CHRIST UNIVERSITY (DEEMED TO BE UNIVERSITY)

LAVASA PUNE

NAME: PANJARI
REGISTRATION NUMBER: 23111526
COURSE: BBA (BUSINESS ANALYTICS)
SUBJECT: BUSINESS ECONOMICS
GUIDED BY: PROFFESOR SHINE RAJU KAPPIL

INDEX
Sno. CONTENT PAGE
NO.
1 INTRODUCTION
2 AYURVEDA- AN INTRODUCTION
3 MISSION.
4 AROUND THE PRODUCT:
5 TARGET AUDIENCE:
6 COLLECTIVE OF RAW MATERIALS
7 PRODUCT LIST:
8 RAW MATERIALS
9 MARKET SHARE
10 SUPPLY ASPECT OF HIMALYAS:
11 SHARE PRICES
12 Pricing strategy
13 COMPETITORS
14 DISTRIBUTION CHANEL
15 Global requests
 16 SWOT ANALYSIS
17 CONCLUSION
18 REFRENCE

BUSINESS ECONOMICS
CIA – I
HIMALAYA WELLNESS COMPANY

Administrative summary
Himalaya started the eschewal Iet in Vijayapura 4 times ago i.e., on 22 Feb 2005. directly
it's trying to adding the creation program to produce rush for client at bazaar. At the end of
every day the transformation rate is calculated. The present-day discussion rate is good This
exploration named" significance of Himalaya outlets in Vijayapura" helps to understand the
number of clients visiting the store and bill made them. A design snippet is to division position
of Himalaya and the position of retail outlets indulgence to guests. Means client study had done
their profession. profit position, plans made before visiting the store, procurators impact them to
visit. media from that client told, habit of visiting store, habit of buying.
Himalaya outlet deposited in the brains of client, satisfaction and anticipation from
Himalaya outlets the exploration was caried out as per the way of request exploration process. To
meet the objects primary exploration was accepted. The data collection path espoused was
experimental exploration. The instrument exercised for data collection was questionnaire. The
prey was the people who are the guests of Himalaya. With a sample size of 100 repliers. The
tables and maps were exercised to reaction into meaningful information to get the most out of the
collection data, grounded on those the consequences have been drawn with peer probative data.
utmost of the people takes ultramodern retail outlet because they can buy all musts demanded
for life under one tent. The guests are relocating from one retail outlet to other because of
disparity in offer given away by retail outlets.
AYURVEDA -INTODUCTION:
The word' Ayurveda' comes from the word' Ayur meaning' life' and the word' Veda' meaning' to
see. Ayurveda's mythological wells, however, are attributed to the Indo- European Nasatya or
Aswin’s, binary croakers
of the gods of the senior Indo- European pantheon. Four thousand time old sources to
the Nasatya are set up in the now defunct, Hurrian and Hittite languages in Turkey, and in the
Sanskrit language in India. Ayurveda is considered the unpaved or appurtenant Veda to the
Atharva Veda. The four Vedas are the world's oldest erudite documents in an Indo- European
language. A archetypal ayurvedic textbook, that parallels the time frame of the Atharva Veda, is
the Charaka Samhita. penned in the Indus Valley area around 1000B.C.E.( Before the Common
or garden
period) in Sanskrit, it's a composition on general drug. This explosively suggests the
liability that ayurveda, though of visage Indo- European wells before, had begun to evolve into
a distinct reality within the key by the first renaissanceB.C.E. Ayurveda's continuing influence
in thenon-Indo-European sphere began after the ascent and spread of Buddhism in the 6th
centuryB.C.E. Buddhist monks acquainted Ayurveda to China, Tibet, Korea, Mongolia and Sri
Lanka, leaving a lasting heritage in their medical system. ultramodern medical exploration
methodology, o extends the wisdom of ayurveda to produce scientifically vindicated herbal
results.

Mission.
Himalaya’s charge to make herbal heartiness a portion of every home Want to be the most
trusted company in scientific herbal healthcare and utmost respected for our ethics and
valuations. " Establish Himalaya as a wisdom- grounded, case working, Head to Heel brand.”"
Develop requests worldwide with an- in- depth and long tenure path, maintaining at each step the
loftiest ethical norms."
Around the product:
Himalaya’s charge to make herbal heartiness a portion of every home Want to be the most
trusted company in scientific herbal healthcare and utmost respected for our ethics and
valuations. " Establish Himalaya as a wisdom- grounded, case working, Head to Heel brand.”"
Develop requests worldwide with an- in- depth and long tenure path, maintaining at each step the
loftiest ethical norms."
Target audience:
Prey followership easily, it's a product meant for women The announcement has been
concentrated on the ultramodern, civic woman who needs to feel confident and in charge of her
life. The announcement also shows a picture of the factual product. Although, Herbal
productions are still niche in India, goddess productions are as similar not niche, they're mass
productions. Still, the face of the announcement shows the special member of Indian women
who would buy in the authority of ayurveda further than a Botox.
Target audience:
VISIBILITY Major disparity Himalaya productions are shown off on the shelves further than
any of its challengers All others except Safi are bought through the internet
COLLECTIVE OF RAW MATERIALS:
Deal with husbandry inoculating in the Community at Himalaya we buy that by giving away the
penurious a source of stable profit, we can support transfigure them from unresistant donors to
more active actors in the coinage of substance for the country. In pursuit of its gregarious thing
of promoting profitable commission of marginalized growers, Himalaya has outsourced
collection of some medicinal sauces to pastoral husbandry communities in Karnataka. THE
DEAL- husbandry design founded in 2003 through Gram Mooligai Corporation. (GMCL), a
company working out with pastoral communities in Southern corridor of India, aims at erecting
sustainable livelihoods for fragile and borderline growers. As per the arrangement, Himalaya
procures a physical proportion of its demand of Ecliptic Alba and Phyllanthus Amarus sauces,
exercised in its beast health productions, from GMCL. GMCL in- turn buys this produce from
fragile and borderline growers at a fair request determined freight. This helps exclude mediators,
ensures advanced responses to pastoral growers and guarantees a stable source of income.
Women Participation Over the once two times, Himalaya has significantly swelled the volume
of sauces carried through this arrangement.

Product list:

1. Baby care
2. baby cleanser
3. bath
4. diapers
5. gift pack
6. Kids oral care
7. toothpaste
8. Animal care
9. Aquaculture
10. Companion Care
11. Livestock
12. Baby pants
13. Baby shampoo
14. Quista active
15. Face scrub
16. Face wash
17. Ashwagandha
18. Neem turmeric soap
RAW MATERIALS
Himalaya uses a wide range of raw accoutrements in its productions, involving
sauces, minerals, essential canvases, and fates and vegetables. Some of the most common or
garden
raw accoutrements exercised by Himalaya carry Sauces Himalaya uses over 300
sauces in its productions, involving turmeric, gusto, neem, and Tulsi. These sauces are exercised
for their medicinal parcels. Minerals Himalaya uses minerals similar as calcium, iron, and zinc
in its productions to ameliorate the nutritive value. Essential canvases Himalaya uses essential
canvases similar as lavender, peppermint, and chamomile in its productions for their scent and
remedial parcels.

MARKET SHARE

 Capital stands at Rs50.0 lakhs and has2.004 paid- up capital which is Rs1.0 lakhs.
 Himalaya Drug Company Private Limited last periodic general match (AGM) happed on
30 Sep, 1995.
 The company last streamlined its financials on 31 Mar, 1995 as per Ministry of
Corporate Affairs (MCA). The company is eyeing a 20 per cent excrescency in its
topline this time.
 At present-day, the particular care order contributes 42 per cent to its earnings, followed
by Medicinals (33 per cent), baby care (15 per cent) and beast health and heartiness (5
per cent all).
 The particular care assiduity is estimated to be worth Rs 60,000 crore. Himalaya has a
request share of23.8 per cent in the Rs 1,800 crore face marshland order.
 The company, which is present-day in 90 nations, is calculating to enter new orders
across verticals. “presently we've plans to enter new orders with a channel of around 70
productions across verticals, ” he spoke, without discovering the details.

DEMAND ASPECT OF HIMALYAS:

Demand is the consumer's letch to buy a personal good or indulgence. request demand is
the demand for a personal good in the request. Aggregate demand is the grand demand for
goods and services in the frugality Demand and force match determines the freight of the
good or indulgence.

SUPPLY ASPECT OF HIMALYAS:

Force in economics is defined as the total quantum of a given product or service a supplier
offers to consumers at a given period and a given price position. It's generally determined
by request movement. For case, a advanced demand may push a supplier to increase force.
SHARE PRICES:
PARAMETER Valuations
request Cap(₹ Cr) 132
EPS- TTM (₹) (S) 0.00
P/ E rate (X)(S) 0.99
Face Value ( ₹) 10
Book Value Share ( ₹)( S)23.01
P/ B rate ( ₹)( S)0.99
* C) Consolidated (* S) Standalone

Pricing strategy:

Himalaya Herbal freight/ Pricing program Below is the pricing program in

Himalaya Herbal marketing program Himalaya Herbal uses competitive pricing program
to promote its productions.
The prices of Himalaya productions are a little above the common or garden
challengers since its productions demand a value grounded pricing because of the
constituents that go into fabricating the product.
 His has helped in delivering the needed perceived value and advantages that the
brand pledges and client satisfaction. Himalaya company has also been adjustable with
its pricing program in its marketing blend. This has helped it to acclimatize snappily to
contender’s substitute pricing strategies.
Freight is a seductive element of any product. freight consists of the list freight at
which it's itemized, abatements that the product offers and other concessions that it gives.
Himalaya productions are reasonable and are accessible in colorful fragile and medium
size packets which are veritably accessible to bear.

COMPETITORS;
1. Around Patanjali;
Ayurved Patanjali Ayurved produces and sells herbal mineral productions. The
company offers productions similar as natural victuals, drug, natural particular care,
natural health care, herbal care, and more. The company was innovated in 2006 and
is grounded in New Delhi, India.

2. Around Auric
Auric is a goddess and heartiness brand grounded on ayurveda. It offers
productions similar as cold potables, hot potables, accruals, and more. It was
innovated in 2017 and is grounded in New Delhi, India. Made with senior herbals,
Liver detox is a dissolvable tablet for guarding liver against alcohol

3. Around Dabur
Dabur (BSE500096) (NSE DABUR) is an Indian whirlwind- moving consumer
goods (FMCG) company. It manufactures detergents, cleansers, hair canvases, health
care productions, Ayurvedic drug and affiliated productions, tooth maquillages,
antacids, and reused victuals. The Company was innovated in 1884 and is grounded
in New Delhi, Ind

DISTRIBUTION CHANNEL:
 Multichannel division:
 System Traditional Approach
 Online Doors
 votes Traditional System
 Company C&F Agent
 Retailer client
 Online Doors
 Direct selling to guests
 Free shipping charge
 votes It's a portion of Forward Integration Minimizing Middle man
 Global requests:
In 1996, the company penetrated the US request following the preface of the
Dietary Supplement Health and Education Act of 1994. It also expanded into other
nations. (3) As of 2015, the company vended its productions in 91 nations with
around 50 of its profit from outside India. (3) The company has a presence in 106
nations (10).
Swot analysis:
Strengths: Threats:

Strong brand image Himalaya is a Changing consumer preferences

well- known and commissioned
brand with a character for quality
and security. Wide product
portfolio Himalaya offers a wide
range of productions across
colorful orders, involving
particular care, healthcare, and
heartiness. This helps it to appeal
to a wider range of consumers.
Strong division network Himalaya
has a strong division network that
reaches both pastoral and civic
areas. This helps it to reach its
prey guests effectively. devotion
Changing consumer preferences, similar
as a preference for Western brands, could
pose a trouble to Himalaya. Entry of
new players The entry of new players
into the Ayurvedic particular care
request could consolidate competition
and set pressure on Himalaya's
perimeters. Regulatory challenges
Regulatory expostulations, similar as
stricter regulations on the use of herbal
constituents, could impact Himalaya's
business. profitable retardation An
profitable retardation could conduct to a
decline in consumer spending, which
 to Ayurveda Himalaya is immured
to the principles of Ayurveda,
which is a traditional Indian
system of drug. This gives it a
special selling proposition in the
request. Strong R&D capabilities
Himalaya has strong R&D
capabilities that support it to
develop ingenious new
productions. This gives it a
competitive bite over its rivals.
sins High prices Himalaya
productions are usually more
precious than those of its
challengers. This could discourage
some consumers from copping
its productions. Lack of seat
one-commerce Himalaya has a restricted
presence in thee-commerce request.
would impact Himalaya's deals.
common, Himalaya is a strong company
with a good track story. still, it faces
some expostulations, similar as adding
competition and changing consumer
preferences. The company needs to
manipulate these expostulations in order
to remain to grow and deliver in the
future. Then are some special effects
that Himalaya can do to manipulate
these expostulations Reduce its prices
to make its productions more accessible.
boost its seat one-commerce to reach
new guests. Invest in invention to
develop new productions that meet the
requirements of its guests. Examiner
changing consumer preferences and
acclimatize its productions and
marketing consequently. Stay over- to-
assignation on nonsupervisory conditions
to shake any compliance effects.
Prepare for an profitable retardation by
erecting up its fiscal reserves. By taking
these way, Himalaya can remain to grow
and deliver in the times to come.

CONCLUSION:

Himalaya Drug Company is the oldest Ayurvedic medicine fabricating company in the
India, It deals in both Pharma and FMCG (cosmetics) both. In the accessible Pharma
range Himalaya is the most assumed company. Himalaya substantially beliefs and
fascinate in ethical creation to croakers
. It helps administrative to motivate croakers
for the tradition of Himalaya. It also helps superintendent to see the croakers
demand in tum of defining the Himalaya. During the gathering they also come
apprehensive about the challenger’s promotional program and the product accessible
under their brand. druggist who deals in Himalaya herbal are largely gratified with their
business of Himalaya. tallying to the druggist the guests who are consuming Himalaya
are gratified with the result. Although it's an Ayurvedic drug its sequel is tardy but it's
operative for long time. utmost of the druggist rated it as a moderate selling drug at
their bazaar. Many drugs are honored as a veritably high dealer at the druggist bazaar,
e.g.- Liv- 52, Cyst one, Rum Alaya Forte, etc. Although there are several challengers for
the company.
REFERENCE:

1. https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-
care-pet-supplies-liquor/himalayas-personal-care-contributes-40-to-turnover-
face-care-tops-future-strategy/35381975
2. https://www.slideshare.net/ravu145_m_s/himalaya-project
3. https://himalayawellness.in/
4. https://www.bseindia.com/