b. Reputation.

Company and the Project each recognizes the great value of the other’s
reputation, including, without limitation, in connection with the Project’s charitable purposes, the
Project’s operation of the PVP and the Lab Certification Program, and the Project’s Trademarks, and
including Company’s reputation as an independent tester of GMO Inputs, and Company’s Marks. Neither
Party shall take any action to denigrate or disparage the other’s reputation and goodwill including,
without limitation, in performing Services under this Agreement or in their communications with
Participants and other third parties. For the avoidance of doubt, any communications the Project may
have with Participants, TAs, or any other third party in connection with the fact that a formerly Approved
Lab is no longer “Project Approved” shall not be deemed to denigrate, disparage, or damage the
Company’s or any Company Lab’s reputation or goodwill. In addition, neither Company nor any
Company Lab shall sponsor, host, organize, facilitate, or otherwise operate any events, projects,
conferences, meetings, or workshops in connection with the Project, the Standard, the Lab Certification
Program, or the PVP without the Project’s prior written approval.

11. Term and Termination.

a. Term. The initial term of this Agreement shall begin on the Effective Date and continue
until June 30, 2020 (the “Initial Term”), at which point the Agreement will be deemed terminated,
unless terminated earlier pursuant to this Section 11; provided, however, that the Parties may agree to
extend or renew the Agreement for additional one-year terms by written agreement or an addendum to
this Agreement, and one or both Parties shall give notice, which may be solely via email, in connection
with extending or renewing the Agreement within thirty (30) days before the end of the Initial Term or
any renewal Term. (The Initial Term and any renewal or extension of the Agreement shall be referred to
herein as the “Term.”) For the avoidance of doubt, after the Initial Term, each renewal Term shall begin
on July 1st, the day after the prior Term terminates or expires; and any renewal notice must be given by
May 31st, thirty days before the last day of the then-current Term, unless the Parties agree otherwise.

b. Termination without Cause. Either Party may terminate this Agreement for
convenience or any other reason, at any time, upon ninety (90) days written notice of termination to the
other Party (except if termination is otherwise required by law), which notice shall be delivered pursuant
to Section 17 below.

c. Termination for Cause. If either Party defaults in the performance of any material
provision of this Agreement or, as to Company and any Company Lab, the Certification Requirements,
then the non-defaulting Party may give written notice to the defaulting Party that if the default is not
cured within thirty (30) calendar days (the “Cure Period”), the Agreement will be terminated. (For the
avoidance of doubt, if a Company Lab defaults in the performance of any material provision of this
Agreement or the Certification Requirements, then Company would be deemed the “defaulting party.”) If
the non-defaulting Party gives such notice and the default is not cured to the reasonable satisfaction of the
non-defaulting Party during the Cure Period, then the Agreement shall automatically terminate at the end
of the Cure Period. In addition to the above, and subject to the Cure Period, grounds for termination of
this Agreement by the Project include, but are not limited to: (i) Company’s assignment of this
Agreement to any third party without the Project’s prior express written consent; (ii) Company’s failure to
maintain insurance pursuant to Section 15; and/or (iii) any action or inaction by Company or any
Company Lab that is harmful to the Project’s reputation or goodwill, including, without limitation, any
action or inaction that occurs while performing Services under this Agreement or in communications with
Participants or other third parties. Further, if Company fails to timely pay the Licensee Fee for any
Approved Lab at anytime during the Term, in accordance with Section 8(c) above (i.e. by July 15 th), the
Project shall notify Company via email of such late payment and the Project may terminate the
Agreement “for cause” under this Section 11(c); provided, however, that in such case the 30-day Cure
Period described in this subsection (c) shall not apply and instead the Project will provide in its email
notice a “final due date” for such late payment, and if payment is not received by such final due date,