Hameeda Herbal Skincare is an enterprise that has created a brand concept consisting of both herbal

skincare and makeover products. Hameeda Herbal Skincare combines herbal skin care Products and
makeup products to ensure her customers look beautiful yet retain their healthy natural skin.
The cosmetics industry is in a state of flux. Traditional brands like Tura, Crusader, PZ cusson, L'Oreal,
Lancôme are feared for their harmful chemical content and bleaching properties. The modern consumer
is looking for a more holistic and healing benefits from their skin care products. Consumers are no
longer content with just the appearance benefits offered by traditional brands. Their skin crème needs
to protect them from the suns damaging rays, moisturize the skin and reduce the effects of aging.
The natural beauty market in Nigeria is growing exponentially. Rising incomes and demand for natural
skin and hair care products has seen many businesses spring up in Nigeria and parts of the continent in
recent years. Growing literacy level has also made many to abandon chemically flourished industrial
beauty care products associated with skin cancer and acne for more medicinal and natural remedies.
Between 2016 and 2021 the natural beauty care industry in Nigeria grew by a CAGR of 11.2% from 5.6%
with revenues rising from a little over $170 million to over $340 million over the same period. The
market potential for the industry is massive and an open cheque for skilled entrepreneurs like Hameeda
Herbal Skincare.