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A Survey Report on
TATA MOTORS

Submitted to
Maharaja suhel dev state University Azamgarh,
Shibli National College, Paharpur, Azamgarh.

Submitted by
Anchal Chauhan
Roll number ; 22201258989

DECLARATION

I hereby declare that the dissertion " A study on Tata motors " . Submitted for
the degree of bachelor of commerce at Shibli National College Azamgarh.

Anchal Chauhan
B.com
Roll number:- 22201258989
(V) Semester

ACKNOWLEDGEMENT

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First and foremost we must acknowledge our deep sense of gratitude to Shibli
National College for organizing such an extra ordinary event . We deeply
indebted to commerce department of our college for providing creative
Environment for learning about real field difficulties. We should like to thank our
teachers for managing the survey.
We acknowledge our obligations to all the non teaching staff of survey
instructions committee for making our work a success also a big part of thanks
goes to our friends for providing the inexpressible amount of support and
guidance.

> Anchal Chauhan

CERTIFICATE
This is certify that Anchal Chauhan a student of B.com at
Shibli National College Azamgarh. Had successfully completed 30 days survey
training in Tata motors at our organization for the period of 14 dec 2023 to 14
January 2024 .

(Head of department)
Dr.Jawed Ahmed Khan

Date:- 11-1-2024
Place:- Azamgarh

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LIST OF CONTENT

1. TITLE PAGE.
2. DECLARATION.
3. ACKNOWLEDGEMENT .
4. LIST OF TABLE
5. INTRODUCTION
6. LITERATURE REVIEW.
7. IMPORTANCE OF COMPANIES.
8. CONCLUSIONS.
9. ABSTRACT.
10. APPENDIX
11.BIBLIOGRAPHY

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INTRODUCTION

Tata motors limited is a multinational automotive corporation headquarters in

Mumbai, India. Ita was founded by JRD TATA in 1945.
Tata motors is India' s largest automobile company with revenue of rupees 9,274
crore in 2010-11. It is the leader in commercial vehicles. The company is the
world fourth largest truck manufacturers, the world' s second largest bus
manufacturers and employees 50000 workers . Since first rolled out in 1954 ,
Tata motors has produced and sold over 4 million vehicles in India.

Tata motors is a dual listed company traded on both the Bombay stock exchange
as well as on the new york stock exchange. Tata motors in 2005 was ranked
among the 10 corporation in India with an Annual revenue exceeding INR 320
billion. In 2010, Tata motors Surpassed Reliance to the popular title of India most
valuable brand in an annual survey conducted by finance and economics.

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Tata motors has auto manufacturing in Jamshedpur, Lucknow, pune , Argentina,

south Africa, Thailand etc.

Purpose of Research-

To understand the customer satisfaction level of Tata motors. Tata motors group
continuously assess customer needs to develop new and innovative products.
Which delivers better value to its customers in pursuance of this strategy, the
company has developed significant in - house capabilities and worth with a range
of partner to keep its products profile rich and meet Market expectations.

Methodology :

The purpose is to describe the process involved in research work . This includes
the overall research design, data collection method, the field survey and analysis
of data. This was filled with comparative study analysis , several graph and table
were prepared.

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b ) Customer satisfaction on Tata cars ;

It is important to study the consumer perception and behavior of car owners

which will give us feedback on marketing strategies.
To understand the customer satisfaction level of Tata motors. Tata motors group
continuously assess customer needs to develop new and innovative products.
Which delivers better value to its customers in pursuance of this strategy, the

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company has developed significant in - house capabilities and worth with a range
of partner to keep its products profile rich and meet Market expectations.

Finding -
● Tata motors is number three passenger car market after maruti suzuki and
Hyundai.
● Majority of the customer see Tata motors with saving most the consumer
spend some money .
● Customer were educated by me.

ABOUT THE COMPANY:-

Tata motors has been known to have ingressive marketing strategies. To indoor
it's passenger vehicles globally, Tata motors declared lionel Messi as their brand
ambassador. It also signed film business. Tata motors is the prime sponsor of
many Businesses it helped in creating awareness about its new event tata Tiago
in the minds of the consumer. The promotional firm of the T.V common
newspaper electronic media.

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TATA MOTORS have to improve its customer care and decrease the price of
their spare part and make available in all part of the country.

FACILITIES

At Tata motors, striving for perfection is an on going and high priority target. To
achieve this Target, we have established top - of - the- line manufacturing R and
O and design facilities is more than 26 sites across Asia , Africa and Europe
manufacturing.

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World class
manufacturing firms of the Tata motors our plants combine modern
manufacturing practices with cutting edge technology.

DESIGN:-
It gives personally to a vehicle. our expertise in producing private and
commercial vehicles for our seven decades has helped us developed a deep
understanding of customers needs and this has been translated as our design

language.

WEAKNESS OF THE COMPANY:-

● Tata has not a good foothold in the luxury car segment in its domestic
Indian market.
● Return on investment on Tata motors shares in low.
● The company's passenger car products are based upon 3 and 4
generation platform which put Tata motors Ltd. at disadvantage with
competition in car manufacturers.
● Weak marketing skills.

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● Relatively smaller proportion of market share in passenger vehicles in

India.
● Tata has not a good foothold in the luxury car segment in its domestic
Indian market.
● Return on investment on Tata motors shares in.
● Weak marketing skills.

It is important to study the Tata motors limited posted 67.2% surge in profits for
the December quarter as the easing of the coronavirus restrictions let to pick up
in the sales in several car makers key Market. Tata motors saw a total revenue
of around 3.5 trillion Indian rupees financial year 2023.

To find satisfaction amongst the customer Market performance and Market

position of TATA motors Evaluate and identify car owners perception and

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behavior pertaining the purchaser and use of cars detailed analysis of the
company shows that the company has had strong fundamental as well as a
strong Market performance over the years.

The shareholding pattern of Tata company are as follows:-

Tata motors is one of the best cars manufacturing company in India.

Customer are satisfied because of affordable price but the maintenance is a
problem and resale value is very lt. These are two main reasons and other
reason are customer care does not respond to customer complaint so , the
customers are dissatisfied.

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It is important to study the Tata motors limited posted 67.2% surge in profits for
the December quarter as the easing of the coronavirus restrictions let to pick up

in the sales in several car makers key Market.

CONCLUSIONS:-

Tata motors is one of the best cars manufacturing company in India.

Customer are satisfied because of affordable price but the maintenance is a
problem and resale value is very lt. These are two main reasons and other
reason are customer care does not respond to customer complaint so , the
customers are dissatisfied. Tata motors provide best services to its customers ,
when compare to Tata cars with other brands. Tata provide better facilities from
other cars .TATA MOTORS have to improve its customer care and decrease the
price of their spare part and make available in all part of the country.
These are two main reasons and other reason are customer care does not
respond to customer complaint so , the customers are dissatisfied.

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Tata motors provide best services to its customers , when compare to Tata cars
with other brands. Tata provide better facilities from other cars .

TATA MOTORS have to improve its customer care and decrease the price of
their spare part and make available in all part of the country.
It is important to study the consumer perception and behavior of car owners.
Which will give us feedback on marketing strategies. Competitors of Tata motors
are Maruti Suzuki and Hyundai motor in passenger car .
Tata motors provide best services to its customers , when compare to Tata cars
with other brands. Tata provide better facilities from other cars .
TATA CARS IS SUCCESSFUL IN INDIAN MARKET .
It is important to study the consumer perception and behavior of car owners.
Which will give us feedback on marketing strategies. Competitors of Tata motors
are Maruti Suzuki and Hyundai motor in passenger car.

ABSTRACT:-

Department of commerce, Shibli National College conducted a 30 days survey

camp for III year students of commerce as part of the university academic
curriculum for 5 semester of bachelor of commerce. The objective of the survey
camp was to make us gain experience in this field by performing the survey in
the agencies.The large portion of this course covered the company's profile. The
main objective of surveying was to update our practical knowledge.Surveys
provide a critical source of data and insights for everyone engaged in the
information economy from business to media to government and academics.

The report reflects methodology, observation and calculation made by the

student in the camp with the corresponding drawings. The large portion of this

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course covered the company's profile. The main objective of surveying was to
update our practical knowledge.
Surveys provide a critical source of data and insights for everyone engaged in
the information economy from business to media to government and
academics.The objective of the survey camp was to make us gain the experience
in this field by performing the survey in the agencies.The large portion of this
course covered the company's profile. The main objective of surveying was to
update our practical knowledge.

The report reflects methodology, observation and calculation made by the

student in the camp with the corresponding drawings. The large portion of this
course covered the company's profile. The main objective of surveying was to
update our practical knowledge.

REFERENCES:-

1. Guiles M.G(2008) , Fuel company takes a hack seat as cars get faster and
more fun," wall Street journal October.
2. Rama Prasad, M.V passenger car industry, maruti maintain the lead , fact
for you.
3. www.marutisuzuki.com
4. www.tatamotors.com
5. www.Hyundai.com

APPENDIX

QUESTIONNAIRE :-
1. What is your salary?
● 2-3 lac

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● 5-6 lac
● 3-4 lac

2. Which Vehicle do you own?

3. Did you ride some other vehicles before this.

(✓ )Yes or No

4. What is your experience from the previous vehicle?

(Satisfied or not satisfied)

5. Does T.V Ad appeal you?

(Yes or No)

BIBLIOGRAPHY

BOOKS:- Market Research

MAGAZINES:-
● Business World
● India Today
● Outlook profit

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WEBSITES:- www.tatamotors.com
www.Yahoofinance.com

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