Reka Gayathrie Pragalathan

55/3A, Balapokkuna Road, Colombo - 6, Kirulapona.

T: +94 011 2821922 M: +94 7676 93321
E: rekagai3@gmail.com

Objective: To obtain a challenging position in the fashion industry where I can utilize my skills
and experience to contribute to the growth of the company.

Summary:

• A highly motivated and skilled fashion professional with over 9 years of experience in the
retail fashion industry.
• Well-rounded experience in fashion designing, buying, and merchandising.
• Holds a master’s degree in Fashion Business Management from IIT Affiliated by University of
Westminster, London.
• Excellent skills in various software such as Adobe Illustrator, Adobe Photoshop, MS Office, and
IOS and Windows.
• Possesses knowledge of various aspects of fashion, including fashion styling, art and design,
brand management, and creative thinking.
• Language proficiency in English, Tamil, Sinhala, and Hindi (can manage verbally).

Present Work Experience at ODEL Department store

Merchandising, Buying and Design Department (2014 – Present)

 Collaborate with the design team to create and develop new fashion designs for ladies,
ensuring they align with the company's brand and target market.
 Conduct market research and trend analysis to identify new fashion trends and
incorporate them into designs.
 Source and select fabrics and accessories for production, negotiating with suppliers to
ensure the best price and quality.
 Create and manage product budgets and forecasts, ensuring that the ladies' product line
meets financial goals.
 Develop and maintain strong relationships with suppliers, ensuring timely delivery of
products.
 Work closely with the merchandising team to plan and execute ladies' product
assortments, ensuring that the products align with the company's overall strategy and
target market.
 Analyze sales data and customer feedback to make data-driven decisions on ladies'
product assortments, pricing, and promotions.
 Develop and manage relationships with key accounts, ensuring that they are satisfied
with the ladies' product line and service.
  Manage the ladies' product development process from concept to production, ensuring
that all deadlines are met.

Key accomplishments:

 Successfully launched a new ladies' product line that generated a 25% increase in sales.
 Negotiated with suppliers to reduce production costs by 8%, resulting in significant cost
savings for the company.
 Developed a new ladies' product assortment that aligned with the company's target
market, resulting in a 10% increase in customer satisfaction ratings.

Previous Experience (2010-2014)

• Worked as a (Intern) at Brandix Textile Pannala.

• Served as a Designer at T&S Button International.
• Worked as a Cotton Collection Buyer cum Development Merchandiser for in-house brands.

Education:

• Master's degree in Fashion Business Management from IIT Affiliated by University of

Westminster, London (ongoing).
• Bachelor's degree in Fashion Design from Inter-National Institute of Fashion Designing,
affiliated by Annamalai University Chennai, India (2006-2009).
• Completed Advance Level at St. Bridget’s Convent, Colombo (1992-2005).

Skills:

• Buying
• Merchandising
• International /Local Brand Knowledge
• Creative Thinking
• Fashion Drawing
• Styling
• Multi-tasking
• Costing
• Analysis
• Negotiation
• Training

Languages:
• English, Tamil, Sinhala, Hindi (Can manage verbally)
Software Skills:
• MS Office (Excel, Word, Power Point)
• Adobe Illustrator
• Adobe Photoshop
• Efficient in IOS and Windows
• Vectornator

Thank you for considering my application. I look forward to the opportunity to further discuss
my qualifications and contribute to your company's success.

Sincerely,
Reka Gayathrie Pragalathan