Marketing Roadmap for WorkCrew.

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1-Month Roadmap:

Week 1-2: Social Media Engagement and Growth

 Continue with regular posts on Twitter, Instagram, LinkedIn, and Facebook.

 Use a mix of content types, including informative articles, engaging memes,
carousels, and short videos.

Week 2-3: Social Media Engagement and Growth

 Focus on highlighting the unique features of Workcrew.ai and its benefits to both job
seekers and HR.
 Structure social media postings through content calendars with defined themes.
 Utilize important national and international days in the content to stay relevant and
relatable.
 Interact with your audience by responding to comments and messages promptly.
 Track the engagement and reach of each post, optimising for better results.

Week 3-4: Sales Pitch and Decks

 Develop professional sales pitches and presentation decks for your sales team.
 These materials should clearly communicate the value proposition of Workcrew.ai to
potential clients.

3-Month Roadmap:

Email Marketing and Lead Nurturing

 Develop a lead nurturing email campaign that provides value to both job seekers and
HR.
 Set up the email marketing calendar
 Send out personalized emails to your leads with useful content, updates, and offers.
 Use email marketing tools to track open rates and click-through rates for
optimization.

Website SEO and Content Updates

 Conduct an SEO audit of your website and identify keywords relevant to your
industry.
 Optimize existing content and create new SEO-friendly blog posts related to job
searching and HR trends.
 Ensure your website is mobile-friendly and loads quickly.
 Update the website's design or layout if necessary for better user experience.
Team and Resource Evaluation
 Assess the effectiveness of the marketing team and determine the additional
resources required.
 Work on the hiring plan: Designer and content writer
 Consider outsourcing certain tasks like content creation or SEO, if needed
(meanwhile we develop the team).
 Review your marketing budget and make necessary adjustments.

6-Month Roadmap:

Brand Identity Development

 Focus on refining and solidifying the brand identity of Workcrew.ai.

 Ensure all marketing materials and content align with your brand's message, style,
and values.
 Create brand guidelines for consistency in design and tone across all platforms.

Social Media Growth and Advertising

 Consider running paid social media advertising campaigns to reach a larger audience.
 Experiment with targeted ads on platforms like Facebook and LinkedIn.
 Monitor the performance of these ads and adjust your strategy accordingly.

Events and Analytics

 Plan and execute online events or webinars related to job search and HR trends.
 Use analytics tools to gather data on website traffic, social media engagement, and
email marketing performance.
 Analyze this data to make informed decisions for further optimization.