Event Decor Direct December 2023 KPI Report

Hey Team,
Attached is December 2023’s KPI. The report profiles traditional KPI metrics as well as future
strategies for the program. Please review the information below.

Month-over-Month Synopsis for December 2023 - profiles month over month change for
traditional KPIs
● Clicks increased 61% from 79,864 in November 2023 to 128,283 clicks last month.
● Orders decreased 48% from 217 in November 2023 to 113 orders last month.
● Revenue decreased 53% from $116,275 in November 2023 to $54,158 last month.
● Active affiliates increased 1% from 128 affiliates in November 2023 to 129 affiliates last
month.
● Conversion rate decreased 68% from 0.27% in November 2023 to 0.09% last month.
● Average order value decreased 11% from $536 in November 2023 to $479 last month.

Year-over-Year Synopsis for December 2023 - profiles year over year change for traditional
KPIs
● Clicks increased 372% from 27,169 in December 2022 to 128,283 clicks last month.
● Orders decreased 43% from 197 in December 2022 to 113 orders last month.
● Revenue decreased 45% from $97,682 in December 2022 to $54,158 last month.
● Active affiliates increased 5% from 123 affiliates in December 2022 to 129 affiliates last
month.
● Conversion rate decreased 88% from 0.73% in December 2022 to 0.09% last month.
● Average order value decreased 3% from $496 in December 2022 to $479 last month.

Top Affiliate Performance - displays a list of publishers performing above their previous
performance thresholds
MOM:
● Capital One Shopping increased 28% from $17,350 to $22,242 in MoM revenue,
accounting for $4,893 gained.
● Eduardo Nunez increased from $0 to $4,046 in MoM revenue.
YOY:
● Capital One Shopping increased 111% from $10,544 to $22,242 in YoY revenue,
accounting for $11,698 gained.
● CouponBirds increased from $0 to $4,618 in YoY revenue.

Underperforming Affiliate Performance - displays a list of publishers that are performing

below their previous performance thresholds
MOM:
● Rakuten fell 85% in MoM revenue, accounting for a loss of $22,404.
● Honey Science Corporation fell 100% in MoM revenue, accounting for a loss of
$10,039.
YOY:
● Honey Science Corporation fell 100% in YoY revenue, accounting for a loss of $24,058.
● Electra Marketing S.L. fell 100% in YoY revenue, accounting for a loss of $13,143.

Data stems from proprietary AP business dashboard. Reports do not reflect future changes due
to reversals or potential adjustments.