Component Score Coefficient Matrix

Component 1
1 2 1 Price 0.384
Price 0.384 -0.253 2 Picture Quality 0.371
Picture Qua 0.371 -0.2 3 Heating -0.124
Heating -0.124 0.495 4 Battery -0.207
Battery -0.207 0.639 5 Performance 0.181
Performan 0.181 0.149 6 R&R 0.23
R&R 0.23 0.07 7 CS 0.183
CS 0.183 0.138
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization. -0.253
-0.2
0.495
0.639
0.149
0.07
0.138

Poco -0.480793 -0.111324 1

Apple 0.832608 -0.164417 1 Price 0.384
Samsung 0.298875 0.155475 2 Picture Quality 0.371
One Plus 0.280137 0.261183 3 Heating -0.124
Vivo -0.274008 -0.047775 4 Battery -0.207
Nokia -0.656819 -0.093142 5 Performance 0.181
6 R&R 0.23
7 CS 0.183

component 2
1 Price -0.253
2 Picture Quality -0.2
3 Heating 0.495
4 Battery 0.639
5 Performance 0.149
6 R&R 0.07
7 CS 0.138
 0 1 2 3 4 5
Poco Apple Samsung One Plus Vivo Nokia
Err:522 Err:522 Err:522 Err:522 Err:522 -0.6930669771
Err:522 Err:522 Err:522 Err:522 Err:522 -0.6018044235
Err:522 Err:522 Err:522 Err:522 Err:522 -0.6101441362
Err:522 Err:522 Err:522 Err:522 Err:522 0.0551467793
Err:522 Err:522 Err:522 Err:522 Err:522 -0.1676573166
Err:522 Err:522 Err:522 Err:522 Err:522 -0.528999743
Err:522 Err:522 Err:522 Err:522 Err:522 -0.4351809198
0.000 0.000 0.000 0.000 0.000 -0.657

Err:522 Err:522 Err:522 Err:522 Err:522 -0.6930669771

Err:522 Err:522 Err:522 Err:522 Err:522 -0.6018044235
Err:522 Err:522 Err:522 Err:522 Err:522 -0.6101441362
Err:522 Err:522 Err:522 Err:522 Err:522 0.0551467793
Err:522 Err:522 Err:522 Err:522 Err:522 -0.1676573166
Err:522 Err:522 Err:522 Err:522 Err:522 -0.528999743
Err:522 Err:522 Err:522 Err:522 Err:522 -0.4351809198
0.000
0.3
0.25
0.2
0.15

Pre Purchase
Poco Apple Samsung One Plus Vivo Nokia 0.1

-0.540 1.061 0.147 0.294 -0.269 -0.6930669771 0.05

-0.445 0.875 0.249 0.189 -0.266 -0.6018044235 0

.8 .6 .4-0.05
.2 0 .2 .4 .6 .8
-0.188 0.174 0.277 0.406 -0.059 -0.6101441362 -0 -0 -0 -0 0 0 0 0
-0.221 0.213 -0.016 0.118 -0.150 0.0551467793 -0.1
-0.078 -0.435 0.303 0.392 -0.014 -0.1676573166 -0.15
-0.309 0.605 0.241 0.368 -0.377 -0.528999743 -0.2
-0.504 0.577 0.387 0.090 -0.115 -0.4351809198 Post Purchase
-0.480793 0.832608 0.298875 0.280137 -0.274008 -0.6568186943

Poco Apple Samsung One Plus Vivo Nokia

-0.540 1.061 0.147 0.294 -0.269 -0.6930669771
-0.445 0.875 0.249 0.189 -0.266 -0.6018044235
-0.188 0.174 0.277 0.406 -0.059 -0.6101441362
-0.221 0.213 -0.016 0.118 -0.150 0.0551467793
-0.078 -0.435 0.303 0.392 -0.014 -0.1676573166
-0.309 0.605 0.241 0.368 -0.377 -0.528999743
 -0.504 0.577 0.387 0.090 -0.115 -0.4351809198
-0.111324 -0.164417 0.155475 0.261183 -0.047775 -0.0931416147
 Err:522 Err:522
Err:522 Err:522
Err:522 Err:522
Err:522 Err:522
Err:522 Err:522
Err:522 Err:522
Err:522 Err:522

Err:522
Err:522
Err:522
Err:522
Err:522
Err:522
Err:522

0.3
0.25
0.2
0.15
0.1
0.05
Perceptual Map
0 Linear (Perceptual Map)
8 .6 .4-0.05
.2 0 0.2 0.4 0.6 0.8 1
-0 -0 -0
-0.1
-0.15
-0.2
Post Purchase