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Cómo dar sentido a los debates

Mediante dándoles sentidos a los debates a que se debe de establecer


Como característica sectorial que afecta a las oportunidades de beneficio del
conjunto de empresas, es la naturaleza de las variables competitivas. Cuando la
variable competitiva es el precio, dado que los productos ofrecidos por las
empresas están muy poco diferenciados entre sí, la apertura a la competencia
exterior ofrecerá oportunidades desiguales de éxito a unos sectores u otros, según
sea su dotación relativa de factores primarios y la combinación de éstos que utilice
la tecnología dominante en el sector.
Por tanto, una nueva generación de estrategas necesita entender algunos de
estos debates para así evitar aceptar sin cuestionamientos la visión tradicional.
Esta sección presenta los siete debates más importantes:
1) alcances claros de la industria versus confusos,
2) amenazas versys oportunidades,
3) Las cinco fuerzas versus una sexta fuerza
4) atrapado en medio versus hacerlo todo,
5) rivalidad industrial versus grupos estratégicos,
6) integración versus elementos externo
7) determinantes específicos industriales versus firma e institucionales del
desarrollo de la empresa.

How to make sense of debates


By giving meaning to the debates that must be established
As a sectoral characteristic that affects the profit opportunities of all companies, is
the nature of the competitive variables. When the competitive variable is price,
given that the products offered by companies are very little differentiated from each
other, the opening to foreign competition will offer unequal opportunities for
success to some sectors or others, depending on their relative provision of primary
factors and the combination of these that uses the dominant technology in the
sector.
Therefore, a new generation of strategists needs to understand some of these
debates in order to avoid accepting the traditional view without question. This
section presents the seven most important debates:
1) clear versus confusing industry scopes,
2) threats versus opportunities,
3) The five forces versus a sixth force
4) stuck in the middle versus doing it all,
5) industrial rivalry versus strategic groups,
6) integration versus external elements
7) industrial versus firm-specific and institutional determinants of company
development.

EL ESTRATEGA HABIL
El estratega inteligente puede concluir al menos tres implicaciones importantes
para la acción. Necesitamos comprender la industria por dentro y por fuera
concentrándose en las cinco fuerzas. La visión basada en la industria proporciona
un fundamento sistemático para el análisis industrial y el análisis de la
competencia. Debemos estar conscientes que fuerzas adicionales. algunas de las
cuales se discuten en la sección de
Debates y extensiones, pueden influir en la dinámica de la competencia de la
industria.
El marco de las cinco fuerzas debe ser un comienzo, pero no el fin del análisis
estratégico.
Darnos cuenta que la industria no es un destino. Mientras que la visión basada en
la industria es un marco poderoso para entender el comportamiento y el
desempeño de la firma promedio.
Necesitamos estar consciente de que a ciertas firmas les puede ir bien en una
industria estructuralmente poco atractiva. El trabajo es llevar a la empresa a
convertirse en un éxito a pesar del peso de la gravedad de algunos atributos que
poco a poco son atractivos en la industria.
THE SKILLED STRATEGIST
The intelligent strategist can conclude at least three important implications for
action. We need to understand the industry inside and out by focusing on the five
forces. The industry-based view provides a systematic foundation for industry
analysis and competitive analysis. We must be aware that additional forces. some
of which are discussed in the section
Debates and extensions can influence the dynamics of industry competition.
The five forces framework should be a beginning, but not the end, of strategic
analysis.
Realize that the industry is not a destination. While the industry-based view is a
powerful framework for understanding the behavior and performance of the
average firm.
We need to be aware that certain firms can do well in a structurally unattractive
industry. The job is to lead the company to become a success despite the weight of
the gravity of some attributes that are gradually becoming attractive in the industry.

THE SMART STRATEGY


1.- How are the signatures different?
In the industry-based view it suggests the 5 forces in different industries as they
lead to diversity in the behavior of companies.
2.- How do the firms behave?"
It comes down to how you maximize your opportunities and minimize the threats
presented by the 5 forces.
3.- What determines the field of action of a firm?
That determines a traditional response since it is to examine and the relative
bargaining power of the focal firm in relation to that of suppliers and buyers.
4.- What determines the international success or failure of firms around the world?
world?
The answer is that specific industry conditions must have played an important role
in the firm's performance around the world.

INTERNATIONAL RELATIONS
1. Access to new markets
2. Diversification of suppliers and customers
3. Knowledge and technology transfer
4. Participation in global value chains
5. Tax incentives and government support

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