360° Digital Solutions

https://spectradigi.tech +971 52 525 7229

ABOUT US 03
OUR VISION 04
THE OBJECTIVE 05
WHY CHOOSE US? 06
OUR STRATEGY 08
SOCIAL MEDIA INFLUENCERS OUTREACH 12
ONLINE REPUTATION MANAGEMENT 19
SEARCH ENGINE ADVERTISING 21
PROGRAMMATIC ADVERTISING 23
WEBSITE & MOBILE APP DEVELOPMENT 25
SEO 27
THANKYOU 30
For the past 10 years, Spectradigi has helped business create their brand presence
and achieve their goals. Our process is designed to empower your brand and
outfit your business with the marketing tools needed to succeed. Talk to us today
about how we can support your growth, limit your turnover and put you on a solid
track to success and profit. Our survice includes a comprehensive consult to help
identify gaps and opportunities, and result in a comprehensive report that includes
a project plan with timelines a cost analysis. Our individualized plans are made up of
quality Service that will help you get these quickly and smoothly.

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Our goal is a precision based marketing
both from a digital and social stand point.

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Simple & Sophisticated

The vision here is to ensure a

sophisticated approach within
the said age group in terms of brand
awareness, brand recognition and
most importantly conversion.
Therefore, various attributes can
be used in elevating the brand and
the product line via digital and social
channels.

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 DIGITAL MEDIA
we have worked and Currently working
with multi industry vertical within GCC.
E-Commerce
Platform as a Service (PAAS)
Software as a Service (SAAS)
Mobile App Development
Website Development
Google Search Ads
Google Display Ads
Programmatic Advertising
Search Engine Optimization
SOCIAL MEDIA
Social Media Marketing can be
considered as a backbone of outreach.
Social Media Optimization
Social Media Marketing
Social Media Blogging
Social Hashtags Creation
Website Development
Social Media Retargeting
Social Media Activations
Social Media Analytics
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Client: Cosmetics E-Commerce Client: Automobile Industry
Campaign: Social Media Campaign: Google Ads
Duration: 3 Months Duration: 3 Months
Demorgraphics: KSA, OMN, BAH Demorgraphics: KSA, UAE

6,289,921 591,277 8,5000,000 588,243

Impressions Clicks Impressions Clicks

721,909 AED 584,277 AED 3,281 65

Add To Cart Actual Sales Converted Leads

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ROADMAP
4

3 SUCCESS
Lead Generation & Closures
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SOLUTIONS
Digital & Social Media
STRATEGIES
Quatative & Cumulative

STRUCTURE
Vision & Purpose

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 S
ADL
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LOCATION TARGETING

&D
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CIA
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MU

SO
NU

FO
TYM

RM
AN

FIL
AG

LS
M
EN

S
T

CTU
OD
PR
RETARGETING CAMPAIGNS

US
IO
R
VA

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 Market email Audience
research PR targeting

Digital Leads
& social

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CUSTOMER DATA PLATFORM

A customer data platform is best used to

collect and organize data from the user on a
specific website, mobile app, or anywhere
else someone might interact with client's
business.

ACDP can then take that data and share it

with the other tools in its stack.

One benefit is that this can improve the

targeting, which makes the marketing
efforts more relevant to specific segment of
the audience.
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 Aweareness
& Education

Prestige

PILLARS
Advocacy

Interactive

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AWARENESS &
EDUCATION

Informative Post
Did you Know?
Video Presetation
Feature of the day
Tonality - Causal

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PRESTIGE
Shout-Outs
Online Interviews
Video Presentation
Quote of the day
Tonality-Casual

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ADVOCACY
Informative Post
Testimonials
Quotes
Video
Presenataion
Monitoring &
 
   

Assessment
  Tonality- Casual

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INTERACTIVE
Weekly Q&A
Value Addition
Contests
Interactive
Sessions
Podcasts
Tonality-Casual

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The social media calendar comprises of three levels. Awareness, Consideration and Conversion.
With these three pillars in place. Our social media campaign revolves around these three features.
It is designed in an Excel Sheet and will be attached in the corresponding email for your reference.

AWARENESS
The Awareness Phase is a ono month affair. Where-in all the social media posts (organic & in
organic ) will have a awareness approach. We will ensure that the posts are rich in content and
awareness. The campaign will run for a month which will also see now signups form from our lead
generation campaign.

CONSIDERATION
Consideration phase will ensure the customers are showing interest in our posts and taking
action on our ads. This phase will also see "Retargeting" and "Re- marketing campaigns, The goal
is to prepare and convince the customer and convert accordingly.

CONVERSION
Conversion phase will be customers being converted either on our landing page or via lead
generation campaign on our social plat- forms. Therefore, we can expect more conversions from
our campaigns. The conversion rate optimization will be done on the average amount spent on
our ads. 17
Identify the right Influencer
Build Relationship with the relevant Influncers
Segment your influencers
Impress social influencers
Nurturing the influencer relationship

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The best approach is suppressing negative links by
auditing the web with targeted and effective content,
which is then shared through social media platforms.
While it might be possible to remove negative links,
images and content, flooding the internet with
targeted, effective and well formulated content, which
includes blog posts, images, and video eventually
pushes the negative items down.

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 MONTH 2
Additional Content
Publication

Expect some site visibility in

search result

MONTH 4
MONTH 1 Content Posting
Social Media Activity
Analysis, gathering content
Expect additional visibilty
Reasearch (further)
and some suppression
Social Media Activity
Site Creation
MONTH 3
Content publication
Publishing and sharing on
Targeted Platforms
Regular campaign monitoring

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DIGITAL PAID ADS

Paid
advertising

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Client: Cosmetics E-Commerce Client: Automobile Industry
Campaign: Social Media Campaign: Google Ads
Duration: 3 Months Duration: 3 Months
Demorgraphics: KSA, OMN, BAH Demorgraphics: KSA, UAE

6,289,921 591,277 8,5000,000 588,243

Impressions Clicks Impressions Clicks

721,909 AED 584,277 AED 3,281 65

Add To Cart Actual Sales Converted Leads

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We have the right environment and scale for you to run
your campaign without risking any media buying
wastage as you only pay CPC and you get to appear on
top international and local publishers likes of Business
Insider, Bloomberg, MSN, USA Today, India Today,
Manorama Online, China Daily, RT, Financial Express,
Lovin Dubai, Lovin Saudi, tech Radar, Urdu Point, Daily
Mail, The Sun, Filipino Times, Bild and 1000s of other
local and international publishers. We work exclusively
on The Trade Desk.

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Contextual targeting is applied as a first layer, to target
content related to your brand and all related context
across our marketplace, we also use 3rd party data
from DMPs likes of Lotame, Blukai, Bombora, Visual
DNA, & Taboola just to name few, where we go find
segments that match your target audience. Please
share your target audiences that we can target here.
Our Native/Content Discovery solution priced on (CPC)
is a great way to find new customers without risking
any media buying wastage, as you only pay per click.
Our CD ads are usually placed at the bottom of the
publisher, the perfect time and placement to reach
users when they are most receptive to ads/content, we
will be able to include both static and short videos up
to 10s (that play with no sound) for better reach and
per- formance- Both priced at CPC.

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SEARCH ENGINE OPTIMIZATION
ORGANIC TRAFFIC

Article writing and Directory Submission

Blog Posting
Classifieds Posting
Blacklinks submissions
Social bookmarking
H1, H2, H3 Optimization

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SEARCH ENGINE OPTIMIZATION
ORGANIC TRAFFIC

Webmaster tools configuration

Broken link check
Classifieds Posting
Blacklinks submissions
Duplicate Content check
Google Penalty check
Canonicalization
H1, H2, H3 Optimization (repeat)
Meta tag, ALT tag, Title tag
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Live Data Analytics
Consolidated data report
All KPIs in a centralized dashboard
Empower internal teams to make insightful decision

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https://spectradigi.tech +971 52 525 7229