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Personality and Data Protection Rights On The Internet: Brazilian and German Approaches 1st Edition Marion Albers & Ingo Wolfgang Sarlet (Eds.)
Personality and Data Protection Rights On The Internet: Brazilian and German Approaches 1st Edition Marion Albers & Ingo Wolfgang Sarlet (Eds.)
Personality and Data Protection Rights On The Internet: Brazilian and German Approaches 1st Edition Marion Albers & Ingo Wolfgang Sarlet (Eds.)
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Ius Gentium: Comparative Perspectives on Law and Justice 96
Marion Albers
Ingo Wolfgang Sarlet Editors
Personality and
Data Protection
Rights
on the Internet
Brazilian and German Approaches
Ius Gentium: Comparative Perspectives on Law
and Justice
Volume 96
Series Editors
Mortimer Sellers, University of Baltimore, Baltimore, MD, USA
James Maxeiner, University of Baltimore, Baltimore, MD, USA
Editorial Board
Myroslava Antonovych, Kyiv-Mohyla Academy, Kyiv, Ukraine
Nadia de Araújo, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro,
Brazil
Jasna Bakšic-Muftic, University of Sarajevo, Sarajevo, Bosnia and Herzegovina
David L. Carey Miller, University of Aberdeen, Aberdeen, UK
Loussia P. Musse Félix, University of Brasilia, Federal District, Brazil
Emanuel Gross, University of Haifa, Haifa, Israel
James E. Hickey Jr., Hofstra University, South Hempstead, NY, USA
Jan Klabbers, University of Helsinki, Helsinki, Finland
Cláudia Lima Marques, Federal University of Rio Grande do Sul, Porto Alegre,
Brazil
Aniceto Masferrer, University of Valencia, Valencia, Spain
Eric Millard, West Paris University, Nanterre Cedex, France
Gabriël A. Moens, Curtin University, Perth, Australia
Raul C. Pangalangan, University of the Philippines, Quezon City, Philippines
Ricardo Leite Pinto, Lusíada University of Lisbon, Lisboa, Portugal
Mizanur Rahman, University of Dhaka, Dhaka, Bangladesh
Keita Sato, Chuo University, Tokyo, Japan
Poonam Saxena, University of Delhi, New Delhi, India
Gerry Simpson, London School of Economics, London, UK
Eduard Somers, University of Ghent, Gent, Belgium
Xinqiang Sun, Shandong University, Shandong, China
Tadeusz Tomaszewski, Warsaw University, Warsaw, Poland
Jaap de Zwaan, Erasmus University Rotterdam, Rotterdam, The Netherlands
Ius Gentium is a book series which discusses the central questions of law and
justice from a comparative perspective. The books in this series collect the
contrasting and overlapping perspectives of lawyers, judges, philosophers and
scholars of law from the world’s many different jurisdictions for the purposes of
comparison, harmonisation, and the progressive development of law and legal
institutions. Each volume makes a new comparative study of an important area of
law. This book series continues the work of the well-known journal of the same
name and provides the basis for a better understanding of all areas of legal science.
The Ius Gentium series provides a valuable resource for lawyers, judges,
legislators, scholars, and both graduate students and researchers in globalisation,
comparative law, legal theory and legal practice. The series has a special focus on
the development of international legal standards and transnational legal
cooperation.
This Springer imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
v
vi Contents
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 485
Editors and Contributors
vii
viii Editors and Contributors
Contributors
Anderson Schreiber Faculty of Law, Rio de Janeiro State University (UERJ), Rio
de Janeiro, Brazil
Wolfgang Schulz Leibniz-Institute for Media Research | Hans Bredow-Institut,
Hamburg, Germany
Raoul-Darius Veit University of Hamburg, Hamburg, Germany
Rafael A. F. Zanatta University of São Paulo, São Paulo, Brazil
Personality and Data Protection Rights
on the Internet: Introduction
Abstract This article gives a brief overview of the development of the Internet and
the rise of the onlife world. As a socio-technical arrangement, the Internet is both a
factor in and a product of modern society and comes together with fundamental social
change. The legal challenges emerging with the Internet involve fundamental issues
up to and including the question of what exactly the law is. They comprise cross-
sectional issues such as the declining relevance of the territorial borders of nation
states for applying and enforcing law. Last but not least, manifold legal questions in
particular areas arise. Legal answers must be Internet-specific to a certain extent, but
must also build on to or at least be coordinated with established legal solutions. As
communication on the Internet always includes datafication, among the pressing legal
problems is the handling of personal data and how to advance personality and data
protection rights. The contributions to this volume are dedicated to key questions,
ranging from the urgent need for transnational standards or convincing enforce-
ment mechanisms for regionally established data protection rights up to problems of
surveillance, forgetting on the Internet, regulation of intermediaries, anonymity, the
digital estate or algorithmic discrimination.
We are grateful for the support of the DAAD (Deutscher Akademischer Austauschdienst) and
CAPES (Comissão de Aperfeiçoamento de Pessoal de Ensino Superior) for the Academic Exchange
and Research PROBRAL Project ’Internet Regulation and Internet Rights’ conducted by the Pontif-
ical Catholic University Porto Alegre, Brazil (PUCRS) and the University of Hamburg (Germany)
and coordinated by us both. This book is one of the outcomes of this project. We would also like
to thank Matthew Harris and Sandra Lustig for their help and constructive comments during the
process of editing this article and several other contributions in this volume.
M. Albers
University of Hamburg, Hamburg, Germany
e-mail: marion.albers@uni-hamburg.de
I. W. Sarlet (B)
Pontifical Catholic University of Rio Grande do Sul–Law School (PUCRS), Porto Alegre, Brazil
the vision of a system of networked computers and things that operate relatively autonomously,
especially when it comes to data processing.
4 Cf., for example, the contributions in Leenes, van Brakel, Gutwirth and de Hert (2018) and
Matwyshyn (2019).
5 For this term see Mayer-Schönberger and Cukier (2013), pp. 23 f., 101.
6 Edward Snowden’s revelations about intelligence surveillance are a vivid example.
Personality and Data Protection Rights on the Internet … 3
2 Internet Regulation
The early days of the Internet gave rise to the idea that it is a law-free space.13 But
legal regulation has always existed in certain respects, for example with regard to the
establisment and operation of telecommunications infrastructures and networks. And
since the development of Web 2.0 and the increasing embeddedness of the Internet
in society, the extent of the need for regulation has become crystal clear. Just as
in “offline” cases, the law must guarantee legal frameworks and conflict resolution
in cases involving the Internet. This is why the Brazilian Marco Civil da Internet14
has attracted international attention.15 Looking at the features of the Internet and
the social arrangements made possible by it, legal regulation is facing numerous
unprecedented questions. On the one hand, novel approaches must be elaborated. On
the other hand, Internet cases do not require completely novel regulations in every
respect. Although the emerging legal issues may be Internet-specific to a certain
extent, they can at the same time build upon established legal solutions; they must
at least be coordinated with them. Consequently, the core of legal considerations
involves the questions whether, where, and to what extent particular cases are shaped
by features of the Internet in a legally relevant way, to what extent novel solutions
tailored to these characteristics are necessary, and what the relevant concepts could
be.
If we examine the challenges emerging with the Internet, we can, firstly, identify
fundamental and cross-sectional issues. From various points of view, the Internet
leads straight to the necessity to revisit the notion of “law.” Detailed fundamental
questions regarding how the law is to be understood present themselves when
decision-making processes are being driven by sophisticated software programs. In
addition, the problem of how to ensure normative requirements are observed in these
programs and decision-making processes must be solved as well. The ethical and
legal discussions on autonomously driven cars are an illustrative example. Turning
to the cross-sectional issues, it is particularly relevant due to the rise of the Internet
society that physical national borders are losing importance. Activities on the Internet
cross borders, whether in terms of the routes taken by the data packets transmitted
or in tems of server locations on the one hand and retrieval locations on the other.
Novel answers have to be developed concerning what criteria the applicability of
national or supranational law is based on and how to ensure the enforceability of the
applicable law. It is, among other things, in this context that the European Court of
13 Cf. Barlow (1996): “Governments of the Industrial World, you weary giants of flesh and steel,
I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to
leave us alone. You are not welcome among us. […] We are forming our own Social Contract”.
14 Lei no 12.965/2014.
15 On the Brazilian Marco Civil da Internet see, among others, Leite and Lemos (2014); Souza,
Lemos and Bottino (2018); and Del Masso, Abrusio and Florêncio Filho (2019).
Personality and Data Protection Rights on the Internet … 5
Justice’s key decision Google Spain and Google of 2014 has been discussed interna-
tionally.16 Other high-profile decisions address the question of the prerequisites that
must be met for the transfer of personal data from the European Union to the US; in
the opinion of the European Court of Justice, EU law establishes requirements that
neither the Safe Harbor Agreement nor its successor, the Privacy Shield Agreement,
have fulfilled.17
In addition to fundamental and cross-sectional issues, there are, secondly,
numerous novel legal questions in fields that are closely related to the Internet or
are particularly influenced by its features. At the infrastructure level, questions of
access of competing providers to networks or of net neutrality are discussed as well
as problems of IT security. At the level of Internet services, attention was initially
focused especially on the legal responsibility of providers for their own or user-
generated content. With the further development of the Internet, the list of questions
is becoming endless. They range from the the civil law and consumer protection
issues raised by e-commerce or a shareconomy to the regulation of public commu-
nication with regard to hate speech or the use of social bots for the purpose of
manipulating public opinion. How search engine, platform and social network oper-
ators should be regulated appropriately, among other things in the area of conflict
between freedom of expression and protection of personality rights, is the subject of
heated legal controversies.18 Models such as the German Network Enforcement Act
are attracting attention across the globe.19
Across all areas, new legal problems center on the handling of data. This is obvious,
because communication on the Internet always includes “datafication.” Here too, the
list of legal issues is exploding and broadly diversified. Important aspects concern
society’s dependence on the Internet infrastructure and the resulting vulnerability.
Hazards are to be countered by multi-layered protection measures against failures
or attacks. Processing and using data as a basis for information and knowledge must
also be addressed from a variety of perspectives. The constructions of social and indi-
vidual knowledge created by search engines may be influenced by the control of the
general terms and conditions search engine providers are using as well as by antitrust
or competition law requirements aiming for plurality. The catchword “governing
16 The ECJ has ruled that the search engine result lists produced by Google are within the scope of
application of the European Data Protection Directive because the search engine business model is
inseparably linked to the placement of advertising, so that the processing of personal data resulting
from a search is carried out within the framework of the marketing activities of the Spanish branch
of Google Inc. based in the USA, Judgment of the ECJ (Grand Chamber) of 13 May 2014, C-131/12,
available under curia.europa.eu, para 55 ff.
17 As for the Safe Harbor Agreement: Judgment of the ECJ (Grand Chamber) of 6 October 2015, C-
362/14; for the Privacy Shield Agreement: Judgment of the ECJ (Grand Chamber) of 16 July 2020,
C-311/18, both available under curia.europa.eu. See also more closely on enforcement mechanisms
with regard to the GDPR Veit (2022), in this volume.
18 Cf. Schreiber (2022), in this volume; Hartmann (2022), in this volume.
19 See more closely Schulz (2022), in this volume.
6 M. Albers and I. W. Sarlet
20 From the extensive discussions see, for example, Gillespie (2014), pp. 167 ff.; Ziewitz (2016),
pp. 5 ff. See also Mendes and Mattiuzzo (2022), in this volume.
21 On this issue differentiated and with critical remarks Determann (2018).
22 Sicari et al. (2018), pp. 60 ff.
23 See also the definition of Ferraris et al. (2013), p. 32.
24 More closely Elmer (2004); the contributions in: Hildebrandt and Gutwirth (2008); Schermer
ff.
26 Christl (2017).
27 Zuiderveen Borgesius and Poort (2017), pp. 347 ff., 521.
28 See Albers (2022), in this volume; Molinaro and Ruaro (2022), in this volume.
Personality and Data Protection Rights on the Internet … 7
There are numerous other issues to be addressed. The Internet and the social
arrangements it makes possible not only raise the problem of a “right to be forgot-
ten”29 but also of how to manage the problem of “digital assets” that persists in social
media accounts. Do we need new legal approaches to protect the rights of deceased
persons, or can we work with existing regulatory patterns?30 Among the difficult and
controversially discussed questions is also whether there must be a highly protected
right to anonymity on the Internet, or whether and under what conditions legislation
could introduce a duty for people to use their own birthname.31 And do data protec-
tion principles offer anticipatory or procedural standards for the design of relevant
algorithms that go beyond a control of results?32
Against this background, the contributions in this volume deal with the key ques-
tion of how personality and data protection rights on the Internet must be further
developed.33 New fundamental problems are addressed as well as cross-sectional
and specific issues.
A first fundamental problem is the urgent need for transnational standards for
personality and data protection rights on the one hand, while on the other hand it
seems to be difficult, if not impossible, to reach a consensus on such standards, given
the diverse legal cultures in the regions of the world. In the second contribution of
this volume, Markus Kotzur deals with the key research question of whether or not
certain personality or privacy rights and doctrinal figures such as the “duty to protect”
or the “horizontal dimension of fundamental rights,” which have been developed
at the level of international or European Union law—in particular by court deci-
sions—can be used to develop sufficiently universal standards for effective Internet
governance.34 He emphasizes that the problems of agreeing on overarching standards
reflect the deeper problem that there is no incontested conceptualization of “privacy”
and, in addition, Internet and social media have made it even more difficult to deter-
mine what “privacy” means. The traditional dichotomy between the private and the
public sphere, which has characterized the concept to a certain extent, however, has
always been only an ideal type. It is necessary to assume the existence of a spectrum
“composed of the in-betweens,” which diversifies into different constellations. At
the same time, we must acknowledge several dimensions of protection, above all,
besides rights of defense that are traditionally recognized also third-party effects and
29 On this topic Sarlet (2022), in this volume; Schimke (2022), in this volume.
30 See Bezerra Sales Sarlet (2022), in this volume; Heidrich (2022), in this volume.
31 As for the problems of anonymity on the Internet see Aftab (2022), in this volume; Michael
duties to protect. Markus Kotzur analyzes specific features of privacy protection both
within the state, here with regard to the German Basic Law [Constitution], as well as
beyond the state, looking at the European Convention of Human Rights (ECHR), the
Charter of Fundamental Rights of the European Union and Universal Public Law and
Human Rights Law. He highlights that, even though universal minimum standards
of protection can and have to be created, we should not disregard the importance of
the underlying legal fabric that concretizes the individual’s rights and the necessity
of “law-in-context studies” while carrying out comparative work.
Danilo Doneda and Rafael Zanatta approach Brazilian protection of personality
and data protection rights with a view to their historical roots.35 Nowadays, the Marco
Civil da Internet and the recent General Data Protection Law (LGPD) form the back-
bone of the Brazilian legal framework for the society in the digital era.36 However,
they do not cover only new topics such as net neutrality or intermediary liability
and are not only influenced by European models of data protection. In particular, the
provisions of the LGPD also refer to a previously existing fragmented set of Brazilian
legislation which was created over many years. This body of legislation has itself
often been inspired by European legal traditions, among others the Portuguese and
German legal traditions. The establishment of personality and data protection rights
was advanced by, for example, the Brazilian Civil Code, the Brazilian Constitution
of 1988, and consumer protection rules. Danilo Doneda and Rafael Zanatta high-
light that, on the one hand, it is always important to understand the links between
the doctrine and tradition of personality rights as well as of other already established
protective rules and new data protection legislation. On the other hand, it is necessary
to respond to new challenges raised by the Internet and to strive for harmonization
with international and transnational standards on data protection.
Just like Brazil, the Europan Union is constantly renewing its legal framework
for data protection in the light of an increasingly digitized society. Since the Charter
of Fundamental Rights of the European Union (CFR) came into effect in 2009, the
catalogue of fundamental rights offers, in addition to the right to respect for private
life in Article 7 CFR, a right to the protection of personal data in Article 8 CFR. Jörn
Reinhardt takes a closer look at this right,37 especially because challenges to the
protection of personal data arise not only from state action, but also from the inherent
logic of the data economy. He stresses that Article 8 CFR includes certain conditions
the processing of personal data must fulfill in order to be lawful, for example the
principle of purpose limitation. Nevertheless, the protected interests behind the “right
to the protection of personal data” remain insufficiently defined and must be further
specified, not least with a view to other freedoms. Since data protection cannot be
limited to one specific goal, the protection requirements vary. After having clarified
positive obligations and horizontal effects in the context of Article 8 CFR, Jörn
Reinhardt works out central standards for data processing in the digital economy.
These standards include consent and control, protective legislation built upon an
curia.europa.eu. For critical remarks see, for example, Masing (2017), esp. pp. 442 ff. For the
Brazilian discussion see Branco (2017), Sarlet and Ferreira Neto (2018) and Frajhof (2019).
10 M. Albers and I. W. Sarlet
an exceptional degree. And for this very reason, the problem is not new—it is a fine
example of the finding that legal responses to novel challenges must partly build upon
previous approaches and partly find new solutions. This is also confirmed by recent
judgments issued by the German FCC on the “right to be forgotten.”41 Regarding
Brazilian law, Ingo Sarlet addresses the potential foundations of a “right to be forgot-
ten” in the Brazilian constitutional system and partial legislative expressions as well
as its acknowledgment and protection by the Brazilian superior courts. He explains
that there are “offline” as well as “online”-cases. The right to be forgotten already
has a rich history, but the Internet raises questions of its own, not least because inter-
mediaries and algorithms enter the picture. Ingo Sarlet emphasizes that the “right to
be forgotten” covers a range of subjective positions, e.g., a right to data erasure, to
de-referencing, to a digital response, or to the suppression of identity. Differentiation
and balancing conflicting rights is as necessary as careful regulation by the legis-
lator.42 In her contribution focusing on EU and German law, Anna Schimke aims at
contextualizing the right to be forgotten in terms of the insights of social and cultural
sciences, in order to improve legal approaches. Forgetting on the Internet refers to a
collective dimension or to communication and to information and knowledge rather
than to data: particular knowledge about a person which could previously have been
lawfully acquired should no longer exist in a certain social context. A closer analysis
shows that cases involving such problems had already come up in the European and
German jurisdictions, as well as in Brazil, before the Internet entered the picture.
Anna Schimke emphasizes that they are dealt with in various fields of law, not only in
data protection law but also in press law. She proposes that the areas of application
of these fields of law be determined with a view to their characteristics and strengths
and with recourse to the so-called media privilege, which can be found in European
and German law and also in Brazilian law. This helps to reasonably elaborate the
right to be forgotten and the range of subjective positions and claims that can be
developed as differentiated in European and German law as Ingo Sarlet has worked
out for Brazilian law. Such an approach also helps to develop a convincingly fair
balance with counter-interests.43
The following articles turn more closely to questions concerning conflicts between
personality and data protection rights on the Internet and communication freedoms,
especially the freedom of expression. Carlos Affonso Pereira de Souza and Beatriz
Laus Marinho Nunes explain the significant and multifarious role freedom of expres-
sion was given in the Brazilian Marco Civil da Internet. The constitutional founda-
tions are already multifaceted and rich in content. Depending on the context in which
reference is made to freedom of expression in the Marco Civil da Internet, particular
facets and impacts come into play. This is substantiated with regard to the founda-
tions of Internet governance in Brazil, to the principles for regulating Internet use, in
particular as regards anonymous discourse, to the conditions for the full exercise of
41 Judgments of the FCC of 6 November 2019, 1 BvR 16/13 and 1 BvR 276/17, both also available
in English under www.bundesverfassungsgericht.de.
42 Sarlet (2022), in this volume.
43 Schimke (2022), in this volume.
Personality and Data Protection Rights on the Internet … 11
44 Affonso Pereira de Souza and Laus Marinho Nunes (2022), in this volume.
45 Schreiber (2022), in this volume.
46 Hartmann (2022), in this volume.
47 Schulz (2022), in this volume.
12 M. Albers and I. W. Sarlet
All these contributions addressing concrete challenges for personality and data
protection rights on the Internet show that legal solutions are and must be, at least
to a certain extent, embedded in the legal culture and the specific legal system of
a particular country. But what about the cross-border flow of data as an essential
characteristic of the Internet society?
In the last article of this volume, Raoul-Darius Veit analyzes the mechanisms
of the European General Data Protection Regulation which aim at ensuring that
data protection rights guaranteed in the European Union are also safeguarded on the
global Internet. The challenges being faced by data protection law in particular are
obvious. After having explained the jurisdiction of the ECJ which culminated in the
recent decision on the Privacy Shield Agreement,52 Raoul-Darius Veit explains the
external dimension of the EU data protection regime in detail. The effects doctrine
(Marktortprinzip) has direct extraterritorial effects, while the principles regulating
data transfer to third countries result in indirect extraterritorial effects. Their core is
the adequacy regime whose guidelines and flexibilities are worked out. Raoul-Darius
Veit highlights the finding that modern data protection laws need to be designed in
such a way that they are open to conflicting notions of privacy and political and
economic interests, while at the same time maintaining their normative claim.
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enhancement between fiction and fascination. Springer, Berlin, Heidelberg, pp 165–182
Katsivelas I (2018) Das Geschäft mit der Werbung: Finanzierungsmechanismen, personalisierte
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pp 207–248
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Consum Policy 40:347–366
Marion Albers Dr. iur, Full Professor of Public Law, Information and Communication
Law, Health Law and Legal Theory at Hamburg University. Principal Investigator in the
Brazilian/German CAPES/DAAD PROBRAL-Research Project “Internet Regulation and Internet
Rights”. Main areas of research: Fundamental Rights, Information and Internet Law, Data
Protection, Health Law and Biolaw, Police Law and Law of Intelligence Services, Legal Theory
and Sociology of Law. Selected Publications: Recht & Netz: Enwicklungslinien und Prob-
lemkomplexe, in: Marion Albers/Ioannis Katsivelas (eds.), Recht & Netz, Baden-Baden: Nomos,
2018, pp. 9–35; L’effet horizontal des droits fondamentaux dans le cadre d’une conception à
multi-niveaux, in: Thomas Hochmann/Jörn Reinhardt (dir.), L’effet horizontal des droits fonda-
mentaux, Editions Pedone, Paris, 2018, pp. 177–216; Biotechnologies and Human Dignity,
in: Dieter Grimm/Alexandra Kemmerer/Christoph Möllers (eds.), Human Dignity in Context,
München/Oxford/Baden-Baden: C. H. Beck/Hart/Nomos, 2018, pp. 509–559, also published
in Revista Direito Público, Vol. 15 (2018), pp. 9–49; A Complexidade da Proteção de Dados,
Revista Brasiliera de Direitos Fundamentais e Justiça, Belo Horizonte, ano 10, n. 35, 2016,
pp. 19–45.
Markus Kotzur
Abstract The paper aims at evaluating the power of law, in particular human rights
law, amongst the various instruments being recently discussed as means for effective
internet governance. Focusing on selected case law of the European Court of Justice
(ECJ) and the European Court of Human Rights (ECR), it discusses privacy rights, a
“right to be forgotten”, and a horizontal dimension of these rights as well as a duty to
protect these rights owed by the States and/or the International Community. The key
research question will be whether or not guarantees like these can—bottom-up—be
used to develop sufficiently universal standards for effective internet governance.
It is argued that regardless of the different levels of protection which the right to
privacy enjoys in different States and on the European/international plane, common
needs and dangers can be identified. Based upon them, universal minimum stan-
dards of protection can and have to be created. For a theoretical framing, the paper
finally addresses the so-called “public–private”-dichotomy and the rapid dynamics
it is facing in the age of the Internet.
M. Kotzur (B)
University of Hamburg, Hamburg, Germany
e-mail: markus.kotzur@uni-hamburg.de
provided by the safe harbour privacy principles and related frequently asked questions issued
by the US Department of Commerce.1
The 2015 request had been made in the context of proceedings between him and the
Irish Data Protection Commissioner. It concerned the latter’s refusal to investigate
a complaint made by the applicant regarding the fact that Facebook Ireland Ltd
transferred personal data of its users to the United States of America and kept it on
servers located in that country.2 From August 2011 on, Schrems had lodged before
the Irish Data Protection Commissioner 23 complaints against Facebook Ireland, one
of which finally gave rise to a reference for the aforementioned preliminary ruling.
What seemed to be a “mission impossible” turned out to become one of the most
far-reaching recent landmark decisions of the European Court of Justice. Schrems
won his case and the Court held that
Article 25(6) of Directive 95/46/EC of the European Parliament and of the Council of
24 October 1995 on the protection of individuals with regard to the processing of personal
data and on the free movement of such data as amended by Regulation (EC) No 1882/2003
of the European Parliament and of the Council of 29 September 2003, read in the light of
Articles 7, 8 and 47 of the Charter of Fundamental Rights of the European Union, must be
interpreted as meaning that a decision adopted pursuant to that provision, such as Commis-
sion Decision 2000/520/EC of 26 July 2000 pursuant to Directive 95/46 on the adequacy of
the protection provided by the safe harbour privacy principles and related frequently asked
questions issued by the US Department of Commerce, by which the European Commis-
sion finds that a third country ensures an adequate level of protection, does not prevent a
supervisory authority of a Member State, within the meaning of Article 28 of that directive
as amended, from examining the claim of a person concerning the protection of his rights
and freedoms in regard to the processing of personal data relating to him which has been
transferred from a Member State to that third country when that person contends that the law
and practices in force in the third country do not ensure an adequate level of protection.3
An unlimited safe harbor-doctrine was history and data protection activists around
the globe had a new hero. His success made Maximilian Schrems even more active.
He has published two books on his legal proceedings against alleged infringements
of data protection. He has offered manifold lectures and has registered a number of
Internet websites such as blogs, online petitions as well as crowd-funding sites to
finance more upcoming legal proceedings against Facebook.4 He has furthermore
founded an association which seeks to uphold the fundamental right to data protection
and he has received various prizes. The little vs. big-story continued when Schrems,
by now a Robin Hood-like public figure defending private individuals against the
privacy-intrusive internet giants, has had assigned to him, by more than 25 000
people worldwide, claims to be brought in a class action against undertakings which
potentially endanger the fundamental right to privacy by their (online) activities.5
1 ECLI:EU:C:2015:650, para 1.
2 Ibidem, para 2.
3 Ibidem.
4 ECLI:EU:C:2018:37, para 12. Recently Schrems succeeded in another landmark decision:
Data Protection Commissioner versus Facebook Ireland Limited and Maximillian Schrems,
ECLI:EU:C:2020:559.
5 ECLI:EU:C:2018:37, para 14.
Privacy Protection in the World Wide Web—Legal Perspectives … 19
The Court, however, denied the option of a class action brought by a consumer in the
courts of the place where she or he is domiciled. Whilst, as usually in its jurisprudence,
taking individual (consumer) rights seriously,7 the Court did not want to go that far
and invent a judge-made class action-procedure that neither in the primary nor the
secondary law would find a sufficient legal basis. Even though such a cross-border
class-action, unifying thousands of European users against Facebook, will not take
place—at least not without the European law maker taking action,8 it would be quite
a misunderstanding to believe that Schrems completely lost his case. On the contrary,
the Court granted Schrems standing for a single action against Facebook in his home
country Austria even though Facebook is not an Austrian undertaking but has its
registered office in Ireland.9
What also is, apart from the specific legal questions, the underlying narrative of
the just described little vs. big-scenario? Even though the relevant debates date back
farther than 1890, when US-Supreme Court Justice Louis Brandeis famously penned
the since then so-called “right to privacy”,10 “in today’s society, privacy has become
more complex than simply physical interference. The birth of the World Wide Web
has created a new landscape for which current legal standards are inadequate.”11
The underlying narrative thus is a story of inadequacy and Schrems sees himself
as an advocate for all those being negatively affected by this inadequacy. It is an
inadequacy not limited to reactions new technologies provoke but it starts with the
inadequate, for sure ambiguous notion of privacy itself. As stated by A. M. Brumis,
“thanks to the Internet and social media, personal privacy has been revolutionized,
public figures and private figures are becoming increasingly difficult to discern, and
until changes in the law occur, privacy violations in an Internet environment are hard
to determine”. Brumis, however, additionally refers to a quote by W. Hartzog to make
her point: “The proper legal response to the issue of social media and privacy has
proven elusive because there is no fixed conceptualization of privacy”.12 Here, at
the very core of “privacy”—be it a real world phenomenon, a social attribution, a
incentive to do so.
9 ECLI:EU:C:2018:37, para 12; see also Die Zeit, online version, 25. 01. 2018, http://www.zeit.
de/digital/datenschutz/2018-01/maximilian-schrems-facebook-eugh-urteil-keine-sammelklage.
Accessed 11 Jan. 2022.
10 Brandeis (1890).
11 Brumis (2016), p. 1.
12 Hartzog (2013), pp. 50 at 51.
20 M. Kotzur
Our investigative journey on privacy has to also take into account the very opposite
thereof—the public space, the public sphere and, in a broader sense, “publicity”.
The differentiation between the spheres of the public and the private is among
the well-established fundamentals of Western constitutionalist respectively legal
thought.13 Anglo-American literature pointedly uses the concept of a “public–private
dichotomy”.14 Along with this strict separation come—oft-criticized, for instance
by “legal feminism”15 —typifying status attributions, in other words: clichés—and
the placing of behavioral expectations on the individual. Even if black-and-white
stereotypes consistently fall short, the fact alone that the constitutionalist school of
thought continues to permeate and, to a degree, dominate current discourse, warrants
its consideration. What does the separation of the private and public signify? The
public space is where the active citizen, the political citoyen, operates.16 This is
where s/he takes part in the shaping of the polity, does her/his part in the concretion
of the common good and does not avoid the public eye, on the contrary: it is within
the sphere of the democratic public that individuals’ political actions reverberate,
thereby preserving civil liberties. The private domain, in contrast, is the refuge of the
bourgeois. Protected by fundamental rights, it is here that s/he can be her/himself,
unimpeded by the state and unobserved by the public. Here s/he can be sure of her/his
freedom, the level of said freedom rising with the degree of intimacy. Readers prone
to a comparative legal approach find the phrase of a “right to privacy”,17 or—perhaps
even more illustrative—a “right to be let alone” in US Supreme Court rulings. In
his famous dissenting opinion in Eisenstadt, 405 U.S. p. 442, the aforementioned
Justice Brandeis cites the ruling Olmstead v. United States, 277 U.S. p. 438, 478
(1928): “The right to be let alone (is) the most comprehensive of rights and the right
most valued by civilized men.“18 The judicature of the German Bundesverfassungs-
gericht, differing from its US counterpart in many nuanced ways, but alike in its
general direction, has adopted an equally illustrative concept by coining the term
“Allgemeines Persönlichkeitsrecht”, or “general right to privacy”.19
The rigorous separation of the private and the public, of citoyen and bourgeois,
has in its black-and-white dichotomy always been an ideal type all times being over-
shadowed by many grey areas. The Internet age with its social networks has only
added new shades of grey. On the one hand, the individual ever more so fears total
surveillance by a technologically, if not quite all-powerful, certainly over-powering
state. The NSA scandal20 serves here as only one jarring example of an Orwellian
“big brother is watching you” reinvented.21 On the other hand does the same indi-
vidual knowingly publicize information of private, even intimate character via social
networks like Facebook and thereby relinquishes the constitutionally guaranteed
protection of privacy, often without properly considering the long-term effects of such
self-exposure.22 The dreaded “Big brother” State is joined by many not less dreadful
“little brothers and sisters” of the online-community (or rather communities). To
again quote A. M. Brumis:
First, the distinction between a public figure and private figure is becoming increasingly
difficult to decipher, due to the Internet and social media platforms: The Rosenbloom plurality
opinion, by Justice Brennan, expressed: Voluntarily or not, we are all ‘public’ men to some
degree. Justice Brennan’s words ring even more true in the digital age. (...) In the age of
microcelebrity-fame – along with its associated benefits and burdens – is distributed along a
spectrum, not according to a dichotomy. The Internet has turned what many would previous
deem “private figures” into what could now be argued as public figures.23
A dichotomy that never really was one turned into a spectrum that always will be
composed of the “in-betweens”, too. Such a development, both technology- and
behavior-driven, does not only lead to sustained effects on the changing percep-
tion of private and public space, it also causes a number of issues with regard to
the protection of fundamental rights within and beyond the state.24 The suprana-
tional dimension is of course evident, as the world-wide-web, due to its very struc-
ture, escapes the regulatory power of the nation state and calls for global internet-
governance.25 The protection of privacy and private sphere play a significant role
within such a governance scheme. Whether fundamental rights guarantees in polit-
ical multilevel systems26 spanning the national-constitutional, the regional-public-
law and universal-public-law level, serve as sufficiently effective protection mech-
anisms, becomes the pivotal question. The following tour d´horizon is neither able,
The basic topology here is conceivably complex. The protection of the individual
from the state or sovereign power—exercised both within and beyond the state—is
no longer the primary concern, but rather it is about the protection of the indi-
vidual from other private actors—discussed as the “third-party-effect” or “horizontal
dimension/horizontal effect” in German fundamental rights doctrine27 —and from
her/himself, the dogmatic keyword here being the “obligation or duty to protect”.28
This duty is also resembled in international human rights law.29 As outlined by
the Office of the High Commissioner in his 2005 “Principles and Guidelines for a
Human Rights Approach to Poverty Reduction”30 : “All human rights—economic,
civil, social, political and cultural—impose negative as well as positive obligations
on States, as is captured in the distinction between duties to respect, protect and
fulfill. The duty to respect requires the duty-bearer to refrain from interfering with
the enjoyment of any human right. The duty to protect requires the duty-bearer to
take measures to prevent violations of any human right by third parties. The duty
to fulfill requires the duty-bearer to adopt appropriate legislative, administrative and
other measures towards the full realization of human rights. Resource implications
of the obligations to respect and to protect are generally less significant than those
of implementing the obligation to fulfill, for which more pro-active and resource-
intensive measures may be required. Consequently, resource constraints may not
affect a State’s ability to respect and to protect human rights in the same extent as
its ability to fulfill human rights.” This holistic human rights concept only allows
resource-based excuses when it comes to the fulfillment aspect. Both, the respect for
and the active protection of human rights, constitute resource-neutral and far-reaching
obligations.
In the Internet context, the latter comes into play in a very specific manner:
as—see above—a duty to protect the individual—notwithstanding her/his autonomy
and self-responsibility—from herself/himself. The duty to protect gains all the more
importance since the vulnerable individual publicizes private information voluntarily
for a Human Rights Approach to Poverty Reduction, 2006, HR/PUB/06/12, pp. 47/48. See also De
Schutter (2014), p. 290.
Privacy Protection in the World Wide Web—Legal Perspectives … 23
and thereby not only potentially causes wholly unintended and unexpected conse-
quences, but gives away today—perhaps out of the spur of the moment, the inexpe-
rience of youth, or an adolescent urge for self-promotion—what shall be forgotten
tomorrow. Self-responsibility is limited when the future consequences of the actions
are hardly foreseeable in their full dimensions. Today’s innocent joke—the funny
semi-naked party picture of a drunken high school kid—can become the end of
tomorrow’s career—the former party kid now a public figure running for office and
being confronted with the “sins” of her/his past.31 Plenty are the examples of such
distressed public figures becoming an easy prey for the press. In the words of J.
Rosen: “Around the world citizens are experiencing the difficulty of living in a world
where the Web never forgets, where every blog and tweet and Facebook update
and MySpace picture about us is recorded forever in the digital cloud. This expe-
rience is leading to tangible harms, dignitary harms, as people are losing jobs and
promotions.”32
Whereas Rosen doubted that law was a good remedy for these harms,33 the ECJ
pursued a different path. In their Google ruling, the Luxemburg Judges established a
groundbreaking “right to be forgotten”34 or “right to oblivion” giving the concerned
individual’s privacy rights a stronger weight than the operator’s economic and the
general public’s information interests. The Court inter alia held that
in the light of the potential seriousness of that interference, it is clear that it cannot be justified
by merely the economic interest which the operator of such an engine has in that processing.
However, inasmuch as the removal of links from the list of results could, depending on the
information at issue, have effects upon the legitimate interest of internet users potentially
interested in having access to that information, in situations such as that at issue in the main
proceedings a fair balance should be sought in particular between that interest and the data
subject’s fundamental rights under Articles 7 and 8 of the Charter. Whilst it is true that the
data subject’s rights protected by those articles also override, as a general rule, that interest
of internet users, that balance may however depend, in specific cases, on the nature of the
information in question and its sensitivity for the data subject’s private life and on the interest
of the public in having that information, an interest which may vary, in particular, according
to the role played by the data subject in public life.35
More specifically turning to the “be forgotten” interest the Court continued:
31 One example is given by the case of Stacy Synder (Snyder v. Millersville Univ.), 2008 U.S.
Dist. LEXIS 97943 (E.D. Pa., Dec. 3, 2008), outlined by Rosen (2011), p. 345 at 346 as follows:
“She is the young woman who was about to graduate from teachers college, and days before her
graduation her employer, a public high school, discovered that she had posted on MySpace a posting
criticizing her supervising teacher and a picture of herself with a pirate’s hat and a plastic cup and
she had put the caption “drunken pirate” under it. The school concluded that she was behaving
in an unprofessional way and promoting underage drinking. Therefore, they did not allow her to
complete her student teaching practicum. As a result, her teachers college denied her a teaching
certificate”.
32 Rosen (2011), p. 345 at 345.
33 Ibidem.
34 ECJ, ECLI:EU:C:2014:317–Google/Spain; on this topic Schiedermair, in:
Lind/Reichel/Österdahl (eds.) (2015), p. 284 et seqq.; of further relevance in this context
again Rosen (2011), p. 345.
35 ECJ, ECLI:EU:C:2014:317, para 81.
24 M. Kotzur
As the data subject may, in the light of his fundamental rights under Articles 7 and 8 of the
Charter, request that the information in question no longer be made available to the general
public by its inclusion in such a list of results, it should be held, as follows in particular
from paragraph 81 of the present judgment, that those rights override, as a rule, not only the
economic interest of the operator of the search engine but also the interest of the general
public in finding that information upon a search relating to the data subject’s name. However,
that would not be the case if it appeared, for particular reasons, such as the role played by
the data subject in public life, that the interference with his fundamental rights is justified
by the preponderant interest of the general public in having, on account of inclusion in the
list of results, access to the information in question.36
The protection from private actors becomes particularly relevant, as it is the providers
behind social networks who, primarily driven by economic interests and protected
by economic rights, entice the individual to publicize private data. But obviously
these private parties, as just stated, act under fundamental rights protections of their
own, which is why we speak of multipolar fundamental rights relations,37 that in turn
necessitate complex, and at times over-complex weighting processes. Public infor-
mation interests and the protection thereof make the necessary balancing approach
even more intricate.38 Finally, another factor comes into play when dealing with
globally operating providers and networks which transcend national borders—and
that is the question of the ex-territorial application of basic and/or human rights guar-
antees.39 The question of effective judicial enforcement of these rights is yet another
problem, entirely.40 Facing all these challenges, a cross-border Internet governance
being defined as “the evolving policies and mechanisms under which the Internet
community’s many stakeholders make decisions about the development and use
of the Internet”41 becomes an urgent desideratum in global politics and in schol-
arly research as well. A multi-stakeholder approach seems to be without reasonable
alternative.
The general right to privacy after all provides a solid legal basis at the constitutional
law level. Looking for an explicit protection clause in the German Grundgesetz (GG),
36 Ibidem, para 97. And it is not only the ECJ dealing with a right to be forgotten. From a comparative
perspective see, e.g., Argentina. Here, the leading case about a “right to be forgotten” involves a pop
star called Virginia da Cunha: V. Sreeharsha, Google and Yahoo Win Appeal in Argentine Case,
N.Y.TIMES, Aug. 20, 2010, at B4. For further reference again Rosen (2011), p. 345 at 351. Cf. also
Sarlet (2022), in this volume; Schimke (2022), in this volume.
37 Karavas (2007), p. 81 et seqq.
38 See also Albers (2016), p. 19; id., in: Gutwirth/De Hert/Leenes (eds.) (2014), p. 213.
39 On the extra-territorial application of the right to privacy: Töpfer (2014), p. 31 et seqq.
40 Cf. with regard to this problem Veit (2022), in this volume.
41 https://www.nro.net/internet-governance/. Accessed 11 Jan. 2022.
Privacy Protection in the World Wide Web—Legal Perspectives … 25
however, would prove futile. Similar to the US constitution in its amendments, the
Grundgesetz does not go beyond traditional basic rights guarantees. From a joint
assessment of Article 1(1), the human dignity clause, and Article 2(1), the right to free
development of one’s personality, the Bundesverfassungsgericht (German Federal
Constitutional Court) has conceptualized such a right in the 1980s and spelled it out
later on in a number of cases42 : the right to your own likeness, the right to your own
name, the right to mandate the use of one’s personal data, which was coined as the
somewhat awkward-sounding “right to informational self-determination”,43 the right
of protection of reputation, among others.44 What is important here is the reference to
human dignity.45 It does not only highlight the close connection between the general
right to privacy and the right to free development of one’s personality, but also
renders any justification of infringement subject to a strict proportionality assess-
ment—which, admittedly, can be seen as a typical German approach. Comparing
the American notion of freedom and the German concept of dignity, E. J. Eberle
highlights the quintessential feature: “First, and most fundamentally, the German
constitution is anchored in the architectonic value of human dignity, meaning, at
least, that each person is valuable per se as an end in himself, which government and
fellow citizens must give due respect “.46 This “due respect” by the fellow citizens
in particular refers to the horizontal dimension of human dignity as a human right.
Eberle continues explaining:
The influence of the Kantian maxim, [a]ct so that you treat humanity, whether in your own
person or in that of another, always as an end and never as a means only is clear (although it
would be an overstatement to say the GG is simply Kantian), and this gives rise to a German
“constitution of dignity,” as compared to the American constitution of liberty. One obvious
difference between the two is that the German constitution is value-ordered around the norm
of dignity, whereas the American charter is value-neutral based on an idea of liberty rooted
in personal choice.
42 On this topic and with a particular focus on the internet: Leible/Kutschke (eds.) (2012).
43 Albers (2005a); id. (2005b), p. 537; id, in: Friedewald/Lamla/ Roßnagel (eds.) (2017), p. 11.
44 Firgt (2015).
45 Sarlet (2015); Häberle, in: Isenesee/Kirchhof (2004), § 2; Enders (1997).
46 Eberle (2008), p. 1 at p. 3.
26 M. Kotzur
Article 1(2) and (3), to a sphere beyond the state where the responsibility of German
sovereign power becomes ever-more remote. An extraterritorial horizontal effect of
Article 1(1) Basic Law might not be the most solid dogmatic ground to base effec-
tive Internet governance upon. Just a brief procedural side remark: Violations of the
general right to privacy, particularly in civil proceedings, are first to be raised before
the specialized courts. It follows that “regulation 1215/2012 on jurisdiction and the
recognition and enforcement of judgments in civil and commercial matters” plays a
decisive role in determining the place of jurisdiction on the EU level. This role shall
not be further discussed here, but it deserves mention, nevertheless. We, instead, shall
proceed to other options of privacy protection beyond the State.
As for the protection mechanisms at the European level, the ECHR shall be consid-
ered first. Article 8 ECHR takes center stage, here—it reads: “Everyone has the right
to respect for his private and family life, his home and his correspondence.” A right
to privacy becomes tangible here, based on the wording alone. The ECtHR views the
protection of personal data as a direct consequence of this right. This provision does
not, however, unfurl a direct third-party effect/horizontal effect on private actors, nor
is it explicitly grounded anywhere in the text of the ECHR. Therefore, as is the case in
national constitutional law, only an indirect third-party effect can be considered—not
a foreign concept to ECtHR jurisprudence, either. What is particularly interesting
with regards to the legal questions surrounding social networks, is the dogmatic
proximity of the third-party/horizontal effect and the above outlined duty/obligation
to protect. The Austrian scholar and judge at the Austrian Constitutional Court
Christoph Grabenwarter has carved this out, precisely:
The approach to a duty to protect advocated here – characterized by the victim-offender
relationship – also determines the relationship between a duty to protect and the horizontal
effect. Where the duty to protect applies to the legal relationship between private actors, the
indirect horizontal effect is satisfied through the fulfilment of the duties to protect. The state,
which, through civil laws and their enforcement ensures a balancing of interests as intended
by the ECHR, protects bearers of basic rights from infringements on behalf of private actors,
through means of criminal law (…), in so doing does not only fulfill its duty to protect. In
the process it also assumes all duties related to legal questions commonly discussed within
the dogmatic scope of the so-called effect. Problems of the third party effect are therefore
incorporated in the dogma of a duty to protect.47
This approach centered on the duty to protect as core principle for further dogmatic
development shall also be used with regard to the EU Charter of Fundamental Rights,
and within its scope of application. As the decidedly more modern and therefore more
advanced convention as compared to the ECHR, the Charter strikes a more discerned
balance with respect to its rights guarantees. It differentiates between “respect for
private and family life” in Article 7 and the explicit protection of personal data
in Article 8 of the Charter, the latter’s protective quality enhanced by Article 16
TFEU.48 In its already above discussed Facebook-ruling (Schrems v. Data Protec-
tion Commissioner),49 the ECJ holds that secondary legislation, “in so far as they
govern the processing of personal data liable to infringe fundamental freedoms and,
in particular, the right to respect for private life, must necessarily be interpreted in the
light of the fundamental rights guaranteed by the Charter of Fundamental Rights of
the European Union.”50 This decision, unlike the “right to be forgotten” in the also
above discussed Google-Case, did not pertain to the protection of an individual using
social networks from her/himself, but rather to the passing-on of sensible personal
data by the EU, here the Commission, to a third country.
Nevertheless, this ruling is not of lesser significance regarding the contouring of
a duty to protect. In this case the Commission had assumed that the data would be
transferred to a “safe harbour”, that would provide an adequate level of protection
for personal data. The ECJ does not question the concept of a “safe harbour” in
principle. It demands, however, that the level of safety of that harbour is verifiable
and is actually being inspected. Again a quote from the decision:
Whilst recourse by a third country to a system of self-certification is not in itself contrary to
the requirement laid down in Article 25(6) of Directive 95/46 that the third country concerned
must ensure an adequate level of protection ‘by reason of its domestic law or … international
commitments’, the reliability of such a system, in the light of that requirement, is founded
essentially on the establishment of effective detection and supervision mechanisms enabling
any infringements of the rules ensuring the protection of fundamental rights, in particular
the right to respect for private life and the right to protection of personal data, to be identified
and punished in practice.51
The transferring state is not allowed to pass along its responsibility to control data
safety, herein lies its very duty to protect. What follows from this for the protection
of personal data in social networks: here, too, must there be an ultimate account-
ability on behalf of the responsible sovereign for the protection of personal data.
This accountability-based duty, if necessary, goes as far as to protect the individual
from her/himself and also has an indirect horizontal effect on private actors with
respect to their relevant fundamental rights. In every conceivable constellation must
“the persons whose personal data is concerned have sufficient guarantees enabling
their data to be effectively protected against the risk of abuse and against any unlawful
access and use of that data. The need for such safeguards is all the greater where
Privacy Protection is not a foreign concept to universal public law either. Back in
1948, the UDHR as a resolution of the General Assembly, formulated only soft law
in Article 12: “No one shall be subjected to arbitrary interference with his privacy,
family, home or correspondence, nor to attacks upon his honour and reputation.
Everyone has the right to the protection of the law against such interference or
attacks.” Article 17 of the ICCPR transposes this protection into binding public inter-
national law, when reproducing Article 12 UDHR almost verbatim. Para 1 reads: “No
one shall be subjected to arbitrary or unlawful interference with his privacy, family,
home or correspondence, nor to unlawful attacks on his honour and reputation.” And
para 2 continues: “Everyone has the right to the protection of the law against such
interference or attacks.”
As clearly as these provisions bear out a consensus with respect to the protection
worthiness of the individual, at least in principle, it is equally clear that the manner
and scope of protection remains to a large degree subject to the cultural context. A
dogmatic fine-chiseling into the questions of universal protection worthiness and a
horizontal effect issue therefore proves futile (and perhaps is not even desirable). In
addition, the concept of what is private itself—this was the opening consideration—
is subject to dynamic cultural change. Recommendations for future research, as
outlined by A. M. Brumis, thus include:
exploring the overall implications of advancing technology on our personal privacy and right
to privacy, exploring the differences in terms and use across social media platforms to see
what impact these have on privacy expectations, exploring how self-disclosure throughout an
Internet landscape impacts an individual’s right to privacy, and exploring how government
plays a role in digital privacy laws. (…). These would be areas worth exploration, as each
relates to the future of digital privacy.54
This paper has emphasized and even appraised the virtue of forgetting.55 However,
what’s got law to do with it? Very little, might have been the answer of J. Rosen,
who rather and very pragmatically endorsed some kind of expiration date for online
54 Brumis (2016), p. 1.
55 Mayer-Schönberger (2009).
30 M. Kotzur
published private data.56 It’s all about politics, stupid, might have been A. Brumis
reply:
As the field of public relations becomes increasing technology-driven, the right to privacy
across digital platforms will continue to be an important concern for both organizations and
individual clients. Public relations practitioners must steer clear of crises, and privacy viola-
tions can certainly turn into a crisis situation if an organization allows consumer information
to get into the wrong hands, or fails to protect employees from digital data breaches. As
more organizations are interacting with stakeholders through the Internet and social media
platforms, public relations practitioners must take into account the legal aspects of privacy,
and how to interpret it in a digital environment. The inadequate legal standards that currently
exist for digital privacy has led to privacy policies that protect both consumers and organi-
zations as user information is collected. However, these policies are not consistent across
all social media platforms, nor consistent among all organizations. Therefore, public rela-
tions practitioners must be well informed in order to avoid privacy violations and in order to
protect clients and organizations from digital privacy breaches or government intrusion.57
Human rights instruments might provide a suitable solution. Finally, it is the ECJ’s
more “law-optimistic” attempt which offers a mean of legal protection by a newly
shaped “right to be forgotten”. What all these approaches share is the very notion
that we are “more public and more interconnected than ever”.58 As D. Lat and Z.
Shemtob remind us:
“In this day and age – of blogs, where our private misadventures can be written about at
length; of streaming video and YouTube, where said misadventures can be seen and heard
by total strangers; of Facebook, where “friends” can post pictures of us, against our will
(maybe we can “de-tag,” but we can’t remove); of full-body scanners at the airport Justice
Brennan’s59 words ring more true than ever, for better or worse”.
If we want to evaluate the power of law within possible internet governance schemes,
in particular the steering powers human rights could unfold, we first have to take
a comparative look at the concept of privacy as such. Only if we find a “pri-
vacy language” spoken and understood in different legal systems respectively legal
cultures we can go one decisive step further towards effective legal instruments.
Law comparison, however, is a difficult job. R. Hirschl’s recent study on compara-
tive constitutional law can be invoked as convincing witness.60 Rather than simply
being looking for a blueprint of fixed solutions—let’s do it as the others do!, the
comparative lawyer is in permanent search for a matrix that allows him to weigh,
to probe, and to critically reconsider her or his own arguments against the back-
ground of experiences that others have made or solutions that others have found.61
Just to copy-paste a rule stemming from another legal system or to restate a judg-
ment of a foreign Court has nothing to do with meaningful comparative work and
for sure will fall short of getting the whole “privacy picture” as displayed by so
many different legal cultures and privacy traditions around the globe. A simplistic
copy-paste would both misconceive the cultural heterogeneity of the legal world and
ignore a political community’s own legal identity as cultural identity.62 Without any
doubt, the public–private-distinction is at the very heart of this “identity”. Both appro-
priate and advisable comparative work may not limit itself to the idea of comparing
“the laws” (that is to say written norms, legal texts or, in particular given common
law systems,63 judgements) but it has, in a broader sense, to encompass a sensi-
tive comparison of cultures64 —in our case of “privacy cultures”. Whoever wants
to undertake the endeavor of a so-characterized holistic comparison65 must neces-
sarily leave the ivory tower of pure legal thought as well as the narrow world of
law-school-comparison often constraining itself to some rather fruitless semantic
exercises. A shift from comparative law stricto sensu to broadly shaped comparative
“law in context”-studies is the obvious consequence.66
An effective “right to be forgotten” concept has to be aware of these comparative
necessities. All the more so should global players take into account the perspective
of the “relevant others”. The United Nations are well aware of the privacy issue
and thus wrangling over new forms of internet governance. The Internet Governance
Forum founded in 2006 should be mentioned, in particular. It is improbable, however,
that global (legal) discourse would easily bring about globally uniform, binding and
comprehensive treaty regimes in the near future. All the more important is it that those
already powerful actors/stakeholders, within their capabilities, accept their share of
responsibility for the protection of privacy and enter into willing-to-learn-and-listen
worldwide discussions. The ECJ, with its two (quickly deemed historic) decisions
on Google and Facebook, has emphatically fulfilled its responsibility. The Court has
assumed the active position of a committed advocate dealing with the question of
what Internet governance should accomplish. This is certainly encouraging—also
for our Brazilian-German-Forum and for what could be described as “Civility in the
Digital Age”.67
(2000), pp. 163, 173 et seq.; furthermore Varga (ed.) (1992); Ehrmann (1976).
65 Hirschl (2014), at p. 13 suggests “that for historical, analytical, and methodological reasons,
maintaining the disciplinary divide between comparative constitutional law and other closely
relates disciplines that study various aspects of the same constitutional phenomena artificially and
unnecessarily limits our horizons”.
66 Ibidem at p. 151.
67 Weckerle (2013).
32 M. Kotzur
References
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Murswiek/Ulrich Storost/Heinrich A. Wolff, Duncker & Humblot, Berlin, 2000. ISBN 3-428-
09623-1
Weckerle A (2013) Civility in the digital age: how companies and people can triumph over haters,
trolls, bullies and other jerks. Que Publishing, Indianapolis
Weiler JHH, Lockhart NJS (1995) ‘Taking rights seriously’ seriously: The European court and its
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grand dichotomy. University of Chicago Press, Chicago
Markus Kotzur Prof. Dr. Iur. (Universität Bayreuth), LL.M. (Duke University, NC, USA),
Professor for Public International and European Law, President of Europa-Kolleg Hamburg.
Main research areas: Global Constitutionalism, Global Governance, Human Rights Law,
EU-Institutions, European and National Constitutional Law. Selected Publications: European
Union Treaties. A Commentary (together with Rudolf Geiger and Daniel-Erasmus Khan),
C.H.Beck/Hart, Munich/Oxford 2015; Grenznachbarschaftliche Zusammenarbeit in Europa.
Der Beitrag von Article 24 Abs. 1a GG zu einer Lehre vom kooperativen Verfassungs- und
Verwaltungsstaat. Habilitationsschrift, Duncker & Humblot, Berlin 2004; Legal Cultures in
Comparative Perspective, in: M. P. Singh (Hrsg.), The Indian Year-Book of Comparative Law
2016, Oxford University Press, Oxford 2017, pp. 21–50; Solidarity as a Legal Concept, in: A.
Grimmel und S. M. Giang (Hrsg.), Solidarity in the European Union, Springer, Cham 2017,
pp. 37–45; Theorieelemente des internationalen Menschenrechtsschutzes. Das Beispiel der
Präambel des Internationalen Paktes über bürgerliche und politische Rechte, Berlin 2001.
Personality Rights in Brazilian Data
Protection Law: A Historical Perspective
Abstract This chapter traces the influence of personality rights and European legal
thought in the development of data protection law in Brazil. We argue that the
Brazilian Data Protection Law enacted in 2018 is grounded on a solid legal tradition
of civil law. In order to demonstrate this argument we trace how Brazilian lawyers
took advantage of European legal thought in the 20st century and how the concept
of personality rights was intellectually constructed. We also argue that personality
rights had an important role in legal struggles during the Brazilian civil-military
dictatorship (1964–1985). The chapter also presents new data about the history of
data protection in Brazil.
1 Introduction
The enactment of the first Brazilian data protection legislation in August 2018 was
the culmination of a process dating back to 2010, when earlier versions of its text were
submitted to public comments on the Internet. First conducted by the federal govern-
ment and later by the Brazilian parliament, the development of the text received
reasonable feedback from society following a path already taken by another piece
of legislation, the Internet Civil Rights Framework (known as the Marco Civil da
Internet 1 ). Both these statutes form the backbone of the Brazilian legal framework
for the information society, together with other legislation regarding issues ranging
from access to information to intellectual property.
D. Doneda
Public Law Institute of Brasília (IDP), Brasília, Brazil
R. A. F. Zanatta (B)
University of São Paulo, São Paulo, Brazil
1 Law 12.965 of 2014.
22 août.
«Je suis décidée pour le blanc!
«Je t’écris ceci en courant, ma nouvelle combinaison me faisant tout
recommencer. Mais cette fois ce sera le rêve.
«Tu vois le petit mouflu en soie floche, gros comme le poing, et qui n’est
terminé par rien? Je le pose très simplement, en l’aplatissant un peu, de
façon qu’il fait auréole.
«Je mets une robe de mousseline de soie, une robe blanche très froncée.
Les manches au coude, avec un volant. Au corsage, très remonté, une
longue collerette souple. Une ceinture haute d’un doigt.
«Le milieu entre la robe de nuit, et ces espèces de tuniques qu’on met
aux anges!... Ce que j’appelle une silhouette!...
«Je ne t’écrirai plus jusque-là.
«Aujourd’hui, promenade en mer, et séance de crêpes de blé noir que
nous devons apprendre à faire chez ma tante d’Hauterive.—La dégustation
précédant pratiquement et prudemment la promenade en mer.
«Ce soir, repos, et parlote entre jeunes filles.
«C’est déplorable; jamais le théâtre n’est possible pour nous au Casino.
Jane Hading vient d’arriver; mais ça n’a pas amélioré les choses. Alors nous
nous réunissons, celles qu’on laisse à la porte, chez les unes ou les autres; et
nous causons! nous causons!... Que n’es-tu là, ma petite Françoise! il y
aurait encore parole pour une... Mais pas pour plus!
«BRIGITTE.»
25 août.
«Eh bien, c’était ravissant! et d’une gaieté, et d’un imprévu, et, tu
m’entends? d’une variété invraisemblable!...
«Mais j’avais eu un départ qui n’avait pas marché tout seul!
«J’entre au salon avec maman.
«Papa nous regarde toutes les deux, puis de son ton tout à fait fâché:
«—Brigitte ne va pas sortir comme ça?
«—Pourquoi donc, mon ami?
«—Qu’est-ce que c’est que cette robe-là?
«—Sa robe blanche que vous connaissez...
«—Vous ne voyez pas de quoi elle a l’air?...
«Trop réussie, mon idée. Ça sautait aux yeux tout de suite; et pendant
que maman répondait en haussant doucement les épaules:
«—Oui, je lui ai dit qu’elle avait eu tort de mettre cette grande collerette;
mais pour cette fois... à la mer...
«J’ajoutais en me glissant près de papa:
«—C’est comme Jeanne d’Arc sur son bûcher. Elle n’est pas
inconvenante, Jeanne d’Arc?...
«—Parfaitement, tu dis très bien, c’est Jeanne d’Arc sur son bûcher. Et
comment cela s’appelle-t-il, ce qu’elle avait sur le dos?...
«Bref, j’ai un peu baissé ma collerette, en redécolletant mon corsage, ce
qui en changeait très peu l’aspect; et on m’a laissé aller.
«C’était charmant chez Suzanne.
«La salle à manger décorée d’énormes guirlandes de feuillage, piquées
de fleurs rouges, comme on met aux bals de village.
«Sur la table des dahlias et de petits soleils mêlés. Une grosse nappe en
toile bise, avec deux larges guipures, une entre deux, et une au bord.
«Tout son vieux rouen: corbeilles, plats, saucières et huiliers, répandus
au hasard et remplis de crèmes, de fruits et de papillotes. Le reste du service
en copies de la même faïence.
«Du cidre dans des pichets. Le champagne dans des pots d’étain. Une
grosse verrerie, drôlement taillée, qu’elle a trouvée je ne sais où.
«Dans l’office, tendu de draps blancs, piqués des mêmes fleurs que les
guirlandes, un violon, un hautbois et une vielle, assis sur des tonneaux, et
qui jouaient des airs villageois, après nous avoir conduits à table sur une
marche sautillante.
«Vraiment joli.
«Maintenant que te dire des gens? c’est presque inrendable ces choses
faites du chic, de la couleur et de la figure!
«Les femmes charmantes en général, et le blanc dominant de beaucoup.
«Madame de Ronceray, merveilleuse en rouge. Un corsage drapé comme
une statue, sans forme, ni couture; le bonnet façonné en bonnet phrygien.
«Mais c’était surtout parmi les hommes que la variété était remarquable.
«Littéralement, il y avait de tout.
«Plus respectueux de la lettre que nous, ils s’étaient bornés à chercher les
couleurs diverses, en gardant le bonnet classique; et rien que par la façon de
le mettre, c’étaient autant de types ou de professions.
«Un épicier, un meunier, un forçat admirable, avec le bonnet gris sur les
yeux, un numéro sur son bourgeron, et une figure ravinée. Un matelot... Un
charmant matelot!...
«M. d’Olonne, comme on lui avait dit. Son bougeoir d’une main et son
journal de l’autre; mais intarissable de verve; impossible à faire taire. Un
des boute-en-train de la table. Ce que c’est que l’esprit de contradiction!
«Simon, l’horrible Simon du petit Louis XVII, reconnaissable à être
nommé par tout le monde.
«C’était M. de Tresmes, et il a même eu un bien bon mot, qu’il ne nous a
pas pardonné, je crois!...
«Comme on tourmentait la République pour faire un discours au dessert
et qu’elle ne savait que dire:
«—Je passe la parole au plus dévoué de mes enfants, s’est-elle écriée en
montrant le vilain bonhomme.
«Seulement M. de Tresmes, qui n’est pas éloquent, n’en trouvait guère
davantage; et Suzanne, qui souffrait de le voir patauger, a fini par lui dire,
espérant le tirer d’affaire et le mettre dans l’esprit de son rôle:
«—Simon, parlez-nous de Robespierre, vous avez bien vu
Robespierre?...
«Il est parti tout de suite alors, sur ce ton solennel que tu connais, sans
rire, et tout fier de nous révéler un point d’histoire ignoré.
«—Robespierre, a-t-il dit gravement, Robespierre avait ses heures
faibles, il a perdu trois fois la tête. La première fois à la Convention, devant
Tallien. La seconde fois, à l’Hôtel de Ville, au sein de la Commune, en
délibérant au lieu d’agir. La troisième fois enfin sur la guillotine!...
«—Cette fois-là, c’était sans remède! a conclu sérieusement M.
d’Olonne.
«Je crois que le pauvre de Tresmes n’a digéré ni le fou rire, ni la bêtise
dite.
«Il y avait un Colin superbe, d’une naïveté réjouissante. Une gardeuse
d’oies «homme» à perruque jaune, avec la chemisette froncée que je
méditais, sortant du gilet de son habit!...
«A trois heures, nous dansions encore, avec notre vielle et notre
hautbois, et il a fallu des pourparlers sérieux pour empêcher toute une partie
de la bande, un peu lancée, de se faire reconduire en noce, par les musiciens
ahuris...
«J’ai eu tout le succès que je désirais avoir, puisque que c’était un succès
très «unique» que je cherchais. Devines-tu?
«En rentrant, la robe de Jeanne d’Arc était oubliée, et je n’ai pas eu la
gronderie que j’attendais.
«Et puis?... Et puis demain, ou après, nous recommencerons, puisque
nous sommes ici pour nous amuser!
«Bonsoir, ma chérie.»
ENTRÉE DANS LE MONDE
8 juillet 1895.
S I nous essayions d’une petite plage cette année? avait dit maman. D’un
petit coin, pas joli, pas connu du tout, où nous vivions «une» fois
tranquillement, sans casino ni pique-niques...
—Alors cela vaudrait la peine de quitter Paris, avait répondu papa d’un
ton joyeux.
Et ni l’un ni l’autre ne disant leur vraie pensée, ni l’un ni l’autre, lassés
du casino et des amis; ni l’un ni l’autre, et bien moins encore, joyeux! ils
avaient pris une carte, et cherché le petit coin «pas joli» où ils désiraient
soudainement aller.
La vérité est qu’ils voulaient donner à tout le monde le temps de ne plus
parler de ce mariage que l’on vient de me forcer à rompre; et à moi le calme
et l’éloignement nécessaires pour me faire oublier le fiancé qu’on m’a
enlevé—en admettant que cela s’oublie,—ce qui est encore tout autre chose
que de le faire oublier au voisin, je crois...
Pauvre calmant et mauvais antidote, que la liberté de penser
éternellement, de ne penser qu’à une même chose, avec l’accompagnement
le plus mélancolique qui existe, et la vision la plus propre à mener au
rêve!...
Jamais nous n’en parlons entre nous. Assurément, personne ici ne
prononcera son nom inopinément devant moi. Mais, est-ce avec les autres
qu’on parle des sentiments profonds, surtout quand ces sentiments sont
douloureux? Est-ce de la bouche d’un maladroit que j’ai besoin d’entendre
sortir ce nom, pour que chacune de ses syllabes me sonne aux oreilles?...
Enfin, c’est un bienfait pourtant que la solitude véritable. J’ai promis de
tâcher d’y chercher tout l’adoucissement qui peut s’y trouver...
Hélas! j’y trouve aussi le mot actuel de ma vie, le «je suis seule» avec
son autre sens; et ce n’est pas la bonne solitude, ça. C’est l’amertume
intense, et la révolte continuelle.
7 août.
Le chemin de fer n’arrive pas ici. On quitte le train à Granville. C’est là
qu’est venu nous prendre Coursin, le voiturier, pour nous conduire chez
nous en une demi-heure.
La route est jolie, découverte, côtoyant la mer en hauteur.
Rien de grandiose ni de pittoresque; mais une gaieté et une lumière dont
l’éclat, peut-être particulier le jour de notre arrivée, m’irritait, pendant que
notre petit break roulait au milieu.
Des prés très verts, coupés de haies d’où partent les arbres qui font les
chemins du pays ombragés et joliment encaissés.
A gauche, un peu avant l’arrivée, une avenue qui mène à une sorte de
château gris, qui n’est peut-être qu’une grande ferme délabrée, et met enfin
dans ce vert et ce bleu une note terne. Puis les villas commencent des deux
côtés de la route.
Une mare en forme de bénitier, où des canards barbotent. Un joli moulin.
C’est Saint-Pair.
La plage de sable est belle, assez morne et indéfinie. Des deux côtés, des
falaises en terre qui s’éboulent par place, et sur le sommet desquelles
serpente un petit chemin gazonné que j’aime à l’heure de la haute mer.
De gros rochers par-ci par-là. Beaucoup d’horizon. On voit et on pense
loin.
Point de bateaux, point de pêcheurs, rien de l’animation de la mer telle
que je l’ai vue toujours. C’est la grande privation de mon pauvre père, pas
de port! Il sera souvent à Granville, je crois.
10 août.
L’église est vieille, très vieille et jolie.
Autour est le cimetière, comme dans la plupart des villages.
Des croix renversées, de la mousse, des herbes et des orties. J’ai toujours
été frappée de voir combien, à la campagne, les tombes sont abandonnées.
Est-ce le temps qui manque pour les soigner? Une espèce d’indifférence de
«l’après»?...—On y est plus religieux que dans les villes cependant, et on
l’est ici extraordinairement.—Ou plus de résignation aux choses de la
nature?... On naît, on meurt; cela doit être?...
Nulle part le culte des morts n’est plus fervent ni plus fidèle qu’à Paris;
mais peut-être est-ce une sorte de culte particulier qui s’adresse au souvenir
seulement et n’y mêle rien de religieux.
Quoi qu’il en soit, la vue est charmante depuis ce cimetière, et je viens
souvent m’y asseoir sur le mur, les pieds sur des pierres écroulées.
J’ai pourtant découvert une tombe, parmi toute cette dévastation, qui est
intacte. C’est un granit entièrement uni, sans nom ni date, et qui porte
seulement ceci, comme inscription: