Logging and Tracking HARO Results

Last Updated

7th September 2022

 Overview
Description
This document will explain how to log sent responses, track successful responses, and monitor
successful responses when no notification is given.

Execution Time
10 Minutes

When To Run This Process

Logging: After Sending a response
Monitoring: Weekly

Outcome
All HARO responses and successes are accounted for

Tools & Services

N/A

SOP Series
This SOP is part of a library of SOPs for HARO (Help A Reporter Out)

1. HARO Overview
2. How to Set Up a HARO Account
3. HARO Prospecting Criteria Explanation
4. Prospecting Criteria Guidelines
5. Replying to a HARO
6. Current SOP
 Process
This process will be broken down into 2 steps:

1. Immediately logging a sent HARO

2. Logging successful HARO placements
3. Monitoring successful, non-notified placement

1. Immediately Logging a Sent HARO

● Open the HARO Tracking Sheet
● Under Who Answered, enter the name of the person who sent it
● Under Source, enter HARO
● Under Question, enter the name of the HARO query precisely as it is displayed in the
query.

● Under Date Received, enter the date the original email was sent (this is visible in the top
right on Gmail)

● Under Day of the week, enter the day of the week the email was received
● Under Time Received, enter Morning, Afternoon, or Evening. This can be found in the
subject line of the HARO email.

● Under Date Sent, enter the date the response was sent
● Under Time Sent, enter the time response was sent in EST
● Under Answer Link, enter the URL of the email
○ This can be found by going to Sent
○ Select the Email
○ Copy and paste the unique URL that this email has
● For the rest of the fields, see below
2. Logging successful HARO Placements
When someone sends notice that a response has gone live, locate the original response in the
HARO tracking sheet and add:

● Under Date accepted, add today’s date (not the date they notified you)
● Under Notified of Acceptance, put Yes
● Under Link URL, enter the URL where the quote is placed

3. Monitoring successful, non-notified placement

Around 50-60% of placements will not send notice that they have used the quote. It is important
to regularly check to see if anyone has done this so it can be logged.

● Go to Google
● Enter the name of the website in quotation marks and -yourwebsite.com
○ E.g., “Authority Hacker” -authorityhacker.com
● Click on Tools

● Select Past Week

● Check the results given for any potential quotes used
● If anyone has featured a quote, follow the second part of this SOP and ensure No is
entered under Notified of Acceptance.