Advanced Guest post Templates and

Examples
Last Updated

28th November 2022

This guest template was provided by Oli Baise of Oli Baise Digital.
Template:

Subject line: [Brief summary of topic of article]

Hi [first]

My name is [your name] and I am the [job title] at [your company].

[One to two sentence “hook” explaining why you are pitching your specific topic]

I would like to write a topic for [their company]’s blog on [say what your article will teach their
audience]

[One sentence that explains how this article puts their company in a good light (if this is not
already obvious)]

The article will be exclusive to you and there will be no charge for it.

Here are a couple of recent examples of my writing

Link 1
Link 2

If you like the sound of this idea, please let me know and I can send over a draft in the next
few days.

Thanks,

[Your name, signature etc]

Example 1: Tire ecommerce retailer -> Telematics Companies

My site: https://www.utires.com/ (car tire ecommerce site)

Links placed:
https://blog.bigroad.com/blog/are-low-rolling-resistance-tires-right-for-your-fleet
https://www.quartix.com/blog/low-rolling-resistance-tires/
https://vimcar.co.uk/resources/blog/low-rolling-resistance-tyres/

Subject Line: Low Rolling Resistance Tires

Hi {{first}}

My name is Mike Skoropad and I am the CEO and Head Technician of United Tires.

We get a lot of enquiries from logistics companies looking to purchase low rolling resistance
(LRR) tires in bulk.

Although LRR tires can improve fuel economy, there are a number of factors at play that
affect the ROI of their adoption.

I'd like to write an article for {{company}}’s blog that explains the factors that affect the ROI of
low rolling resistance tires, and the metrics that fleet managers should know in order to make
an informed buying decision around them.

I will mention how your software can help track these key metrics in my article.

I am a regular contributor to the fleet management and automotive press, you can find two
recent examples of my writing below:

https://www.mwsmag.com/how-to-encourage-drivers-to-keep-tires-inflated/
https://www.briskmanandbriskman.com/2021/09/negligent-car-maintenance-is-more-
common-than-you-think/

If you like the sound of this idea, please let me know and I can get a draft over to you in the
next few days.

Thanks,

Example 2: Affiliate Stats Tracking Software -> Content

Translation Services
My site: https://statsdrone.com/

Links placed:

https://taia.io/blog/opportunities-and-challenges-for-affiliate-marketers/
https://localizejs.com/articles/affiliate-marketing-translation/

Subject line: Opportunities for affiliate marketers in non-English markets

Hi {{first}}

My name is John Wright and I am the CEO of affiliate marketing software company
Statsdrone.

I have found that several of our clients have been successful in entering non-English
speaking markets with their affiliate sites. Reduced competition means that affiliate
marketers can compete for top keywords in these markets with a relatively modest budget.

I'd like to write an article for {{company}}’s blog that explains why affiliate marketers should
consider entering non-English speaking markets. The article will also describe how
marketers can get started with this.

Since most affiliate marketers will need to use a translation service to create content in the
language of the market that they are entering, I can promote your service in my piece.

The article will be exclusive to you and there will be no charge for it.

You can find an example of my writing below:

https://www.igbaffiliate.com/in-depth/using-ux-design-to-drive-your-conversion-rate/

If this idea is of interest to you, please let me know and I can send over a draft in the next
few days.

Thanks,

Example 3: UK property law specialists -> UK real estate

agents

My site: https://quittance.co.uk

Links placed:

https://www.zoopla.co.uk/discover/selling/how-legal-kerb-appeal-can-help-you-sell-your-
home/
https://www.hunters.com/about-us/news/could-legal-defects-threaten-your-home-sale-heres-what-do
https://www.onthemarket.com/content/how-to-improve-your-propertys-legal-kerb-appeal/

Subject line: Legal Kerb Appeal

Dear {{first}},
My name is Chris Salmon and I am the Operations Director of Quittance Legal Services.

As the market restarts, demands for conveyancing, property surveys, searches and
managing agent packs are likely to exceed the available capacity.

Sellers will face serious backlogs which will lead to delays in transactions and an increase in
aborted sales.

Sellers can gain an edge by thinking about the property’s ‘legal kerb appeal’. Legal kerb
appeal refers to the strengths of the property when considered from a legal perspective.

I'd like to write an article for {{your company}}’s blog that outlines what legal kerb appeal is
and how a seller of their property can use it to make their home more appealing to buyers.

I will link to a couple of recent articles of mine so you can decide whether my writing style will
fit your company's tone of voice:

https://www.propertyroad.co.uk/industry-insights-chris-salmon-quittance-legal-services

https://mkiea.co.uk/how-can-you-move-your-sale-forward-during-lockdown

Would this be something that would interest you?

Kind regards,