Result and discussion

 All right… based on secondary data, it appears that online retail sales will experience an increase
in 2020.
 Social distancing and regional lockdowns are factors that trigger an increase in retail e-commerce
sales.
 Consumers avoid face-to-face contact and turn to digital media or online media to suppress the
spread of the virus.

This increase in online retail sales occurred globally as seen in e-commerce data in the following
countries.

Let's see the

Consumer Behavior in the United States

 This figure demonstrates the Percentage of Online versus Offline Retail Sales in the United
States. The light coloured shows offline retail sales in the United States in 2018, 2019, and 2020
amounting to 90.1%, 89.0% and 85.5% of total retail sales in the country, respectively.

 This proportion of offline retail sales is very large when compared to online retail sales. This
shows that social restrictions due to the COVID-19 pandemic have had little effect on purchasing
behavior.

 It’s only a 3.5% decrease in offline purchases. Consumers still tend to choose purchases
traditionally or in physical stores.

Having said that…The COVID-19 pandemic that is sweeping the world is contributing to an increase in
online retail sales in the United States. Many consumers are starting to turn to digital media to replace
face-to-face activities.

 This also happens in retail trade. Consumers tend to use digital media in the shopping process,
such as in finding product information and / or making purchases.
  Online retail sales in the United States increased significantly compared to the previous year. The
proportion of online retail sales from total retail sales in 2020 was 14.5%, an increase of 3.5%
from 2019.

Consumer Behavior in the United Kingdom

United Kingdom (UK) is the third largest e-commerce market after the United States and China.

 It is reported that the number of online shoppers in the UK in 2019 reached 79.8% of the total
population as illustrated by the graph. The number of online shoppers in the UK is the third
largest in the world after Sweden and Korea.

 UK online retail sales data in 2020 amounted to 27.5% of total retail sales. The proportion of
online retail sales from total retail sales has increased by 5.7% from the previous year.

 The same data source shows that in 2019 online retail sales reached 21.8% of total retail sales.
Another data source states that online retail sales in 2018 reached 18% of total retail sales in the
UK. This data shows that the proportion of online retail sales of total retail sales in 2019 has
increased by 3.8% compared to 2018.

Consumer Behavior in Germany

Germany is the fifth largest e-commerce country in the world

 The top part indicates offline retail sales in 2019 which reached 91.1% of total retail sales. This
shows that even though Germany is a fairly large e-commerce country, traditional retail /
physical stores are still very strong so that they are able to sell their retail products exceeding
90% of the needs of the people in that country.

 The COVID-19 pandemic in 2020 has shifted people's behavior to the digital world, but buying
behavior still tends to be in physical stores. This shows that the COVID-19 pandemic has not had
a major impact on consumer behavior in making purchases but has an impact on consumer
behavior in seeking product information.