Name: Cherubem A.

Dimain
Yr. & section: BSHM 3A

Activity 5
Examining Strategy Articles

Shakey's Pizza Asia Ventures Inc (Philippine)

Main Activities: Accommodation
Full name: Shakey's Pizza Asia Ventures Inc
Profile Updated: March 22, 2024

About Shakey’s Pizza Asia Ventures Inc.

Shakey’s has been creating over 40 years of great times and great memories in the Philippines.
Having started its first store in Metro Manila way back in 1975, Shakey’s now operates nationwide with
a strong store count of 307 stores, comprising of 171 Company-owned stores and 136 franchised stores.
Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family
casual dining. In 2020, Euromonitor reported Shakey’s as the market leader in both chained pizza full-
service restaurant and chained full-service restaurant, with market shares of 29.6% and 67.3%, way
ahead of other competition in the industry.
Shakey’s target market consists of the A, B, and upper C income class segments that prefer full-dining
restaurants over fast-food establishments. Shakey’s attracts families and groups through its meal bundle
offerings and party-size portions that are ideal for sharing.

Abstract
Shakey's operates in both the fast-food and the restaurant industry, where the company achieved
having the highest market share in both industries. Shakey's Philippines is only a franchise of Shakey's
from Sacramento, California, that initially aimed to promote beers. Today, its brand is well known to
provide excellent quality of both food and service to Filipino families and groups. The purpose of this
case study is to evaluate the performance of Shakey's through a business plan review and performing a
SWOT analysis. Notably, the advent of information technology has reshaped how businesses worldwide
operate, especially during and after this COVID-19 pandemic. The area of artificial intelligence and its
application to business operations has also been a trend in identifying and creating improved or re-
engineered overall business operations. Informed decision-making is critical for Shakey's Philippines to
maintain both its brand and customer base, acquire a competitive advantage against the competitive
food market, and overall better decision-making in improving its operations. This case study has
proposed 2 business analytics solutions for improving Shakey's customer monitoring and intervention
and human resource management. Business analytics solutions come with both functional and non-
functional requirements that Shakey's must handle. The case study recommended following the de facto
standard for data mining, CRISP-DM, and integrating with project management life cycles, such as
waterfall and agile methodology.
Background of the Study
Garcia, Gene Joseph. (2022). Shakey's Evaluation of Business Performance.
10.13140/RG.2.2.27016.90885. Shakey's operates in both the fast-food and the restaurant industry,
where the company achieved having the highest market share in both industries. Shakey's Philippines is
only a franchise of Shakey's from Sacramento, California, that initially aimed to promote beers. Today,
its brand is well known to provide excellent quality of both food and service to Filipino families and
groups. The purpose of this case study is to evaluate the performance of Shakey's through a business
plan review and performing a SWOT analysis. Notably, the advent of information technology has
reshaped how businesses worldwide operate, especially during and after this COVID-19 pandemic. The
area of artificial intelligence and its application to business operations has also been a trend in
identifying and creating improved or re-engineered overall business operations. Informed decision-
making is critical for Shakey's Philippines to maintain both its brand and customer base, acquire a
competitive advantage against the competitive food market, and overall better decision-making in
improving its operations. This case study has proposed 2 business analytics solutions for improving
Shakey's customer monitoring and intervention and human resource management. Business analytics
solutions come with both functional and non-functional requirements that Shakey's must handle. The
case study recommended following the de facto standard for data mining, CRISP-DM, and integrating
with project management life cycles, such as waterfall and agile methodology.

Source:
Gene Joseph
Garcia.https://www.researchgate.net/publication/361303548_Shakey's_Evaluation_of_Business_Perfor
mance.
https://www.shakeyspizza.ph/about-us.