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CHAPTER I
INTRODUCTION
This chapter presents the project background, its proponents, proposed name of the
business including the mission, vision, and logo description, the type and location of the business.
PROJECT BACKGROUND
Fertilizers an artificial or natural are the components that increase plant productivity and
development. Fertilizers help the soil increase its fertility thereby promoting growth. The use of
manures as compost is presumably as old as agriculture itself. With the help of fertilizers, plants
become resilient against harmful plant pathogens, pests, and weeds. Elimination of diseases in
plants increases the value in the harvest. A present-day synthetic fertilizer incorporates at least
one of the three components that are most significant in plant sustenance: nitrogen, phosphorus,
and potassium and of secondary significance are the elements Sulphur, magnesium, and calcium
(Pathak, 2019). Therefore, reliable and quality-improved agricultural produce at affordable prices
to buyers and consequently great profits to farmers would be ensured by the essential role of
pesticides. Moreover, pesticides provide such benefits not only to farmers and consumers, but
also to the whole society. The most frequent method of managing pests and diseases in most
agricultural sectors is through the application of pesticides. Farmers may be involved in pesticide
overuse when trying to control different pests because they often have limited information about
pest occurrence and appropriate methods of control (Sharifzadeh, 2020).
The agricultural chemicals market in India is predicted to increase at an annual rate of
8.6%. India’s agricultural chemicals market is a significant contributor to the Asia Pacific
agricultural chemicals market’s growth. Due to the massive consumption of pesticides and
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fertilizers for farming activities, the Asia Pacific region is growing at the quickest rate on the
planet and the region’s adoption of modern and advanced farming practices. Thus, the increased
effect of urbanization, the landmass available for agriculture is gradually shrinking, giving an
urge for farmers to utilize various agricultural chemicals to boost land productivity and maintain
soil health as demand for food items rises. However, insufficient understanding of the benefits of
agricultural chemicals among farmers, as well as their low adoption of modern-day farming
practices, may stymie the market (Niir, 2021).
According to Soriano et al., (2020) the farm fertilizers business in the Philippines is a
growing industry, with the demand for fertilizers expected to continue to increase in the coming
years. This is due to a number of factors, including the increasing population, the rising incomes
of Filipino consumers, and the government's focus on agricultural development. According to
Espejo (2023) findings suggest that the government and other stakeholders can promote the
adoption of organic fertilizers by rice farmers in the Philippines by providing farmers with access
to information about organic fertilizers, making organic fertilizers more affordable and providing
farmers with access to credit. There are a number of challenges that farm industry face in the
Philippines. One challenge is the high cost of fertilizers, this is due to a number of factors,
including the high cost of raw materials, the high cost of transportation, and the high taxes on
fertilizers. Despite these challenges, the farm fertilizers business in the Philippines is a promising
industry as there is a large and growing market for these enterprises in the Philippines. Hence,
this provide a gap that farmers in Barangay Central Bulanan has no existing agricultural
enterprise that offers pesticides and fertilizers that are nearly accessible by the farmers of the said
location and its neighboring Barangay.

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PROJECT PROPONENTS
The proposed business is owned and managed by Angelyn D.Patos, as the sole proprietor.
She has complete power and authority towards this business as an owner.
Table 1. Proponent’s Background

Name Nationality Address % of ownership
Patos, Angelyn D. Filipino Sadaan, Midsayap, 100%

Cotabato
PROPOSED NAME OF THE BUSINESS
“Hiniray-a,” is derived from “iraya” meaning “upstream,” “ka” meaning “companion,” within
fixation “in” meaning “to have undergone something”. Thus, as the name suggests, it represents the
farmer's companions in their up-and-coming journey in their agricultural field. In their experience of
various challenges and successes, this enterprise is their go-through partner.
The name Hiniray-a will surely catch the best interest of the potential customers, enough to draw
them to try and buy agricultural products. Moreover, it also emits the spirit of inquiry that attracts the
target market: farmers and all passersby in nearby Barangays. The business's ambiance and location
will also give off a convenient feeling to the customers who choose to buy.
Mission
Our mission is to set the standard and values in operating agribusiness to have quality
assurance, the most convenient, and affordable products to ensure the farmer’s necessities are
met.
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Vision
We envision providing affordable, quality, and adequate service while generating sales as
the first and leading agribusiness in various municipalities of Cotabato Province.
Logo Description
Figure1: Hiniray-a Logo
The logo for the Hiniray-a represents the blossom of love for providing service to the
farmers. The golden tone of gold represents success, triumph, and accomplishments connected to
success and money, abundance and quality, respect and growth, worth and polish. Additionally, the
gold color suggests drive, wealth, and extravagance that dreams by Hiniray-a to be achieved by
these people. The farmer icon represents the man behind the food on our table, the farmer itself. Its
dedication towards cultivation and producing abundant harvest, Hiniray-a is his partner. The two
waves represent the direction of the owner’s dream wave to offer convenience and quality service
and products as this is the first agri-business in the Barangay. The circle represents health and
safety, efficiency, and business protection. Hence, it also demonstrates the infinite owner’s love
and passion for the customers’ farm and agricultural livelihood.

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TYPE OF BUSINESS ORGANIZATION
Hiniray-a is a sole proprietorship business, and Angelyn D. Patos owns it. The proposed
idea would turn into an agricultural enterprise, requiring a full-time employee and aiming for
productivity while offering a variety of effective and quality pesticides and fertilizers. The
proprietor will be in charge of managing every aspect of the Hiniray-a. She is in charge of
overseeing the entire business operation, recruiting one (1) cashier and one (1) helper for the
business. Hence, the projected target audiences are the farmers of Central Bulanan and
neighboring Barangays.
LOCATION OF THE BUSINESS
The proprietor is responsible for allocation the Hiniray-a in Barangay Central Bulanan,
Midsayap. The agribusiness is easily accessible by nearby farmers that will be placed in Central
Bulanan. The proprietor reasoned that individuals looking for affordable agri-products and an
accessible location would find it to be good, beneficial and reasonable.

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CHAPTER II
MANAGEMENT AND PERSONNEL FEASIBILITY
This chapter presents precise discussions on the proposed business personnel, projected
salary and benefits, management proposal, company policies, job title, job description, job
specification, and working schedule.
ADMINISTRATIVE PERSONNEL
As their functions dictate how the business is run, administrative people must be carefully
recruited and organized. There are two people working with Hiniray-a Agribusiness: the cashier,
and helper.
Chart 1. Organizational Chart
Manager/ Cashier
Helper
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PROJECTED SALARY
Below are the proposed salaries of every employee of the proposed business
Table 2. Projected Salary

Positions No. of Minimum Wage Monthly Annual
Employees Daily Salary Salary
Cashier 1 Php 331.00 Php 9,930.00 Php119,160.00
Helper 1 331.00 9,930.00 119,160.00
Total 2 662.00 19,860.00 238,320.00
*Based on the Department of Labor and Employment Region XII minimum wage for agriculture
sectors.
PROJECTED BENEFITS
A solid plan for a business outlines how to start, operate, manage and expand in the near
future this business is established. Hiniray-a gives a thorough vision towards attaining its
objectives with success and growth. The employees of Hiniray-a are taken care which pays
indirect compensation provided to them. The business gives importance towards its employees
who will work towards team’s success thus, in return they are given reasonable and well-defined
benefits. This is how the business shows its love towards the dedication and perseverance of the
workers.
EMPLOYEE BENEFITS
Employees also earn expected advantages which are frequently bonuses or fringe benefits,
in addition to their income and remuneration. Among the many comprehensive packages of
employee benefits that can aid in attracting and retaining top personnel, Social Security System
(SSS), Philippine Health Insurance Corporation or PhilHealth, the 13th month, sick leave,
maternity and paternity leave are just a few others may be retirement benefits, and special leave
benefits.
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The following are the projected benefits that will be given to the employee of Hiniray-a:
Social Security System (SSS)
Hiniray-a provides its employees social insurance through the Social Security System
(SSS). Benefits including wage loans and retirement pensions are funded by the members'
monthly contributions to this government institution.
Table 3. SSS Contribution

Position SSS Contribution
Cashier Php 450.00
Helper Php 450.00
Total Php 900.00
* Social Security System (SSS) of 1997, (R.A. No. 8282), (1997)
Philippine Insurance Corporation or PhilHealth
Hiniray-a will offer PhilHealth, which provides comprehensive benefit packages that are
both preventative and curative, to ensure that every employee is covered. These benefits pay
close attention to the healthcare requirements of employees at all stages of life and are more
focused on their physical requirements than their financial condition. The employer is liable for
the remaining 50% of the monthly contributions, which are deducted from the employee's actual
monthly salary.
Table 4. Philhealth Contribution

Position PhilHealth Contribution
Cashier Php 500.00
Helper Php 500.00
Total Php 1,000.00
*National Health Insurance Act of 1995, (R.A. No. 7875), (1995)

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13th Month Pay
Thousands of employees in the Philippines anticipate getting their thirteenth month's pay
each December. A bonus equal to a month's salary will be given to the employees ofthe proposed
business. It must be paid because it is a mandated by law.
Table 5. 13th Month Pay

Position 13th Month Pay
Cashier Php 9,930.00
Helper Php 9,930.00
Total Php 19,860.00
*The 13th-Month Pay Law (Presidential Decree No. 851), (1975)
Pag-IBIG Contribution
Pag-IBIG is a government established program that serves as a savings and financing program
for working Filipinos. The Pag-IBIG Housing Loan provides affordable and accessible home
financing for its members. The current minimum monthly contribution of Pag-IBIG members is
Php200.00, which employers and employees equally share.
Table 6. Pag-IBIG Contribution

Position Pag-IBIG Contribution
Cashier Php 100.00
Helper Php 100.00
Total Php 200.00
*Republic Act 9679: Home Development Mutual (Pag-IBIG) Fund Law of 2009
Sick Leave
Sick leave compensation allows employees to take time off for short-term or long-term
medical needs while still getting paid. Depending on the company and state requirements,
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employees may use their sick time to care for a member of their immediate family or oneself.
Employees may take a leave of absence for a maximum of three (3) days.
*The Social Security Act of 1954, R.A. 1161, (1954)
Maternity Leave
The benefit consists of one hundred five (105) days maternity leave with full pay and a n
option to extend for an additional thirty (30) days without pay. For a qualified solo parent, the
female employee is grantedan additional fifteen (15) days maternity leave with full pay.
*105-Day Expanded Maternity Leave Law, (R.A. No. 11210), (2019)
Paternity Leave
The benefit applies to all male employees regardless of employment status. The benefit
consists of seven (7) days of leave credits with full pay.
*Paternity Leave Act of 1996, (R.A. No. 8187), (1996)
COMPANY POLICIES
1. Recruitment Policy
On the recruitment policy, the potential employee must meet the requirements and passed
the step-by-step recruitment process of the business which are Identifying the Vacant Position,
Preparing Job Description, Applicant, Screening and Short listing, Interviewing, and Evaluation
and Offer of Employment. The Hiniray-a will primarily make a job description to ensure that the
candidate will perfectly suit towards the duties and responsibilities of the particular position.
Outside of the business establishment, the business will place a poster containing information of
the vacant job and its requirements.

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Figure2: Recruitment Notice
Step-by-step recruitment process
This process is essential and will significantly impact the business face. The employee
should be qualified and meet the requirements required by the business.
a. Identifying the Vacant Position
The hiring process begins by identifying a need within organization. This need
could vary from filling a vacated position, better managing a team’s workload, or
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expanding the reach of organizational tasks. Positions are, in other words, newly formed
vacated position should be applied by the aspiring candidate for the position.
b. Preparing Job Description
The owner should start by generating a job description that includes a prioritized
list of job requirements, special qualifications, desired characteristics, and requisite
experience. The job description should also include information regarding salary and
benefits.
c. Applicant
Beyond simple job posts, the owner should reach out directly to desirable
candidates via social media. Active recruitment will help generate applications from
potential candidates who are not actively searching for new jobs but may be perfect for
the available position.
d. Screening and Shortlisting
In instances, the hiring owner may prefer to review each application. Once a batch
of qualified applications are assembled, the owner should review the remaining
candidates and identify those they want to interview. The screening and shortlisting will
identify qualified and potential employee suitable for the job.
e. Interviewing
Interviews are typically one-on-one, in-person interviews between the applicants
and the hiring manager. Interviews conversations typically focus on applicants’

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experience, skills, work history, and availability.
f. Evaluation and Offer of Employment
Once a top candidate is identified, the organization should extend an initial offer.
The offer letter should include the position’s salary, benefits, paid time off, start date,
potential severance pay, working remotely policy, included company equipment and
other terms and conditions of employment. After negotiations, once the candidate accepts
the job offer, they are hired. An accepted offer letter begins a process of filling out and
filing paperwork related to employment.
2. Time Period Policy
A working schedule of at least 8 hours per day on Monday to Saturday, with one day-off,
must be followed by the employee. Employees are expected to be on time and regular in
attendance. This means being at the workspace and ready to work at the scheduled time each
day. They will be given a 10-minute grace period after the start of the shift before they will be
considered tardy. Employees who are tardy on more than five occasions will be subject to
disciplinary action. Absenteeism and tardiness are burdensome to their co-workers and leaders,
and will not be tolerated without just cause.
3. Dress Code
The Hiniray-a dress code policy is designed to help us all provide a consistent
professional appearance to our customers and colleagues. Our appearance reflects on ourselves
and the company. The goal is to be sure that we maintain a positive appearance and not to offend
customers, clients, or colleagues. The employee must wear it’s uniformed each day given by the
Hiniray-a.
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4. Proper Waste Disposal
a. Employees must maintain high personal hygiene standards, including regular hand washing,
the use of clean work attire and proper grooming to prevent the spread of contaminants.
b. Strict safety policies should be implemented to ensure the safety and quality service to both
employee and clients.
c. Regular cleaning and sanitation of all facilities, including store areas, storage spaces and
employee break rooms, should be carried out to prevent the buildup of dirt and contaminants of
pesticides.
d. Establish guidelines for the proper disposal of agricultural waste, including crop residues and
packaging materials to minimize environmental impact and reduce contamination risks.
e. Implement pest control measures to prevent infestations that can damage pesticides or
compromise product quality.
f. Set up system for quality control and regular testing of products, inputs and equipment to
ensure they meet safety and sanitation standards.
g. Regular refresher courses should be conducted.
5. Termination Policy
These are the following policies that lead to the termination of the employees;
a. Three consecutive absences in a month
b. Seven days tardy in a month

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c. Stolen products inside the premises
6. Code of Ethics
a. Law and Regulations
Employees in the agriculture sector are subject to rules established by the industry and the
government.
b. Fairness and business possibilities
Employees are required to preserve information about the company, particularly from
competitors.
c. The Client
Customers must be treated fairly and consistently by employees. The objections of the
consumer or customer should not be disregarded.
7. Resignation policy
a. The employee who wants to leave the organization should, at the absolute least, write a
brief and straightforward resignation letter. It also includes the resignation's justifications and
effective date. For the departing employee, direct communication with the owner is appropriate.
b. In order to confirm the cause for the resignation, the owner will set up a leaving
conversation with the employee after receiving the resignation letter.

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c. After receiving the details of the resignation, the owner will write the employee to
confirm acceptance of their resignation and to inform them of the date on which their
employment with the company will terminate.
d. When a letter of resignation is turned in one month before departing, the resignation
takes effect.
JOB TITLE, JOB DESCRIPTION AND JOB SPECIFICATION
Table 7. Job Title, Job Description and Job Specification

Job Title Job Description Job Specification
Manager/ Cashier  Monitor industry trends and  Bachelor’s degree in

adapt strategies accordingly. agriculture, business or
related field.
 Secure funding and manage  Proven experience in
financial relationships with
the agricultural or
stakeholders as needed. business industry with a
 Implement efficient processes track record of
to maximize productivity. successful business
management.
 Build and maintain  Strong leadership,
relationships with farmers, communication and
suppliers and other key decision-making skills.
stakeholders.  Knowledge of
agricultural technology
 Ensure compliance with local,
and sustainable farming
state and federal agricultural
practices.
regulations.
 Financial acumen and
 Handle employee relations the ability to manage
and performance evaluations. budgets and financial
reporting.
 Manage sales efforts,  Understanding of
including pricing, distribution
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and customer relationship regulatory requirements

management. in the agricultural sector.
 Excellent problem-
 Implement safety protocols solving and strategic
and insurance coverage to planning abilities.
protect assets and employees.
 Flexibility and
adaptability to changing
market conditions.
Helper  Build and maintain positive  High school diploma or

relationships with customers to equivalent
understand their needs and  Proven experience in
preferences. marketing, sales or a
 Maintain a work schedule to related role.
ensure on-time.  A valid driver’s license
 Collect customer feedback and with a clean driving
communicate it to the record.
management team for  Good physical health
continuous improvement. and fitness.
 Submit daily reports on  Reliable and punctual
deliveries and sales activities
to the owner.
 Report any issues or needs
promptly.
WORKING SCHEDULES
Hiniray-a management creates a productive and insightful working time schedule
allowing the staff to provide excellent care towards customers. Full time staff will start in the
morning at 8:00am to 12:00 noon and 1:00pm to 4:00pm in the afternoon to cater the needs and
demands of the customers. Primarily, the schedule is followed from Monday to Saturday,
considering the staffs lunch break alternately with. The set schedule should consist of three (3)
personnel, including one manager, one cashier, and one helper. T hese schedules ensure that the
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staff completes the required duty hours.
Table 8. Working Schedules

POSITIONS START OF WORK LUNCH BREAK END OF WORK
Manager/Cashier 8:00AM 12:00 – 1:00 PM 5:00 PM

Helper 8:00AM 12:00 – 1:00 PM 5:00 PM
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CHAPTER III
MARKETING FEASIBILITY
This chapter discusses the market aspect of the business. The marketing will cover industry
description, outlook, data and strategy. For the business to prosper, time and effort must be given.
The proponents of this business must desire creativity to provide quality services to its customers.
The key objective of the recommended company is to fulfill and satisfies customers and its target
market.
1.1 GENERAL MARKET DESCRIPTION
Central Bulanan is a Barangay in the municipality of Midsayap, in the province of Cotabato.
Its population as determined by the 2020 Census was 1,847. This represented 1.12% of the total
population of Midsayap. Thus, the household population of Central Bulanan in the 2015 Census was
1,518 broken down into 426 households or an average of 3.56 members per household. Central
Bulanan shares a common border with the following Barangay(s): Lower Glad, Midsayap, Cotabato;
Katalicanan, Aleosan, Cotabato; Dualing, Aleosan, Cotabato; Sadaan, Midsayap, Cotabato; Central
Glad, Midsayap, Cotabato; Baliki, Midsayap, Cotabato; Upper Glad I, Midsayap, Cotabato; Upper
Glad II, Midsayap, Cotabato. The business’s target market is the farmers in barangay Central Bulanan
and neighboring Barangays. The market research and observation of proponents show that there is an
increasing demand of pesticides and fertilizers in this Barangays.
1.2 NATURE OF BUSINESS
Hiniray-a Agricultural Enterprise is a sole proprietor type of organization owned by one person
to oversee the business operations and its profits and liabilities.
Hiniray-a Agricultural Enterprise is the simplest business form under which one can operate a
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business. The retail transaction of the proposed business in purchasing its products is commonly
within the locality and makes use for the production of products. The service sector is one of the key
takeaways to increasing the customer’s level of satisfaction.
1.3 DEMAND
It is vital to determine the demand for our products to address customer needs and wants.
Figure 3: Demographic profile of respondents according to gender
The pie chart shows that 20 of respondents are female, while the remaining 10 are male.
Figure 4: Demographic profile of respondents according to their civil status
The pie chart shows that 1 of the respondents is single, while 26 are married, none is
separated and 3 are widow.

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Figure 5: Demographic profile of respondents according to their Area of Land Tilled
The pie chart shows that 10 of the respondent are from ranges .30 - .50 Area of Land Tilled,
while 8 of the respondent are from ranges .60 - .70, 5 of the respondent are from ranges .80 - 1,
and 7 of the respondent are from ranges 1.25 - 2 Area of Land Tilled.
Figure 6: Demographic profile of respondents according to their Age
The pie chart shows that 9 of the respondent ages from 30-40, while 5 of the respondents ages
from 41-50, 12 of the respondent ages from 51-60 and 4 respondent ages from 61-81.
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Figure 7: Preference and Marketability under Question No. 1
The pie chart show that none of the respondent harvested less than 10,000, 2 respondents
harvested between 10,001-20,000, 5 respondents harvested between 20,0001-30,000, 7 respondents
harvested between 30,001-40,000 and 16 respondents harvested 40,001 and above.
Figure 8: Preference and Marketability under Question No.2
The pie chart shows that none of them spend pesticides and fertilizers less than 1,000, 1
respondent spent between 2,001-5,000, 7 respondents spent between 5,001-10,000, 10 respondents
spent between 10,001-15,000 and 12 respondents spent 15,000 and above.

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The pie chart shows that 30 respondents use different agricultural products to their farm and
none of them are not using different agricultural products.
The pie chart shows that 30 respondents use different kinds of farming and none of them are
not using different kinds of farming.

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The pie chart shows that 30 respondents use different farming fertilizers and none of them are
not using different farming fertilizers.
The pie chart shows that 30 respondents prefer to buy pesticides and fertilizers and none of
them are not favorable to buy pesticides and fertilizers.

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The pie chart shows that 30 respondents purchased insecticides, fungicides and herbicides,
while 1 respondent purchased rodenticides and 22 respondents purchased weedicides.
The pie chart shows that none of them consume 250mL and 500 mL per ha., while 3
respondents consumed 1L per ha. and 27 respondents consumed 2L and above per ha.
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The pie chart shows that none of the respondent consumed 1 sack of fertilizer per ha., 2
respondents consumed 2 sacks of fertilizers per ha., 15 respondents consumed 3 sacks of fertilizers
per ha. And 13 respondents consumed 4 sacks and above of fertilizers per ha.
The pie chart shows that 18 respondents apply and use 0-0-60 fertilizer and 12
respondents are not applying and using 0-0-60 fertilizer.

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The pie chart shows that 28 respondents apply and use 14-14-14 fertilizer and 2
respondents are not applying and using 14-14-14 fertilizer
The pie chart shows that 13 respondents apply and use 16-20-0 fertilizer and 2 respondents
are not applying and using 16-20-0 fertilizer

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The pie chart shows that 29 respondents apply and use 18-46-0 fertilizer and 1 respondent are
not applying and using 18-46-0 fertilizer
The pie chart shows that 16 respondents apply and use 21-0-0 fertilizer and 14 respondents
are not applying and using 21-0-0 fertilizer.

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The pie chart shows that 29 respondents apply and use 46-0-0 fertilizer and 1 respondent are
not applying and using 46-0-0 fertilizer.
The pie chart shows that 30 respondents apply and use Herbicide and none of them are not
applying and using Herbicide.

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The pie chart shows that 22 respondents apply and use weedicide and 8 respondents are not
applying and using weedicide.
The pie chart shows that 30 respondents apply and use Insecticide and none of them are not
applying and using Insecticide.

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The pie chart shows that 30 respondents apply and use Insecticide and none of them are not
applying and using Fungicide.
The pie chart shows that 29 respondents apply and use rodenticides and 1 respondent are not
applying and using rodenticides.

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The pie chart shows that 30 respondents prefer to have Agri-business in Central Bulanan and
none of them are not favorable.
The pie chart shows that 30 respondents supports opening pesticides and fertilizers in Central
Bulanan and none of them are not favorable.

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The pie chart shows that 30 respondents convenient to have Agri-enterprise nearby and none
of them are not favorable.
The pie chart shows that 30 respondents save more if there will be a nearby Agri-enterprise
and none of them are not favorable.

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The pie chart shows that 30 respondents helpful to have accessible Agri-enterprise and none
of them are not helpful
Table 9. Results
Demographic Profile
Gender
Male 66.67%
Female 33.33%
Single 3.33%
Civil Status Married 86.67%
Separated NONE
Widow 10%
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.30 - .50 33.33%
Area of Land Tilled .60 - .70 26.67%
.80 - 1 16.67%
1.25 - 2 23.33%
30 – 40 30%
Age 41 - 50 16.67%
51 - 60 40%
61 - 81 13.33%
Part II: Preference and Marketability
Less than 10,000 NONE
10,001 – 20,000 6.67%
Harvest Income 20,001 – 30,000 16.67%
30,001 – 40,000 23.33%
40,001 and above 53.33%
Less than 1,000 NONE
Spend in a Pesticides and 2,000 – 5,000 3.33%

Fertilizers
5, 001, 10,000 23.33%
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10,001 – 15,000 33.33%
15,001 and above 40%
Are you using different YES 100%

agricultural products to
NO NONE
your farm?
Do you use different kinds YES 100%

of farming pesticides,
insecticides, fungicides,
herbicides? NO NONE
Do you use this different

kind of farming fertilizers
like potash (0-0-60),
nitrogen phosphorus and YES 100%
potassium (14-14-14),
ammonium phosphate (16-
20-0), diammonium
phosphate (18-46-0),
ammonium sulphate (21-0-
0), and urea (46-0-0)
NO NONE
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Would you prefer to buy

pesticides and fertilizers in
YES 100%
the agricultural enterprise
nearest to your location or
residence?
NO NONE
Insecticides 100%
Fungicides 100%
What kind of pesticides do Herbicides 100%

you purchased?
Rodenticides 3.33%
Weedicides 73.33%
How many liters of 250ml NONE

pesticides will you consume
500ml NONE
for one hectare per
cropping? 1L 10%
2L and above 90%
How many sacks of 1 sack NONE

fertilizers will you consume
2 sacks 6.67%
for one hectare per
cropping? 3 sacks 50%
4 sacks and above 43.33%

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Part III: Preference and Marketability
Do you apply and use YES 60%

potash (0-0-60) fertilizer?
NO 40%
Do you apply and use YES 93.33%

nitrogen, phosphorus and
potassium (14-14-14)
NO 6.67%
fertilizer?

ammonium phosphate (16-
NO 56.67%
20-0) fertilizer?

diammonium phosphate
NO 96.67%
(18-46-0) fertilizer?

ammonium sulfate (21-0-0)
NO 46.67%
fertilizer?
Do you apply and use urea YES 96.67%

NO 3.33%
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Part VI: Preference and Marketability

herbicide?
NO NONE

weedicide?
NO 26.67%

insecticide?
NO NONE

fungicide?
NO NONE

rodenticide?
NO 96.67%
Part V: Preference and Marketability
Do you prefer to have an YES 100%

agricultural enterprise in
NO NONE
Barangay Central Bulanan?
Will you support any YES 100%

opening of pesticides and
NO NONE
fertilizers business in
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Central Bulanan?
Do you find it convenient to YES 100%

have an agricultural
NO NONE
enterprise nearby?
Do you think you save more YES 100%

if there will be a nearby
agricultural enterprise? NO NONE
Do you think it is helpful YES 100%

for farmers to have an
accessible agricultural NO NONE
enterprise?
Target Population for the 3 years
Table 10. Target Population

Product 2023-2024 2024-2025 2025-2026
Pesticides
Insecticides 600 660 660
Fungicides 600 660 660
Herbicides 600 660 660
Rodenticides 20 22 22
Weedicides 440 484 484
Total 2,260 Liters 2,486 Liters 2,486 Liters

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Fertilizers
Potash (0-0-60) 540 594 594
Nitrogen, phosphorus, 840 924 924

Ammonium phosphate 390 429 429

(16-20-0)
Diammonium 30 33 33
phosphate (18-46-0)
Ammonium sulfate 480 528 528

(21-0-0)
Urea (46-0-0) 870 957 957
Total 3,150 Sacks 3,465 Sacks 3,465 Sacks
Projected Demand
The target population in 2026 is 3,465 pesticides and fertilizers. The annual increase in
demand from 2024 to 2026 is based on the annual population growth rate of 10%. The annual
projected demand was obtained by adding the population’s consumption on both pesticides and
fertilizers.
Table 11. Projected Demand

Year Annual Demand
Pesticides Fertilizers
2024 2,260 3,150
2025 2,486 3,465
2026 2,486 3,465

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SUPPLY
This section shows the competitors and their annual supply that we gathered by using
questionnaires to our competitors supply is the total amount of a specific good or service made
available to consumers.
Table 12. Competitors

Product Galuyo Store Average Caple Store Average Total
Annual Supply Annual Supply
2024
Pesticides 384 720 1,104
Fertilizers 0 0 0
2025
Fertilizers 0 0 0
2026
Fertilizers 0 0 0
Total 1,230 2,302 3,532

43
Projected Supply
The target population in 2026 is 1,214. The annual supply increase for 2024 to 2025 is based
on the annual population growth rate of the years 2024-2026 which is 10%. The annual projected
supply was obtained by multiplying the supply rate, 55%, by the target population and estimated
agreement frequency or the times consumers avail the products annually.
Table 13. Projected Supply

Year Annual Supply
Pesticides Fertilizers
2024 1,104 0
2025 1,214 0
2026 1,214 0
DEMAND AND SUPPLY ANALYSIS
Demand and supply analysis are necessary to determine the market share. The gap or the
unsatisfied market is obtained by subtracting the projected demand from the projected supply
showing the available market for this kind of establishment. It shows the population the business
needs to supply to address the consumer's demand.
Table 14. Demand and Supply Analysis

Year Demand Supply Gap % of the Gap who
will purchase in
our business
2024
Pesticides 2,260 1,104 1,156 51%
Fertilizers 3,150 0 3,150 100%
2025
Pesticides 2,486 1,214 1,272 51%
Fertilizers 3,465 0 3,465 100%
2026
Pesticides 2,486 1,214 1,272 51%
Fertilizers 3,465 0 3,465 100%
44
GENERAL MARKETING PRACTICES
Here are some of the marketing practices that could affect and assist in the completion of
business and must take into consideration to ensure the customer’s safety and the legality of the
business.
Hiniray-a have four activities, or components, of marketing:
1. Creating. The process of collaborating with suppliers and customers to create offerings that
have value. This marketing practice will help to elevate the business relationships towards its
suppliers and customers along with its operation. It will make the business prosper and grow with its
interconnection with both parties.
2. Communicating. Broadly, describing those offerings, as well as learning from customers
and suppliers. This marketing practice enables the business to draw a clear line of communicating to
customers and suppliers at a well manner. Accepting the new products offers that will help the
farmers in their concerns and agricultural needs and openly discussing to customers the needs and
addressing their farm problems.
3. Delivering. Getting those offerings to the consumer in a way that optimizes value. This
only means that Hiniray-a will offer a best hospitable and respectful service and deliver quality and
affordable products to its customers. This will able to bring satisfaction to both business and its
patronize customers,
4. Exchanging. Trading value for those offerings. As the customers pays right amount,
Hiniray-a is a promising business to cater at best way its customers. The value of ideal approach and
dealings with customers will highly ensure to be experienced by the customers.
For customer’s safety and the legality of the business the following is strictly complied and
45
implemented based on these republic acts:
• Occupational Safety and Health Standards (Republic Act No. 11058)
An Act to strengthen and promote the safety and health of workers, the policies and programs
implemented aim to be dynamic, inclusive, and gender-sensitive
• Rent Control Act of 2009 (Republic Act No. 9653)
An Act establishing reforms in the regulation of rent of certain residential units, providing the
mechanisms therefore and for other purposes.
PROPOSED MARKETING PROGRAM
The following promotional approaches for gaining customer’s loyalty and interest in Hiniray-a
Agricultural Enterprise will be highly taken into consideration:
1. Product
The pesticides and fertilizers product is key of the business. Thus, to market it effectively,
Hiniray-a will continually market the newly build business and products to Barangay Central
Bulanan and its neighboring Barangays. As this business offers affordable and quality products
that will surely made them save than transporting to the town area.
2. Price
Landing on the right price of the product ensures to make its marketing easy. Price too high
and customers may walk away. Price too low, and business leave money on the table. A good
place to start is by looking at the competitors to see how much customers are willing to pay for a
similar product. The business will also conduct focus groups or surveys to determine the right
price.
3. Place
Ultimately, Hiniray-a will meet its customers where they are — the retail location.
46
Considering the location where there is no existing working agricultural supply that will cater the
needs of the farmers is where we look our business will be productive. Thus, as the location is near
and accessible, farmers will save transportation fare.
4. Promotion
Hiniray-a will utilize the social media, online promotion and brochures to reach the target
audience. In this channels and mainstream, customers will easily communicate and find this
business. In addition, a promotional product demonstration and teaching is a healthy way of
promoting the business.
Hence, the business will offer quality products and excellent service at an affordable price
and will offer a variety of pesticides and fertilizers that can conveniently cater the needs of the
customers. Behavioral approaches of staff and towards staff. In establishing a business, giving
value and acknowledgment to your staff is a way to express work culture as well as the staff will
do the same thing to the business and valued customers.
PROJECTED SALES
Projected Sales/Receipts
Table 15. Projected Sales

Year 1
Products Price No. of Sale Annual Revenue
Insecticides 550 97 53,350

Fungicides 800 162 129,601
Herbicides 720 162 116,640
Weedicides 450 90 40,500
47
Potash (0-0-60) 2,300 54 124,200
Nitrogen, phosphorus, 1,200 84 100,800

Ammonium 1,500 39 58,500

phosphate (16-20-0)
Diammonium 1,700 3 5,100

phosphate (18-46-0)
Ammonium sulfate 800 48 38,400

(21-0-0)
Urea (46-0-0) 2,900 87 252,300

Total 12,970 576 749,870
Year 2

Fungicides 856 178 152,368
Herbicides 770 178 137,060
Potash (0-0-60) 2,461 59 145,199
Nitrogen, 1,284 92 118,128

phosphorus,
Ammonium 1,605 43 69,015

phosphate (16-20-0)

phosphate (18-46-0)
48

(21-0-0)
Urea (46-0-0) 3,103 96 297,888

Total 13,878 917 1,054,585
Year 3

Fungicides 856 178 152,368
Herbicides 770 178 137,060
Potash (0-0-60) 2,461 59 155,043
Nitrogen, 1,284 92 130,968

phosphorus,
Ammonium 1,605 43 72,225

phosphate (16-20-0)

phosphate (18-46-0)

(21-0-0)
Urea (46-0-0) 3,103 96 325,815

Total 13,878 952 1,149,762
49
CHAPTER IV
TECHNICAL FEASIBILITY
4.1 SERVICE/PRODUCTS
The proposed business will be located in Central Bulanan Midsayap, Cotabato. It’s main focus
and objective is to cater and satisfy the needs of the target market with convenient and affordable
agricultural products specifically pesticides and fertilizers. Here are the lists of products offered by
Hiniray-a Agricultural Enterprise.
Table 16. Insecticides

Insecticides
Magnum Kills numerous pest insects, from cockroaches
to warehouse beetles. It protects food items
from flour and grain beetles and knocks out
cigarette and drugstore beetles quickly and
efficiently.
Sherpa Used on various pests of various cropsviz
cereals, pulses, sugarcane, fibre, fruits etc.

50
Malathion Used to control mosquitoes and a variety of
insects that attack fruits, vegetables,
landscaping plants, and shrubs. It can also be
found in other pesticide products used indoors
and on pets to control ticks and insects, such as
fleas and ants.
Brodan For the control of insect pests of rice, corn,
tobacco, and vegetables.
Chix Chix 2.5 EC is a pytheroid insecticide effective
for the control of various insect pests damaging
agricultural crops. Start spraying as soon as
pests appear and repeat application as
necessary.
Table 17. Fungicides

Fungicides
Armure Armure 300 EC is a fungicide that provides
excellent control against sheath blight in rice
while providing fuller and cleaner grains,
ensuring heavier and better quality yield.

51
Cabrio Cabrio, like Abound and Flint, is a strobilurin
(group 11 fungicides) and has translaminar
properties meaning that it moves into the plant
tissue but does not move with the
transpiration stream. Best used as a protectant
similar to the way bravo is used.
Armure® 300 EC Is a fungicide that provides excellent control
against sheath blight in rice while providing
fuller and cleaner grains, ensuring heavier and
better quality yield. Use on all varieties of
sugarbeet and fodder beet.
Amistar fungicide Means that it is absorbed by the plant and
moves throughout the tissue, providing long-
lasting protection. Uses contains two
fungicides to provide broad-spectrum control
of many important vegetable, rice, cotton,
potato, citrus s and tree nut diseases, including
leaf spots and powdery mildew.
Symbio 250 EC Fungicide is for the control leaf speckle, leaf
spot and Black Sigatoga in bananas and
downy and powdery mildew in grapevines,
husk spot in macadamia and rust in almonds.
Uses for most effectively when used prior to

52
disease infection.
Goldazim 500 SC Is broad spectrum fungicide with both
protectant and systematic activity-preventing
infection and stopping the spread of an
existing infection. Uses for the control of a
rrange of diseases in stonefruit, wheat, barley,
onions, tomatoes, beans, lettuce and the casual
organism of Facial Eczema.
Table 18. Herbicides

Herbicides
24d 24-D is a widely used herbicide that controls
broad leaf weeds that has been used as a
pesticide. It is used in many places including
turf, lawns, rights-of-way, aquatic sites,
forestry sites, and a variety of field, fruit and
vegetable crops. It may also be used to regulate
the growth of citrus plants.
Direk For the control of grasses broad leaves and
sedges in direct seeded rice.

53
Sofit Sofit® 300 EC is a pre-emergent herbicide
which has proven excellent control of grasses,
sedges and broad leaves in rice, ensuring weed-
free rice fields at the crucial stage of rice
growth
Advance Use for controlling annual grasses, sedges and
certain broad leaves in transplanted rice, pre-
germinated paddy sown rice and drill seeded
dry land or upland rice.
Nominee Use for the control and suppression of winter
grass (Poa annua) in creeping bent grass, tall
fescue, perennial ryegrass and now in Couch
Grass varieties. Nominee will also suppress
seed head production by winter grass
Table 19. Weedicides

Weedicides
Clear out It is used for the control of most herbaceous
weeds in agricultural and industrial sites.

54
G 480 It prevents the plants from making certain
proteins that are needed for plant growth.
Stand out Use for general weed burn down and residual
control of broadleaf and grassy weeds.
Round up Roundup is the brand name for a weedicides
containing the active ingredient glyphosate.
Glyphosate is a nonselective weed killer,
meaning it can kill most plants on contact
within days or weeks. Agricultural workers
often apply glyphosate by spray to large areas
of crops.
Ground plus It provides complete control of perennial
grasses broadleaf weeds and sedges as well as
annual weeds. Ground Plus 480 is absorbed
into the leaf surface and translocated to roots
and rhizomes.
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Table 20. Rodenticides

Rodenticides
Zinc Phosphide Zinc phosphide is a rodenticide used to control
gophers, mice, rats, lagomorphsprairie dogs,
and squirrels. Zinc phosphide has indoor and
outdoor uses, which are classified as food and
non-food depending upon the application
method and label restrictions.
Racumin A highly palatable universal formulation that is
an effective anticoagulant rodenticide to control
rats and mice in all areas.
Storm Get rid of rats and mice with Storm®
Rodenticide, a potent anticoagulant. With just a
single feed, rats and mice will be gone in
several days. Storm® Wax Blocks are a trusted
industry standard for reliable rat and mouse
control.
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Ratkill Ratkill is a quick, acting easy to use rodenticide
used in baits to control field rats, mice and other
harmful rodents. It can be used in open dumps,
as torpedo baits (wrapped in 4x4 banana leaves
for easy retrieval of uneaten baits) as well in
fields of rice, corn, sugarcane and other crops.
Table 21. Fertilizers

Fertilizers
Potash (0-0-60) Potash 0-0-60 Fertilizer is a type of NPK
fertilizer that only consists of 60 percent
Potassium and no concentration of Nitrogen
and Phosphates. It is used to improve growth,
as a lawn feed for particular plants or grass, or
to prepare the soil for planting.
Nitrogen, Phosphorus, and Potassium A complete fertilizer supplying the major plant
(14-14-14) nutrients: Nitrogen, Phosphorus and Potassium
and the secondary nutrients Calcium, Sulfur and
Magnesium.
57
Ammonium Phosphate (16-20-0) A fertilizer supplying the primary plant
nutrients: Nitrogen and Phosphorus and the
secondary nutrients Calcium and Sulfur.
Diammonium Phosphate (18-46-0) It’s formulated in a controlled reaction of
phosphoric acid with ammonia, where the hot
slurry is then cooled, granulated and sieved.
Ammonium sulfate (21-0-0) An economical form of soluble nitrogen for
quick greening with high sulfur.

58
Urea (46-0-0) Fertilizer 46-0-0 urea is a nitrogen-rich
fertilizer. It is a great choice for plants that need
high amounts of nitrogen, such as flowering
crops like tomatoes or summer squash, as well
as fruit trees and berry bushes1. It can also be
used for grass as it contains high levels of
nitrogen. Urea fertilizer provides a rich source
of nitrogen for crops and is highly soluble3. It
can be applied to the soil or used as a foliar
spray for some plants.
4.2 SERVICE/PRODUCTION PROCESS

A production process is an act of providing product retail of agricultural pesticides and
fertilizers. It is either goods or services that will create value for customers.
4.3 ALTERNATIVE PROCESSES
When it comes to the alternative process for the operation of the Agricultural Enterprise, in any
case, a supply shortage occurs and the equipment does not function properly. However, the
Agricultural Enterprise has alternative supplier that is ready to cater the needs of the business in terms
of shortages happens at affordable and convenient price offers. In terms of equipment malfunction,
there will be supplementary equipment available.
4.4 MATERIALS HANDLING DESIGN

The materials to be used on the business operation will ensure it’s usability in terms of
renovating by changing the paint of the business that will reflects the business design. The heavy viking
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duty handling truck will be used in the delivery and handling transport of the fertilizers. The pesticides
and fertilizers will be delivered by the supplier. The agricultural supply will be safely store ensuring
that spoilage will be avoided.
The record keeping of the business sales and other transaction will be recorded in record book
and invoice receipt will be secured. The material handling is required in the proposed business because
it will comply and obey the standard to ensure the safety of the business.
4.5 TECHNOLOGICAL ASSISTANCE
The following will serve as the business’ providers to operate smoothly.
Table 22. Technological Assistance

TYPE OF ASSISTANCE NAME OF OFFICE ADDRESS/TEL. NO.
Electrical connection assistance COTELCO-PPALMA (06422) 99360
Philippine National Police Municipal Police Station 0949-932-9555
Bureau of Fire Protection Municipal Fire Station 0930-214-6482
Health Care Assistance Municipal Health Office 0963-125-5555
4.6 PROJECT SITE

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4.7 PROJECT LAYOUT
4.8 BUILDING AND FACILITIES

61
4.9 FLOOR PLAN
4.10 MACHINERIES AND EQUIPMENT
Table 23. Machineries and Equipment
Item Name Quantity Price Amount Useful Life

(years)
Heavy Viking 2 Php 1,150.00 Php 2,300.00 10

Duty Hand
Truck
Furniture and Fixtures

Table 24. Furniture and Fixtures
Item Name Quantity Unit Price Amount Useful Life

(years)
Cashier Desk 1 Php 2,000.00 Php 2,000 15
Chair 2 Php 800.00 Php 1,600 8
Total Php 3,600.00

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Other Equipment
Table 25. Other Equipment
Item Name Quantity Unit Price Amount Useful Life

(years)
Calculator 2 Php 550.00 Php 1.100.00 5
Scissors 2 Php 60.00 Php 120.00 1
Building Renovation
Table 26. Building Renovation
Item Name Quantity Price Amount Useful Life

(years)
Paint 2 Php 1,340.00 Php 2,680.00 5
Primary Supply
Table 27. Primary Supply
Item Name Quantity Price Amount
Gloves 5 Php 199.00 Php 995.00
Bond Paper 1 ream Php 270.00 Php 270.00
Invoice 12 pads Php 1,836.00 Php 1,836.00
Ballpen 2 boxes Php 120.00 Php 240.00
Record Book 2 books Php 550.00 Php 1,100.00
General Supplies
Table 28. General Supplies
Item Name Quantity Unit Price Amount
Broom with 2 Php 200.00 Php 400.00

Dustpan set
63
UTILITIES
In order to operate the business, utility such as electricity play an important role. The
business’ electricity source is from COTELCO. For the electricity consumption, the business will
have estimated in a month, and the total power bill will be Php 1,000.00.
Table 29. Utilities

Utilities Monthly Annually
Electricity Php 1,000.00 Php 12,000.00
TOTAL Php 1,000.00 Php 12,000.00
MAN POWER REQUIREMENT
There will be two (2) employees in our proposed business. There will be 1 cashier who
will render 8 hours of service a day based on their working schedule. The remaining 1 employee- the
helper will render 8 hours of services a day and enjoy his/her day off 1 day every week.
The salary scale for each employee will depend on the ranking system of the
establishment. Salaries will be released on time. They are obliged to follow the rules and policies of
the establishment.
Table 30. Man power Requirement

Position No. of Personnel Needed
Manager/Cashier 1
Helper 1
TOTAL 2
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WASTES AND WASTE DISPOSAL METHOD/S
When it comes to waste management, it is essential to properly dispose all wastes as
the business likewise promotes a nature-friendly environment. Separation of biodegradable, non-
biodegradable, and recyclable waste will be strictly observed. Business owners and employees should
become familiar with the importance of good waste management and sanitation in the business
environment.
TOTAL SERVICE/TOTAL PRODUCTION COSTS
Table 31. Total Service/Total Production Costs

Monthly Salaries Php 19,860.00
Social Security System 900.00
Philhealth 1,000.00
13th month pay 19,860.00
Pag-IBIG Contribution 200.00
Materials and Equipment 6,795.00
Monthly Utilities 1,000.00
Monthly Building rental 8,000.00
Total Php 56,615.00

65
CHAPTER V
FINANCING FEASIBILITY
TOTAL PROJECT COST

66
FINANCIERS
Angelyn D. Patos will finance the proposed business as a sole proprietorship to meet the
business’s needs. The money will be used to fund the projects, including the equipment, utilities,
salaries and other expenses that will be used for this project.
FINANCIAL STUDY
The business will be categorized as a Sole Proprietorship. With an initial investment of P55,
000.00, the money will cover all charges such as rentals, equipment and petty cash for expenses. This
capital is required to run the business and engage in the Agricultural business in Central Bulanan,
Midsayap, Cotabato.
67
68
69
70
71
72
MAJOR ASSUMPTIONS USED
An assumption is a statement considered accurate without any supporting evidence. These
primary assumptions will determine whether the business is financially feasible in all areas of the
findings and whether it will grow over the following three years.
1. The proposed project aims to help the economy of that certain place. The availability of pesticides
and fertilizers at the Central Bulanan and its neighboring barangays and the station will utilize them.
Other needed products which are not available will be purchased from other places. The purchase of
products will depend on the availability of the stock.
2. The demand of Hiniray-a Agricultural enterprise products will increase as the number of farmers
increases in the Central Bulanan, which is essential in the next three years of its operation.
3. As the demand expands, sales are maximized to expand product sales and employee salaries.
4. The business expansion of Hiniray-a Agricultural Enterprise will also help the community by
producing more job opportunities in the barangay of Central Bulanan.
CONCLUSION
The study provides favorable results on the projection of the feasibility study of agricultural
businesses. Based on the above financial statements, the Hiniray-a Agricultural enterprise has a
profitable result. Financial ratios used to determine the project’s financial performance also showed
favorable assets, equity and net profit margin based on the three-year projection. The market study of
Hiniray-a Agricultural enterprise appeared feasible since the demand for each product is increasing in
the next three years.
Furthermore, the marketing aspect of the proposed business was possible in the market, such
as the target market, marketing program and promotion of the products help the business to get the
73
attention of the possible customers. The business management was completed and is feasible since it
is a sole proprietorship that is managed by a single person in the proposed business will benefit the
economy by providing employment in the Central Bulanan, and its neighboring barangays, which
gives the employees an income for their basic needs. Since Hiniray-a agricultural enterprise will pay
its taxes mandated by law, it will help the government generate funds for improving public services
and government projects. Therefore, Hiniray-a agricultural enterprise is generally feasible..

74
CHAPTER VI
RECOMMENDATION
Based on the conclusions of the study, the following recommendations are made:
1. To look for enterprise opportunities that will elevate project plans and improve operations to
efficient and full capacity.
2. To improve relationships and acquire new knowledge, the owner must hold workshops and
other discussion sessions for suppliers and customers so they know what is involved with the
service.
3. When the enterprise reaches a certain stage of growth, the management advises opening a
second location to support the expansion and boost earnings.
4. To undergo thorough business planning that depicts the chosen owner or operator’s operating
model and strategic vision.
5. To cultivate a positive work environment and establish equitable pay practices for employees.
6. To convey the benefits to consumers at retail through agricultural supply identification on
signage, cases and other strategies.

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REFERENCES:
Ma. Corazon V. Soriano and Evelyn C. Cruz (2020), “The Fertilizer Industry and Philippine
Agriculture:Policies, Problems, and Prospects”
Niir, 2021 https://www.entrepreneurindia.co/page/agrochemicals-industry/
Sharifzadeh, 2020 https: //www.jliedu.com/blog/fertilizers-role-agriculture/

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APPENDIX A. Survey Questionnaire

NOTRE DAME OF MIDSAYAP COLLEGE
Midsayap, Cotabato
SURVEY QUESTIONNAIRE
Title: A Feasibility Study of Establishing an Agricultural Enterprise in Central Bulanan
Midsayap, Cotabato
Dear Respondents,
Good day! Thank you for voluntarily agreeing to take part in this survey. The purpose of
this study is to determine the viability and marketability of HINIRAY-A AGRICULTURAL
ENTERPRISE in Barangay Central Bulanan. This survey only takes 3-5 minutes to complete.
Rest assured that your answers will be reported aggregately and will be held with strict
confidentiality. Your patience and cooperation in filling out is highly appreciated.
Thank you for your time and participation.

The Proponents
Part I. Demographic Profile
Instructions: Please put a check mark (/) on the appropriate box.
Name (optional): Age:

Sex: ▢ Male
▢Female
Civil Status:
▢Single ▢Married ▢Separated ▢Widow
Area of Land Tilled:______________________
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Part II.
1. What is your crop harvest income?
▢ Less than 10,000
▢10,001-20,000
▢20,001-30,000
▢30,001-40,000
▢ 40,001 above
2. How much are you willing to spend in a pesticides and fertilizers?
▢less than 1,000 ▢10,000 – 15,000
▢2,000 – 5,000 ▢15,00 and above
▢5,000 – 10,000
3. Are you using different agricultural products to your farm?
▢ Yes ▢ No
4. Do you use different kinds of farming pesticides, insecticides, fungicides, herbicides?
▢ Yes ▢ No
5. Do you use this different kind of farming fertilizers like potash (0-0-60), nitrogen, phosphorus
and potassium(14-14-14), ammonium phosphate (16-20-0), diammonium phosphate (18-46-0),
ammonium sulfate (21-0-0), and urea (46-0-0)?
▢ Yes ▢ No
6. Would you prefer to buy pesticides and fertilizers in the agricultural enterprise nearest to your
location or residence?
▢ Yes ▢ No
7. What kind of pesticides do you purchased?
▢Insecticides
▢Fungicides
▢Herbicides
▢Rodenticides
▢Weedicides
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8. How many liters of pesticides will you consume for 1 hectare per cropping?
▢250ml
▢500ml
▢1L
▢2L and above
9. How many sacks of fertilizers will you consume for 1 hectare per cropping?
▢ 1 sack
▢ 2 sacks
▢ 3 sacks
▢ 4 sacks and above
Part III.
YES NO
1.) Do you apply and use
potash (0-0-60) fertilizer?
nitrogen, phosphorus and
fertilizer?
ammonium phosphate (16-20-
0) fertilizer?
diammonium phosphate (18-
46-0) fertilizer?
ammonium sulfate (21-0-0)
fertilizer?
6.) Do you apply and use urea
79
Part IV.
YES NO
1) Do you apply and use
herbicide?
weedicide?
insecticide?
fungicide?
rodenticides?
Part V.
YES NO
1) Do you prefer to have an
agricultural enterprise in
Barangay Central Bulanan?
2.) Will you support any
opening of pesticides and
fertilizers business in Central
Bulanan?
3.) Do you find it convenient
to have an agricultural
enterprise nearby?
4.) Do you think you save
more if there will be a nearby
Agricultural enterprise?
5.) Do you think it is helpful
for farmers to have an
accessible agricultural
enterprise?
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APPENDIX B. Letter to Dean
Notre Dame of Midsayap College

Midsayap, Cotabato
OCTOBER 21, 2023
GENEVIEVE O. TORINO, DBM

Dean College of Business and Accountancy
Notre Dame of Midsayap, College
Midsayap, Cotabato
Dear Ma’am,
Greetings of peace and prosperity!
We are the 4th year BSBA Major in Financial Management students at Notre Dame of
Midsayap College. One of the requirements for the completion of the degree is to conduct a
feasibility study.
In this connection, we would like to seek your approval to allow us to conduct the research
entitled "FEASIBILITY STUDY OF ESTABLISHING AN AGRICULTURAL ENTERPRISE
IN CENTRAL BULANAN, MIDSAYAP, COTABATO". Rest assured that all the pertinent
information will be kept confidential.
We are hoping for your kind consideration on this matter. This endeavor will not be realized
without your will, support, and cooperation. Thank you very much.
Respectfully,
KAYE MARK B. BECENA
ANGEL GRACE E. BALOFIÑOS
ANGELYN D. PATOS
AILA T. RAMA
MICHELLE J. URBODA
Approved by:
GENEVIEVE O. TORINO, DBM_

Dean, College of Business and Accountancy
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APPENDIX C. Letter to Respondents
Notre Dame of Midsayap College

Midsayap, Cotabato
__________________________
________________________________
________________________________
________________________________
Dear Ma’am/Sir,
Greetings of Peace and Prosperity!
We are the 4th year BSBA Major in Financial Management students of Notre Dame of
Midsayap College. We ask for your permission to please allow us to conduct our studies in various
areas within Central Bulanan. The data of this study will be used in our feasibility study entitled
“FEASIBILITY STUDY OF ESTABLISHING AN AGRICULTURAL ENTERPRISE IN
CENTRAL BULANAN, MIDSAYAP, COTABATO”.
We are hoping for your kind and positive response. Your approval will be great help to the
success of this study. Thank you and God bless!
Respectfully,
KAYE MARK B. BECENA
ANGEL GRACE E. BALOFIÑOS
ANGELYN D. PATOS
AILA T. RAMA
MICHELLE J. URBODA
Noted by:
GENEVIEVE O. TORINO, DBM_

Feasibility Study Adviser
82
APPENDIX D. Curriculum Vitae
CURRICULUM VITAE
Personal Data
Name : KAYE MARK BURA-AY BECENA
Birthdate : June 17, 2001
Birthplace : Aleosan, Cotabato
Address : Barangay Central Bulanan, Midsayap, Cotabato
Tribe : Ilonggo
Parent : Alexie C. Becena
: Ma. Rose B. Becena
Email : becenakayemark@gmail.com
Educational Background
Elementary : Central Bulanan Elementary School
Central Bulanan, Midsayap, Cotabato
Secondary : St. Mary’s Academy of Midsayap Inc.
Poblacion 2, Midsayap, Cotabato
Tertiary : Notre Dame of Midsayap College
Degree : Bachelor of Science in Business Administration Major in
Financial Management
83
CURRICULUM VITAE
Personal Data
Name :ANGEL GRACE ESCONDIDA BALOFIÑOS
Birthdate : March 05, 2002
Birthplace : Minglanilla, Cebu City
Address : Presbitero, Pigcawayan, Cotabato
Tribe : Ilonggo
Parent : Romel P. Balofiños
: Maria Elisa E. Balofiños
Email : angelgracebalofinos83@gmail.com
Elementary : Presbitero Central Elementary School
Presbitero, Pigcawayan, Cotabato
84
CURRICULUM VITAE
Personal Data
Name : ANGELYN DAUB PATOS
Birthdate : February 18, 2002
Birthplace : Davao City
Address : Barangay Sadaan, Midsayap, Cotabato
Tribe : Bisaya
Parent : Alberto V. Patos
: Judith D. Patos
Email : angiedaubpatos@gmail.com
Elementary : Dilangalen Central Elementary School
\
85
CURRICULUM VITAE
Personal Data
Name : AILA TANO RAMA
Birthdate : September 21, 2001
Birthplace : San Isidro, Midsayap, Cotabato
Address : Barangay San Isidro, Midsayap, Cotabato
Tribe : Bisaya
Parent : Angelito V. Rama
: Arlene T. Rama
Email : ailarama323@gmail.com
Elementary : San Isidro Elementary School
San Isidro, Midsayap, Cotabato
86
CURRICULUM VITAE
Personal Data
Name : MICHELLE JOMUAD URBODA
Birthdate : May 17, 2002
Birthplace : Tumbras, Midsayap, Cotabato
Address : Poblacion 6, Midsayap, Cotabato
Tribe : Bisaya
Parent : Rolando S. Urboda
: Emyvel J. Urboda
Email : michjumuad12@gmail.com
Elementary : Anonang Elementary School
Anonang, Midsayap, Cotabato

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1

pest occurrence and appropriate methods of control (Sharifzadeh, 2020).

The agricultural chemicals market in India is predicted to increase at an annual rate of

practices, may stymie the market (Niir, 2021).

of Filipino consumers, and the government's focus on agricultural development. According to

location and its neighboring Barangay.

Table 1. Proponent’s Background

Patos, Angelyn D. Filipino Sadaan, Midsayap, 100%

PROPOSED NAME OF THE BUSINESS

various challenges and successes, this enterprise is their go-through partner.

the first and leading agribusiness in various municipalities of Cotabato Province.

Figure1: Hiniray-a Logo

and passion for the customers’ farm and agricultural livelihood.

TYPE OF BUSINESS ORGANIZATION

LOCATION OF THE BUSINESS

accessible location would find it to be good, beneficial and reasonable.

MANAGEMENT AND PERSONNEL FEASIBILITY

specification, and working schedule.

Chart 1. Organizational Chart

Table 2. Projected Salary

Employees Daily Salary Salary

Cashier 1 Php 331.00 Php 9,930.00 Php119,160.00

Helper 1 331.00 9,930.00 119,160.00

Total 2 662.00 19,860.00 238,320.00

Social Security System (SSS)

monthly contributions to this government institution.

Table 3. SSS Contribution

Cashier Php 450.00

Helper Php 450.00

Total Php 900.00

* Social Security System (SSS) of 1997, (R.A. No. 8282), (1997)

Philippine Insurance Corporation or PhilHealth

Table 4. Philhealth Contribution

Cashier Php 500.00

Helper Php 500.00

Total Php 1,000.00

*National Health Insurance Act of 1995, (R.A. No. 7875), (1995)

13th Month Pay

business. It must be paid because it is a mandated by law.

Table 5. 13th Month Pay

Cashier Php 9,930.00

Helper Php 9,930.00

Total Php 19,860.00

*The 13th-Month Pay Law (Presidential Decree No. 851), (1975)

Php200.00, which employers and employees equally share.

Table 6. Pag-IBIG Contribution

Cashier Php 100.00

Helper Php 100.00

Total Php 200.00

*The Social Security Act of 1954, R.A. 1161, (1954)

*105-Day Expanded Maternity Leave Law, (R.A. No. 11210), (2019)

consists of seven (7) days of leave credits with full pay.

*Paternity Leave Act of 1996, (R.A. No. 8187), (1996)

the vacant job and its requirements.

Figure2: Recruitment Notice

Step-by-step recruitment process

should be qualified and meet the requirements required by the business.

a. Identifying the Vacant Position