Human Oriented Design & Practice

in Transport, Mobility and Car

Design
-----------------------------------
Week 1
Dr Tugra Erol
National Transport Design Centre
Research Institute for Future Transport and Cities

Research Institute
Future Transport and Cities
Are Beautiful Cars Really a Thing of the Past?

http://cardesignnews.com/articles/design-essay/2017/12/are-beautiful-cars- Research Institute

really-a-thing-of-the-past © Tugra Erol 2021 Future Transport and Cities
 What are “beautiful” objects and why is it
important in a consumer society?

• Evolution of tools, objects and history of visual objects

• Civilisations and the system they operate in.
• Consumer behaviour intro, who are the consumers?
• What is consumerism; social dynamics of a consumer society
• Making sense of art history

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© Tugra Erol 2021 Future Transport and Cities
 How?

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© Tugra Erol 2021 Future Transport and Cities
 The hierarchy of car design by Nick Hull

1. Bones

2. Muscles

3. Graphics

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© Tugra Erol 2021 Future Transport and Cities
Them

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© Tugra Erol 2021 Future Transport and Cities
 Bones

Bones Proportion 1.Bones: Basic Lines & Volumes on a

& Stance
Vehicle
Volumes Position of 2.Proportion & Stance
Wheels

Greenhouse Overhangs
Profile
Cab Position
Basic body
lines Tumblehome
& Tuckunder

https://www.cardesignnews.com/insights/car-design-essentials-part-1-bones/25915.article

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© Tugra Erol 2021 Future Transport and Cities
 Surface Language

The Muscles of the car

• Form Language
• Body Sections
• Hoods & Roofs
• Extruded surfaces
• Twisting surfaces
• Wheel arches
• Glass surfaces

https://www.cardesignnews.com/insights/car-design-essentials-part-2-muscles/25916.article

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© Tugra Erol 2021 Future Transport and Cities
 Graphics
Graphics
• Colour & Contrast
• The ‘Face’
• Grille
• Lamps
• Daylight Opening (DLO)
• Shut lines
• Wheels

https://www.cardesignnews.com/insights/car-design-essentials-part-3-graphics/25917.article

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© Tugra Erol 2021 Future Transport and Cities
 Occupant Packaging

Lamborghini Centrostile: Lamborghini Gallardo Package 2009

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© Tugra Erol 2021 Future Transport and Cities
 Golden Ratio!

1 : 1.618

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© Tugra Erol 2021 Future Transport and Cities
 Car Architecture

https://lowvelder.co.za/245924/behold-paradigm-shift-acura-nsx/

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© Tugra Erol 2021 Future Transport and Cities
 Learn the essentials

https://www.cardesignnews.com/insights/car-design-essentials-part-3-graphics/25917.article

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© Tugra Erol 2021 Future Transport and Cities
 Design process

Clay Modelling
2D Sketching
Interactive
Visualization
Animation
Rendering Technical Surfacing

3D Modelling

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© Tugra Erol 2021 Future Transport and Cities
Sculpture

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© Tugra Erol 2021 Future Transport and Cities
How did we end up here?

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© Tugra Erol 2021 Future Transport and Cities
 What do we read between lines?

“Cars mean more to these kids than architecture did in Europe’s

great formal century, say, 1750 to 1850,” wrote Wolfe. “They are
freedom, style, sex, power, motion, colour – everything is right
there.”
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© Tugra Erol 2021 Future Transport and Cities
 What is industrial design ?

• Definition?
• What it encompasses?
• Who established the profession?
• What does design entail?
• Design for a system understanding
• Designing for an object

Research Institute
Future Transport and Cities
 What are “beautiful” objects and why is it
important in a consumer society?

• CIVILISATIONS: JOURNEY THROUGH HISTORY

AND EXPLORE THE ART
• Think about the origins, purpose and the need for such
artefacts.
1. https://www.open.edu/openlearn/travellingobjects
2. https://www.open.edu/openlearn/civilisations
3. https://css2.open.ac.uk/outis/docs/publications/OZUCIV.pdf

Research Institute
Future Transport and Cities