Unlocking Growth in the Digital

Landscape

STRATEGIC DIGITAL
PLAN FOR ZOMATO
DEEKSHA SRIVASTAVA
 Introduction to Zomato
Overview: Zomato, founded in 2008, is a prominent online
food delivery and restaurant discovery platform.

Mission and Vision: To revolutionize the way people dine by

providing convenient access to food options and empowering
restaurants to thrive in the digital age.

Key Statistics: Zomato boasts a vast user base and extensive

restaurant network, cementing its position as a market leader.
 MARKET ANALYSIS
Competitive Landscape: Analysis of key competitors in the food
delivery industry, including market share and positioning.
Market Trends: Exploration of emerging trends shaping the digital
food delivery landscape.
Opportunities and Challenges: Identification of opportunities for
growth and challenges to navigate in the dynamic market
environment.
 SWOT ANALYSIS

STRENGTH WEAKNESS OPPORTUNITY THREAT

Wide reach. Reliance on discounts, Diversification into new Intense competition,
innovative technology limited geographic reach markets and services regulatory challenges
 Objective 1: Increase app downloads by 20%
Digital within six months.
Objective 2: Enhance user engagement by
OBJECTIVES implementing personalized recommendations.
Objective 3: Expand market reach to Tier-2 and
Tier-3 cities by the end of the fiscal year.
 Profiling:
Demographic, psychographic, and
behavioral characteristics of Zomato's
Target target audience.
AUDIENCE
Insights:
Analysis of digital behavior and
preferences to tailor marketing efforts
effectively.
DIGITAL STRATEGY
Content Strategy:

Diverse content formats across

platforms to engage users and
drive traffic.
 Social Media
SEO Strategy:
Strategy:
Leveraging platforms like Facebook, Optimization techniques to improve
Instagram, and Twitter for brand search engine rankings and visibility.
visibility and customer interaction.
Paid Advertising Email Marketing
Strategy: Strategy:
Strategic allocation of budget for Building and nurturing email lists for
Google Ads, display ads, and social targeted communication and
media advertising. promotions.
MEASUREMENT AND KPIS

KPI 1: KPI 2: KPI 3:

App downloads and Engagement metrics Revenue generated
active users. such as time spent from digital
on the app and channels.
interaction rates.
BUDGET
Allocation
Digital Channels: Breakdown of budget
allocation for each digital channel.

Justification: ROI projections and strategic

priorities guiding budget allocation
decisions.
 TIMELINE AND
IMPLEMENTATION PLAN

Phased Implementation: Gantt chart showcasing the timeline

for executing digital initiatives.
Key Milestones: Launch dates for campaigns, feature
enhancements, and expansion efforts.
 Risks and
Mitigation
STRATEGIES
Risks: Market saturation, technological
disruptions.
Mitigation: Continuous monitoring, agile
adaptation, and diversification
strategies.
CONCLUSION AND
NEXT STEPS
Recap: Summary of key insights and strategies outlined in the
presentation.
Next Steps: Immediate actions to commence implementation
and achieve digital objectives.
THANK YOU