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Test Bank for Survey of Economics, 10th Edition, Irvin B. Tucker
chapter 7
Indicate the answer choice that best completes the statement or answers the question.
1. As shown in Exhibit 7-19, assume that a perfectly competitive industry is in long-run equilibrium at point A. If the
demand curve shifts from D1 to D2, the adjustment sequence between points will be:
a. A to B, then back to A.
b. A to D, then back to A.
c. A to D, then to C.
d. A to B, then to C.
3. Consider a firm operating with the following: price = 10; MR = 10; MC = 10; ATC = 10. This firm is:
a. making an economic profit of 10.
b. an example of monopolistic competition.
c. perfectly competitive in long-run equilibrium.
d. a monopolist for a product with a relatively inelastic demand.
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4. In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. What do
you advise this firm to do?
a. This firm should shut down.
b. This firm could increase profits by increasing output.
c. This firm could increase profits by decreasing output.
d. This firm should continue to operate at its current output.
5. In the short run, if a perfectly competitive firm is producing at a price below average total cost, its economic profit is:
a. positive.
b. zero.
c. negative.
d. normal.
6. If the market price is $5 and you are currently producing at a level where average total cost is $3 and falling, you
should:
a. produce until the average total cost and average revenue are equal.
b. shut down.
c. produce only enough to cover variable costs.
d. produce where MR = MC.
8. In the short run, why would a firm in a perfectly competitive market shut down production if the prevailing
market price falls below the lowest possible average variable cost?
a. At that point (economic) profit is zero.
b. Below that point average revenue becomes less than marginal revenue.
c. Below that point marginal revenue becomes insufficient to pay for avoidable average variable cost.
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d. Below that point other firms with similar cost will find it profitable to enter the market and take away
demand from the existing firms.
9. If a firm has no ability to influence the market price of its product, it:
a. will go out of business due to losses.
b. is a price-maker.
c. cannot maximize profit.
d. has a horizontal individual demand curve.
11. As shown in Exhibit 7-3, the firm will produce in the short run if the price is at least equal to:
a. $1.00 per unit (point A).
b. $1.50 per unit (point B).
c. $2.00 per unit (point C).
d. $4.00 per unit (point D).
13. The short-run supply curve for a perfectly competitive firm is the marginal cost curve
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chapter 7
a. at all price levels because the firm chooses the profit-maximizing quantity of output where marginal revenue
equals marginal cost.
b. above the minimum point of the average variable cost (AVC) curve because as the price falls, the firm
maximizes profit by producing more output to account for a smaller profit margin on each unit.
c. above the minimum point of the average variable cost (AVC) curve because the firm maximizes profit by
choosing the quantity at which marginal revenue equals marginal cost and below the minimum point of AVC
the firm will shut down to minimize its losses.
d. above the minimum point of the average total cost (ATC) curve because the firm maximizes profit by
choosing the quantity at which marginal revenue equals marginal cost and below the minimum point of ATC
the firm will shut down to minimize its losses.
14. The demand for the product of a competitive price-taker firm is:
a. perfectly inelastic.
b. perfectly elastic.
c. greater than zero but less than one.
d. dependent on the availability of substitutes for the firm's product.
15. Suppose a company increases production from a point where marginal cost equals average total cost to a point where
marginal revenue and marginal cost are equal. Is it a good idea for the company to do this? Why?
a. No, average total costs have increased which means the company is not minimizing losses.
b. Yes, because average variable costs are always less than average total costs.
c. No, the previous level of output was the most efficient because it had the lowest average total cost.
d. Yes, even though the previous level of output had minimized the average total cost, there was still profit to be
earned by producing additional units.
16. In Exhibit 7-16, if the market price of its product is $50 per unit, then the firm will:
a. break even.
b. shut down.
c. exit the industry.
d. earn a positive economic profit.
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18. Suppose the marginal revenue curve for a perfectly competitive firm intersects the average total cost curve at its
minimum point. As the marginal revenue curve moves upward from that point along the marginal cost curve,
a. the profit-maximizing quantity decreases.
b. the profit-maximizing quantity increases.
c. the firm will choose not to produce to minimize its loss.
d. the average fixed cost curve will shift upward.
19. Consider a firm with the following cost information: ATC = $15, AVC = $12, and MC = $14. If we know that this
firm has decided to produce Q = 20 by following the rule to maximize profits or minimize losses, then the price of the
output is:
a. $12.
b. $14.
c. $15.
d. $20.
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21. In Exhibit 7-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do
you advise this firm to do?
a. This firm should shut down.
b. This firm could increase profits by increasing output.
c. This firm could increase profits by decreasing output.
d. This firm should increase price.
22. In Exhibit 7-13, the firm will not produce when the price is between:
a. zero and P2.
b. P2 and P3.
c. P3 and P4.
d. P4 and P5.
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23. As shown in Exhibit 7-12, the firm will not produce in the short-run if the price is below:
a. OA.
b. OB.
c. OC.
d. OD.
24. Which of the following correctly explains why sellers in a perfectly competitive market are price takers?
a. There are few sellers, and so they have the power to take whatever price they want.
b. There are many sellers, and so the market process generates an equilibrium price that cannot be
influenced by any one seller. Thus they have no choice but to take the price generated by the market
process.
c. Sellers in a competitive market have the power to influence price by colluding with one another and
using quotas to limit overall market output and thus raise price.
d. Individual buyers in a competitive market have the power to influence price, and thus can impose
prices and other conditions on powerless sellers.
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25. As shown in Exhibit 7-18, the perfectly competitive firm is in long-run equilibrium at a price of:
a. $100.
b. $200.
c. $300.
d. $400.
27. Which of the following is a key characteristic of the long-run competitive equilibrium that distinguishes it
from the short-run competitive equilibrium?
a. Free entry to reduce short-run profits, or free exit to reduce short-run losses.
b. Economic profits are positive, but cannot be negative.
c. Marginal revenue is greater than marginal cost.
d. Average revenue is less than average cost.
28. Under perfect competition, which of the following are equal at all levels of output?
a. price and marginal cost
b. price and marginal revenue
c. marginal cost and marginal revenue
d. marginal cost and short-run average total cost
29. A sandwich shop owner has the following information: P = MR = $4, ATC = $2, AVC = $1, MC = 4, and Q = 500.
From this, she can determine:
a. her profits are not being maximized.
b. she has earned zero economic profits.
c. she has earned economic profits of $1,000.
d. she has earned economic profits of $1,500.
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32. Jerome, the florist, sold 500 bridesmaid's bouquets in June. He estimates his costs that month were ATC = $10, AVC
= $6, and MC = $9. If he sold each bouquet at the constant market price of $9, Jerome:
a. made an economic profit of $500.
b. made a loss of $500.
c. should have shut down in June.
d. made a loss of $1,500.
33. In Exhibit 8-11, when the price rises from $5 to $8, the profit-maximizing (or loss-minimizing) firm goes from
making a:
a. loss to making a smaller loss.
b. loss to making a larger loss.
c. loss to making a profit.
d. profit to making a loss.
34. If a firm in a competitive industry is making zero economic profit but still producing, it must be the case that:
a. MC = MR > ATC.
b. MC = MR < ATC.
c. MC = ATC > MR.
d. MC = MR = ATC.
35. Suppose product price is fixed at $24; MR = MC at Q = 200; AFC = $6; AVC = $16. What do you advise this firm to
do?
a. Increase output.
b. Decrease output.
c. Stay at the current output; the firm is losing $200.
d. Stay at the current output; the firm is earning a profit of $400.
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36. As shown in Exhibit 7-17, the short-run supply curve for the firm corresponds to which segment of its marginal cost
curve?
a. C and all points above.
b. B and all points above.
c. A and all points above.
d. A to C only.
37. If price is equal to OD for the firm shown in Exhibit 7-12, total profit is maximized when:
a. output is X.
b. output is Y.
c. output is Z.
d. output is greater than Z.
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b. The change in price a firm can charge brought about by selling one more unit of output.
c. total revenue brought about by selling one more unit of output.
d. output brought about by a $1 change in product price.
39. In the perfectly competitive market, individual firms exert no effect on the market price. Therefore, the
firm's marginal revenue is:
a. zero.
b. an upward-sloping curve.
c. a downward-sloping curve.
d. the same as the firm's demand curve.
41. As shown in Exhibit 7-12, if the firm's price is OD, the firm will supply
a. zero units of output because it is unprofitable.
b. X units and incur a loss.
c. Y units and break even.
d. Z units and make an economic profit.
42. If a fishing boat owner brings 10,000 fish to market and the market price is $7 per fish, she will have $70,000 in total
revenue. If the average variable cost of 10,000 fish is $4 and the fixed cost of the boat is $20,000, what is her profit?
a. $3.
b. $1,000.
c. $3,000.
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d. $10,000.
43. If the price of the firm's product in Exhibit 7-3 is $1.50 per unit, which intersects AVC at point B, the firm should:
a. continue to operate because it is earning a positive economic profit.
b. stay in operation for the time being even though it is making an economic loss.
c. shut down temporarily.
d. increase the price.
44. Suppose that in a perfectly competitive market, firms are making economic profits. In the long run, we can expect to
see:
a. some firms leave.
b. the market price rise.
c. market supply shift to the left.
d. economic profits become zero.
45. Suppose that price is below the minimum average total cost but above the minimum average variable cost. In the short
run, a firm that is a price taker would:
a. immediately shut down and get out of the industry.
b. continue to produce a quantity such that marginal revenue equals marginal cost.
c. shut down temporarily, in hopes of restarting in the near future.
d. cut price and expand output in hopes of achieving economies of scale
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46. In Exhibit 7-13, the firm's short-run supply curve is the marginal cost curve above point
a. A.
b. B.
c. C.
d. D.
47. In Exhibit 7-11, when the price drops below $2, the profit-maximizing (or loss-minimizing) firm:
a. should shut down and produce zero.
b. should produce output equal to 4.
c. is making an economic profit of $8.
d. should try to produce more output.
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d. sellers have an incentive to charge a price higher than the market price.
Exhibit 7-15 Short-run cost curves for E-Z Care lawn mowing company
49. In Exhibit 7-15, what market price would cause E-Z-Care to just break even?
a. $6 per lawn.
b. $8 per lawn.
c. $12 per lawn.
d. $16 per lawn.
50. In Exhibit 7-15, suppose the market price of mowing lawns falls to $10 per lawn. In this situation, E-Z-Care will:
a. permanently exit the industry.
b. shut down its operations, at least in the short run.
c. continue to mow lawns in the short run despite its economic losses.
d. earn a normal profit.
52. The neighborhood ice cream shop finds that when it charges $3 per ice cream cone, its total revenues are $90,000. It
has total variable costs of $30,000 and total fixed costs of $40,000. From this we can infer the:
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53. Consider a firm with the following cost and revenue information: ATC = $8, AVC = $7, and MR = MC = $6. If the
firm produces Q = 60 in the short run, it:
a. is minimizing losses.
b. makes a total loss of $60.
c. should produce more output.
d. should shut down.
55. As shown in Exhibit 7-12, the price that will yield zero economic profit is:
a. OA.
b. OB.
c. OC.
d. OD.
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57. As shown in Exhibit 7-12, the firm's short-run supply curve is the:
a. entire marginal cost curve.
b. rising part of marginal cost beginning at E.
c. rising part of marginal cost beginning at F.
d. entire marginal revenue curve.
58. A firm is currently operating where the MC of the last unit produced = $84, and the MR of this unit = $70. What
would you advise this firm to do?
a. Shut down.
b. Increase output.
c. Stay at its current output.
d. Decrease output.
59. A competitive firm maximizes its profits (or minimizes is losses) by producing the quantity where the market price
equals the firm's:
a. marginal cost.
b. average total cost.
c. average variable cost.
d. average fixed cost.
61. Pedro goes to the local farmer's market and is just as happy buying corn from the first vendor as he is from the second
vendor. This example describes which of the following characteristics of perfect competition?
a. large number of small firms
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b. homogeneous product
c. very easy entry and exit
d. differentiated product
62. As shown in Exhibit 7-3, the price at which the firm earns zero economic profit in the short-run is:
a. $1.00 per unit.
b. $1.50 per unit.
c. $2.00 per unit.
d. $4.00 per unit.
63. In Exhibit 7-3, if the price of the firm's product is $2.00 per unit, the firm will produce:
a. 5 units per day.
b. 10 units per day.
c. 15 units per day.
d. 20 units per day.
64. In the short run, a firm should shut down its business if price is less than:
a. ATC.
b. AR.
c. MC.
d. AVC.
66. If the expansion of output in an industry leads to unchanged resource prices, the industry is most likely to be a(n):
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chapter 7
67. Suppose a single egg farmer alters the number of eggs she produces but the change in egg output does not have any
effect on the market price. This example describes which of the following characteristics of perfect competition?
a. large number of small firms
b. homogeneous product
c. very easy entry and exit
d. mutual interdependence
68. In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. Which of
the following is true?
a. Price > AVC and this firm should shut down.
b. This firm is earning a profit of zero.
c. This firm could increase profits by increasing output.
d. Price > AVC and the firm should continue producing its current output.
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70. In Exhibit 7-18, assume the perfectly competitive firm is in long-run equilibrium and there is an increase in demand.
As a result, the firm in the short run will increase output along its:
a. short-run average total cost curve B.
b. short-run marginal cost curve B.
c. long-run average cost curve.
d. none of these because the firm shuts down.
71. Which of the following best describes why a perfectly competitive firm will sometimes continue producing
in the short run even if it incurs a loss?
a. As long as price exceeds average variable cost, the loss from producing will be smaller than the loss
from shutting down, which is equal to the amount of total fixed costs.
b. Short-run losses turn into long-run profits when there is entry into the market.
c. A perfectly competitive firm should never produce if it incurs a loss because it is unable to influence
the market price.
d. If price exceeds average total cost, the loss from covering the fixed costs will be smaller than the loss
from covering the variable costs.
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72. In Exhibit 7-11, the profit-maximizing output level at the price of $8 is:
a. 0.
b. 7.
c. 8.
d. 10.
73. In the short run, a firm will stay in business as long as:
a. price equals average revenue.
b. marginal revenue is greater than or equal to marginal cost.
c. price exceeds average variable cost.
d. price is less than average variable cost.
74. Which of the following best explains why a firm in a perfectly competitive market must take the price determined in
the market?
a. The short-run average total costs of firms that are price takers will be constant.
b. If a price taker increased its price, consumers would buy from other suppliers.
c. Firms in a price-taker market will have to advertise to increase sales.
d. There are no good substitutes for the product supplied by a firm that is a price taker.
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c. 15.
d. 16.
76. In Exhibit 7-5, a firm is currently producing 40 units of output. What would you advise this firm to do?
a. Shut down.
b. Increase output.
c. Decrease price.
d. Decrease output.
77. If a firm is operating at a loss in the short run and finds that its price is greater than average variable cost, then
a. it should produce where MR = MC.
b. it should produce zero output.
c. total revenue is greater than total costs.
d. total revenue is less than total variable costs.
78. As market price increases in the short run, a profit-maximizing firm in a perfectly competitive market will expand
output along its:
a. marginal cost curve.
b. average total cost curve.
c. average variable cost curve.
d. market demand curve.
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81. In the perfectly competitive market, all firms in the market are assumed to be producing:
a. identical products.
b. differentiated products.
c. products that are heavily advertised.
d. complementary products.
82. In Exhibit 7-2, economic profit for the firm is at a maximum when output per week equals:
a. 100 units.
b. 200 units.
c. 250 units.
d. 300 units.
83. In Exhibit 7-10, following the rule regarding MR and MC, the most profitable output level is:
a. 1.
b. 2.
c. 3.
d. 4.
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84. Bethany decides to build a chicken coop, get some chickens, and start selling fresh eggs in her neighborhood. This
example describes which of the following characteristics of perfect competition?
a. large number of small firms
b. homogeneous goods
c. very easy entry and exit
d. imperfect information
85. In Exhibit 7-16, the firm should shut down in the short run if the market price of its product falls below:
a. $20 per unit.
b. $30 per unit.
c. $50 per unit.
d. $80 per unit.
86. If a perfectly competitive firm sells 50 units of output at a market price of $10 per unit, its marginal revenue is:
a. more than $10.
b. less than $10.
c. $10.
d. $500.
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87. In Exhibit 7-13, if the price is P3, total economic profit is maximized or economic loss minimized at the output:
a. Q1.
b. Q2.
c. Q3.
d. Q4.
88. The profit maximizing or loss minimizing quantity of output for any firm to produce exists at that output level in
which:
a. total revenue is maximized.
b. total cost is minimized.
c. marginal cost is minimized.
d. marginal revenue equals marginal cost.
89. If the price of a product is $12, its average total cost is $2 and its average variable cost is $15 at the profit-maximizing
output level, in the short run the firm:
a. should expand output until MR = MC.
b. cannot cover total fixed costs.
c. experiences a loss.
d. must always shut down.
90. In long-run equilibrium, which of the following is not equal to price for a perfectly competitive firm?
a. short-run average variable cost
b. long-run average total cost
c. short-run marginal cost
d. short-run average total cost
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92. What is the largest possible loss that is consistent with a firm producing in a perfectly competitive market in
long-run competitive equilibrium?
a. an amount equal to price minus average variable cost
b. an amount equal to total variable
c. zero
d. an amount equal to total fixed cost
93. Exhibit 7-1 indicates that this firm is operating in which type of market structure?
a. The market structure cannot be determined from the information given.
b. monopoly
c. perfect competition
d. monopolistic competition
94. A perfectly competitive firm sells its output for $100 per unit and marginal cost is $100 per unit. To maximize short-
run profit, the firm should:
a. increase output.
b. decrease output.
c. maintain its current output.
d. shut down.
96. In a perfectly competitive market buyers want to buy 20,000 units and sellers want to sell 20,000 units of a product
when the price is $50 per unit. ABC Corporation, one seller in this market,
a. will sell a fixed number of units regardless of how the price changes.
b. faces a downward-sloping demand curve for its product.
c. will maximize profit by selling at a price less than $50.
d. faces a perfectly elastic demand curve at a price of $50.
97. Which of the following offers the best explanation of why “marginal revenue equals marginal cost” is the
rule that indicates the profit-maximizing output level?
a. If output were reduced from the profit-maximizing level, then the firm would be gaining marginal
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revenue that exceeds marginal cost, and thus increasing the level of profit.
b. If output were increased from the profit-maximizing level, then the firm would be gaining marginal
revenue that is less than the marginal cost incurred in producing this additional unit, and thus
reducing the level of profit.
c. Because the firm colludes with other similar firms to set price equal to marginal cost.
d. The marginal revenue is equal to the marginal cost at all levels of output for a perfectly competitive
firm.
100. If a potato farmer expands output, he finds that the increase in total revenue is less than the increase in total costs.
This means that:
a. profit is being maximized.
b. he should not have expanded output.
c. he should produce even more output.
d. the firm is wasting resources.
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102. In the short run, a firm should shut down its operation if:
a. its losses are less than TFC at the MR = MC point.
b. its losses equal TFC at the MR = MC point.
c. its losses are greater than TFC at the MR = MC point.
d. TR is less than TC.
103. Which of the following is not a characteristic of the structure of perfectly competitive markets?
a. Each individual firm is small in size relative to the overall market.
b. Few sellers.
c. Homogeneous product.
d. Easy, low cost entry and exit.
105. As shown in Exhibit 7-12, if the price is OD, the firm's total revenue at its most profitable level of output is:
a. OZID.
b. OYHD.
c. OXLD.
d. OYFB.
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106. In the short run, when the prevailing market price falls below the average variable cost curve, a firm in perfect
competition will shut down because:
a. economic profit is zero.
b. price is less than marginal revenue.
c. marginal revenue is insufficient to pay average variable cost.
d. other firms will enter the market seeking profits.
108. A firm is currently operating where the MC of the last unit produced = $64, and the MR of this unit = $70. What
would you advise this firm to do?
a. Shut down.
b. Increase output.
c. Stay at current output.
d. Decrease output.
109. In a perfectly competitive industry, assume the short-run average total cost increases as the output of the industry
expands. In the long run, the industry supply curve will:
a. have a positive slope.
b. have a negative slope.
c. be perfectly horizontal.
d. be perfectly vertical.
110. Suppose the price of a product is less than its average variable cost. When the firm's fixed obligations are completely
ended, it will now most likely:
a. make an economic profit.
b. go out of business.
c. expand to a bigger operation.
d. break even.
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111. As shown in Exhibit 7-12, the firm will shut down in the short-run at a price below:
a. OA.
b. OB.
c. OC.
d. OD.
112. If a firm is currently equating MR and MC and product price = $24, AVC = $22, and ATC = $26, then in the long
run this firm:
a. will continue to operate at a loss.
b. will earn a positive profit.
c. will go out of business.
d. should decrease price.
113. In Exhibit 7-6, if this firm is currently producing 20 units of output, this firm is
a. earning a profit of $10.
b. earning a profit of $.50.
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c. losing $10.
d. losing $0.50.
114. Above the shutdown point, a competitive firm’s supply curve coincides with its:
a. marginal revenue curve.
b. marginal cost curve.
c. average variable cost curve.
d. average total cost curve.
115. Suppose that 1000 identical sellers each set their profit-maximizing output level at 18 units when price
equals $10. Then what is market quantity supplied at a price of $10?
a. 100.
b. 1,000.
c. 10,000.
d. 18,000.
116. A portrait photographer produces output in packages of 100 photos each. If the output sold increases from 600 to 700
photos, total revenue increases from $1,200 to $1,400. The marginal revenue per photo is:
a. $200.
b. $100.
c. $20.
d. $2.
118. The market price for wallets is $20. Your technology is such that at your most efficient production point, the average
total cost of producing a wallet is $2.50. Your manager runs into your office and shouts, "Boss!!! Average costs are
rising!! Average costs are rising!!" To make a profit-maximizing decision, you should:
a. ask the manager about the average total cost.
b. immediately stop production.
c. completely ignore your manager.
d. ask the manager about the marginal cost.
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119. As shown in Exhibit 7-19, assume that a perfectly competitive industry is in long-run equilibrium at point A and the
demand curve shifts from D1 to D2. The result is a long-run supply curve drawn from point:
a. A to point B.
b. B to point A.
c. A to point D.
d. A to point C.
121. Assume a competitive market has firms earning large economic profits. What is expected to happen over time in this
competitive market and to firm's profits?
122. What are the pros and cons of a competitive market in the long run?
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Answer Key
1. d
2. b
3. c
4. d
5. c
6. d
7. b
8. c
9. d
10. a
11. b
12. c
13. c
14. b
15. d
16. a
17. d
18. b
19. b
20. d
21. a
22. a
23. a
24. b
25. b
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Name: Class: Date:
chapter 7
26. d
27. a
28. b
29. c
30. d
31. a
32. b
33. c
34. d
35. d
36. b
37. c
38. c
39. d
40. c
41. d
42. d
43. b
44. d
45. b
46. b
47. a
48. b
49. c
50. c
51. b
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Name: Class: Date:
chapter 7
52. c
53. d
54. d
55. b
56. b
57. b
58. d
59. a
60. a
61. b
62. c
63. c
64. d
65. b
66. c
67. a
68. d
69. a
70. b
71. a
72. d
73. c
74. b
75. d
76. b
chapter 7
77. a
78. a
79. b
80. d
81. a
82. c
83. c
84. c
85. b
86. c
87. c
88. d
89. c
90. a
91. a
92. c
93. c
94. c
95. c
96. d
97. b
98. b
99. d
100. b
101. b
102. c
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Test Bank for Survey of Economics, 10th Edition, Irvin B. Tucker
chapter 7
103. b
104. c
105. a
106. c
107. c
108. b
109. a
110. b
111. a
112. c
113. a
114. b
115. d
116. d
117. d
118. d
119. d
120. A firm's short run supply curve is that portion of its marginal cost curve above minimum average variable cost.
121. Economic profits will attract new firms into the market. This increases market supply and decreases market price.
The demand curve facing firms will decline (shift downward). Profits will decline until a zero economic profit (a normal
profit) is earned. In the long run, competitive firms can earn only a normal profit.
122. The pros include price equals minimum average total costs and marginal cost. Also, only a normal profit is earned in
the long run. The major drawback of a competitive market is that it usually does not promote technological advances
(because competitive firms do not earn the profits necessary to enable long-term investments in research and
development).
123. The perfectly competitive market is characterized by a very large number of sellers, firms sell a standardized product,
firms are price-takers, there are no barriers to entry and firms do not undertake any non-price competition.