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PDF Test Bank For Public Relations A Values Driven Approach 6Th Edition David W Guth Online Ebook Full Chapter
PDF Test Bank For Public Relations A Values Driven Approach 6Th Edition David W Guth Online Ebook Full Chapter
PDF Test Bank For Public Relations A Values Driven Approach 6Th Edition David W Guth Online Ebook Full Chapter
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Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth
Answer: B
LO 10.2: Analyze the acronym IDEA
Topic/Concept: The IDEA Process
Difficulty Level: Easy
Skill Level: Understand
Answer: A
LO 10.2: Analyze the acronym IDEA
Topic/Concept: The IDEA Process
Difficulty Level: Easy
Skill Level: Understand
Answer: D
LO 10.2: Analyze the acronym IDEA
Topic/Concept: The IDEA Process
Difficulty Level: Easy
Skill Level: Understand
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4. The A in IDEA stands for __ _____.
A) argument
B) action
C) arrangement
D) augmentation
E) anything you want it to be
Answer: C
LO 10.2: Analyze the acronym IDEA
Topic/Concept: The IDEA Process
Difficulty Level: Easy
Skill Level: Understand
Answer: E
LO 10.3: Identify how ideas come from research and subsequent thinking
Topic/Concept: Idea Generation—The “I” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: B
LO 10.3: Identify how ideas come from research and subsequent thinking
Topic/Concept: Idea Generation—The “I” of IDEA
Difficulty Level: Easy
Skill Level: Understand
7. At which stage of the writing process does one ask what his or her purpose is in writing?
A) research
B) revision
C) credibility
D) evaluation
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E) organization
Answer: A
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
8. At which stage of the writing process must one overcome what is known as "the euphoria of
creation"?
A) Research
B) Revision
C) Credibility
D) Evaluation
E) Organization
Answer: B
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
9. Macroediting _________ .
A) is a sentence-by-sentence double-check of accuracy, spelling, and grammar
B) challenges the meaning, organization, and format of a document
C) is the final step in the writing process
D) A and C
E) B and C
Answer: B
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: A
LO 10.5: Describe the nine steps of the writing process
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Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
11. Writing something for use in broadcast media is different from writing something for print
media because _ ______.
A) broadcasters want snappy copy
B) broadcasters reach a bigger audience
C) the broadcast audience is more attentive
D) it is more expensive
E) the broadcast audience usually gets only one chance to understand the message
Answer: E
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: E
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: D
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
352
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14. When writing a speech, it is important to ______ .
A) spell out big numbers
B) place attribution at the beginning of a sentence
C) give phonetic spellings for hard-to-pronounce words
D) A and C
E) all of the above
Answer: E
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
15. It is important for public relations practitioners to use inclusive language because _______ ,
A) they are required to do so by law
B) public relations is supposed to build relationships
C) they don't want to inadvertently exclude important stakeholders
D) A and B
E) B and C
Answer: E
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
16. The most common organization scheme for neutral messages is________ .
A) the "say-it-then-do-it" approach
B) the inverted pyramid
C) the message box
D) Monroe's Motivated Sequence
E) the straight-forward approach
Answer: B
LO 10.4: Express the importance of effective organization of ideas
Topic/Concept: Arrangement—The “A” of IDEA
Difficulty Level: Easy
Skill Level: Understand
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E) This is a trick question: There is no best way to deliver bad news.
Answer: B
LO 10.4: Express the importance of effective organization of ideas
Topic/Concept: Arrangement—The “A” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: A
LO 10.4: Express the importance of effective organization of ideas
Topic/Concept: Arrangement—The “A” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: E
LO 10.6: Examine the importance of choosing the right media for successful delivery of an
idea
Topic/Concept: Delivery—The “D” of Idea
Difficulty Level: Easy
Skill Level: Understand
20. One of the best ways to get over presentation jitters is to _______ .
A) practice your presentation
B) ignore them
C) tell a funny joke to get everyone in a good mood
D) eat a good meal
E) drink several cups of coffee to calm your nerves before speaking
Answer: A
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LO 10.6: Examine the importance of choosing the right media for successful delivery of an
idea
Topic/Concept: Delivery—The “D” of Idea
Difficulty Level: Easy
Skill Level: Understand
Answer: B
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
Answer: E
LO 10.6: Examine the importance of choosing the right media for successful delivery of an
idea
Topic/Concept: Delivery—The “D” of Idea
Difficulty Level: Easy
Skill Level: Understand
23. In the textbook’s discussion of developing news releases for the Volunteer Clearinghouse,
the author illustrates ________.
A) the IDEA process
B) correct use of the passive voice
C) how to select a spokesperson
D) A and C
E) B and C
Answer: A
LO 10.7: Illustrate the IDEA process with respect to the Volunteer Clearinghouse example
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Topic/Concept: The Volunteer Clearinghouse News Releases
Difficulty Level: Easy
Skill Level: Understand
24. The Volunteer Clearinghouse news release follows the inverted pyramid arrangement
because ______.
A) it’s the easiest
B) it puts the most important information at the beginning
C) it helps to bury bad news
D) it appeals to bloggers
E) it’s the fastest
Answer: B
LO 10.7: Illustrate the IDEA process with respect to the Volunteer Clearinghouse example
Topic/Concept: The Volunteer Clearinghouse News Releases
Difficulty Level: Easy
Skill Level: Understand
Answer: C
LO 10.3: Identify how ideas come from research and subsequent thinking
Topic/Concept: Idea Generation—The “I” of IDEA
Difficulty Level: Easy
Skill Level: Understand
356
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Answer: What is the subject? Who and/or what made the subject? What are the subject's
ingredients? What are the subject's purposes—and has it achieved those purposes?
LO 10.3: Identify how ideas come from research and subsequent thinking
Topic/Concept: Idea Generation—The “I” of IDEA
Difficulty Level: Easy
Skill Level: Understand
357
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1. You should break any of the guidelines in the textbook for writing for the ear when doing so
will assist the listener.
Answer: TRUE
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Easy
Skill Level: Understand
2. Even when document distribution is delegated to others, the writer should double-check to
make certain it has been successfully accomplished.
Answer: TRUE
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Moderate
Skill Level: Apply
358
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10.4 Essay Questions
1. What are some of the things a writer should take into account when preparing
communications for a diverse public?
Answer: While public relations writing is designed to build relationships, the careless use of
language can undermine that goal. Things such as using diverse sources, balancing the use of
person pronouns, avoiding words that describe particular relationships, and knowing the
dates of major religious holidays can make documents more inclusive. People shouldn't be
described by their attributes—such as race, religion, or age—unless those attributes are
relevant. And diversity should extend to photographs and other visual representations of
individuals.
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Moderate
Skill Level: Analyze
2. What are some of the ways you can overcome a bad case of jitters before making a
presentation?
Answer: There are several ways you can overcome stage fright. Practicing, conveying useful
information, maintaining eye contact, and channeling nervous energy into movement can
ease a speaker's fears. Realize that you are your own worst critic. Reward yourself when it is
over. Attack your fear.
LO 10.6: Examine the importance of choosing the right media for successful delivery of an
idea
Topic/Concept: Delivery—The “D” of Idea
Difficulty Level: Moderate
Skill Level: Apply
3. What questions should a writer ask in the macroediting stage of the writing process?
Answer: Is the message of the document clear? Does the document answer a reporter's
traditional questions: who? what? where? when? why? how? Is the document fair? Does the
document make any claims that seem unsubstantiated? Is there a logical order to the
organization of the main points? Does one paragraph lead gracefully to the next? Is the
format of the document correct? Does the format assist the meaning?
LO 10.5: Describe the nine steps of the writing process
Topic/Concept: Expression—The “E” of IDEA
Difficulty Level: Moderate
Skill Level: Apply
359
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Test Bank for Public Relations: A Values Driven Approach, 6th Edition, David W. Guth
4. Describe the process of developing a news release for the Volunteer Clearinghouse using the
IDEA idea.
Answer: The first step in the process is idea generation through research, which results in a
straightforward news story announcing a new executive director. Second, the arrangement of
story follows the traditional inverted pyramid with the most important details (who, what,
why, when, where, and how) presented first. Then the expression of the story takes place,
with writing, revision, and further polishing. The fourth step is delivery, with emailing of the
release to most reporters and posting on Facebook, Twitter, and the Volunteer Clearinghouse
website.
LO 10.6: Examine the importance of choosing the right media for successful delivery of an
idea
Topic/Concept: Delivery—The “D” of Idea
Difficulty Level: Moderate
Skill Level: Apply
5. Compare the changes in communication during Aristotle’s time to the changes occurring
today
Answer: During Aristotle’s time the new media were the Greek alphabet and the birth of
written documents. These two created a huge growth of literacy and undermined the
dominance of the old medium, which was oral communication. Even the great philosopher
Plato disparaged writing, preferring the give-and-take of conversation. Some communication
scholars call it the greatest new-media upheaval in history. By comparison, in our turbulent
media environment we have older forms like newspapers, radio, and television struggling to
compete with the Internet and a blizzard of social media. Aristotle was so frustrated with the
changes that he questioned the value of his education, and many modern students feel equally
frustrated. But like Aristotle, modern students need to focus on the qualities of successful
communication that remain the same whatever new media emerge.
Page Ref: 323-328
LO 10.1: Recognize the rapid advancements in media
Topic/Concept: The Challenge of New Media
Difficulty Level: Moderate
Skill Level: Evaluate
360
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