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BE 313 - Managerial Economics (BSA)
BE 313 - Managerial Economics (BSA)
BE 313 - Managerial Economics (BSA)
COURSE INFORMATION
1. Course Number : BE 313
2. Course Name : Managerial Economics
3. Course Description : This course presents concepts and principles from the perspective of managerial economics. Emphasis is
placed upon the importance of critical evaluation of different choices in coming up with managerial
decisions in business. Topics include key measures of a business operation, demand and pricing, production
and its related costs, economics of organization, market equilibrium, market structure, and market
regulations.
4. Pre-requisite : None
5. Co-requisite : None
6. Credit : 3.0 units Lecture
7. Class Schedule : 5 hours per week (1 term)
8. Program Educational Objectives (PEO) of BSA:
Five (5) years after graduation, graduates of the BS in Accountancy program shall:
1. Demonstrate technical and professional competence in the practice of the profession: private, government, academe and
public accounting.
2. Involve in continuing professional development through participation to trainings, seminars, conferences and further studies.
Resolve business issues and problems, with a global perspective and particular emphasis
on matters confronting financial statement preparers and users, using their knowledge
SOo* and technical proficiency in the areas of financial accounting and reporting, cost
accounting and management, management accounting, auditing, taxation and accounting
information systems.
Conduct accounting research through independent studies of relevant literature and
SOp
appropriate use of accounting theory and methodologies.
Employ technology as a business tool in capturing financial and non-financial information,
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generating reports and making decisions.
SOr* Apply knowledge and skills that will enable them to successfully respond to various types of
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 1 of 7
2022
Department of Accounting Education
BE 313 – Course Syllabus
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 2 of 7
2022
Department of Accounting Education
BE 313 – Course Syllabus
VALUES
Excellence, Honesty and Integrity, Innovation
and Teamwork
CORE COMPETENCY
Quality, Affordable, and Open Education
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 3 of 7
2022
Department of Accounting Education
BE 313 – Course Syllabus
Assessment
Coverage Assessment Task Details
Schedule
First Exam Part I Multiple Choice Topics included in this assessment task are introduction to economics, basics of
Questions managerial economics, its nature, scope and relationship to other fields of
(100% of the discipline. Analyzing economic problems in coming-up proper decision makings,
exam) theory of the firm and profit measurement are also part in this assessment.
Lastly, topics on demand analysis, supply analysis, market equilibrium, elasticity
and its implication to managerial decisions, types of demands and demand
forecasting are included in this assessment task.
Second Part II and III Multiple Choice Topics covered in this assessment task are: Utility, Law of Marginal Utility,
Exam Questions Indifference Curves, Budget Line, Consumer Equilibrium, Income and
(100% of the Substitution Effect concepts. Production and its Analysis, Stages of Production,
exam) Optimal Combination of Multiple Inputs, Optimum Level of Multiple Inputs,
Returns to Scale, and Productivity Measurement are also included in this
assessment.
Third Exam Part IV and V Multiple Choice
The coverage for this assessment task includes the concepts of: Cost Analysis,
Questions
Economic of Scale, Cost Reduction and Control, Learning Curves, Economies of
(100% of the
Scope and Cost-Volume-Profit Analysis.
exam)
Final Exam Part I to VII Multiple Choice Assessment task is comprehensive which includes Part I to VII. Apart from the
Questions topics in Part I to V, it also includes the concepts of market structure, perfect
(100% of the competition, monopoly, monopolistic competition, oligopoly, and pricing
exam) strategies.
Assessment
Coverage Assessment Task Details
Schedule
First Exam Part I No Practice Based Conducted
Second Exam Part II and III No Practice Based Conducted
Third Exam Part IV and V No Practice Based Conducted
Final Exam Part I to VII No Practice Based Conducted
First Examination
Part III. Consumer Theory Lecture/Discussion Gordon, J. (2022). Consumer
A. Utility Theory Problem Solving Instruction theory – explained what is
B. Indifference Curve consumer theory?. The Business
C. Budget Constraints Professor. Retrieved from:
D. Optimal Consumption https://thebusinessprofessor.co
Part IV. Production Theory m/en_US/principles-of-
Week 4 A. Production Function marketing/consumer-theory-
and 5 B. Total, Marginal, and Average Product definition
C. Input Combination Choice
D. Optimal Combination of Multiple Inputs
E. Optimal Levels of Multiple Inputs
F. Returns to Scale
G. Productivity Measurement
Second Examination
Part V. Cost of Production Lecture/Discussion
A. Economic and Accounting Cost Problem Solving Instruction
B. Short-run and Long-run Cost Curves Peer Tutoring
C. Minimum Efficient Scale
Week 6
D. Firm Size and Plant Size
and 7
E. Learning Curves
F. Economies of Scope
G. Cost-Volume-Profit Analysis
Third Examination
Part VI. Market Structure Analysis Lecture/Discussion Muhamed, N. & Magdy, Y.
A. Market Structure Group Presentation (2020). Market structure
Week 8 B. Perfect Competition Cooperative Learning analysis (perfect competition,
and 9 C. Monopoly and Monopsony monopolistic competition,
D. Monopolistic Competition monopoly, oligopoly). DOI:
E. Oligopoly and Oligopsony
10.13140/RG.2.2.14844.56969.
Retrieved from:
Part VII. Pricing Practices
A. Pricing Rules-of-Thumb https://www.researchgate.net/
B. Mark-Up Pricing and Profit Maximization publication/348136012_Market
C. Price Discrimination _Structure_Analysis_perfect_co
D. Two-Part Pricing mpetition_monopolistic_compe
E. Multiple-Product Pricing
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 5 of 7
2022
Department of Accounting Education
BE 313 – Course Syllabus
Neubert, M. (2022). A
systematic literature review of
dynamic pricing strategies.
International Business
Research. (15), 1-17.
10.5539/ibr.v15n4p1.
Final Examination
15. TEXTBOOK
a. Froeb, L., McCann, B., Ward, M., & Shor, M. (2019). Managerial economics. 5th ed. Australia : Cengage Learning Asia Pte. Ltd.
b. Baye, M., & Prince, J. (2022). Managerial economics and business strategy. 10th ed. New York, NY : McGraw Hill LLC.
16. REFERENCES
a. Bentzen, E., & Hirschey, M. (2016). Managerial economics (14th ed.). Hampshire, United Kingdom: Cengage Learning EMEA
b. Fahrurrozi, M., Putra, P., Sudrartono, T., Hendrayani, E., & Lisawanto, (2021). Managerial economics in managerial decision making.
Turkish Online Journal of Qualitative Inquiry,12(5), 69-77. Retrieved from:
https://www.researchgate.net/publication/353958657_Managerial_Economics_in_Managerial_Decision_Making
c. Gordon, J. (2022). Consumer theory – explained what is consumer theory?. The Business Professor. Retrieved from:
https://thebusinessprofessor.com/en_US/principles-of-marketing/consumer-theory-definition
d. Muhamed, N. & Magdy, Y. (2020). Market structure analysis (perfect competition, monopolistic competition, monopoly, oligopoly).
DOI: 10.13140/RG.2.2.14844.56969. Retrieved from:
https://www.researchgate.net/publication/348136012_Market_Structure_Analysis_perfect_competition_monopolistic_competiti
on_monopoly_oligopoly
e. Neubert, M. (2022). A systematic literature review of dynamic pricing strategies. International Business Research. (15), 1-17.
10.5539/ibr.v15n4p1.
Assessment methods
Weights
EXAMINATIONS
A. Exam 1st – 3rd 30%
B. Final Exam 40%
MCQ and Performance-Base
C. Class Participation 10%
D. Research 20%
Total 100%
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 6 of 7
2022
Department of Accounting Education
BE 313 – Course Syllabus
Approved by:
Effectivity: August
BE 313: Managerial Economics Revision No. 01 Page 7 of 7
2022