3Rs–Reduce,
Reuse,
Recycle/
recover and
environmental
policies.
12. Trends
Tren
LO3. Produce wireflow designs
8. Computer
knowledge
9. Familiarity in
different
graphic
applications
10. Geometry
11.Algebra
12.Practicing
3Rs–Reduce,
Reuse,
Recycle/
recover and
environmental
policies.
13. Trends
Tren
LO4. Create page template/user experience wireframing
13. Trends
Tren
LO5. Finalize wireframe and design flow of the selected user experience media
13. Trends
Tren
Unit of Competency: Develop designs for user interface
Module Title: Developing designs for user interface
Module Descriptor: This module covers the knowledge, skills and attitude required
to incorporate the principles of visual design and communication
into the development of designs for USER INTERFACE.
5. Relationship
between the
visual elements,
hardware and
software
required is
identified based
on the project
requirements
6. Research media
and findings are
organized and
updated as
required
7. Initial
discussions of
the design brief
against the
findings are
evaluated with
relevant
personnel.
4 Non-functioning 8. Computer
and missing knowledge
materials and
equipment are 9. Familiarity in
reported to different
appropriate graphic
personnel applications
10. Geometry
11. Algebra
13. Trends
7. Standard web
fonts are
considered
based on
delivery
platform
requirements
8. Selected design
techniques and
tools are applied
in developing the
design.
9. Relevant
personnel are
consulted to
ensure harmony
and compatibility
of the design
with the
technical
requirements.
10. Responsive
design is
considered
based on media
output
5. Current and
emerging
packaging
trends and ideas
are considered
pertinent to the
design brief.
6. Nature of the
customer, the
product, and
how the product
will be displayed
and be
distributed are
examined
pertinent to the
brief.
7. Key
sustainability
issues are
evaluated for
incorporation
into design.
8. Ideas for
technical,
creative and
budgetary
implications are
reflected
appropriate to
the
requirements.
9. Regulatory
requirements
that affect
packaging
design are
considered
based on the
requirements of
the design brief.
13. Crafting
14. Geometry
15. Economics
(Pricing)
16. Practicing
3Rs -Reduce,
Re-use,
Recycle/
recover and
environmental
policies.
17. Trends
12. Geometry
Algebra
Trigonometry
13. Economics
(Pricing)
14. Practicing
3Rs -Reduce,
Reuse,
Recycle/
recover and
environmental
policies.
15. Trends
10. Familiarity in
different
graphic
applications
11. Printing
knowledge
12. Geometry
13. Algebra
14. Trigonometry
15. Practicing
3Rs -Reduce,
Re-use,
Recycle/
Recover and
environmental
policies.
16. Trends
Unit of Competency: Design booth and product window/display
Module Title: Designing booth and product window/display
Module Descriptor: This module covers the knowledge, skills and attitude required
to incorporate the principles of visual design and communication
the design and production of booth and product window
displays.
LO1. Receive and interpret the booth & product window/display design brief
LO2. Develop design concepts for specific booth & product window/display design
LO3. Finalize selected design using precise specifications provided
LO4. Produce 3D Model images/view of the approved booth or product window/display
design
LO1. Receive and interpret the booth & product window/display design brief
6. All relevant
questions
essential to
develop the
specific booth &
product window /
display design is
discussed and
liaised with
relevant
personnel.
LO2. Develop design concepts for specific booth & product window/display design
7. Final design
with proper
documentation
of the design
details are
prepared and
submitted to
client and/or
supervisor for
final approval.
6. Final design,
colored images
of 3D model and
documentation
are presented
for approval by
relevant
personnel.
Elective Competencies:18 hours
LO1. Learn the Philosophy, Vision and Mission of Batangas Eastern Colleges
LO2. Learn the CORE VALUES of the institution
LO3. Apply the learned CORE VALUES in the workplace
LO1. Learn the Philosophy, Vision and Mission of Batangas Eastern Colleges