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PDF Test Bank For Essentials of Psychology 5Th Edition Bernstein Online Ebook Full Chapter
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Test Bank for Essentials of Psychology, 5th Edition: Bernstein
LEARNING OBJECTIVES
1. Define encoding, storage, and retrieval, and discuss the role of each in our ability to remem-
ber. Define and give examples of acoustic, visual, and semantic memory codes. Explain the
difference between recall and recognition.
2. Define and give examples of episodic, semantic, and procedural memories.
3. Define and give examples of explicit memory and implicit memory.
4. Describe the levels-of-processing model of memory. Define maintenance and elaborative
rehearsal and explain how these concepts relate to the levels-of-processing model.
5. Describe the transfer-appropriate processing model of memory.
6. Describe the parallel-distributed processing (PDP) model of memory.
7. Describe the information-processing model of memory. Name the three stages of processing.
8. Define sensory memory and sensory registers. Discuss the capacity and duration of sensory
memory. Explain how sensory memory, including iconic memory, helps to perceive the con-
stant flow of information. Discuss the relationship between selective attention and memory.
9. Define short-term memory (STM). Discuss the relationship between short-term memory and
working memory. Describe the various ways in which information is encoded in short-term
memory.
10. Discuss the storage capacity of short-term memory. Define immediate memory span and
chunks.
11. Discuss the duration of short-term memory. Define and describe the Brown-Peterson dis-
tractor technique. Describe the importance of rehearsal in maintaining information in short-
term memory.
12. Define long-term memory (LTM). Describe the ways in which information is encoded in
long-term memory. Describe the storage capacity of long-term memory. Discuss the studies
illustrating the distortion of long-term memories.
13. Describe primacy and recency effects, and explain how these effects support a distinction
between short-term memory and long-term memory.
14. Define retrieval cues and explain why their use can increase memory efficiency. Define the
encoding specificity principle.
15. Define context-specific memory and state-dependent memory and give examples of each.
Explain the mood congruency effect.
16. Describe the semantic network theory of memory and explain the principle of spreading acti-
vation.
17. Describe incomplete knowledge and the tip-of-the-tongue phenomenon and explain how it
relates to the semantic network theory of memory.
18. Discuss the research examining constructive memories.
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
170 CHAPTER 6
19. Describe how PDP memory models explain the formation of constructive memories. Ex-
plain how PDP networks can produce spontaneous generalizations, and how they explain the
operation of schemas.
20. Discuss the problems associated with eyewitness testimony in the courtroom.
21. Define and describe Ebbinghaus’s relearning method. Explain his discoveries and indicate
why they are important to memory research.
22. Explain how decay theory and interference account for the forgetting of information in short-
term and long-term memory. Define retroactive inhibition and proactive inhibition and give
an example of each.
23. Discuss the controversy surrounding repressed memory. Describe the research on motivated
forgetting, false memories, and flashbulb memories.
24. Describe the synaptic activity associated with the formation and storage of new memories.
Describe the role of the hippocampus in memory formation. Discuss the location of stored
memories within the brain, and the brain activity associated with the retrieval of memories.
25. Define and give examples of anterograde and retrograde amnesia.
26. Define mnemonic strategies and explain why they improve memory. Give an example of the
method of loci.
27. Explain why distributed practice is more effective than massed practice for learning and
retaining information. Describe the PQ4R method of reading textbooks. Describe the best
method of taking notes in a lecture.
MULTIPLE CHOICE
1. The process of putting incoming information into a form with which the memory system can work
is called
a. storage. c. encoding.
b. retrieval. d. processing.
ANS: C REF: 211 OBJ: 1 KEY: F
Responses:
2. A catchy song on the radio is most likely to become “stuck in your head” if you encode the tune
a. visually. c. procedurally.
b. acoustically. d. semantically.
ANS: B REF: 211 OBJ: 1 KEY: C/A MSC: New
3. During a trip to an art museum, you visit the exhibit of Impressionist paintings. You are most
likely using __________ codes as you study the paintings in detail.
a. acoustic c. episodic
b. semantic d. visual
ANS: D REF: 211 OBJ: 1 KEY: C/A
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 171
4. Laverne and Shirley are about to take a test. Their instructor warns them, “You are not allowed to
use any notes, and looking at another person's exam is prohibited.” When Laverne asks Shirley
what the instructor said, Shirley replies, “I don't remember his exact words, but he basically told us
not to cheat on the exam.” Shirley appears to have encoded the instructor's warning
a. acoustically. c. semantically.
b. procedurally. d. visually.
ANS: C REF: 211 OBJ: 1 KEY: C/A
5. Jill is studying for her psychology midterm. The most effective way for Jill to encode the course
material would be
a. acoustically. c. semantically.
b. visually. d. episodically.
ANS: C REF: 211 OBJ: 1 KEY: C/A
Responses:
6. In the process of learning the techniques of his job, Arlen will need to keep this new information
in his memory for a long time. This part of the memory process is known as
a. retrieval. c. encoding.
b. recall. d. storage.
ANS: D REF: 211 OBJ: 1 KEY: C/A
8. When Alyssa is asked a trivia question, she replies, “I think I know the answer to that one, but I'm
having trouble recalling it from memory.” In other words, Alyssa is having difficulty with the
memory process known as
a. encoding. c. storage.
b. retrieval. d. rehearsal.
ANS: B REF: 211 OBJ: 1 KEY: C/A
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or in part
172 CHAPTER 6
9. When you ask her, Kyung cannot remember the names of all fifty U.S. state capitals. However,
when you then show her a list of U.S. city names, she can correctly point out all fifty capitals.
Kyung originally had trouble remembering the state capitals because of poor
a. recall. c. elaborative rehearsal.
b. recognition. d. maintenance rehearsal.
ANS: A REF: 211 OBJ: 1 KEY: C/A
Responses:
10. When an eyewitness to a robbery tries to identify the criminal from a lineup of suspects, he or she
is engaging in which memory retrieval process?
a. Recall c. Recognition
b. Rehearsal d. Relearning
ANS: C REF: 211 OBJ: 1 KEY: C/A
Responses:
11. When you attempt to identify the correct answer to this question from the following alternatives,
you are performing a(n) __________ task.
a. recall c. implicit
b. chunking d. recognition
ANS: D REF: 211 OBJ: 1 KEY: C/A
12. Caden can remember quite vividly the first time his dad took him out to learn how to ride a bike
because he didn't use training wheels and took a nasty spill, scraping his knee badly. This would
best be described as a(n) __________ memory.
a. semantic c. implicit
b. procedural d. episodic
ANS: D REF: 212 OBJ: 2 KEY: C/A
Responses:
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 173
13. A person conveying an episodic memory is most likely to say which of the following?
a. “I know that . . .” c. “I know how to . . .”
b. “I understand why . . .” d. “I remember when . . .”
ANS: D REF: 212 OBJ: 2 KEY: C/A
14. Corbin memorized a list of state capitals for his geography exam. Once he had done so, they
became __________ memories.
a. implicit c. semantic
b. episodic d. procedural
ANS: C REF: 212 OBJ: 2 KEY: C/A
Responses:
15. Remembering what the word summer means requires __________ memory, whereas remembering
what you did on July 4, 2003, requires __________ memory.
a. episodic; semantic c. procedural; episodic
b. episodic; procedural d. semantic; episodic
ANS: D REF: 212 OBJ: 2 KEY: C/A
Responses:
16. Seven-year-old Ben is riding his bike to the park to meet some friends. He stops at a stop sign and
signals his intention to turn left into the park. Ben's memory of the laws of the road is an example
of __________ memory, whereas his ability to ride the bike shows __________ memory.
a. episodic; semantic c. episodic; procedural
b. semantic; episodic d. semantic; procedural
ANS: D REF: 212 OBJ: 2 KEY: C/A
Responses:
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or in part
174 CHAPTER 6
17. Jennifer is teaching Scott how to play the guitar. Jennifer instructs Scott to sit across from her and
watch her finger movements as she plays a song. She has found this method more effective than
attempting to verbally explain the complicated series of finger movements. Jennifer's teaching
strategy indicates that her memory of how to play the guitar is stored as a(n) __________ memory.
a. episodic c. procedural
b. semantic d. sensory
ANS: C REF: 212 OBJ: 2 KEY: C/A
Responses:
18. Kelly is an expert typist, but she cannot remember the locations of the keys unless she moves her
fingers as if she is typing. Kelly's memory of the keys is stored as a(n) __________ memory.
a. episodic c. semantic
b. procedural d. constructive
ANS: B REF: 212 OBJ: 2 KEY: C/A
19. During a game of Trivial Pursuit, Robyn is asked for the capital of Australia. After thinking for a
few moments she says, correctly, “Canberra.” This is an example of a(n) __________ memory.
a. implicit c. explicit
b. episodic d. procedural
ANS: C REF: 212 OBJ: 3 KEY: C/A
Responses:
20. Amanda asks Becky, “How was your spring break?” As Becky describes her vacation, she begins
to feel guilty because she subconsciously recalls how her parents criticized her for taking a trip
instead of concentrating on her studies. Becky's recollection of her vacation is an example of a(n)
__________ memory, and her feeling of guilt is an example of a(n) __________ memory.
a. implicit; explicit c. episodic; semantic
b. semantic; episodic d. explicit; implicit
ANS: D REF: 212 OBJ: 3 KEY: C/A
Responses:
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or in part
MEMORY 175
21. Felicia, a juror, subconsciously notices several similarities between the defendant in the case and a
man she disliked in college. Her decision in the trial is influenced by these memories. Felicia's
memories of the college man are
a. semantic. c. implicit.
b. sensory. d. explicit.
ANS: C REF: 212 OBJ: 3 KEY: C/A
Responses:
22. Julie has just met Justin. Although there is nothing overtly annoying about Justin, Julie feels a
certain inexplicable dislike for him. Although she is unaware of it, Julie was treated badly by
someone who looked like Justin when she was younger. Julie is apparently being influenced by
a(n) __________ memory.
a. episodic c. explicit
b. implicit d. procedural
ANS: B REF: 212 OBJ: 3 KEY: C/A
Responses:
23. Farah is studying for her linguistics exam. She thinks that if she can process the terminology and
theories more deeply, she will probably retain the information better. Farah’s thinking is similar to
what model of memory?
a. Levels of processing c. Parallel distributed processing
b. Transfer-appropriate processing d. Information processing
ANS: A REF: 213 OBJ: 4 KEY: C/A MSC: New
24. Richie is going to the store to buy the following items: eggs, milk, bread, apples, and flour. He
tries to remember the shopping list by repeating it over and over. Richie is using __________
rehearsal.
a. episodic c. semantic
b. elaborative d. maintenance
ANS: D REF: 213 OBJ: 4 KEY: C/A
Responses
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or in part
176 CHAPTER 6
25. As you are taking notes in class, you repeat to yourself what your instructor just said so that you
can write it down word for word. This is an example of
a. maintenance rehearsal. c. mental imagery.
b. elaborative rehearsal. d. using mnemonics.
ANS: A REF: 213 OBJ: 4 KEY: C/A
Responses:
26. The best way to keep information active in short-term memory is through __________ rehearsal,
whereas __________ rehearsal is more effective for encoding information into long-term memory.
a. maintenance; elaborative c. elaborative; maintenance
b. semantic; visual d. visual; semantic
ANS: A REF: 213 OBJ: 4 KEY: F
Responses:
27. Marc wants to remember where Sherry lives, so he tells himself that Sherry lives three blocks
north of his Aunt Helen, who likes to drink sherry. Marc is using
a. maintenance rehearsal. c. iconic encoding.
b. elaborative rehearsal. d. implicit encoding.
ANS: B REF: 213 OBJ: 4 KEY: C/A
Responses:
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or in part
MEMORY 177
28. If you need to remember a person's name for several days or weeks, the strategy of relating the
name to a characteristic of that person will be more effective than simply repeating the person's
name several times when you first learn it. This indicates that
a. elaborative rehearsal works better than maintenance rehearsal.
b. maintenance rehearsal works better than elaborative rehearsal.
c. maintenance rehearsal involves deeper processing.
d. elaborative rehearsal works best only for short-term recall.
ANS: A REF: 213 OBJ: 4 KEY: C/A
Responses:
29. Hermann is preparing for his psychology test by matching concepts with characteristics of his
many friends. For instance, he associates observational learning with his friend Faust, who tries to
imitate him all the time. What phenomenon is illustrated by Hermann's strategy?
a. Maintenance rehearsal c. Semantic encoding
b. Elaborative rehearsal d. Acoustic encoding
ANS: B REF: 213 OBJ: 4 KEY: C/A
Responses:
30. Which model of memory emphasizes the importance of retrieving information in a manner that is
similar to how it was encoded?
a. Levels of processing c. Parallel distributed processing
b. Transfer-appropriate processing d. Information processing
ANS: B REF: 213 OBJ: 5 KEY: F
31. Before studying for the midterm exam, Class A was told to expect a multiple-choice test, and Class
B was told to expect an essay test. Both classes actually got a multiple-choice test, and Class A
performed better on the test. This result is most consistent with the __________ view of memory.
a. levels-of-processing c. parallel distributed processing
b. information-processing d. transfer-appropriate processing
ANS: D REF: 213 OBJ: 5 KEY: C/A
Responses:
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or in part
178 CHAPTER 6
32. According to the transfer-appropriate processing view of memory, what would be the best retrieval
cue for remembering the sentence “The man ate the strawberry”?
a. “Something tasty.” c. “Something heavy.”
b. “Something red.” d. “Something small.”
ANS: A REF: 213 OBJ: 5 KEY: C/A
Responses:
33. Last semester Raul studied abroad in Spain. When his history teacher began lecturing on Spain,
many of Raul's memories were simultaneously activated: bullfights, tasty sangria, and flamenco
dancers. This example best illustrates the __________ model of memory.
a. maintenance rehearsal c. parallel distributed processing
b. encoding specificity d. transfer-appropriate processing
ANS: C REF: 213 OBJ: 6 KEY: C/A
Responses:
34. When Harold sees a box of Junior Mints, he immediately recalls where they are sold, when he had
them last, what they taste like, and which of his friends like them. Such a network of associations
is suggestive of the __________ model of memory.
a. levels of processing c. transfer-appropriate processing
b. information processing d. parallel distributed processing
ANS: D REF: 213 OBJ: 6 KEY: C/A
35. Bart tells Lisa about his new cat, Scratchy. Even though Bart does not mention that Scratchy has
fur, Lisa knows this because she makes this generalization from the facts she knows about cats.
Lisa's generalization about Scratchy best demonstrates
a. the method of savings.
b. a false memory.
c. the tip-of-the-tongue phenomenon.
d. a parallel distributed processing model of memory.
ANS: D REF: 213 OBJ: 6 KEY: C/A
Responses:
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or in part
MEMORY 179
36. According to the information processing model, information must pass through __________ in
order to be firmly implanted in memory.
a. implicit and then explicit memory
b. acoustic, visual, and then semantic coding
c. sensory, short-term, and then long-term memory
d. maintenance and then elaborative rehearsal
ANS: C REF: 214 OBJ: 7 KEY: F
37. As you read this sentence, which of the following memory processes does not occur?
a. Your sensory register holds a representation of the visual information for about a second.
b. Your working memory helps to encode the information at a deeper level.
c. Your short-term memory holds the first few words of the sentence in memory as you read
the rest of it.
d. Your long-term memory helps you recognize and understand the words.
ANS: B REF: 214 OBJ: 7 KEY: C/A MSC: New
39. You turn the radio on just in time to hear the weather report.. Before you process the information,
your roommate bursts in and exclaims, “Look at this—it's the new G & R album!” “Cool!” you
reply. Then you become frustrated because you realize that you don’t know what the weatherman
said. This is most likely due to the process of
a. decay. c. selective attention.
b. proactive inhibition. d. displacement.
ANS: C REF: 216 OBJ: 8 KEY: C/A
Responses:
40. Your psychology instructor is lecturing about sensory memory. She explains that if sensory
memory was like a sound clip of your favorite song, you would only hear __________ second(s)
of the song.
a. about sixty c. about twenty
b. less than one d. about forty-five
ANS: B REF: 216 OBJ: 8 KEY: C/A MSC: New
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or in part
180 CHAPTER 6
41. Tami lights a sparkler and hands it to her young son, Jacob. She tells Jacob to write his name in the
air with the sparkler. They can see this “writing” because the light from the sparkler is briefly held
in their __________ memories.
a. sensory c. short-term
b. working d. long-term
ANS: A REF: 216 OBJ: 8 KEY: C/A
Responses:
42. Bill suffers from a brain condition that causes him to see the world as a series of still images
instead of the normal continuous flow the rest of us experience. One explanation for this condition
is that he has a problem with his __________ memory.
a. iconic c. explicit
b. short-term d. procedural
ANS: A REF: 216 OBJ: 8 KEY: C/A MSC: New
43. Which process largely determines whether information is moved from the sensory registers to
short-term memory?
a. Selective attention c. Chunking
b. Rehearsal d. Serial search
ANS: A REF: 216 OBJ: 8 KEY: F
Responses:
44. Fred is introduced to Lana by a friend. Fred initially remembers Lana's name, but he has forgotten
it when their conversation ends a few minutes later. Fred probably had Lana's name stored in
__________ memory.
a. long-term c. short-term
b. procedural d. sensory
ANS: C REF: 216 OBJ: 9 KEY: C/A
45. Jamie is working in a group to develop creative solutions to a social problem. As Jamie is
considering new ideas, she is able to manipulate the information held in her short-term memory
primarily because of the operations of her __________ memory.
a. state-dependent c. working
b. semantic d. procedural
ANS: C REF: 216 OBJ: 9 KEY: C/A
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or in part
MEMORY 181
46. Which of the following statements about short-term (a.k.a. working) memory is false?
a. The capacity limit appears to be the “magic number” of seven plus or minus two chunks of
information.
b. The duration of information is about eighteen seconds.
c. Short-term memory takes information from sensory memory and allows a more thorough
representation and analysis of this information, if needed.
d. Semantic encoding seems to dominate in short-term memory.
ANS: D REF: 216 OBJ: 9 KEY: F
Responses:
47. Conrad (1964) presented participants with strings of letters and asked them to repeat the letters
immediately. He found that
a. visual encoding dominated when the letters were presented visually.
b. mistakes tended to be based on proximity of letters in the alphabet.
c. participants could not recall any of the letters presented.
d. participants tended to make acoustically related mistakes.
ANS: D REF: 217 OBJ: 9 KEY: F
48. Damon has an average memory, and he is trying to keep a seven-digit phone number in his short-
term memory. This number is likely to be
a. too long for him to keep in short-term memory.
b. forgotten after one second if it is unrehearsed.
c. encoded acoustically rather than semantically.
d. remembered if Damon's levels of acetylcholine are low.
ANS: C REF: 217 OBJ: 9 KEY: C/A
Responses:
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or in part
182 CHAPTER 6
49. Stuart is trying to remember a word list that includes the word mat. If Stuart makes a mistake in
recalling the word mat within 15 seconds of hearing it, he will be most likely to recall the word
__________ instead.
a. floor c. bat
b. nail d. carpet
ANS: C REF: 217 OBJ: 9 KEY: C/A
Responses:
50. Becci calls her husband, Ted, at his office to ask him to pick up a few things at the store on his
way home. She then rattles off a list of twenty-five items. Only after they say good-bye and hang
up does Ted write down the list. Ted should be able to remember __________ items without
chunking.
a. 3–5 c. 12–16
b. 5–9 d. 20–25
ANS: B REF: 217 OBJ: 10 KEY: C/A
Responses:
51. The capacity of short-term memory is, on the average, __________ chunks for numbers,
__________ chunks for letters, and __________ chunks for words.
a. five; six; seven c. seven; seven; seven
b. six; seven; eight d. seven; eight; nine
ANS: C REF: 217-218 OBJ: 10 KEY: F
Responses:
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or in part
MEMORY 183
52. If the letters OBACKFIBHJCA are rearranged into HBO-JFK-CIA-ABC, they become much
easier to store in short-term memory. This phenomenon illustrates the usefulness of __________ in
short-term memory.
a. rehearsal c. peg-word systems
b. chunking d. the method of loci
ANS: B REF: 217 OBJ: 10 KEY: C/A
Responses:
53. Jolene often deals with students asking for information regarding the status of their student loans.
Now that she is experienced, she is able to hold a student's social security number in her memory
for the 10 to 20 minutes she is serving each one. She does so by associating small groups of the
numbers with a special date or fact. This is called
a. the method of loci.
b. chunking.
c. the Brown-Peterson distractor technique.
d. sensory memory.
ANS: B REF: 217-218 OBJ: 10 KEY: C/A
Responses:
54. Short-term memory can store __________ item(s), and the duration of storage is __________.
a. only one; approximately 1 hour c. approximately seven; over 60 seconds
b. approximately seven; about 20 seconds d. unlimited; unlimited
ANS: B
Responses:
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or in part
184 CHAPTER 6
55. After looking up a friend's new number in the phone book, Fred discovers that the pay phone is
being monopolized by someone. Assuming that Fred is not rehearsing the number, what is the
longest period of time that he can wait without forgetting the number entirely?
a. 1 second c. 20 seconds
b. 10 seconds d. 2 minutes
ANS: C REF: 218 OBJ: 11 KEY: C/A
Responses:
56. In the Brown-Peterson distractor technique, participants are presented with a random group of
three letters and then asked to count backward by 3s from some number until they are told to stop.
This procedure is designed to find the __________ of __________ memory.
a. duration; short-term c. duration; sensory
b. capacity; short-term d. capacity; sensory
ANS: A REF: 218 OBJ: 11 KEY: F
57. Polina participated in a short-term memory experiment. The experimenter read aloud a list of
twenty objects, and Polina had to mentally rate how effective each object would be if she were
stranded on a deserted island. The experimenter then asked her to count backward by 3s from 100.
This task, known as __________, ensured that Polina did not rehearse the information to keep it in
her short-term memory.
a. motivated forgetting c. the Brown-Peterson distractor technique
b. chunking d. the method of savings
ANS: C REF: 218 OBJ: 11 KEY: C/A
58. Mistakes in recall from what memory system tend to involve substitutions based on meaning?
a. Sensory c. Long-term
b. Short-term d. Working
ANS: C REF: 219 OBJ: 12 KEY: F
Responses:
59. A person who is trying to retrieve a particular word from long-term memory is most likely to make
the mistake of retrieving
a. words that have been more thoroughly rehearsed.
b. similar sounding words.
c. words with similar meanings.
d. words that look the same.
ANS: C REF: 219 OBJ: 12 KEY: C/A
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 185
60. In a memory experiment, participants heard the sentence “They turned in their papers late, so they
didn't get full credit.” Two minutes later, the participants were asked whether they heard the
preceding sentence or “Their papers were turned in late, so they didn't get full credit.” Many
participants incorrectly reported that they heard the second version. The reason is that __________
memory primarily uses __________ coding.
a. short-term; semantic c. long-term; semantic
b. short-term; acoustic d. long-term; acoustic
ANS: C REF: 218 OBJ: 12 KEY: C/A
Responses:
61. Long-term memory is normally capable of retaining how many pieces of information?
a. Seven pieces of information c. An unlimited amount
b. Five to nine chunks of information d. About one million pieces of information
ANS: C REF: 219 OBJ: 12 KEY: F
Responses:
62. Which of the following memory systems has the greatest storage capacity?
a. Sensory c. Long-term
b. Short-term d. Episodic
ANS: C REF: 219 OBJ: 12 KEY: F
Responses:
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or in part
186 CHAPTER 6
63. The primacy effect suggests that the question from this exam that you will be most likely to
remember later is the question that you
a. spent the most time on. c. read first.
b. found easiest to answer. d. read last.
ANS: C REF: 221 OBJ: 13 KEY: C/A
Responses:
64. Greg calls his wife, Sheryl, at work and asks her to stop on her way home and pick up bread,
butter, bananas, light bulbs, laundry detergent, pencils, sugar, salt, flour, cinnamon, and bonbons.
Sheryl remembers the bread, butter, and bananas but forgets the rest. This is an example of
a. the recency effect. c. state dependence.
b. encoding specificity. d. the primacy effect.
ANS: D REF: 221 OBJ: 13 KEY: C/A
Responses:
65. You are ordering dinner with a group of five friends at a restaurant. You notice that the waiter has
neither pad nor pencil but relies on memory to get the orders correct. Assume that the waiter will
report the orders to the kitchen right away (he won't do any intervening mental tasks). To give
yourself the best chance of getting what you ordered, you should attempt to give your order to the
waiter
a. first, second, or third. c. fourth, fifth, or sixth.
b. third or fourth. d. first, second, fifth, or sixth.
ANS: D REF: 221 OBJ: 13 KEY: C/A
Responses:
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 187
66. Your friend is ordering pizza and wants to know what toppings you want. You say “pepperoni,
sausage, green peppers, olives, mushrooms, onions, tomatoes, and pineapple.” Your friend doesn't
write this down—he just dials the pizza place and places the order. Which of the following
toppings is your friend most likely to forget?
a. Pepperoni c. Sausage
b. Pineapple d. Mushrooms
ANS: D REF: 221 OBJ: 13 KEY: C/A
Responses:
67. Researchers believe that the primacy effect reflects the transference of early words to __________
memory, whereas the recency effect reflects the workings of __________ memory.
a. short-term; long-term c. sensory; short-term
b. long-term; short-term d. short-term; sensory
ANS: B REF: 221 OBJ: 13 KEY: F
68. Rachael asks Steve, “Do you remember my name?” When Steve says that he does not remember,
Rachael says, “I'll give you a hint—it starts with an 'R'.” Rachael is providing Steve with a
__________ to help him remember.
a. mnemonic c. chunk
b. schema d. retrieval cue
ANS: D REF: 221 OBJ: 14 KEY: C/A
69. According to the encoding specificity principle, which of the following would be the best retrieval
cue for the sentence, “The dog ate the bone”?
a. Hungry animal c. Contains five words
b. Two girls jumped rope. d. It's a sentence.
ANS: A REF: 221 OBJ: 14 KEY: C/A
70. The effectiveness of retrieval cues depends on the extent to which they
a. encourage the transfer of information from short-term to long-term memory.
b. relate to information that was encoded at the time of original learning.
c. invoke visual images.
d. are context-specific.
ANS: B REF: 221 OBJ: 14 KEY: F
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or in part
188 CHAPTER 6
71. Greg tries to convince his instructor to give the midterm exam in the same room in which the class
is held because he read that it would improve his chances of getting a higher score. Greg must
know about
a. state-dependent memory. c. metamemory.
b. context-specific memory. d. the method of loci.
ANS: B REF: 222 OBJ: 15 KEY: C/A
Responses:
72. Jill has trouble remembering her classmates' names outside of the classroom. This effect is
probably due to
a. context-specific memory. c. state-dependent memory.
b. interference. d. decay.
ANS: A REF: 222 OBJ: 15 KEY: C/A
Responses:
73. Sharmin is trying to remember the hilarious conversation she had with her friends last night. If
Sharmin wanted to utilize context-specific memory to help remember the conversation topics, she
should
a. recreate the mood she was in when the conversation took place.
b. concentrate on the last topic they discussed.
c. cluster the topics into meaningful groups of information.
d. return to the restaurant in which they had the conversation.
ANS: D REF: 222 OBJ: 15 KEY: C/A MSC: New
74. Suppose you overheard a spicy rumor one night when you were drunk at a bar but could not recall
it the next day when you were sober. This example illustrates
a. dissociation. c. state-dependent learning.
b. context-specific learning. d. anterograde amnesia.
ANS: C REF: 222 OBJ: 15 KEY: C/A
Responses:
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 189
75. While studying diligently for his midterm, Raoul consumes massive quantities of sugar by
drinking Rush cola and eating Grandma's cookies. The day of the midterm examination, Raoul is
careful to eat nutritious, low-sugar foods and drink lots of milk and water. During the exam, Raoul
has trouble recalling what he had studied. This can best be explained by
a. context-specific memory. c. state-dependent memory.
b. retroactive inhibition. d. proactive inhibition.
ANS: C REF: 222 OBJ: 15 KEY: C/A
Responses:
76. Whenever Felix and Oscar argue, they bring up past issues. When they are getting along well, they
have a hard time remembering what they argued about. What might produce this difference in the
retrieval of memories?
a. Flashbulb memory effect c. General knowledge effect
b. Primacy of memories effect d. Mood congruency effect
ANS: D REF: 222 OBJ: 15 KEY: C/A
Responses:
77. Belinda suffers from bipolar disorder: sometimes she can be very happy and almost deliriously
excited, whereas at other times she becomes extremely depressed. When she is in her excited state,
she is introduced to several people whom she has never met before. She doesn't encounter them
again for a few weeks, but when she does she is feeling depressed. Which of the following is true?
a. She is more likely to remember their names than if she were excited.
b. She is less likely to remember their names than if she were excited.
c. She is about equally likely to remember their names regardless of what state she is in.
d. She definitely will not remember their names in her depressed state but might remember
their faces.
ANS: B REF: 222 OBJ: 15 KEY: C/A
Responses:
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or in part
190 CHAPTER 6
79. Which of the following is the best example of spreading activation at work?
a. You start thinking about cars, and that leads you to think about trucks and sport-utility
vehicles.
b. Your sensory registers allow you to perceive smooth motion when you move your head.
c. You find it difficult to remember happy things when you are in a bad mood.
d. You find it easy to relearn vocabulary words that you had once learned but forgot.
ANS: A REF: 223 OBJ: 16 KEY: C/A
80. Semantic network models predict that people will respond more quickly to the question “Can a bat
fly?” than they will to “Is a bat a mammal?” because
a. of the primacy effect.
b. the first question requires a deeper level of processing.
c. they probably have a stronger association between “bat” and “wings” than “bat” and
“mammal.”
d. the first question can be answered using short-term memory, but the second question
cannot.
ANS: C REF: 223 OBJ: 16 KEY: C/A
81. Blair is asked a question during a game of Trivial Pursuit. The answer is on the tip of his tongue,
but he can't come up with it. Which of the following memory processes failed him?
a. Encoding c. Retrieval
b. Storage d. Rehearsal
ANS: C REF: 224 OBJ: 17 KEY: C/A
82. Al is on the witness stand. He is asked whether he can remember the name of the person who told
him to place the bet. Al replies that he thinks the last name of the person starts with “C.” Al's
response is an example of
a. penultimate response. c. spontaneous generalization.
b. feeling-of-knowing experience. d. tip-of-the-tongue phenomenon.
ANS: D REF: 224 OBJ: 17 KEY: C/A
Responses:
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or in part
MEMORY 191
83. Doumitra is telling Carrie about a movie she saw last month. She knows that Jake and Maggie
Gyllenhaal both star in the movie and that it involves a scary bunny rabbit, but she cannot come up
with the title of the movie. According to the textbook, such difficulty in retrieving information is
known as
a. incomplete knowledge. c. proactive inhibition.
b. spreading activation. d. retrograde amnesia.
ANS: A REF: 224 OBJ: 17 KEY: C/A MSC: New
84. When asked to describe an examination room at his doctor's office, John seemed to do an accurate
job. However, his description included a framed medical degree on the wall that in fact was not
there. This is an illustration of
a. context-specificity. c. constructive memory.
b. elaborative rehearsal. d. a retrieval cue.
ANS: C REF: 224 OBJ: 18 KEY: C/A
Responses:
85. Elijah takes his friend George to his favorite restaurant, which George has never been to. Later
that evening, Elijah asks George to recall everything that was in the restaurant. George mistakenly
“remembers” seeing things such as salt and pepper shakers on the tables and a cash register in the
lobby. George's answer can best be explained by
a. the tip-of-the-tongue phenomenon. c. constructive memory.
b. the feeling-of-knowing experience. d. encoding specificity.
ANS: C REF: 224 OBJ: 18 KEY: C/A
Responses:
86. Your friend tells you that she just bought a cat. You naturally assume that your friend means that
she bought a housecat rather than a lion or a tiger. This is an illustration of a(n)
a. constructive memory. c. implicit memory.
b. spontaneous generalization. d. relearning method.
ANS: B REF: 226 OBJ: 19 KEY: C/A
87. When you hear the phrase “birthday party,” you might start thinking of a cake, candles, presents,
and balloons. These form part of your __________ for birthday parties.
a. schema c. flashbulb memory
b. sensory register d. immediate memory span
ANS: A REF: 227 OBJ: 19 KEY: C/A
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or in part
192 CHAPTER 6
88. Roxanne's friend Darcy recently had her purse stolen while walking on the quad. Although Darcy
never specified the gender of her attacker, Roxanne later remembered the purse snatcher as being
male. Roxanne's potentially erroneous assumption that the attacker was male is an example of a(n)
__________, which is best explained by the __________ model of memory.
a. feeling-of-knowing experience; levels-of-processing
b. spontaneous generalization; information-processing
c. spontaneous generalization; parallel distributed processing
d. incomplete knowledge; parallel distributed processing
ANS: C REF: 226 OBJ: 19 KEY: C/A
Responses:
89. Curly and Moe were questioned by the police about a car accident they had witnessed just a couple
of hours ago. Curly was asked how fast the Ford was going when it smashed into the stop sign.
Moe was asked how fast the Ford was going when it hit the stop sign. All else being equal, Moe
will most likely remember that the Ford was going
a. the same speed that Curly remembered.
b. slower than the speed that Curly remembered.
c. faster than the speed that Curly remembered.
d. over the speed limit.
ANS: B REF: 228 OBJ: 20 KEY: C/A
Responses:
90. Shania is in court being cross-examined about a car accident that she witnessed. If the defense
attorney wants to manipulate Shania's recall of the accident in favor of her client, which of the
following questions would she be most likely to ask?
a. “How fast was my client going when he hit the truck?”
b. “How fast was my client going when he made contact with the truck?”
c. “How fast was the defendant going when he slammed into the truck?”
d. “Although my client was issued a speeding ticket, do you think he was driving fast enough
to do all that damage?”
ANS: B REF: 228 OBJ: 20 KEY: C/A
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 193
91. When a witness reports many details about the scene of a crime, she is
a. not necessarily trustworthy because she might have missed important details about the
criminal.
b. obviously someone with a superior memory who should be trusted..
c. likely to have paid close attention to everything and her testimony can be assumed to be
accurate.
d. probably a motivated liar because crimes happen too quickly for people to process details.
ANS: A REF: 228 OBJ: 20 KEY: C/A
92. Many death row inmates were convicted on the basis of eyewitness testimony; which of the
following best represents what is known about that kind of testimony?
a. Eyewitness testimony is highly reliable.
b. Good and bad eyewitness testimony is evaluated accurately by juries.
c. Eyewitness testimony can be biased by the types of questions that are asked.
d. Eyewitness testimony is never reliable.
ANS: C REF: 229 OBJ: 20 KEY: C/A
Responses:
93. Felicia is studying for her Psychology 100 midterm. Because she studied so hard for the quizzes
earlier in the semester, she finds it is taking her less time to relearn many of the concepts and
terms. The difference between the amount of time it took Felicia to initially learn the material for
the quizzes and the amount of time it is taking her to relearn the material for the midterm is known
as
a. primacy. c. recency.
b. mnemonics. d. savings.
ANS: D REF: 230 OBJ: 21 KEY: C/A
Responses:
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or in part
194 CHAPTER 6
94. When Kevin took piano lessons as a child, it took him three weeks to learn to play the “Moonlight
Sonata.” As an adult, when he decided to relearn the song in order to accompany his daughter's
performance at a dance recital, it took him only one week. The difference in Kevin's learning time
is called
a. secondary gain. c. savings.
b. latent learning. d. practice.
ANS: C REF: 230 OBJ: 21 KEY: C/A
Responses:
95. According to Ebbinghaus's forgetting curve, most forgetting occurs within the first __________
after learning.
a. week c. twenty-four hours
b. three days d. nine hours
ANS: D REF: 230 OBJ: 21 KEY: F
Responses:
96. Jim took introductory psychology when he was a junior in high school. Now, as a college
freshman, Jim finds that he doesn't have to study as hard to understand the psychological concepts.
To measure the savings from high school to college psychology, Jim might apply the
a. Brown-Peterson distractor technique. c. relearning method.
b. PQ4R system. d. encoding specificity principle.
ANS: C REF: 230 OBJ: 21 KEY: C/A
97. You are driving down the street when you see a billboard displaying a phone number for a service
you need. You keep repeating the number over and over so you won't forget it until you can write
it down at home. You do this to prevent the process of __________ from causing you to forget the
number.
a. decay c. deductive interference
b. construction d. proactive inhibition
ANS: A REF: 231 OBJ: 22 KEY: C/A
Responses:
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or in part
MEMORY 195
98. In one study, students studied nonsense syllables. Then some of these students carried on with
normal waking activities, and others took naps. Those who took naps recalled more syllables, thus
illustrating the effect __________ has on learning.
a. decay c. interference
b. conservation d. state-dependent learning
ANS: C REF: 231 OBJ: 22 KEY: C/A
Responses:
99. You see a phone number on television for a product you want to buy, but you can't find a pencil to
write it down. As you are trying to memorize the number, you see another number appear in the
next commercial for a second product you want to buy. Suddenly you realize that you have
forgotten the first number! This outcome is due to
a. decay. c. interference.
b. proactive inhibition. d. repression.
ANS: C REF: 231 OBJ: 22 KEY: C/A
100. After watching this year's Super Bowl, Tara finds it difficult to recall the events of last year's
Super Bowl. Tara is experiencing
a. decay. c. proactive inhibition.
b. the relearning method. d. retroactive inhibition.
ANS: D REF: 231 OBJ: 22 KEY: C/A
101. Suppose you take a French class in the fall and then take Spanish in the spring. If you have more
difficulty remembering aspects of French after you've started learning Spanish, it may be due to
the phenomenon known as
a. retroactive inhibition. c. deductive interference.
b. proactive inhibition. d. anterograde amnesia.
ANS: A REF: 231 OBJ: 22 KEY: C/A
Responses:
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or in part
196 CHAPTER 6
102. Neil knows how to play field hockey and now wants to learn to play ice hockey. If his prior
knowledge of field hockey interferes with his learning to play ice hockey, this is an example of
a. amnesia. c. retroactive inhibition.
b. proactive inhibition. d. decay.
ANS: B REF: 231 OBJ: 22 KEY: C/A
Responses:
103. Last week, Darrel memorized a poem. Now his roommate tells him that he has memorized one
word incorrectly. Unfortunately, Darrel has memorized the incorrect version so well that he has
difficulty learning and remembering the correct word. This example best illustrates
a. reinforcement. c. proactive inhibition.
b. decay. d. retroactive inhibition.
ANS: C REF: 231 OBJ: 22 KEY: C/A
Responses:
104. Which of the following pieces of evidence best supports the idea that people may repress
memories?
a. People generally do not remember anything about the first year or two of their lives.
b. People can be induced to create false memories that they truly believe.
c. People tend to remember pleasant memories more easily than unpleasant ones.
d. People who have intense emotional experiences tend to remember them in a detailed
manner.
ANS: C REF: 232 OBJ: 23 KEY: C/A
105. James does not like his roommate's girlfriend, and he keeps forgetting to tell his roommate when
she calls. What best explains his actions?
a. Interference c. Motivated forgetting
b. Decay d. Disuse
ANS: C REF: 232 OBJ: 23 KEY: C/A
Responses:
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 197
106. Most older adults can remember exactly when and where they heard of President Kennedy's
assassination. Such so-called __________ memories are usually very detailed and vivid.
a. latent c. state-dependent
b. context-dependent d. flashbulb
ANS: D REF: 234 OBJ: 23 KEY: C/A
107. Keri is forty years old and has had many experiences throughout her life. Which of the following
would she be likely to remember most clearly?
a. Being a student in third grade
b. Participating in a psychology experiment
c. Her favorite dress in high school
d. The accidental death of her best friend when she was seven
ANS: D REF: 234 OBJ: 23 KEY: C/A
108. Xandra is learning rapidly and storing new memories all the time. In order for her brain to store
these memories, her neurons will have to
a. become myelinated.
b. form new synapses and change the function of existing synapses.
c. send stronger signals to the amygdala and hypothalamus.
d. increase the release of the neurotransmitter dopamine.
ANS: B REF: 235-236 OBJ: 24 KEY: C/A
Responses:
109. As Ron ages, his ability to remember things is declining. His doctor believes that there is a
biological reason for this deterioration and prescribes a drug to improve Ron's memory. The doctor
most likely prescribed a drug that would __________ the amount of __________ activity in the
brain.
a. increase; dopamine c. increase; acetylcholine
b. decrease; glutamate d. decrease; serotonin
ANS: C REF: 236 OBJ: 24 KEY: C/A
Responses:
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or in part
198 CHAPTER 6
110. After being hit on the head, Jean-Luc has a memory problem. He cannot learn the names of new
people that he meets. Fortunately, he can still remember details of his life prior to the head injury.
Jean-Luc is most likely demonstrating
a. proactive inhibition. c. retrograde amnesia.
b. anterograde amnesia. d. the recency effect.
ANS: B REF: 237 OBJ: 25 KEY: C/A
Responses:
111. Aliens abducted Wally and destroyed his capacity to form any new episodic memories. In other
words, they damaged Wally's __________, causing __________ amnesia.
a. hippocampus; anterograde c. hypothalamus; retrograde
b. hippocampus; retrograde d. hypothalamus; anterograde
ANS: A REF: 237 OBJ: 25 KEY: C/A
Responses:
112. Jamie has had her hippocampus removed and cannot form new memories. Since the surgery, she
spends time taking tennis lessons, although she can never remember the lessons after she has them.
After a month of lessons, her tennis ability will likely
a. remain the same. c. show improvement.
b. show a marked decline. d. show a slight decline.
ANS: C REF: 237 OBJ: 25 KEY: C/A
Responses:
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 199
113. Thor won a gold medal in the hammer throw at the 1996 Olympics and then married his
sweetheart, Elke. Shortly afterward, however, Thor was in an accident and suffered damage to his
hippocampus. Now Thor cannot
a. recognize Elke's face.
b. remember the muscle sequencing necessary to throw the hammer.
c. remember that he won the Olympics in 1996.
d. remember who won the hammer throw in the 2000 Olympics.
ANS: D REF: 237 OBJ: 25 KEY: C/A
Responses:
114. Crystal was involved in a serious snowmobile accident. Immediately after the accident she could
not remember the four days prior to the injury. As she recovered, she eventually remembered
everything except the actual snowmobile ride that resulted in the injury. What did she suffer from?
a. Anterograde amnesia c. Retrograde amnesia
b. Infantile amnesia d. Age amnesia
ANS: C REF: 237 OBJ: 25 KEY: C/A
Responses:
115. Beatrice is hit on the head rather hard and suffers a concussion and retrograde amnesia. Which of
the following statements is false?
a. Beatrice will have temporary loss of memory from before the head trauma.
b. Beatrice will have permanent loss of memory immediately prior to the head trauma.
c. Beatrice will experience slow recovery of lost memories.
d. Beatrice will have trouble forming new episodic memories.
ANS: D REF: 237-238 OBJ: 25 KEY: C/A
Responses:
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or in part
200 CHAPTER 6
116. Brian is trying to remember the colors of the visible spectrum: red, orange, yellow, green, blue,
indigo, and violet. Brian decides to use the acronym “Roy G. Biv,” which contains the first letter
of each of the colors' names. Brian is using __________ to remember the colors.
a. the method of loci c. a mnemonic
b. semantic coding d. decomposition
ANS: C REF: 239 OBJ: 26 KEY: C/A
Responses:
117. After moving to a new city, you go to the bank to open an account. When the new-accounts
representative asks you to select a personal identification number (PIN) for your ATM card, you
choose 0422 because your birthday is on April 22nd. This memory strategy is called
a. the peg-word system. c. savings.
b. network association. d. mnemonics.
ANS: D REF: 239 OBJ: 26 KEY: C/A
Responses:
118. In order to remember famous psychologists, Jeff thinks of his apartment with Sigmund Freud
lounging on his couch, B. F. Skinner eating pigeons in his kitchen, and Wilhelm Wundt
“experiencing” the cold on his balcony. Jeff's visualization strategy is known as
a. maintenance rehearsal. c. the relearning method.
b. chunking. d. the method of loci.
ANS: D REF: 239 OBJ: 26 KEY: C/A
Responses:
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or in part
MEMORY 201
119. Cicero, an imperial Roman orator, endorsed a mnemonic strategy called the method of loci more
than 2,000 years ago; the technique is still one of the most powerful known today. Method of loci
involves
a. creating visual images that associate list items with specific locations in a well-known
place.
b. using rhyming word-number lists as a base and associating list items with those.
c. telling a story using all the items on the to-be-remembered list.
d. repeating a list to yourself over and over until you remember it perfectly.
ANS: A REF: 239 OBJ: 26 KEY: C/A
Responses:
120. Jerry and Tommy each studied for exactly ten hours to get ready for the psychology midterm
exam. Jerry studied during the ten hours immediately preceding the exam. Tommy studied for one
hour per day on each of the ten days immediately preceding the exam. Assuming all else is equal
between Jerry and Tommy, how well are they likely to do on the exam?
a. Jerry should do better than Tommy.
b. Tommy should do better than Jerry.
c. Jerry and Tommy should do about equally well.
d. There is no way to predict how they will do based on the information given.
ANS: B REF: 239 OBJ: 27 KEY: C/A
Responses:
121. Your friend Benjamin tells you that he’s going to study for his upcoming exam by setting aside 6
hours one day to devote solely to the material. Having learned much from your psychology class,
you explain to Benjamin that it’s much more effective for him to utilize __________ to study
because it will help him to spread out the material and learn it more deeply.
a. massed practice c. the recency effect
b. distributed practice d. maintenance rehearsal
ANS: B REF: 239 OBJ: 27 KEY: C/A MSC: New
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or in part
202 CHAPTER 6
122. Which of the following would be least likely to improve recall of textbook information?
a. Reading the material a second time
b. Mentally organizing the material
c. Asking questions about the material
d. Relating the material to already-known information
ANS: A REF: 240 OBJ: 27 KEY: F
Responses:
123. Tanya and Brad are roommates studying for a psychology midterm. Tanya is careful to read her
textbook at an even pace, but Brad keeps stopping and rereading when there is something he
doesn't quite grasp. Which of the following is true?
a. Tanya will remember more of the text because she was not constantly interrupting the
flow of learning.
b. Brad will remember more because he adapted his speed to the complexity of the text.
c. Tanya will remember more because she used distributed practice.
d. Brad will remember more because he used massed practice.
ANS: B REF: 239-240 OBJ: 27 KEY: C/A
Responses:
124. Which of the following is not one of the PQ4R suggestions about how to read a textbook?
a. Preview each chapter before reading it.
b. Reflect on what you are reading, thinking of your own examples of concepts.
c. Recite major points in your own words when you finish a section.
d. Reread the chapter, underlining or highlighting key passages.
ANS: D REF: 240 OBJ: 27 KEY: F
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part
MEMORY 203
ESSAY
1. Give an example of each of the three basic types of memory: episodic, semantic, and procedural.
ANS: Episodic memory involves a memory of a specific event that happened while a person was
present. It involves remembering an incident, such as your last birthday, the restaurant where you
ate dinner last night, and so on.
Semantic memory contains generalized knowledge of the world that does not involve memory of a
specific event or episode. It involves remembering that the capital of South Carolina is Columbia,
that ovens are for baking things, and so on.
Procedural memory involves a skill memory or a memory of how to do things. This involves
remembering how to ride a bike, read a map, use a dictionary, tie your shoelaces, and so on.
2. Rose needs to remember how to get to a new friend's house. If she does not remember how to get
there, what could have gone wrong with her memory system? Answer the question by describing
the three basic memory processes.
ANS: Remembering how to get to a new friend's house involves putting information into memory
in a form that the memory system can accept and use. Encoding can be visual, acoustic, or
semantic. Rose may not have encoded the information about where her new friend lives. Storage
means maintaining the information in the system over time. Procedural, semantic, and episodic
memories can be stored for a long time. Given that the physical structures involved in memory are
normal and the information has been encoded properly, failure to remember should not be due to a
storage problem. Retrieval involves recalling information stored in memory and bringing it into
consciousness. People often search memories looking for information. Rose may be unable to
retrieve the information about where her friend lives because she did not make meaningful
associations when she learned the information; the cues she needs may be missing; or she may be
experiencing problems with decay or interference.
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204 CHAPTER 6
3. Describe the information-processing model of memory. Be sure to discuss the storage capacity and
duration of each stage of mental processing and the type(s) of encoding associated with each stage.
ANS: According to the information-processing model of memory, information must pass through
three stages of mental processing in order to be retained over time. Information first enters sensory
memory, where sensory registers can maintain an almost complete representation of a sensory
stimulus for about a second or so. If the information in sensory memory is attended to, then it
moves to short-term memory, which has a capacity of about 5-9 meaningful chunks of
information. Information in short-term memory will disappear in less than 20 seconds unless it is
maintained through the use of elaborative rehearsal. Acoustic coding tends to dominate short-term
memory, although visual, semantic, or kinesthetic coding is also possible. If the information in
short-term memory is processed further, it may enter long-term memory. The capacity of long-
term memory is thought to be unlimited, and the duration is possibly unlimited as well.
Information in long-term memory tends to be encoded semantically (by its general meaning).
4. Discuss two kinds of brain damage, anterograde and retrograde amnesia. Explain the causes and
nature of both types of amnesia.
ANS: Anterograde amnesia involves the loss of memory for events that occur after an injury is
sustained. In other words, the individual cannot form new episodic memories, though it is possible
for individuals to form new implicit memories. This kind of amnesia may occur when there is
damage to the hippocampus, neighboring parts of the cerebral cortex, and the thalamus.
Retrograde amnesia involves the loss of memories for events formed prior to the injury. In other
words, a person with this type of amnesia can’t remember anything that took place in the months
or years before the injury. Most people who have retrograde amnesia usually regain their lost
memories. The most distant events are recalled first; then the person gradually regains memory for
events leading up to the injury.
MSC: New
5. Discuss how decay theory, interference, proactive inhibition, and retroactive inhibition help to
explain why we forget information we have learned. Provide an example of each.
ANS: The decay theory suggests that information gradually disappears from memory, especially
if information is not rehearsed or thought about for a period of time. For example, after a person
does not use algebra for a long period of time, the information gradually disappears. Interference
suggests that the storage or the retrieval of information is impaired by the presence of other
information. In other words, as new information is learned, older information may be displaced or
pushed out of memory. For example, if you create a new log-in password, it may affect your
ability to recall previously created passwords. Two types of interference are proactive inhibition
and retroactive inhibition. Proactive inhibition occurs when old information interferes with
learning or remembering new information. For instance, if you have learned Italian as a second
language, and later attempt to learn Spanish, you may have difficulty learning the new rules of
Spanish because the Italian rules are interfering. Retroactive inhibition occurs when the learning of
new information interferes with our recall of older information. For example, if you study for a
Chemistry exam, and later that day, study for an Anatomy exam, the new Anatomy terminology
becomes fresh in mind, but at the cost of disrupting what Chemistry you had studied earlier.
MSC: New
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or in part
Test Bank for Essentials of Psychology, 5th Edition: Bernstein
MEMORY 205
SHORT ANSWER
4. Discuss how maintenance and elaborative rehearsal are helpful in the encoding of new
information.
ANS: Maintenance rehearsal involves a repetition process that is effective for temporary encoding
of information. For longer storage of information, it is recommended to utilize elaborative
rehearsal, a process in which you relate new material to information you already have stored in
memory.
MSC: New
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole
or in part