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Fifth Edition
MANAGING HUMAN RESOURCE
DEVELOPMENT
Fifth Edition
Editor
Marius Meyer
Members of the LexisNexis Group worldwide
South Africa LexisNexis (Pty) Ltd
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Italy Giuffrè Editore, MILAN
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© 2016
First Edition 1999
Reprinted 2001, 2002
Second Edition 2002
Reprinted 2003, 2005
Third Edition 2007
Fourth Edition 2012
Reprinted 2016
Fifth Edition 2016
ISBN 978 0 409 12568 9
E-book ISBN 978 0 409 12569 6
Copyright subsists in this work. No part of this work may be reproduced in any form or by any means without the
publisher’s written permission. Any unauthorised reproduction of this work will constitute a copyright infringement
and render the doer liable under both civil and criminal law.
Whilst every effort has been made to ensure that the information published in this work is accurate, the editors,
publishers and printers take no responsibility for any loss or damage suffered by any person as a result of the reliance
upon the information contained therein.
ABOUT THE EDITOR
Marius Meyer is CEO of the HR professional and quality assurance body, the SA Board
for People Practices (SABPP). He has a master’s degree in human resource management
and is a registered master human resource professional and mentor with the SABPP.
Marius facilitates training and organisation development interventions in the areas of
global and strategic HR/HRD, leadership development, mentoring, corporate governance,
ethics and quality improvement and is a regular speaker at corporate meetings and local
and international conferences. Before accepting a lecturing position, Marius was em-
ployed as a training practitioner. He has lectured at the University of South Africa and
University of Johannesburg and lectures at several other universities such as North-West
University. Marius developed the first bachelor’s and master’s degrees in human resource
development offered at a university of technology in South Africa. He is also a member
of the Talent Advisory Board of the University of South Africa, as well as Partners for
Possibility, an initiative to improve education in underperforming schools.
Marius has written numerous articles in the field of human resource management and
development and is author or co-author of the following books:
• Organisation Development and Transformation in South Africa
• ETD Practices in South Africa
• Occupationally-directed Education Training and Development Practices
• All About Human Capital Management
• Measuring Return on Investment in Training
• Effective Facilitation: Guidelines for Managers, Trainers and Consultants
• Organisation Development Nuts and Bolts Series
• Introduction to Human Resource Management
• Mentoring and Coaching: Tools and Techniques for Implementation
v
vi Managing Human Resource Development
vii
FOREWORD
In this day and age, in a world where chaos and uncertainty reign, the ability to learn from
experienced human resource and business experts has never been more prevalent. People
that have attempted to work it out in the midst of constant change and in a workplace that
demands critical thinking skills at its best, is certainly the order of the day. Therefore the
sharing of people’s experiences, through journeys of both success and challenges, is why
this book is so appropriate for human resource experts that need to function in a 21st
century workplace.
The authors of Managing Human Resource Development have attempted to scan the
horizon of international best practices in the field of human resource development.
Many of the concepts emanate from work initiated through research by the leading
international institution in the field of workplace learning, the Association for Talent
Development (ATD) and, in the local context, the African Society for Talent Devel-
opment (ASTD). Now with the fifth edition, the content of the book has already been
tested as relevant to the training industry in subsequent annual ASTD State of the
South African Training Industry Benchmarking Reports. The authors have attempted
to portray new scenarios and applications of these international best practices for
forward-looking local companies aspiring to become global players.
These scenarios deal with coping mechanisms pertaining to employment equity,
transparency, intellectual capital, electronic learning, mentoring and coaching and a
diversity of elements, which exceed challenges that no other country on the globe
could envisage. Even our education paradigms are switching from knowledge-based
to outcomes-based learning, which is a more focused and pragmatic solution for
education, training and development today. The authors have identified international
best practices and integrated them into the principles of the National Qualifications
Framework and South African Qualifications Authority requirements, and also
aligned with the National Skills Development Strategy. Furthermore, the incorpora-
tion of HR and learning and development standards have been included in this edition
of the book; the first HR standards in the world, adding significantly to the quality
and cadre of this learning resource.
Managing Human Resource Development proves that the phenomenal growth in the
science and practice of talent management has opened new opportunities for the
authors in providing a unique African perspective to talent development – uniqueness
coupled with a complexity like no other, infused with lessons that all organisations
around the globe can learn from.
ix
x Managing Human Resource Development
In conclusion, this book is a definite enabler and a practical tool that will aid any per-
son dealing with people in a modern working environment. The specific nuances that talk
to a South African context are very relevant and fit for purpose, with the book enlighten-
ing one through the case studies, reflective questions, useful websites and suggested
reading resources. This is proof that we all need to be continuous learners in this modern
day with vibrant learning resources such as this, enabling and developing any audience.
I love the African proverb that says: “If a child washes his hands, he can eat with
kings”. If we all do our part, we can make a significant difference to this country and the
continent at large. Yes, South Africa can be a great nation because we have the greatest
people!
URSULA FEAR
Director: Talent Talks
PREFACE
It is widely acknowledged that human resource development in South Africa has been
seriously neglected. However, legislation aimed at human resource development, such as
the Skills Development Act, Employment Equity Act, Broad-Based Black Economic Em-
powerment Act and the National Qualifications Framework Act will ensure that profound
changes take place.
The education, training and development system in South Africa embraces a national
skills development approach to human resource development. When new strategic learn-
ing approaches and the NQF were introduced across all industries, an attempt was made
to address the need for practical guidelines to assist human resource development profes-
sionals in adapting to this new education and training paradigm.
Equally focused on the learner and training professional, Managing Human Resource
Development examines the essential aspects of the theory and practice of managing
human resource development from a strategic learning approach. This means that the
reader will be able to implement certain human resource development interventions after
each chapter. In the light of the fast-changing business environment, a comprehensive list
of internet and other sources is provided, to assist readers in accessing a particular area of
interest to them.
Everyone responsible for the development of people needs to acquire a far higher level
of analytical, problem-solving and creative skills – precisely the skills that this book seeks
to stimulate and develop. Human resource development practitioners should first become
learners before they can begin the important process of developing the nation’s human
resources.
To enhance competence in the field of human resource development, international best
practices have been identified, primarily by considering the international trends identified
by the Association for Talent Development (ATD) in the USA and the Chartered Institute
of Personnel and Development in the UK. These trends have been integrated with the local
requirements of the NQF from a strategic learning perspective.
xi
xii Managing Human Resource Development
I thank all those companies and managers who were willing to share their experiences
with us and allowed us to include this information in the book. Thank you, too, to all the
HRD academics, consultants and practitioners for their wonderful support, ideas and
encouragement. You have clearly shown your commitment to the development of the
people of South Africa. In particular, I would like to acknowledge the following individu-
als for their support:
• Amanda Werner, Nelson Mandela Metropolitan University
• Andrew Zondi, Training Force
• Angela Donnelly, RMB Private Bank
• Annette Bredenkamp, Compliance Institute
• Anthea Saffy, Anglo Platinum
• Anton Pelser, Central University of Technology, Free State
• Barney Erasmus, University of South Africa
• Braam Rust, Cape Peninsula University of Technology
• Buyani Zwane, Talent Talks
• Charlotte Mokoena, Tongaat Hulett
• Chris Andrews, Bond University (Australia)
• Chris Botha, Tshwane University of Technology
• Christopher Tshilongamulenzhe, University of South Africa
• Christine Fritz, BANKSETA
• Dean Retief, Nedbank
• Diederick Stoel, Profitwise, The Netherlands
• Dirk Lotriet, Haldron Marketing
• Elizabeth Dhlamini-Kumalo, HR Governance Working Group
• Esther Palmer, Central University of Technology, Free State
• Fathima Mahomed, Vaal University of Technology
• Firoza Patel, University of South Africa
• Fortunate Seketso, Institute of People Management (Zimbabwe)
• Gert Kriel, First National Bank
• Guy Blackbeard, Emergence Growth
• Hanneli Diedericks, University of South Africa
• Heinz Schenk, University of South Africa
• Irene James, Dionysus Skills Development Initiative
• Jan Nel, University of Free State
• Jean Grundling, University of the Free State
• Johan Möller, University of South Africa
• Karel Stanz, University of Pretoria
• Karin Jonck, Cape Peninsula University of Technology
• Kate Tucker, Syngenta
• Lathasha Subban, SA Board for People Practices
• Lazarus Nenungwi, University of South Africa
• Leon Fourie, South African Navy
Preface xiii
Page
About the editor ........................................................................................................... v
The authors ................................................................................................................... vii
Foreword ...................................................................................................................... ix
Preface .......................................................................................................................... xi
Page
1.10 Case study ......................................................................................................... 20
1.11 Self-assessment questions ................................................................................. 21
1.12 References ......................................................................................................... 22
1.13 Suggested reading ............................................................................................. 22
1.14 Internet sites ...................................................................................................... 23
1.15 Acknowledgements ........................................................................................... 23
Page
2.15.5 Priority 5: Completion and operationalisation of the progression
and articulation apparatus of the NQF ............................................... 41
2.15.6 Priority 6: Further development and improvement of the
information apparatus of the NQF ..................................................... 41
2.15.7 Role of the Quality Council for Trades and Occupations (QCTO) ... 41
2.16 Vision and strategic approach of the Skills Development Act ......................... 43
2.16.1 Principles underpinning the proposed new system............................ 43
2.16.2 Purposes of the Skills Development Act ........................................... 44
2.17 Core components of the Skills Development Strategy ..................................... 44
2.17.1 National co-ordination ....................................................................... 45
2.17.1.1 Functions .......................................................................... 45
2.17.1.2 Composition...................................................................... 46
2.17.2 Sector Education and Training Authorities (SETAs) ........................ 46
2.17.2.1 Criteria for establishment ................................................. 46
2.17.2.2 Functions .......................................................................... 47
2.17.2.3 Composition...................................................................... 48
2.17.2.4 Chambers .......................................................................... 48
2.17.2.5 Financing SETAs and their chambers .............................. 49
2.17.3 Learnership system and skills programmes ....................................... 49
2.17.4 Funding of skills development ........................................................... 51
2.17.4.1 Skills development levies ................................................. 52
2.17.4.2 Collection of the levy ....................................................... 53
2.17.4.3 National Skills Fund ......................................................... 53
2.18 Grants and tax deductions available to employers and providers..................... 54
2.19 Sector skills plans .............................................................................................. 54
2.20 National Skills Development Strategy .............................................................. 54
2.21 Case studies: Sector and workplace skills plans and learnership
implementation .................................................................................................. 55
2.21.1 Transport Education and Training Authority .................................... 55
2.21.2 Transnet Rail Engineering ................................................................. 55
2.22 Practical implications for HRD practitioners .................................................... 56
2.23 Conclusion......................................................................................................... 56
2.24 Self-assessment questions ................................................................................. 57
2.25 References ......................................................................................................... 57
2.26 Suggested reading ............................................................................................. 60
2.27 Internet sites ...................................................................................................... 60
2.28 Acknowledgement............................................................................................. 60
Page
3.6 Implementation design criteria .......................................................................... 70
3.6.1 Alignment........................................................................................... 71
3.6.2 Implementability ................................................................................ 71
3.6.3 Coherence and governance ................................................................ 71
3.7 Company example: Managing the Wesbank Way ............................................ 72
3.8 Outsourcing as a strategic HRD implementation option .................................. 74
3.8.1 Planning outsourcing strategy and selecting an appropriate vendor
or training partner .............................................................................. 75
3.8.2 Managing the risks and pitfalls of outsourcing ................................. 76
3.9 Conclusion......................................................................................................... 76
3.10 Case study: The Key Talent Programme of Syngenta ...................................... 76
3.11 Self-assessment questions ................................................................................. 86
3.12 References ......................................................................................................... 86
3.13 Suggested reading ............................................................................................. 88
3.14 Internet sites ...................................................................................................... 89
3.15 Acknowledgement............................................................................................. 89
Page
4.7.7 Shared vision of quality ..................................................................... 100
4.7.8 Systems approach............................................................................... 100
4.7.9 Job satisfaction and commitment ....................................................... 100
4.7.10 People-orientated and talent focus ..................................................... 100
4.7.11 External focus .................................................................................... 101
4.7.12 Technology-driven ............................................................................. 101
4.7.13 Learning opportunities ....................................................................... 102
4.7.14 Action and results focus ..................................................................... 102
4.7.15 Customer-orientated ........................................................................... 102
4.8 Barriers to organisational learning .................................................................... 102
4.9 Learning organisation implementation plan ..................................................... 103
4.9.1 Assess learning culture ...................................................................... 104
4.9.2 Analyse results ................................................................................... 106
4.9.3 Communicate and disseminate results ............................................... 106
4.9.4 Present results to top management..................................................... 107
4.9.5 Create a knowledge management system .......................................... 107
4.9.6 Develop learning strategies ................................................................ 108
4.9.7 Market and communicate learning..................................................... 108
4.9.8 Implementation .................................................................................. 109
4.9.9 Evaluation .......................................................................................... 109
4.10 Company examples ........................................................................................... 109
4.11 Conclusion......................................................................................................... 112
4.12 Case study ......................................................................................................... 113
4.13 Self-assessment questions ................................................................................. 113
4.14 References ......................................................................................................... 114
4.15 Suggested reading ............................................................................................. 115
4.16 Internet sites ...................................................................................................... 116
4.17 Acknowledgements ........................................................................................... 116
Page
5.6 Performance consulting approach and process ................................................. 128
5.7 The performance consulting approach .............................................................. 130
5.8 Facilitation and the performance improvement consultant ............................... 132
5.9 Networking and communication and the performance improvement
consultant .......................................................................................................... 134
5.10 International standards for performance consultants ........................................ 135
5.10.1 Focus on outcomes ............................................................................. 135
5.10.2 Take a systemic view ......................................................................... 136
5.10.3 Add value ........................................................................................... 136
5.10.4 Work in partnership with clients and other specialists ...................... 136
5.10.5 Determine need or opportunity .......................................................... 136
5.10.6 Determine cause ................................................................................. 136
5.10.7 Design solutions, including implementation and evaluation ............. 136
5.10.8 Ensure solutions’ conformity and feasibility ..................................... 136
5.10.9 Implement solutions ........................................................................... 137
5.10.10 Evaluate results and impact ............................................................... 137
5.11 Introducing a performance improvement strategy ............................................ 137
5.12 Assessment of performance consultant competencies ...................................... 139
5.13 Conclusion......................................................................................................... 143
5.14 Case study ......................................................................................................... 143
5.15 Self-assessment questions ................................................................................. 151
5.16 References ......................................................................................................... 152
5.17 Suggested reading ............................................................................................. 153
5.18 Internet sites ...................................................................................................... 154
5.19 Acknowledgements ........................................................................................... 154
Page
6.6.4.4 Focus groups ..................................................................... 168
6.6.4.5 Training committees ......................................................... 169
6.6.4.6 Observation....................................................................... 169
6.6.4.7 Examining work samples ................................................. 169
6.6.4.8 Critical incident analysis .................................................. 169
6.6.4.9 Assessment centres ........................................................... 170
6.6.4.10 Performance appraisals ..................................................... 170
6.6.4.11 Exit interviews .................................................................. 171
6.6.4.12 Comparing the needs analysis methods............................ 171
6.6.5 Collect data and analyse results; compare information with
relevant criteria to determine gaps; draw conclusions....................... 171
6.6.6 Report results and recommendations to client ................................... 172
6.7 Other types of analyses ..................................................................................... 172
6.7.1 Organisation or situation analysis ...................................................... 173
6.7.2 Target population analysis ................................................................. 174
6.7.3 Task analysis ...................................................................................... 175
6.7.4 Skills and competency analysis ......................................................... 175
6.7.5 Attitude analysis................................................................................. 176
6.8 Skills audits ....................................................................................................... 177
6.8.1 What is a skills audit? ........................................................................ 177
6.8.2 The skills audit process ...................................................................... 177
6.8.3 Skills audit application....................................................................... 179
6.9 Company example ............................................................................................. 180
6.10 Key learning points ........................................................................................... 182
6.11 Conclusion......................................................................................................... 182
6.12 Case studies ....................................................................................................... 183
6.13 Self-assessment questions ................................................................................. 187
Appendix 6.1 Training-needs analysis questionnaire for first line supervisors ........ 188
Appendix 6.2 Management style diagnostic instrument............................................ 189
6.14 References ......................................................................................................... 191
6.15 Suggested reading ............................................................................................. 192
6.16 Internet sites ...................................................................................................... 192
6.17 Acknowledgements ........................................................................................... 192
Page
7.5.3 Industrial theatre sessions .................................................................. 202
7.5.3.1 Applications and usage of industrial theatre sessions ..... 203
7.5.3.2 Company examples........................................................... 204
7.5.3.3 Ambush training ............................................................... 207
7.5.4 Action learning................................................................................... 207
7.5.5 Adventure learning ............................................................................ 209
7.5.6 Team-building .................................................................................... 209
7.5.7 Learning programmes ........................................................................ 211
7.5.7.1 Introduction ...................................................................... 211
7.5.7.2 Planning of learning programmes .................................... 212
7.5.7.3 Programme strategy .......................................................... 212
7.5.7.4 Curriculum development in terms of the QCTO .............. 213
7.5.7.5 Checklist ........................................................................... 214
7.5.7.6 Learning aids .................................................................... 216
7.5.8 Games and simulations ...................................................................... 216
7.5.9 Design thinking .................................................................................. 218
7.6 Conclusion......................................................................................................... 218
7.7 Case study ......................................................................................................... 219
7.8 Self-assessment questions ................................................................................. 219
7.9 References ......................................................................................................... 220
7.10 Suggested reading ............................................................................................. 221
7.11 Internet sites ...................................................................................................... 221
Page
8.3 A project management approach....................................................................... 243
8.3.1 Handling a successful project ............................................................ 244
8.3.2 Key principles for training project management success .................. 246
8.4 Conclusion......................................................................................................... 248
8.5 Case study ......................................................................................................... 248
8.6 Learning points.................................................................................................. 249
8.7 Self-assessment questions ................................................................................. 249
8.8 References ......................................................................................................... 249
8.9 Suggested reading ............................................................................................. 250
8.10 Internet sites ...................................................................................................... 250
Page
10.5 Role of HRD ..................................................................................................... 293
10.6 The coaching and mentoring standard (SABPP) .............................................. 294
10.7 The mentoring and coaching implementation process...................................... 296
10.7.1 Introducing the intervention .............................................................. 296
10.7.2 Training of steering committee .......................................................... 297
10.7.3 Identifying mentors/coaches and mentees/coachees ......................... 297
10.7.4 Capacity-building for all role-players ................................................ 298
10.7.5 Matching of mentors/coaches and mentees/coachees........................ 298
10.7.6 Relationship goal-setting ................................................................... 298
10.7.7 Implementation .................................................................................. 298
10.7.8 Evaluation .......................................................................................... 299
10.7.9 Improvement ...................................................................................... 300
10.8 Guidelines for effective mentoring and coaching ............................................. 300
10.9 Company examples ........................................................................................... 301
10.9.1 Study Sample and Data Collection and Analysis Method ................. 301
10.9.2 Methodology and Approach .............................................................. 302
10.9.3 Findings.............................................................................................. 303
10.10 Conclusion......................................................................................................... 305
10.11 Case study ......................................................................................................... 305
10.12 Key learning points ........................................................................................... 306
10.13 Self-assessment questions ................................................................................. 307
10.14 References ......................................................................................................... 307
10.15 Suggested reading ............................................................................................. 307
10.16 Internet sites ...................................................................................................... 308
10.17 Acknowledgements ........................................................................................... 308
Page
11.6.4 Evaluation .......................................................................................... 324
11.6.5 E-learning improvements ................................................................... 325
11.7 Electronic performance support systems (EPSS) ............................................. 325
11.8 Company example: ABSA ................................................................................ 326
11.9 Conclusion......................................................................................................... 327
11.10 Case study ......................................................................................................... 327
11.11 Key learning points ........................................................................................... 328
11.12 Self-assessment questions ................................................................................. 328
11.13 References ......................................................................................................... 329
11.14 Suggested reading ............................................................................................. 330
11.15 Internet sites ...................................................................................................... 331
11.16 Acknowledgements ........................................................................................... 332
Page
12.7.3.4 Checklist ........................................................................... 344
12.7.3.5 Accountability for orientation .......................................... 345
12.8 Conclusion......................................................................................................... 346
12.9 Case study ......................................................................................................... 346
12.10 Self-assessment questions ................................................................................. 347
12.11 References ......................................................................................................... 347
12.12 Suggested reading ............................................................................................. 348
12.13 Internet sites ...................................................................................................... 348
Page
13.6.3.4 Support and reinforcement ............................................... 368
13.6.3.5 Programme evaluation ...................................................... 368
13.7 Company example ............................................................................................. 369
13.8 Conclusion......................................................................................................... 370
13.9 Case study ......................................................................................................... 370
13.10 Self-assessment questions ................................................................................. 371
13.11 References ......................................................................................................... 372
13.12 Suggested reading ............................................................................................. 372
13.13 Internet sites ...................................................................................................... 373
Page
15.6.5 Alternative work arrangements .......................................................... 395
15.6.6 Career development ........................................................................... 396
15.7 Practical implementation of multiskilling ......................................................... 396
15.7.1 Strategy .............................................................................................. 397
15.7.2 Consulted process .............................................................................. 397
15.7.3 Skills audit ......................................................................................... 397
15.7.4 Implementation .................................................................................. 398
15.7.5 Monitoring the process ...................................................................... 398
15.8 Factors to consider during implementation....................................................... 398
15.9 Limitations of multiskilling............................................................................... 399
15.10 Developing a competency model ...................................................................... 399
15.10.1 Consider the organisational context................................................... 399
15.10.2 Link the model to organisational goals and objectives...................... 399
15.10.3 Use job-analysis methods to develop competencies .......................... 399
15.10.4 Consider what is to be achieved through multiskilling ..................... 400
15.10.5 Define the anatomy of a competency................................................. 400
15.10.6 Include generic and job-specific competencies ................................. 400
15.10.7 Example of a competency model ....................................................... 400
15.11 Developing a structured learning programme................................................... 401
15.12 Documentation of a multiskilling programme .................................................. 403
15.13 Maintaining skill levels ..................................................................................... 403
15.14 Conclusion......................................................................................................... 403
15.15 Case study ......................................................................................................... 404
15.16 Self-assessment questions ................................................................................. 404
15.17 References ......................................................................................................... 405
15.18 Internet sites ...................................................................................................... 406
Page
16.6.4 Career-planning workshops ............................................................... 428
16.6.5 Interventions dealing with plateauing and stress ............................... 428
16.7 Organisation exit ............................................................................................... 428
16.8 Dealing with flexible work practices ................................................................ 429
16.9 Designing and aligning a comprehensive career development system............. 431
16.10 Company examples ........................................................................................... 431
16.11 Conclusion......................................................................................................... 433
16.12 Case study ......................................................................................................... 434
16.13 Learning points.................................................................................................. 435
16.14 Self-assessment questions ................................................................................. 436
16.15 References ......................................................................................................... 436
16.16 Suggested reading ............................................................................................. 439
16.17 Internet sites ...................................................................................................... 439
Chapter 17 HUMAN RESOURCE DEVELOPMENT QUALITY
MANAGEMENT ................................................................................... 441
17.1 Introduction ....................................................................................................... 441
17.2 Principles of quality management ..................................................................... 442
17.3 Implementation strategy .................................................................................... 444
17.3.1 Phase one: management meeting ....................................................... 446
17.3.2 Phase two: management training ....................................................... 446
17.3.3 Phase three: strategic planning .......................................................... 447
17.3.4 Phase four: form quality council ........................................................ 448
17.3.5 Phase five: culture assessment ........................................................... 449
17.3.6 Phase six: communications strategy .................................................. 449
17.3.7 Phase seven: organisation-wide training ........................................... 450
17.3.8 Phase eight: form quality teams ......................................................... 452
17.3.9 Phase nine: training of teams ............................................................. 453
17.3.10 Phase ten: problem identification and improvement techniques ....... 453
17.3.11 Phase eleven: change management .................................................... 455
17.3.12 Phase twelve: audit and reviews ........................................................ 455
17.4 Aligning HRD with quality management ......................................................... 455
17.4.1 Customer focus .................................................................................. 456
17.4.2 Problem-solving and quality techniques ............................................ 457
17.4.3 Process improvement ......................................................................... 457
17.4.4 Benchmarking .................................................................................... 458
17.4.5 Quality management system .............................................................. 458
17.5 Quality assurance in terms of the QCTO .......................................................... 460
17.5.1 Functions of an assessment quality partner ....................................... 460
17.5.2 Criteria for the approval of an assessment quality partner ................ 461
17.5.3 The QCTO’s obligations in respect of assessment quality
partners ............................................................................................... 462
17.5.4 Practical guidelines for HRD practitioners ........................................ 462
17.6 Company example ............................................................................................. 463
17.7 Conclusion......................................................................................................... 463
17.8 Case study ......................................................................................................... 464
17.9 Key learning points ........................................................................................... 465
xxx Managing Human Resource Development
Page
17.10 Self-assessment questions ................................................................................. 465
17.11 References ......................................................................................................... 465
17.12 Suggested reading ............................................................................................. 466
17.13 Internet sites ...................................................................................................... 466
Page
18.12 Methods of assessment ...................................................................................... 504
18.12.1 Oral assessments .............................................................................. 504
18.12.2 Case studies...................................................................................... 504
18.12.3 Examinations and written tests ........................................................ 504
18.12.4 Portfolios .......................................................................................... 504
18.12.5 Role plays ........................................................................................ 504
18.12.6 Simulations ...................................................................................... 504
18.13 Conclusion......................................................................................................... 505
18.14 Self-assessment questions ................................................................................. 505
18.15 Case study ......................................................................................................... 506
18.16 References ......................................................................................................... 507
18.17 Suggested reading ............................................................................................. 508
18.18 Internet sites ...................................................................................................... 508
18.19 Acknowledgements ........................................................................................... 509
Page
20.3 What is CPD? .................................................................................................... 529
20.4 What is CPD not? .............................................................................................. 530
20.5 Why CPD? ........................................................................................................ 530
20.6 Comparability with other countries................................................................... 532
20.6.1 AHRI (Australia) ............................................................................... 532
20.6.2 CIPD (UK) ......................................................................................... 533
20.7 What counts as CPD? ........................................................................................ 535
20.8 Who does CPD affect? ...................................................................................... 535
20.9 The variety of approaches to CPD .................................................................... 536
20.9.1 Formal courses ................................................................................... 536
20.9.2 Workshops and seminars ................................................................... 536
20.9.3 Conferences........................................................................................ 536
20.9.4 Tutorials ............................................................................................. 536
20.9.5 Independent study and reading .......................................................... 537
20.9.6 Presentations and publishing ............................................................. 537
20.9.7 Mentoring and coaching .................................................................... 537
20.10 Learning options for CPD ................................................................................. 537
20.10.1 Structured ........................................................................................... 537
20.10.2 Semi-structured .................................................................................. 537
20.10.3 Unstructured ....................................................................................... 537
20.11 Core competencies of the thinking performer................................................... 537
20.12 Personal development plans .............................................................................. 541
20.13 Complete the necessary CPD work ................................................................... 541
20.14 Building an organisational CPD strategy .......................................................... 542
20.15 Practical guidelines for CPD ............................................................................. 543
20.16 CPD example: SA Board for People Practices (SABPP) ................................. 544
20.17 Case study: Help! I’m stuck in the mud! .......................................................... 546
20.18 Key learning points ........................................................................................... 547
20.19 Conclusion......................................................................................................... 547
20.20 Self-assessment questions ................................................................................. 548
20.21 References ......................................................................................................... 549
20.22 Suggested reading ............................................................................................. 550
20.23 Internet sites ...................................................................................................... 550
20.24 Acknowledgement............................................................................................. 550
1
INTRODUCTION TO HUMAN
RESOURCE DEVELOPMENT
Marius Meyer
People want skills and knowledge. Learning is the ticket to lifetime employability.
(Kathryn Heath)
LEARNING OUTCOMES
• Identify international trends in human resource development and indicate their relevance to the
South African situation
• Provide a critical analysis of the readiness of South African organisations to adapt to inter-
national trends in HRD
• Identify local trends in HRD with specific reference to ETD practices and legislation
• Design a learning programme to help HRD managers apply the principles underlying the develop-
ment of ETD practitioners
• Formulate an implementation strategy to conform to national ETD standards and practices
• Integrate ETD within the broader framework of HRD
1.1 Introduction
People play a crucial role in a company’s ability to produce products and services and,
moreover, in a country’s ability to improve productivity and economic growth. The role
of human resource development is therefore essential, especially in a country like South
Africa in which its human resources are underdeveloped and the potential of its people is
not fully realised. Subsequent World Competitiveness Reports have identified the lack of
people development as one of the major stumbling blocks in regard to the South African
1
2 Managing Human Resource Development
economy’s ability to compete in the global marketplace. No country can sustain economic
development and international competitiveness if its human resources are not developed
to contribute significantly to the economy. Likewise, while the highest level of future
economic growth is expected from African countries, these initial anticipated high levels
of economic growth (albeit from a low base) may not be sustainable. The need for strong
national systems of human capital development can therefore not be over-emphasised.
The field of human resource development (HRD) in South Africa and abroad has evolved
so rapidly over the past ten years that traditional training is under threat. Traditionally,
training has been seen as a tool to give employees knowledge and skills to perform their
work more effectively. Today this view is changing. An increasing number of companies
view HRD as an important business imperative to enhance competitiveness and overall
business performance. South African companies that use HRD as a strategic business
strategy are likely to outperform their competitors who fail to do so.
HRD can be defined as all the processes, systems, methods, procedures and programmes
an organisation employs to develop its human resources in order to equip its employees to
be able to contribute to organisational performance. From this definition it is evident that
HRD encompasses both training and non-training interventions. People must be continu-
ously developed, whether this process occurs as part of a training intervention or as a
component of people development that occurs on a daily basis.
The role of HRD has broadened beyond training programme design. Effective instruc-
tional design remains important, but HRD practitioners are increasingly asked to create
innovative systems and mechanisms to ensure performance improvement in the workplace.
Moreover, the speed of technolocial and other changes, both in the workplace and the
broader business and social envrionment, requires more dynamic and flexible appraoches
to learning. The HRD practitioner is no longer only a trainer, but becomes a consultant to
the rest of the organisation in providing the support that enables the achievement of
business objectives.
From a South African perspective, HRD is increasingly influenced by the new skills de-
velopment system based on skills development within occupations, which is to be driven
by the quality councils and in particular the Quality Council for Trades and Occupations
(QCTO). In this new paradigm, the emphasis is on what the learner must be able to apply
in the workplace as a result of learning. HRD practitioners should align their HRD pro-
grammes and systems to support the implementation of a QCTO system. HRD is also a
key element of the National Skills Development Strategy and other supporting government
initiatives aimed at alleviating poverty and inequality, and improving our competitiveness
as a nation.
1.2.1 Globalisation
In the modern business environment, companies are forced to approach the way they con-
duct business activities with a more external focus. Not only are business partnerships ex-
tending across regional, national and continental borders, but international standards are
also increasingly becoming the norm. While production and other business standards have
been the norm for decades, in recent times the International Standards Organization (ISO)
has started to develop international Human Resource (HR) standards. This new trend has
major implications for HRD in the workplace. Human resources need to be developed to
acquire knowledge and skills to function effectively in a global business environment.
Thus, today a focus on global HR is key to business success (Haynes, 2016).
training method but is more frequently supplemented with new training techniques such
as industrial theatre and outdoor training, self-directed learning and electronic learning.
Many companies outsource design completely.
Education
Erasmus and Van Dyk (1999:2) define education as the activities directed at providing the
knowledge, skills, moral values and understanding required in the normal course of life.
Education therefore encompasses a wide range of activities rather than merely equipping
an individual with specific skills to perform a particular job or function. In most cases
education is long-term orientated in the sense that an individual is prepared for life. This
process starts in childhood when parents and teachers educate a child for the future. The
education system in South Africa seeks to achieve exactly this goal in the sense that learn-
ers are prepared for the challenges that lie ahead in adulthood.
Education is, however, not restricted to learning that takes place at school. It can also
take place in the work situation, when a company provides education opportunities to its
employees to prepare them for the challenges of life as manifest in the work situation, for
example, educating employees on the implications of AIDS in the workplace or making
employees aware of the changing customer and market profile by means of diversity edu-
cation sessions.
Training
The second component of the new ETD system in South Africa is training. Although there
is a direct relationship between education and training, the latter is narrower in its focus.
Training entails the transfer of specific skills to an employee so that they can perform a
Chapter 1: Introduction to Human Resource Development 7
very specific job or task. Training is therefore more task orientated in the sense that it is
concerned with skills acquisition and work performance. Training is conducted when a
particular training need has been identified such as a gap in performance or the introduc-
tion of new technology which requires new skills. If we take the example of AIDS again,
training would mean providing an employee or manager with specific skills to deal with
an AIDS employee in their department. Other types of training interventions include
technical training and computer training.
Development
The third component of ETD is development. Erasmus and Van Dyk (1999:3) context-
ualise development in a broader perspective in which emphasis is placed on employee
development rather than the development of a particular individual. Development occurs
when ongoing learning opportunities are created so that employees can improve and main-
tain high levels of performance. Examples of development interventions are mentorship
programmes, career development and ongoing seminars in which employees are given
opportunities to keep abreast of changes and trends in the business environment or in a
particular field. The end result is a better developed workforce, which contributes directly
to the achievement of business goals.
The mandate of the Education, Training and Development Practices Project was to
develop a model of the progression paths, standards and qualifications in the field of
ETD. “ETD” is the term used to describe the practices which directly or indirectly pro-
mote or support learning. Presenting training, designing learning materials and managing
training programmes are all examples of such practices (ETD Practices Project, 1998).
The ETD Practices Project aimed to establish national standards for ETD practitioners
in South Africa in order to professionalise ETD. In organisations in which ETD takes
place, ETD supports the main activity or purpose of the organisation. For example, the
purpose of a company may be to produce products for customers, and ETD is undertaken
in this context for the purpose of supporting this broad goal. The company may decide to
introduce courses on customer satisfaction in order to ensure that employees are equipped
with the necessary knowledge, skills and values to provide products that meet the needs of
its customers. Several unit standards in the field of ETD have subsequently been regis-
tered, but further qualification development will occur under the banner of the QCTO.
A central issue in the transformation of ETD is to improve the quality of ETD practices
in organisations. This means that ETD practitioners must have competence in promoting
quality in all aspects of the ETD process. In addition, environmental and technological
changes are likely to require new competencies on the part of ETD practitioners. They will
be required to adapt to the external environment in an appropriate manner according to
the needs of the situation. They should therefore be equipped with the competence to solve
problems and find solutions in a fast-changing world.
ETD practitioners should not only involve themselves in projects like these, but should
continuously study the latest developments in their field by making use of networking and
development opportunities. An ETD practitioner must be able to generate options and
possibilities for skills and personal development strategies at enterprise and sector level
(see chapter 20 for some options on continuous professional development).
8 Managing Human Resource Development
different components of HRD not working in a coherent manner that need to be aligned
and integrated to ensure that the country’s overal HRD framework is optimised. Current
weaknesses in the system, such as an inadequate primary and secondary education
system, poor tehnical and vocational training, and an ineffective and fragmented skills
development system driven by Sector Education and Training Authorities (SETAs) need
to be reviewed and improved for greater relevance and impact.
Notwitstanding the specific focus areas of HRD, it is evident that L&D practitioners
require a wide range of skills in order to play a proactive role in HRD. While the roles of
L&D practitioners were developed by the National Training Board several years ago, they
are still very relevant as we consider the development of L&D practice towards the 2020
workplace. They are summarised in Table 1.1 below.
Table 1.1 Roles in an L&D model
Roles Description
Administrator Providing support and logistical backup for the enablement of
training
Assessor Assessing the competency status of individuals against agreed quality
standards, using outputs and outcomes as the basis for evidence
Evaluator Evaluating the impact of L&D on the effectiveness of individuals or
organisations
Group learning facilitator Guiding interventions that enable individuals or groups to learn in a
group context
Individual learning Guiding interventions that enable individual learning needs to be
facilitator satisfied
Learning experience Designing interventions in terms of outputs and outcomes, learning
designer opportunities and delivery to enable learning
Learning materials Developing learning materials that will assist practitioners and
developer learners in achieving learning objectives
Manager Ensuring that the structured learning process is effective through
co-ordination of L&D-related activities
Needs analyst Identifying L&D needs of both individuals and groups or
organisations
Strategist Formulating plans for training and development, organisation,
policies and practices to accommodate their vision and mission
Source: Adapted from National Training Board (1994).
If one considers the roles of the L&D practitioners, it appears that most L&D practitioners
fulfil a combination of these roles, depending on their level of responsibility and the size
of the organisation. These roles are therefore interrelated and interdependent in order to
constitute effective L&D practices. Also, while certain aspects of L&D are outsourced,
the L&D practitioner still needs to play a key role in managing all relevant L&D
processes, practices and methodologies relevant to the different L&D interventions. Thus,
the different L&D roles outlined in Table 1.1 are directly aligned to the L&D professional
practice standards developed by the SABPP (see chapter 14).
10 Managing Human Resource Development
According to Van Dyk et al (1997:544) the L&D roles should be expressed through
outcomes, quality standards and competence. Each role should be described in terms of
required outcomes. Each outcome, in turn, is based on quality standards that indicate com-
petence and provide a framework for assessment. Competencies are the skills, attitudes
and knowledge L&D practitioners require in order to produce the expected outcomes.
The development task of the L&D practitioner from an overall reference framework
All L&D interventions, like on-the-job training, are part of the larger L&D function and
HRD system of the organisation, its sector and the country. In this context, HRD is
integrated into the overall business plans. This brings about a change in the nature of
L&D, away from the traditional courseware orientation to a broader approach in which
HRD interventions are implemented to support organisational strategies. Therefore, L&D
interventions should also be supported and enabled by fit-for-purpose HRD interventions,
such as mentoring and coaching, career management and leadership development.
The L&D practitioner focuses on both the task and process behaviour of a group
L&D practitioners should focus on the outcomes that should be achieved as a result of a
learning intervention. This will ensure that learning remains relevant. Similarly, the L&D
practitioner should manage group processes which take place when L&D programmes are
presented. The integration of task and process behaviour is thus very important.
Socialisation
The largest part of the L&D practitioner’s work takes place in a group setting, where they
are constantly being exposed to group dynamics and human behaviour. This ensures a
high level of socialisation for the L&D practitioner. With the growth in e-learning and
social learning by means of social media, the socialisation of L&D will be accelerated
(see chapter 11). L&D practitioners who do not use social media to interact with learners
will become irrelavant over the short term, and obsolete over the medium term.
Application of adult learning principles
The L&D model focuses mostly on the creation and maintenance of an environment in
which adults can learn effectively. The approach to learning is therefore very problem-
orientated and adults are stimulated to use their knowledge and life experience to solve
real problems.
Education
Content-based education OBE
dimension
Needs • Very few parties are consulted • All six stakeholders are consulted
analysis before the trainer develops the prior to curriculum development:
course him or herself. employers, employees, govern-
• Trainers decide how needs are ment, special interest groups,
determined and expressed. providers and learners.
• The end product of needs analysis
is reflected as unit standards.
From Table 1.2 it is clear that HRD practitioners involved in L&D practices in the OBE
framework will have to undergo a paradigm shift in order to adapt to the new education
system. A significant degree of learning and unlearning will be required to bridge the gap
between traditional content-driven training and outcomes-based learning. Thus, the ETDP
SETA plays a critical role in skills development in the education and training sector
(ETDP SETA, 2015).
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