Market Survey.

Consumers Jiew on TATA INDICA

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1. What is the Iirst thing which comes to your mind when you think about INDICA?

2. Which Ieature oI Indica attracts you the most and inspires you to go Ior it?
a) Mileage b) design
c) Interior space d) can`t say
e) All the above


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3. For what purpose you would like to use Indica?
a) Will oIIer it to your children to use it in place oI a two- wheeler
b) Will use it as Iamily car Ior shopping and travel
c) Will preIer as a taxi
d) Would like to have as a taxi
e) Others- SpeciIy

4. Do you think Indica is a people`s car?
a) Yes b) No
c) Can`t say

5. Will you recommend Indica to your Iriends?
a) Yes b) No
c) Can`t say

6. Which small car would you preIer to buy?
a) Alto b) Indica
c) Spark d) Other

7. How will you Ieel Indica is used as a taxi?
a) it`s a great concept
b) I don`t think it`s a good idea

8. Can you trust Indica Ior saIety?
a) Yes b) No
c) Can`t say

. Are you satisIied with Indica`s service?
a) Yes, Iully satisIied b) Average
c) Less than average c) No, very disappointed with Indica`s service
II No, then speciIy below brieIly.

10. What is the rate oI Iuel consumption Ior Indica?
a) Low b) Average
c) Better

11. Participant is Iully aware oI Indica`s OIIer`s and Promotions?
a) Yes, Iully aware b) No, not Iully aware
c) Not at all aware

12. Why will you buy Indica?
a) Low Price b) AIter sales service
c) Attractive looks d) ComIort and convenience
e) Patriotism. It`s an Indian car. I) I won`t buy it

13. When it comes to comIort and convenience, Indica`s is
a) Very comIortable and convenience b) Average
c) Less than average d) Not at all comIortable



14. Do you think Indica is designed and built according India`s local weather and road
conditions?
a) Yes b) No
c) Not Iully

15. According to your opinion what can be done to improve Indica`s sales in local markets?
a) Indica should provide new models
b) Improve quality and so that car maintenance cost is decreased
c) Should reduce car prices
d) Lower installments
e) Others SpeciIy

Overall satisIaction level has derived as expected Irom Indica?

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