I.

Brief Background On The Country (Done with links)

Brazil is the biggest country of South America and it is the fifth largest country in
the world. The capital of Brazil is Brasilia and the biggest city is Rio de Janeiro. The
Brazilian landscape is very varied. Brazil is country that is perfect for tourism industry as
it is rich in wildlife and has one of the New Seven Wonders of the World which is
“Christ the Redeemer” found in the Corcovado Mountain in Rio de Janeiro. Brazil also
offers a very intense biodiversity and it is most well-known for its dense forests,
including the Amazon Rainforest, the world's largest rainforest and there’s a lot to offer
such as dry grasslands, hills, pine forest, wetlands, plateaus, plain, and beaches that are
famous across the world. With all of this, Brazil also has the biggest and most elaborate
street festival in the world, the Carnival in Rio de Janeiro, where people from all over the
world go there to see the beautiful parade that has people dancing with extravagant
costumes and floats.

II. An Example (with photo and caption) of the following:

a. Natural Attraction (Done with links)

Amazon Rainforest

b. Cultural Attraction (Done with links)

Christ the Redeemer, Rio de Janeiro

c. Event Attraction (Done with links)

Carnival in Rio de Janeiro

d. Recreation Attraction (Done with links)

Copacabana Beach, Rio de Janeiro

e. Entertainment Attraction (Done with links)

Iguazu National Park, Parana State

III. The Country's Tourism Marketing Strategy In The New Environment (Done with links)

In the New Environment, the Ministry of Tourism in Brazil already proposed a recovery
strategy that is focused on boosting domestic and sustainable tourism. The government's support
of domestic tourism, sustainable development, solidarity economy, and smart destinations was
remarkable in Brazil with the COVID-19, as planning and action strategies, tourism research,
and improving the tourist experience were immediately taken action as tourism was fundamental
in the country. The tourism ministry implemented such initiatives for the post-pandemic
situations of Brazil and one of the strategies is the “Actions, Movements and Stamps” with a
campaign to encourage the rescheduling of the big events and trips instead of cancellation. Brazil
also released 500 million USD for taking action in the sector and they’ve taken another initiative
which is “Sanitary measures” that is done with the creation of a stamp to be given to the
enterprises that follow the recommendations of the Ministry of Tourism to prevent the spread of
coronavirus. The state of Sao Paulo, Brazil announced a partnership with the Inter-American
Development Bank for the development of projects for the sustainable recovery of tourism. In
addition, the Ministry of Tourism organized the "Innovation in Tourism Contest" to seek
sustainable and innovative solutions for the sector's revival and the development of Brazil's
tourism future. Brazil has been taking action through social media marketing that urges tourists
not to cancel but consider on rescheduling the visit to Brazil as the Tourism Ministry launched a
digital campaign which offers tourists to visit the country after the pandemic is over. The
message highlights that Brazil will welcome everyone with open arms as soon as the current
crisis ends. The video campaign, entitled “Brazil, you want it! We got it!”, showcases footage of
some of the most beautiful sights that the country has to offer to every tourist around the world.

IV. References (APA format)

https://kids.nationalgeographic.com/geography/countries/article/brazil

https://edition.cnn.com/travel/article/brazil-travel-covid-19/index.html

https://www.barrons.com/articles/brazil-covid-19-travel-recovery-airline-stocks-51615485440

https://www.brazilao.com/en/rio-s-carnival-general-info

https://www.travelchannel.com/destinations/brazil/rio-de-janeiro/articles/carnival-in-rio-de-
janeiro

https://www.wonders-of-the-world.net/Christ-the-Redeemer/

https://www.klm.com/destinations/us/en/article/the-worlds-most-famous-beach-copacabana

https://whc.unesco.org/en/list/355/

https://tourthetropics.com/guides/which-is-the-best-country-to-visit-the-amazon-rainforest/
Fontoura, L. M., Lusby, C., & Romagosa, F. (2020, December 21). Post-covid-19 Tourism:
Perspectives for Sustainable Tourism in Brazil, USA and Spain. ResearchGate. Retrieved
from: https://www.researchgate.net/publication/347530730_Post-COVID-
19_tourism_perspectives_for_sustainable_tourism_in_Brazil_USA_and_Spain.