SECTION 1

Greenwich Restaurant: A Slice of Success in the Philippines' Food Industry

Roselyn H. Desquitado, Christina L. Escala, Nathanniel Felix, Carl M. Isip, and Joaquin L.
Lapada

The atmosphere in Greenwich gives you a relaxing dining experience because of their theme
which complement and makes the restaurant more inviting.
Photo from: Jo Ann Provendido

Case Synopsis
Greenwich, a well-known fast-food chain specializing in pizza and pasta, opened a
branch in SM Marilao, Bulacan. This case analysis focuses on the inventory management,
material requirements planning, and just-in-time (JIT) practices implemented by Greenwich in
SM Marilao branch. The objective of this study is to examine how Greenwich effectively
manages their inventory, ensures timely delivery of fresh ingredients, and implements JIT
principles to minimize waste and optimize efficiency.

Teaching Objectives and Target Audience

The case study can be used by business owners, managers, employees, and students who
are interested in the food business. The case is about understanding and overcoming inventory
challenges in the business world.

Keywords: Greenwich, Inventory, JIT

 SECTION II

Introduction
Greenwich Restaurant, a renowned name in the Philippines' food industry, has carved a
niche for itself with its delectable pizzas and mouthwatering pasta dishes. Established in 1971,
Greenwich has grown from a humble pizza parlor to a thriving restaurant chain with numerous
branches across the country. Its success can be attributed to its commitment to quality, innovative
menu offerings, and a deep understanding of the Filipino palate.

Figure 1. Infront photo of Greenwich SM Marilao

In this case study, we delve into the story of Greenwich Restaurant, exploring its journey
from a small eatery to a household name. We will analyze its business model, marketing
strategies, and key success factors that have propelled it to the forefront of the competitive food
and beverage industry in the Philippines. Furthermore, we will examine the challenges faced by
Greenwich and the opportunities it has seized to maintain its position as a market leader.
Through a SWOT analysis, we will evaluate the strengths, weaknesses, opportunities, and threats
that Greenwich faces in the ever-evolving food industry landscape.
Additionally, we will explore the target audience of Greenwich Restaurant, understanding
the preferences and needs of its customers. By examining its marketing strategies, product
offerings, pricing, and distribution channels, we will gain insights into how Greenwich has
effectively positioned itself in the market and connected with its target audience. Finally, based
on our analysis, we will propose strategic recommendations for Greenwich Restaurant to further
enhance its market position and sustain its growth in the highly competitive food and beverage
industry.
Industry Background
Greenwich is a popular fast food chain in the Philippines, known for its delicious pizzas
and pastas. It started as a small entrepreneurship venture in 1971 and has grown to become the
country's largest pizza chain. Greenwich offers a wide variety of pizza flavors, from classic
favorites to unique and innovative combinations.
One prominent player in the Philippine restaurant industry is Greenwich. Established in
1971, Greenwich has become a household name known for its delicious pizzas and pasta dishes.
It has successfully positioned itself as a go-to destination for affordable and satisfying meals,
catering to the preferences of Filipino diners. Greenwich has capitalized on the Filipinos' love for
pizza, incorporating local flavors and ingredients into their menu offerings. This approach has
allowed them to differentiate themselves from competitors and create a unique dining experience
for their customers.

Guests may enjoy their favorite Greenwich dishes in an easily accessible place. One of
Greenwich branch is located at SM City Marilao in Lias, Marilao, Bulacan. It is a well-known
retail center in the neighborhood, where local and foreign guests can relax, shop and of course
dine in a variety of restaurants.

Greenwich is the place to go whether you're dining in or taking your food to go. If you're
in the neighborhood of Marilao, Bulacan, and you're in the mood for some delectable pasta or
pizza, you can savor it, experience the welcoming atmosphere, and quality service here at
Greenwich SM Marilao branch.

Case Narrative
Greenwich Pizza, a well-known pizza restaurant in Filipino pizza-chain in the
Philippines, gained acknowledgement for its delicious food, particularly on their pasta dishes and
variety of pizza, warm ambiance, and strong sense of community. Behind its success lies a
strategic approach to inventory management, material requirements planning, and the
implementation of Just-in-Time (JIT) practices. Let's dive into their journey and explore how
these practices have contributed to their operational efficiency and customer satisfaction.

Challenges in Inventory Management. As Greenwich Pizza one on pizza-chain

restaurant, one of their problem is the storing of their product particularly to those perishable
ingredients like cheese and meats. Since they offer pizza and pasta, they use dairy products
which also have a limited shelf life. Managing inventory effectively to minimize wastage due to
spoilage or expiration requires careful monitoring of stock levels, rotation of perishable items,
and proactive ordering practices.
 Greenwich Pizza can enhance operational efficiency, reduce costs, minimize waste, and
ultimately deliver a better experience to customers across its network of stores by implementing
JIT (Just In Time) practices, Greenwich pizza could receive fresh ingredients and supplies just in
time for their operations, eliminating the need for excessive storage and reducing the risk of
spoilage. In addition, it can also resolve it by doing FIFO (First In, First Out), it ensures that
older inventory is used before newer stock, reducing the risk of ingredient spoilage and
minimizing waste. Proper labeling, storage organization, and inventory rotation procedures in the
kitchen and storage areas help maintain freshness and quality.

Supply chain issue. Ensuring a steady supply of fresh ingredients, especially for
perishable items like vegetables, meats, and cheese, can be challenging. Disruptions in the
supply chain due to factors like weather events, transportation issues, or supplier problems can
affect product availability and quality. For example, during holidays or special promotions, there
may be a surge in orders for specific toppings or menu items. Predicting and preparing for these
fluctuations in demand can be challenging and may result in overstocking or understocking of
inventor, that may lead on delayed services that ruin the customer satisfaction.

Closing
In summary, the success story of Greenwich Pizza serves as a compelling testament to the
transformative power of effective inventory management practices within the culinary landscape.
By meticulously addressing the challenges inherent in storing perishable ingredients and
navigating supply chain complexities, Greenwich Pizza has not merely crafted a delectable menu
but has also engineered a seamless operational framework that prioritizes both efficiency and
customer satisfaction. As Greenwich Pizza charts its course forward, it serves as an inspiration to
aspiring restaurateurs and industry peers alike, demonstrating the transformative power of
foresight, adaptability, and a firm commitment to customer-centricity.
Next, we will delve into Greenwich’s sustainable practices, including their efforts to minimize
food waste, promote eco-friendly packaging, and support local and organic suppliers. Join us as
we uncover their inspiring journey towards a more sustainable and responsible future.
 SECTION III

Guide Question
1. How does Greenwich Pizza optimize inventory management to meet customer demand
fluctuations and seasonal variations in sales?
2. How do you track and monitor inventory levels in your restaurant? Can you describe the
process or system you use?
3. How do you integrate JIT practices into your existing inventory management system and what
are the potential benefits and disadvantages of using JIT for your business?

Acknowledgement
We want to start by expressing our heartfelt gratitude to God for guiding us through our
journey by providing us wisdom and strength to finish this case analysis. We're sincerely grateful
to our instructor, Mrs. Virgilia Arispe for her guidance and support throughout this case analysis.
Her dedication to our growth is keeping us going.
Thanks to everyone in the group for their hard work and dedication. Their ideas and
contributions have greatly enriched the paper. We would also like to acknowledge the
establishment who allowed and gave us time to interview. Their information has served as
foundation in our case analysis. Lastly, we appreciate all the support and assistance we have
received along the way.
 SECTION IV

About Authors:

Roselyn H Desquitado
roselyndesquitado4@gmail.com
0991 615 5157
Roselyn H. Desquitado, a resident of the Philippines, is an accomplished individual with
a diverse set of interests and a strong passion for cooking and exploring new lessons. With a
background in Bachelor of Science in Hospitality Management, he actively focused on gaining
ideas and knowledge in this course. Additionally, they have a deep appreciation for art and
music. Through their experiences and constant pursuit of personal development, Roselyn holds a
vision and a strong commitment to excellence in both dreams and personal endeavors.

Christina L. Escala
escalachristina2003@gmail.com
0946 990 6120
Christina Escala is a third-year college student studying Bachelor of Science in
Hospitality Management at Pambayang Dalubhasaan ng Marilao. She's once a secretary in their
class and now she is a treasurer, also she gained valuable experience as leader in a group in other
subjects. These roles taught her a lot about handling money, communicating, staying organized,
and leading others. Christina is excited to share her knowledge to others in a way that's easy for
everyone to understand and benefit from.

Nathaniel Felix
felixnathaniel92317@gmail.com
0930 346 6163
Nathaniel Felix is currently a third-year student pursuing a Bachelor of Science in Hospitality
Management at Pambayang Dalubhasaan ng Marilao. Nathaniel is a dedicated student with a
strong commitment to learning and professional development in his field. He is focused on
gaining valuable experience and preparing himself for future opportunities within the hospitality
industry.
Carl M. Isip
carlisip06@gmail.com
0930 829 2428
Presently, Carl Isip is in his third year of studies, diligently working towards a Bachelor
of Science degree in Hospitality Management at Pambayang Dalubhasaan ng Marilao. Carl is an
enthusiastic and dedicated student who possesses a deep passion for learning and advancing his
skills in the realm of hospitality. His primary objective is to acquire practical knowledge and
expertise that will pave the way for promising prospects in the industry.

Joaquin Melcko L. Lapada

joaquinmelcko@gmail.com
0994 748 8051
Joaquin Melcko L. Lapada, a third year college student at Pambayang Dalubhasaan ng
Marilao (PDM). He’s taking Bachelor of science Major in Hospitality Management. Joaquin is a
kind of person who is observant and do nothing but to analyze anything he observe. Joaquin is
willing to share his learnings about life and experiences that mold and sharpen him.

References
GREENWICH | SM CITY MARILAO | SM Supermalls
GREENWICH: DESSERT&DRINKS (sliceapizzaatgreenwich.blogspot.com)
DATE: March 22, 2024

TITLE OF THE CASE: Greenwich Restaurant: A Slice of Success in the Philippines' Food
Industry

NAMES OF CASE WRITERS:

• Desquitado, Roselyn H.
• Escala, Cristina L.
• Felix, Nathaniel S.
• Isip, Carl M.
• Lapada, Joaquin M.

SUPERVISOR (if any): Mrs. Virgilia Arispe

CASE CONSENT FORM

This is to certify that I allow the case writers, Roselyn H. Desquitado, Christina L.
Escala, Nathanniel Felix, Carl M. Isip, Joaquin Lapada in this form, to write a case about my
company/organization/institution for academic purposes

NAME:

SIGNATURE:

POSITION/DESIGNATION:

ORGANIZATION:
DATE: March 22 , 2024
TITLE OF THE CASE: Greenwich Restaurant: A Slice of Success in the Philippines' Food
Industry
NAMES OF CASE WRITERS:
• Desquitado, Roselyn H.
• Escala, Cristina L.
• Felix, Nathaniel S.
• Isip, Carl M.
• Lapada, Joaquin L.

SUPERVISOR (if any): Mrs. Virgilia Arispe

CASE CLEARANCE FORM

This is to certify that we have read and reviewed the above referenced case study
and authorize its publication and use for academic purposes.

NAME:

SIGNATURE:

POSITION/DESIGNATION:

ORGANIZATION:

CASE PLAN FORM

Case Title: Greenwich Restaurant: A Slice of Success in the Philippines' Food Industry
Subject Instructor: Mrs. Virgilia Arispe
Case Writer/s:
• Desquitado, Roselyn H.
• Escala, Cristina L.
• Felix, Nathaniel S.
• Isip, Carl M.
• Lapada, Joaquin L.
Case AREA: Hospitality Management
TITLE: Greenwich Restaurant: A Slice of Success in the Philippines' Food Industry
Opening Paragraph:
Greenwich Restaurant case is a comprehensive exploration into the inventory
management of one of the Philippine cost successful food chains. The study delves into the
intricate systems and strategies employed by Greenwich to maintain an efficient and effective
inventory that supports their expansive menu. It examines how Greenwich navigates the
challenges of sourcing, storing, and managing their inventory across numerous branches, while
ensuring quality and freshness. This case study aims to provide insights into the role of inventory
management in the success of a restaurant business, using Greenwich as a prime example of best
practices in the industry.
Brief Outline of the Case:
The case study will delve into the challenges faced by Greenwich’s in inventory
and attracting guests and achieving sustainable growth. It will explore the restaurant’s strategic
initiatives, including marketing campaigns, customer service enhancements. Key topics will
include the restaurant's unique offerings, the competitive landscape in the leisure and hospitality
industry, and the outcomes of the restaurant's efforts to stand out and succeed.
Data Requirements and Sources of Information:
Data requirements will include inventory reports of Greenwich, market research
on consumer preferences and trends in the hospitality industry, guest reviews and feedback,
interviews with restaurant staff and management, and case studies on similar leisure destinations.
Sources of information will include archival records, online databases, industry publications,
interviews, and surveys.
Time Plan: Drafting Case Study 3 weeks.