PROJECT REPORT

(Submitted for the Degree of B.Com Honours in Accounting & Finance under the University of Calcutta)

Title of the project

E-COMMERCE
AN ANALYTICAL STUDY ON E-COMMERCE IN
INDIA WITH RESPECT TO ‘FLIPKART’

Submitted by
Name: - AWARGONDA MOHIT KUMAR
CU Roll No.: 211434-21-0030
CU Registration No.: 434-1111-0126-21
College Roll No.: 211536
College: Shree Agrasain College

Supervised by
Name of Supervisor: PROF. SWAGATA SANYAL
LAHRI
College- Shree Agrasain College

Month and year of Submission: May, 2024

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 Annexure – IA

STUDENT’S DECLARATION

I hereby declare that the Project Work with the title ‘E-COMMERCE - An Analytical study
on Ecommerce in India with respect to Flipkart’ submitted by me for the partial fulfillment
of the degree of B.Com Honours in Accounting and Finance of under the University of
Calcutta is my original work and has not been submitted earlier to any other
University/Institution for the fulfillment of the requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been incorporated in
this report from any earlier work done by others or by me. However, extracts of any literature
which has been used for this report has been duly acknowledged providing details of such
literature in the references.

Place: HOWRAH Signature:

Date: Name: AWARGONDA MOHIT

KUMAR
Address: 12/1 NIRANJAN
BANERJEE LANE HOWRAH
711102

Registration No.: 434-1111-0126-21

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 Annexure – IB

SUPERVISOR’S CERTIFICATE

This is to certify that AWARGONDA MOHIT KUMAR, a student of B.Com Honours in

Accounting and Finance of Shree Agrasain College under the University of Calcutta has
worked under my supervision and guidance for her Project Work and prepared a Project
Report with the title’ E-COMMERCE- An Analytical study on Ecommerce in India with
respect to Flipkart’ which he is submitting is her genuine and original work to the best of
my knowledge.

Place: KOLKATA Signature:

Date: Name: PROF. SWAGATA SANYAL

LAHRI
Designation: PROFESSOR

Name of the College: Shree Agrasain

College

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 ACKNOWLEDGEMENT

I take this opportunity to thank The Shree Agrasain College for the 3 amazing years of my
college life and being the best institution for pursuing the degree of B.Com Honours.

Special thanks to my supervisor in charge Prof. SWAGATA SANYAL LAHRI for guiding
me in theproject whole and complete and also in supporting me throughout the process.

Also I would like to thank my friends and family members who were supportive and helpful
in preparing this project work at various stages.

Will always remember making this project work and the knowledge I gained while doing so.
Concluding this with the heartiest thanks to my college and its Faculty members for always
being there when the students needed it.

Thank you.

AWARGONDA MOHIT KUMAR

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 INDEX

Chapter – 1 INTRODUCTION Page no.

1.1. Background of the study .............................................................................................6
1.2. Need of the study ........................................................................................................ 7
1.3. Literature review..........................................................................................................8
1.4. Research Methodology ......................................................................................... 9-10
1.5. Objectives of the study ..............................................................................................11
1.6. Limitations of the study ............................................................................................ 12
1.7. Chapter Planning ....................................................................................................... 13

Chapter – 2 CONCEPTUAL FRAMEWORK / NATIONAL & INTERNATIONAL

SCENARIO
2.1. Definition of Ecommerce.................................................................................... 14-16
2.2. Advantages .............................................................................................................. 17
2.3. Disadvantages ..................................................................................................... 18
2.4. National scenario.......................................................................................... 19 - 20
2.5. International scenario .......................................................................................... 21
Chapter – 3 PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA
3.1. Company Profile – FLIPKART ..................................................................... 22- 23
3.2. Presentation of Data Analysis (by Chart) ....................................................... 24 - 29
3.3. Data Findings ....................................................................................................... 30
Chapter – 4 CONCLUSION AND RECOMMENDATIONS
4.1. Conclusion ............................................................................................................. 31
4.2. Recommendations .................................................................................................. 32
BIBLIOGRAPHY ........................................................................................ 33
QUESTIONNAIRE ................................................................................ 34 - 37

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 CHAPTER 1 - INTRODUCTION

1.1 BACKGROUND OF THE STUDY

• History of Ecommerce
Ecommerce was introduced about 40 years ago in its earliest form. Since then, Electronic Commerce has
helped countless business grow with the help of new technologies, improvements in internet connectivity,
added security with payment gateways and widespread consumer and business adoption.

With the wide adoption of internet and the introduction of World Wide Web in 1991 and the first browser
for accessing it in 1993, most ecommerce shifted to the internet. More recently, with the global spread of
smartphones and the accessibility of fast broadband connections to the internet, much ecommerce moved to
mobile devices, which also includes Tablets, Mobiles, Laptops and wearable products such as Watches.
Ecommerce has come a long way since the CompuServe launch in 1969.
Ecommerce has evolved in many ways since its start, and it’s changing the way we live, shop and do business.
Let’s dive into the history of Ecommerce.

• Ecommerce timeline

CompuServe is founded
1969

Michael Aldrich invents Electronic Shopping

1979

First web browser World Wide Web launches

1990

Amazon & EBay launches

1995

Alibaba launches
1999

Google Wallet introduced as digital payment method

2011

Shoppable instagram is introduced

2017

COVID-19 drives Ecommerce growth

2020

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 1.2 NEED OF THE STUDY

Nowadays retail stores are facing more competition in retailing business. Good store design increase the
visiting of more customers in to the store and increase the store goodwill, and price also plays major factor
to use the customer giving preference and selection of the store. And as industry research has shown, there
is much need to know the customer expectations, customer preferences and their store choice's(features) and
we will find out solutions for designing effective store which will getting more customers and getting more
profits.

India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and
researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and
experiencing a spurt in growth. Highly concentrated urban areas with very high literacy rates, a vast rural
population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement
and adoption and such other factors make India a dream destination for ecommerce players. E-commerce
combines web technology with business economics.

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 1.3 LITERATURE REVIEW

In present scenario E-Commerce is playing very essential role in the online business. Although it is one of
the best & cheapest intermediate for reaching out to new customers in the online market, if e-commerce
implemented effectively, it also offers a smart way of doing online business & expanding it more.
An online business ecommerce podium is planned & implemented to make the most of its reach to potential
customers and provide them with a convenient, satisfying & protected shopping experience.

➢ Smith and Brynjolfsson (2001) use data from an online shopbot to study the behavior of online book
consumers. They find that brand has an effect on the consumers’ willingness to pay
➢ Scott Morton, Zettelmeyer, and Silva-Risso (2001) document that consumers who used an online service
to help them search for and purchase a car paid on average two percent less than other consumers.
➢ Brown and Goolsbee (2004) find that price comparison websites led prices for term life insurance policies
to fall by 8-15 percent.
➢ Waldfogel and Chen (2006), while finding price comparison websites weaken brand effects, find that brand
still matters for sellers in a number of product markets.
➢ According to Chayapa (2011), the process of making decision are very similar whether the consumer is
offline or online but some major differences are shopping environment and marketing communication
➢ Isabel P. Enrique and sergio Romàn (2014) examined the role of several consumers’ cognitive and
psychographic traits in their perception of retailers’ deceptive practices (perceived deception) and the different
effects on perceived deception associated with online vis- à-vis in-store shopping.

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 1.4 RESEARCH METHODOLOGY

Statement of the Problem

I am interested in Ecommerce sector and I want to make future in it. So I have decided to make my research
study on ECOMMERCE. The study is being conducted for Online Shopping only, to find out the customer
preferences in choosing different Ecommerce websites. It is required to find out the preferences based on
certain aspects (Income, levels selection of products, satisfaction level of customers).

Research Design
The type of design being used for making this project is Meta-Analysis Design. Meta-Analysis is an
analytical methodology designed to systematically evaluate and summarize the results from a number of
individual studies, thereby increasing the overall sample size and the ability of the researcher to study the
effects.

Sources of Data
PRIMARY DATA- The primary data comprises information survey of “comparative study of consumer
behaviour towards the Ecommerce”. The data has been collected directly from respondents with the help of
structured questionnaires.

SECONDARY DATA- The secondary data was collected from internet, references from library.

Sample size of data

For the research work, the sample size of 50 respondents was taken out of which 88% were frequent users
of online shopping.

Tools used for analysis of data

The tools used for analyzing data are Rating Method; Graphs, Pie charts etc. The survey process involved
two phases: First phase included identification and selection of target audience. A Questionnaire (Google

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form) was designed to collect the needed information from respondents. The Second phase involves
collection of primary data by making the respondents fill up Questionnaire. This method is followed to get
unbiased answers.

Technique of Analysis
The data collected from the customer are transcript to the worksheet in the form of tally bars and analyzed
by statistical tools by drawing tables and graphs. Based on the marketing concepts findings of the research
were driven and recommendations are made.

Interpretation of data
With the use of analyzed data, I managed to prepare my project report. I have added the chapter of analysis
that would explain others to understand my study in a simpler way.

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 1.5 OBJECTIVES OF THE STUDY

• To analyze the latest global scenario of e-commerce.

• To study the growth of online retail business in India.
• To explore the online business of model of Ecommerce companies in India
• To analyze the Customer Feedback of Flipkart over other available online retail stores in India.
• To find out the mode by which the customer became aware of Ecommerce websites.
• To reveal the satisfaction level of the consumer.
• To discover the key factors that influence online buying behaviour of consumers in India.
• To identify who are the online shoppers in terms of demography.
• To find the factors that leads a website user to return to or recommend Flipkart.com
• To understand the customer awareness on Flipkart.com
• To determine the factors responsible for customer satisfaction.

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 1.6 LIMITATIONS OF THE STUDY

It is not possible for any market study to make it accurate due to many hurdles in the collection and
computation of data. Some limitations of the study are listed below

• The sampling frame to conduct the study has been restricted to ONLINE SUREVY due to the
ongoing pandemic.

• Respondents show reluctance towards giving correct information.

• Findings of the study are based on the assumption that respondents have disclosed in the
questionnaire.

• Time was a major constraint.

• Limited access to data.

• Lack of prior research studies on the topic.

• Conflicts arising from cultural bias.

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1.7 CHAPTER PLANNING

CHAPTER 1 -
INTRODUCTION

CHAPTER 2 - CONCEPTUAL
FRAMEWORK

CHAPTER 3 - DATA
ANALYSIS AND FINDINGS

CHAPTER 4 - CONCLUSION
AND RECOMMENDATIONS

CHAPTER 5 -

CHAPTER 6 -
QUESTIONNAIRE

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 CHAPTER 2 - CONCEPTUAL FRAMEWORK/ NATIONAL AND
INTERNATIONAL SCENARIO

2.1 DEFINITION

What is E-Commerce?
Electronic Commerce or Ecommerce is trading in products
and services using computer networks such as Internet.
Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory
management systems and automated data collection
systems. Modern electronic commerce typically uses the
World Wide Web.

Ecommerce business may employ some or all of the following:

• Online shopping websites for retail sales direct to customers.

• Providing or participating in online marketplaces, which process third party business to
customer or consumer to consumer sales.
• Business-to- business buying and selling.
• Gathering and using demographic data through web contracts and social media
• Business - to- business electronic data interchange.

Distinct Categories of E-Commerce

Four distinct categories of electronic commerce can be identified as follows:

• Business-to-business (B2B): Business-to-Business

refers to the full spectrum of e-commerce that can occur
between two organizations. Among other activities, B2B
e-commerce includes purchasing and procurement,
supplier management, inventory management, channel

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 management, sales activities, payment management, and
service and support.

• Business-to-Consumer (B2C): Business-to-Consumer e-

commerce refers to exchanges between businesses and consumers.
These include sales activities, consumer search, frequently asked
questions and service and support.

• Consumer-to-Consumer (C2C): Consumer-to-

Consumer exchanges involve transactions between and among
consumers. These exchanges may or may not include third- party
involvement.

• Consumer-to-Business (C2B): Consumers can band

together to form and present themselves as a buyer group to
businesses in a consumer-to-business relationship.

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 Popular Uses of Ecommerce in India

The popular uses of ecommerce in India involve the following:

A. Online Retailing or E-tailing

Internet retailers provide a wide range of facilities to the consumers, including discounted prices, comparison
of product, etc. Some of the retail stores offering online retail facilities include: Flipkart, Amazon, etc.

B. Online Cab services

The biggest cab service company in India is Ola and Uber. Spread across the country, these websites provides
the first ride upto Rs.100 free of cost to its customers. Their services are quick and safe.

C. Online Food ordering

Startups like Zomato, Swiggy,Foodpanda searches for good food eating joints around the locality you live
in and you can even rate it yourself.

D. Online Travel Industry

The Indian Travel Ministry has introduced a travel portal called Incredible India where tourists can easily
contact travel agents, tour operators and hoteliers easily. Other travel portals include Makemytrip, Trivago,

E. Online Trading in Stocks and Shares

Services offered by the online stock trading companies include online buying and selling of stocks and shares,
market analysis and research, details of companies, customer services through email and chat. Major online
stock trading websites in India include Zerodha, Groww, Upstox.,

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 2.2 ADVANTAGES OF E-COMMERCE

• Shopping 24x7: E-commerce facilitates shopping anytime, anywhere and for almost anything
desired. Busy consumers prefer this to the restrictions of when a mall/shop is open and the need to
physically travel to a shop.
• Reduced operational cost: Since the entire business can be moved online, the need for physical
stores has become obsolete. Less infrastructural investment and associated labour costs drives up the
profit margin
• Easy to compare: It is far easier and quicker to compare prices of goods online, equipping the
customer with the information to decide the right price or terms for themselves.
• Safe & secure: Customers can trust the process of going online and purchasing only when
transactions are fast, convenient and secure. In India, all payment transaction providers are required
to comply with the security requirements laid out by the Reserve Bank of India making the system
more robust and reliable.
• Increased reach for the merchant: Market penetration also becomes far more achievable with e-
commerce; it is possible for a merchant in Mumbai to extend his reach to north-eastern cities or even
rural villages.

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2.3 DISADVANTAGES OF ECOMMERCE

• Security: The biggest drawback of Ecommerce is security. People fear to provide personal and
financial information. Certain websites do not have capabilities to conduct authentic transactions.
• Lack of privacy: Many websites do not have high encryption for secure online transaction or to
protect online identity. Some websites illegally collect statistics on consumer without their
permission.
• Product stability: People have to rely on electronic images to purchase products. Sometimes the
products delivered do not match with the electronic image which prevent people from shopping
online.
• High labour cost: Highly talented and technically qualified workforce is required to develop and
manage the websites of an organization.
• Huge technical cost: It is difficult to merge the electronic business with traditional business.
Technological infrastructure may be expensive and huge cost has to be incurred to keep pace with
ever changing technology.

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 2.4 NATIONAL SCENARIO
-

The Ecommerce industry in India is growing fast, booming and expanding at larger rate. Exposure of internet
has been highly instrumental in the Ecommerce success.

According to IAMAI-IMRB, over 460 million Indians use Internet and India has been the second largest
online market after China. Furthermore, a study by Forrester Research states that India’s online market is
expected to reach $64 billion by the end of 2021, growing at a Five-year CAGR of 31.2%.

Top Successful Ecommerce businesses in India

• Flipkart: Flipkart is one of the pioneers among India’s most successful E-commerce startups. Founded
in 2007, it was the brainchild of Sachin and Binny Bansal. Though they started as an online bookseller,
they gradually expanded their base with Apparels, Electronic gadgets, Household items. With multiple
payment options and huge discounts, it became the first Ecommerce portal to launch its mobile app
version.

▪ Snapdeal: Another Ecommerce giant founded by Kunal Nahl and Rohit Bansal, Snapdeal is and online
variety shopping platform that has gamered much attention from customers and investors alike. Since
launching in 2010, has attracted funding from big-name investors Alibaba Group, Softbank, and
Foxconn.
While the largest category shopped from Snapdeal is electronics, the online store also offers other product
categories, including home and kitchen, fashion, toys, beauty, health, books, and more.

▪ Myntra: Myntra is a pure-play e-commerce site launched out of India in 2007 by mastermind Mukesh
Bansal, which has since gone on to become one of the premier fashion, home, and lifestyle e-commerce

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 sites in the country. Its 2014 sale to Flipkart, in addition to the acquisition of competitor Jabong.com
has helped it to grow even further.
As a fashion retailer, Myntra stocks a range of goods from a wide variety of international and local
brands, covering menswear, womens wear, kids wear, and home.

▪ Ola: Ola is one of the fastest growing business in India. Founded by IIT Bombay Graduate Bhavish
Aggarwal, Ola started as an Online Cab aggregator and now it has expanded itself to numerous ranges
like Ola rentals, Ola auto, Ola Café and now even ‘Trip with Ola’.

▪ Paytm: Launched in 2010 by Vijay Shekhar Sharma, a graduate from Delhi College of Engineering,
Paytm (One97 Communications) has brought a revolution in the Retail industry by completely
transforming the payment methodology electronically. Initially started as an online mobile recharge and
bill payment platform, it now enables to make any kind of transaction on a click of a button.

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 2.5 INTERNARIONAL SCENARIO

International Ecommerce is an undeniable growth opportunity. Statista estimates the global Ecommerce
market will pass $2 trillion in 2021, with revenues in China expected to have the largest growth rate at a
CAGR of 11.6% , US will exceed $490.9 billion and Europe will reach $516.2 billion up to 2024.

Top Successful Ecommerce businesses around the globe

▪ Amazon Inc- The King of Ecommerce: Amazon is the largest Ecommerce company in the world.
Founded in 1994 at Seattle by Jeff Bezos, Amazon has become a household name when it comes to online
shopping. It was initially a online bookstore but now, not only it has expanded its offerings of goods and
services. Presently, it has the largest revenue in the world of more than $177 billion.

▪ Alibaba Group- Chinese Ecommerce Dragon: Alibaba is China’s biggest online Ecommerce
company. Founded in 1999 by Jack Ma, Alibaba specializes in Ecommerce and Retail technology. It
provides B2B, B2C, C2C sales services via web portals as well as electronic payment services, shopping
search engine and cloud computing services.
▪ Jingdong- Chinese Ecommerce: JD.com popularly known as Jingdong is a Chinese company. Founded
by Liu Qiangdong in 1998, it is a massive B2B online retailing company by transaction revenue and
volume of $115 billion. It started as an online optical store but soon diversified selling electronics, mobile
phones, computers and similar items.
▪ eBay- The Ecommerce company that once sold a whole town: Ebay is an American multinational
ecommerce corporation founded in 1995 by Pierre Omidyar. eBay facilitates online auction and shopping
in which people buy and sell a variety of goods and services worldwide. It the revenue of almost
$11billion in 2021
▪ Groupon- Ecommerce that connects users with Local business: This Amercian ecommerce
marketplace launched in Chicago in 2008 reshaped the concept of group discount while online shoppingIt
connects its subscriber to local businesses in one of 500 cities worldwide.

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 CHAPTER 3 - DATA ANALYSIS AND FINDINGS
3.1 COMPANY PROFILE

FLIPKART

Type of Business: Private Type of site: Ecommerce

Founded in: 2007, 15 years ago Founded by: Sachin Bansal & Binny Bansal

Headquarters: Bangalore, Karnataka, India Area served: India

(headquarters)
Singapore (legal domicile)

Key people: Kalyan Krishnamurthy (CEO) Services: Online Shopping

Revenue: Rs. 43,615 crore (US5.7 billion) Url: www.flipkart.com

Tagline- “AB HAR WISH HOGI POORI”

About Flipkart

Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and incorporated
in Singapore as a private limited company. The company initially focused on online book sales before
expanding into other product categories such as consumer electronics, fashion, home essentials, groceries,
and lifestyle products.

The service competes primarily with Amazon’s Indian subsidiary and domestic rival Snapdeal. As of March
2017, Flipkart held a 39.5% market share of India's e-commerce industry. Flipkart has a dominant position
in the apparel segment, bolstered by its acquisition of Myntra, and was described as being "neck and neck"
with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments
service based on the Unified Payments Interface.

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History of Flipkart
Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, alumni of the Indian Institute of
Technology Delhi and former Amazon employees. The company initially focused on online book sales with
country-wide shipping. Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008.
In 2010, Flipkart acquired the Bangalore-based social book discovery service WeRead from
Lulu.com.

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 3.2 PRESENTATION OF DATA ANALYSIS

On the basis of the answers received from the annexed questionnaire the following analysis has been made:

Figure 1

The above Figure 1, shows the Age Group of the number of customers who were taken as samples for the
sample study.
➢ 56% of the samples belonged to the age group of 16-24 years.
➢ 28% of the samples belonged to the age group of 25-34 years.
➢ 8% of the samples belonged to the age group of 35-49 years.
➢ 8% of the samples belonged to the age group of 50+ years.
Figure 2

The above Figure 2, shows the Gender of the number of customers who were taken as samples for the
sample study.
➢ 56% of the samples contained Male samples.
➢ 44% of the samples contained female samples.

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Figure 3

The above Figure 3, show the Occupation of customers who were taken as samples for the sample study.
➢ 14 of samples were Students
➢ 1 of samples were Self Employed
➢ 2 of samples were Professionals.
➢ 4 of samples were from Service sectors.
➢ 4 of samples were Others.
Figure 4

From the above Figure 4, it can be concluded that:

➢ 88% of the population prefers online shopping.
➢ While remaining 12% do not prefer online shopping, they prefer retail shopping.
Figure 5

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The above Figure 5 clearly shows that:
➢ 88% of the respondents feel that shopping online is safe.
➢ 12% among them avoid shopping online due to fear of quality of products and payment options.
Figure 6

Above Figure 6, shows that when the respondents were asked that why they prefer shopping on Online
shopping over Offline shopping:
➢ 43.5% among them said that they get wide variety of options on Online shopping.
➢ While 34.8% said that they get products in right price.
➢ Another 13% said that Online shopping provided them better service.
➢ While remaining 8.7% said that they get better quality products.
Figure 7

The above Figure 7, show how many respondents are satisfied with Online purchases, out of which:
➢ 80% are satisfied with Online purchases.
➢ Remaining 20% are not satisfied.

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Figure 8

From the above Figure 8, it can be analyzed that:

➢ 95% of the respondents are aware of Flipkart.
➢ Only 5% do not know about it.
Figure 9

The above Figure 9 shows the analysis of consumer's choice of e-commerce website of which:
➢ 52% respondents prefer Flipkart.
➢ 32% respondents prefer Amazon.
➢ 3.5% respondents prefer Snapdeal.
➢ 0.5% respondents prefer Others.
➢ While 12% do not use e-commerce websites.
Figure 10

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The above Figure 10 shows that:
➢ 43.5% of the respondents prefer to buy Clothing online.
➢ 34.8% of the respondents prefer to buy Electronic gadgets online.
➢ While 17.4% of the respondents prefer to buy Personal products online.
➢ The remaining 4.3% prefer to buy Other things online.
Figure 11

The above Figure 11 shows that:

➢ 12 of the respondents show that they have excellent first time experience with Flipkart.
➢ While 6 of the respondents said they have overall good experience.
➢ 4 of the respondents said that they have an Average experience.
➢ The remaining said that they have average and bad experience
Figure 12

Above Figure 12 shows that :

➢ 84% of the respondents are satisfied with Flipkart.
➢ While 16% of the respondents are not satisfied with Flipkart.

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1Figure 13

Above Figure 13, shows that when they were asked to suggest any draw backs:
➢ 56% of the respondents said they feel no drawbacks in Flipkart.
➢ While 44% felt that there are still some drawbacks in Flipkart.
Figure 14

Above Figure 14 shows that:

➢ 22 among the respondents will recommend their friends and family members to shop Online.
➢ While 3 among them said that they will not.

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 3.3. DATA FINDINGS

1. 88% of respondents feel safe in online shopping they have no fear and have started shopping online
while still 12% are hesitant of shopping online.

2. 88% of respondents prefer online shopping as they get variety of products of good quality at one place
while remaining respondents feel that they prefer shopping in stores in which they get opportunity to
physically observed the products and then buy.

3. Even though Flipkart doesn't have a big list of competitors but there are stores which have grabbed
attention of buyers namely Jabong, eBay, Myntra, Amazon.

4. More than majority of respondents had an amazing first experience with Online shopping and prefer
Online shopping over its Offline shopping due to the quick services, wide variety safety reasons, cash
on delivery facility, low prices.

5. Respondents are satisfied by the business model of Flipkart as it is a very systematic organization.

6. The respondents are very satisfied with the homogeneous list and options Flipkart offers to its customers.

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 CHAPTER 4 – CONCLUSION AND RECOMMENDATIONS

4.1 CONCLUSION

Online shopping is the new mantra of this age and the people of India are applying this in their lives to a
great extent nowadays. As we progress further, the growth rate of online marketing in our country will leap
to the stars. According to a research report - State of e-commerce in India by Commerce for ASSOCHAM,
"India's Internet base, is already the third highest in the world after China and the US, is growing by nearly
40% every year". Hence, the rise of online shopping in the Indian subcontinent has been meteoric in the
recent years.

At the end it can be said that Flipkart has become the fate of online business in India. The company is
currently valued at around 1 billion dollars i.e. 5000 crore. More importantly Flipkart has ushered in the e-
commerce era in India. This has generated massive interest in e-commerce sector; people are opening
websites to sell anything from shoes to apparels to jewels to baby care products etc. This has helped in
creating a lot of job opportunities and thus helps the Indian Inc. growth story as well.

Ecommerce has undeniably become an important part of our society. The successful companies of the future
will be those that take Ecommerce seriously, dedicating sufficient resources to its development.

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 4.2 RECOMMENDATIONS

1. As still in India large segment of population is untapped regarding the online shopping the available
online shopping stores can widen their market by getting into expansion strategies.

2. There is also need to remove the fear in the minds the customers regarding the product quality,
durability and payments etc, in online shopping.

3. Wide expansion of internet facilities in rural areas can bring the more customers for the online
shopping sites.

4. Through prompt service, wide variety and easy accessibility even consumers from the remote areas can
be tapped.

5. As Indian consumers are much more cautious about shopping online as compared to the West. They are
reluctant to divulge credit card details. The cash on delivery service has will help a lot of traditional
consumers turn to online shopping.

6. India's e-commerce companies have far too often concentrated on the bells and whistles instead of
focusing on deploying and customizing technology to serve customer needs, so their need more
customer centric approach.

7. Calling facility to make an order and change an order as well as, Urgent delivery with no extra cost
service can add a cherry on the cake and would help Flipkart to perform even better than its
competitors.

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 BIBLIOGRAPHY

Information and data related to the project has been taken from the sources below, special thanks to the
editors for making the task easier:

▪ www.wikipedia.org/wiki/E-commerce

▪ www.flipkart.com/about-us

▪ www.sxccal.edu/msccs/ecommerce1.pdf

▪ www.scribd.com/doc/172706499/Questionnaire-Flipkart#scribd

▪ www.euroasiapub.org/IJRIM/Mar17/7.pdf

▪ www.surveymonkey.com/s/K2VVBZY

Books
• E-commerce – Business , technology, New Delhi , Pearson Education

Newspapers
• Hindustan Times

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 QUESTIONNAIRE

ECOMMERCE AND ONLINE SHOPPING

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