Health 360 Co.

Marketing Strategy

Our Objective Spread brand awareness online to delight

and attract customers in Iraq, specially in
the Baghdad area with the promise of
excellent and unbeatable company services.
Along with wanting to increase the sales
leads.

Authors of Document Sarah Hayder

sarah.uot00@gmail.com
 Social media mistakes
Table of Business Initiatives
Contents Market Strategy

Marketing Channels

Marketing Plan
 Social Media Mistakes

- The timeline of the publishing isn’t consistent.

- The brand identity isn’t consistent.
- The designs don’t meet the facebook and instagram standards.
- The copyright of the posts is way too long which tends to bore the
audience.
- Not having a CTA in the captions nor the designs.
- The headlines on the posts aren’t catchy enough to catch the customers
attention, nor are they in the attention spots that get the attention from
the customer in the design.
- Not caring for the customer experience as much.
- Using only one kind of content.
 Marketing Strategy

Health360 has the ambitious goal of being a well known brand in Iraq among
the doctors in the medical field. To help the business do that, The marketing
team will pursue the following strategy points :

Product
Iraq is full of companies in the development field however a lot of them lack
the professionalism, specially social media wise and brand awareness wise.
They also don’t have any added value to differentiate them from their
competitors, Our service provides a range of options for clinics and private
hospitals. We're happy to work with private and public, large and small
businesses alike and even individuals.

Promotion
We promote our services in the following ways:

● Organic channels, such as our website later on and our social media.
● Paid campaigns on social media and search engines for targeted
prospects.
● Events – when there will be a medical event we will be joining to spread
more awareness on the brand name and its value.

This strategy combines paid, personal, and organic opportunities to reach new
customers and engage existing ones.
People
Our marketing strategy will be under three different aspects that will make
the company reach new heights. And they will be worked on by the marketing
and sales team together.

- Demand Gen :
● Blogs & Content
● SEO
● Website

- Events :
● In-Person Events and it campaigns

- Brand & Social :

● Social Media
● Brand Strategy

Process
We will work with them on a timeline that best suits their needs and budget,
we will continue to support them post-purchase with any concerns they may
get later on.
 Target Market

Our Targets
In 2022, we’re targeting the following industries where we’ll sell our product
and reach out to customers:

Private Hospitals & Medical companies

Including hospitals and companies selling

medical equipment, especially large ones.

Doctors

Senior and junior doctors that have either their

own clinic or work in one.
 Marketing Plan

We will be following the following marketing plan.

Educational Content
Will be containing videography of a person talking and motion graphic videos
that have infographics within it along with educational graphic design posts
and stories.

Interactive & Awareness Content

Will be mainly focusing on the graphic design posts and stories.

Sales Content
Will be containing videography of old customers and their success story with
our product and showcasing the product in videos or designs.

Website Content
Will be containing blogs and all kinds of information about the company’s full
process, product and services.