Tumkur University

Department of studies and Research in Business Administration

Dr. P Sadananda Maiya, Block,
Tumkur University, B H Road, Tumkur

Subject : Legal and Business Administration

Topic : Cultural Trends
Presented by: To:
1. Amitha R Kamath Mrs Deepthi
2. Hema S S Faculty,
3. Mansasa R MBA Department
4. Sachin MC
5. Shivaswamy N
CULTURAL TRENDS
MEANING:
"Cultural trends in the environment" refers to
the evolving attitudes, beliefs, behaviours, and
practices of society regarding environmental
issues. This includes shifts in values towards
sustainability, changes in consumption
patterns, awareness of ecological impacts,
and the adoption of eco-friendly practices.
 REQUIREMENT OF CULTURAL TRENDS IN
BUSINESS ENVIRONMENT
 Crucial for influencing consumer preferences, market demand, and
brand perceptions.
 Understanding and aligning with cultural trends allows businesses
to stay relevant, anticipate customer needs, and innovate products
and services accordingly.
 Helps companies build stronger relationships with diverse
customer bases, enhance brand reputation, and maintain a
competitive edge in the marketplace.
 Give information to come up with creative business strategies,
marketing campaigns, and corporate social responsibility initiatives,
ultimately driving growth and success.
Impact of Cultural Trends
Consumer
Innovation
behaviour

Brand Image and

Reputation Regulatory and
Legal Environment

Workplace Culture
Productivity and
Performance
Major Influence in Business
Sustainability

Environment
Wellness and Work-
Life Balance

Personalization and
Customization

Digitalization
 EXAMPLE FOR CULTURAL TREND

• One example of a company that has had a significant influence on the business
environment due to cultural trends is Airbnb.

• Founded in 2008, Airbnb disrupted the hospitality industry by providing a platform for
individuals to rent out their homes or spare rooms to travellers. At its core, Airbnb
tapped into the cultural trends of the sharing economy, the desire for authentic travel
experiences, and the preference for personalized accommodations.

• The rise of Airbnb coincided with shifts in consumer behaviour and preferences, driven
by cultural trends such as the desire for unique and immersive experiences, a growing
emphasis on sustainability, and a preference for peer-to-peer interactions over
traditional corporate services.
• Airbnb's success not only transformed the way people travel but also had broader implications for the
business environment. It challenged traditional hotel chains and forced them to adapt their offerings
to compete with the personalized and localized experiences offered by Airbnb hosts. Additionally, it
created opportunities for individuals to become entrepreneurs by monetizing their properties or spare
rooms, thereby tapping into the cultural trend of empowerment and self-reliance.

• Furthermore, Airbnb's impact extended beyond the hospitality industry, influencing regulatory
policies, urban development strategies, and even cultural perceptions of home-sharing and the role of
technology in society. The company's innovative business model and cultural relevance sparked
conversations about the future of work, the sharing economy, and the role of trust and community in
commerce.

• In summary, Airbnb's influence on the business environment is a testament to the power of cultural
trends to drive innovation and reshape industries. By aligning with shifts in consumer behaviour and
preferences, Airbnb not only disrupted the hospitality sector but also sparked broader conversations
about the nature of commerce and community in the digital age.
 Conclusion
Cultural trends are dynamic and ever-

evolving, shaping the future of

business - By embracing diversity,

innovation, and sustainability,

businesses can navigate the cultural

landscape, drive meaningful impact,

and thrive in an interconnected world.

ANY QUERIES ?