EXECUTIVE SUMMARY

BUSINESS DESCRIPTION
The name of the proposed business is GOLDEN GRAPHIC DESIGN which will be locate in Rift valley, Nakuru
location at home town Olenguruone Nakuru. I decided to open this firm in order to satisfy customers need and
need of being assisted in making business logos. My mission and goal of opening a Graphic design business center
is to enhance support to the businesses in the area. A graphic design business offers creative solutions for visual
communication needs, including logo design, branding, website design, print materials, and more. With a focus on
creativity, innovation, and effective communication, our team of talented designers collaborates closely with
clients to bring their visions to life. Whether it's developing a brand identity or crafting compelling marketing
materials, we pride ourselves on delivering high-quality designs that resonate with our clients' target audience and
elevate their brand presence."

MARKETING PLANS
My facility will offer goods at FairPrice as by name indication and will operate 24hours a day.
The marketing techniques is based on online marketing strategy and advertisement on magazines, newspaper and
mass media. Public, Schools and private business may get my goods from Aleurone Centre and also customers will
be capable of being awarded shares basing on the goods and services bought with me

ORGANIZATION OF MANAGEMENT
The organization structure is team based in collaboration with my willing trusted friends and
family inclusive for support and assistance.

DIRECTOR

PROJECT MANAGER

DESIGN LEADS

ILLUSTRATOR PRODUCTION SPECIALISTS

OPERATION\PRODUCTION PLANS
Creating an operation or production plan for graphic design involves several key steps:
1. Understanding Client Requirements by Gather detailed information about the client's needs, including project
objectives, target audience, branding guidelines, and timeline. Research and Inspiration this is by Conducting
research on the industry, competitors, and target audience to gather inspiration and insights that will inform the
design process.
The Concept Development is Brainstorm and develop initial design concepts based on the client's brief and
research findings. Design Creation: Use design software (e.g., Adobe Creative Suite) to create drafts and refine the
chosen concept into a polished design. Client Feedback and Revisions Present the design to the client for feedback
and make any necessary revisions based on their input.
The Quality Assurance is by Conduct thorough quality checks to ensure that the final design meets the client's
requirements and is error-free. Delivery: Deliver the final design files to the client according to the agreed-upon
timeline and specifications.
Documentation: Maintain documentation of the project, including client feedback, revisions, and final
deliverables, for future reference and record-keeping.
Follow-Up: Follow up with the client after delivery to ensure their satisfaction and address any additional needs or
concerns.

FINANCIAL PLAN
To run and raise together with maintaining FairPrice Firm, I employ partnership mode of
business to help in raising some enough capital and helping in new perspectives including
potential for tax benefits. Seeking loan to get some starting money is one of the major
foundations of this firm and with no doubt the starting capital will be roughly 1.5million Kenyan
Shillings and launch of the facility will be progressed immediately the capital is settled.