School of Management Studies

Vol. - 001-2023
Management
PULSE-2023

Rukmini Educational
www.reva.edu.in
Charitable Trust
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Copyright © by REVA SOM.

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Limits of Liability/Disclaimer of Warranty: The author and
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disclaims any implied warranties of merchant ability or fitness for any
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loss of profit or any other commercial damage, including but limited to
special, incidental, consequential, or other damages.

Trademarks: All brand names and product names used in this book
are trademarks, registered trademarks, or trade names of their respective
holders.
MANAGEMENT PULSE-2023 Vol.-001

CHIEF PATRONS
Dr. P. Shyama Raju, Hon’ble Chancellor, REVA University
Sri. Umesh S Raju, Pro-Chancellor, REVA University

PATRONS
Dr. M. Dhanamjaya, Vice Chancellor, REVA University
Dr. Rajashekhar C Biradar, Pro-Vice Chancellor (Engineering), REVA University
Dr. Vidya Shankar Shetty, Pro Vice-Chancellor (Strategy and Planning), REVA University
Dr. N. Ramesh, Registrar, REVA University
Dr. Shubha. A, Dean of faculty, RBS, SOM, SOC, REVA University

EDITOR-IN-CHIEF
Dr. Nitu Ghosh, Director of SOM, REVA University

EDITORIAL COMMITTEE
Prof. Bharti Ayer, Assistant Professor, SOM, REVA University
Prof. Ruchika Sharma, Assistant Professor, SOM, REVA University
Prof. Anitha Kumari B, Assistant Professor, SOM, REVA University

ADVISORY COMMITTEE
Dr. J.Ravi, Associate Professor, SOM, REVA University

STUDENT COORDINATORS

Sumiliya Biswas (R19BM630), BBA (Hns)- Alumni

C.Poorna Priya (R19BM028), BBA (II)- Alumni
Khushi Kumari (R22MB086), I BBA (Dual)-C
Prince Kumar (R22MB143), I BBA)-D

PROOF READERS

Dr. Madhavi Kappagantula, Associate Professor, SOM, REVA University

J.Kavya, Assistant Professor, SOM, REVA University
MANAGEMENT PULSE-2023 Vol.-001

ABOUT REVA UNIVERSITY

REVA University has been established under the REVA University Act, 2012. The
University is located in Bengaluru on a sprawling green campus; spread over 45 acres of
land, built with state-of-the-art infrastructure creating an environment conducive to higher
learning and research. The University prides itself in contributing to the holistic development
of every student. The University currently offers 32 Undergraduate Programmes, 24 full-time
Postgraduate Programmes, 2 part-time Postgraduate Programmes, Ph.D. Programmes in
various disciplines and several Certificate/Diploma and Postgraduate Diploma Programmes
in Engineering, Architecture, Science and Technology, Commerce, Management Studies
Law, Arts & Humanities, and Performing Arts. The programmes offered by REVA
University are well planned and designed based on in-depth analysis and research with
emphasis on knowledge assimilation, practical applications, hands-on training, global and
industrial relevance, and social significance.

VISION
REVA University aspires to become an innovative university by developing excellent human
resources with leadership qualities, ethical and moral values, research culture and innovative
skills through higher education of global standards.

MISSION
 To create excellent infrastructure facilities and state-of-the-art laboratories and
incubation centers.
 To provide a student-centric learning environment through innovative pedagogy and
education reforms.
 To encourage research and entrepreneurship through collaborations and extension
activities.
 To promote industry-institute partnerships and share knowledge for innovation and
development.
 To organize society development programmes for knowledge enhancement in thrust
areas.
 To enhance leadership qualities among the youth and enrich personality traits, promote
patriotism and moral values.
MANAGEMENT PULSE-2023 Vol.-001

ABOUT THE SCHOOL OF MANAGEMENT STUDIES

Understanding the need of the hour of present generation millennial students to

differentiate between the core studies and the future requirements, the School of Management
Studies keeps exploring the new areas of academic up skilling and at the same time, our aim
is to provide holistic education to all our students.

Keeping in view the Global requirements, the BBA curriculum has been reviewed and
discussed with the Industries and Corporate time and again. Based on the Global academic
requirements, the curriculum has been redesigned. We have initiated the process of
implementation of the NEP (New Education Policy) to cater the needs of the Nation and
bring the right exposure in academics for present generation learners. The Faculty of
Management is also accordingly upgrading their knowledge to effectively provide and
disseminate the knowledge to prepare the students for the various competitions. Delivering
quality education is the need of the hour. And School of Management Studies very well
understands and strives towards bringing the quality education for the development of the
students and also for societal benefits. Students while pursuing BBA has been exposed to
various outreach programs, social development outreach programs and Nation development
programs. This will not only help in their present studies but also helps in applying for
Higher education in India and Abroad as well.

In order to give various options of choice, the School of Management studies give
following Program options for the prospective students.
MANAGEMENT PULSE-2023 Vol.-001

VISION
To produce world class management experts through excellent teaching and research so as to

offer professional services at National and International levels.

MISSION
To provide high-standard, forward-looking, morally, socially and ethically responsive,

coherent, interdisciplinary and career-oriented programs in a dynamic global education

environment.

To contribute to the enrichment and dissemination of knowledge through theoretical, applied

and problem-oriented research for the benefit of students, faculty, and society in general.

To serve the community by undertaking customer-oriented research, providing training and

professional consultation for business, industry and government and pursue research in

partnership with business and governmental organizations.

MANAGEMENT PULSE-2023 Vol.-001

MESSAGE FROM CHANCELLOR

“LEADERS OF REVA UNIVERSITY WILL RULE THE WORLD”

At REVA University we nurture student community, as we have realized learning should be

continuous, and cross all borders. Hence, REVA University adopted the mission to make
learning unlimited. Our driving principle ‘Learning Unlimited’ is empowered with the
adoption of technology.

As we have seen in the recent past, technology in education is not just an enabler, but a
necessary medium, and the crisis in the Education sector during the pandemic helped us all
understand the importance of virtual learning.

Going forward, digital-first is an approach every University must adopt, and I am happy to
share that much before in 2016 REVA University laid a roadmap to be a technology-driven
university. Our early preparedness helped us in transition from offline to online learning.
Now, Blended Learning is the way forward and is the biggest enabler of seamless learning.
Our core vision remains to change the way students learn from traditional learning
methodologies and we are happy to adapt and adopt technological changes.

The ecosystem at REVA University is not only tech-centered but is developed in such a way
that it contributes to the overall development of a student.

Dr. P. Shyama Raju

MANAGEMENT PULSE-2023 Vol.-001

Chancellor, REVA University

MESSAGE FROM VICE – CHANCELLOR

“REVA UNIVERSITY STRIVES HARD TO BRING THE BEST IN THE STUDENTS

FOR THEIR HOLISTIC DEVELOPMENT”

A university system will be focusing mainly on teaching and learning; research and
innovation and professional services. As a University, we would like to bring revolutionary
changes in these major activities to remain in the competition. Our immediate goal is to
achieve the status of “Institution of Eminence” and in the near future, we would like to be a
World Class University.

We strive to make our students, great thinkers and meet not only their aspirations and but also
their parents. We would keep India's scientific, technological, economic and social aspects in
mind while developing our curriculum. In all, REVA University will focus on developing the
emotional, intellectual, social, economic, environmental, spiritual and physical well-being of
every student.

Dr. M. Dhanamjaya
Vice-Chancellor, REVA University
MANAGEMENT PULSE-2023 Vol.-001

MESSAGE FROM REGISTRAR

“QUALITY EDUCATION BRINGS ACADEMIC EXCELLENCE”

The future belongs to those who believe in the capabilities of young minds. At REVA
University, all our endeavours of achieving academic excellence are driven by the goal of
creating a solid edifice for a brilliant future for our youth.

Ingrained with a philanthropic vision and missionary ardour to encourage the youth to
achieve brilliance in their chosen fields of study, REVA University has already carved a
niche for itself in academia worldwide. A concrete demonstration of the extraordinary
passion and commitment, recognition for its proactive management, state-of-the-art
infrastructure and facilities, well-equipped laboratories with modern equipment, highly
qualified & experienced faculty members, and best practices in teaching and learning
processes make the University the most sought-after University. In order to be at par with
international standards and to provide global attributes to our students, the Outcome Based
Education System (OBE) with project-based learning techniques has been employed in the
design of our contemporary curriculum. Choice-based Credit Systems (CBCS) with
continuous assessment of grade point averages have made our offerings truly international.

Dr. N. Ramesh
Registrar, REVA University
MANAGEMENT PULSE-2023 Vol.-001

MESSAGE FROM DEAN

“CONSTRUCTIVE DELIBERATIONS LEADS TO QUALITY EXPOSURE”

In this disruptive digital economy, high quality management exposure is essential and this
should enable the participants to gain knowledge, exposure, skills and develop confidence
that is essential for a leader to take initiative and responsibility.

Student’s exposure will play an important role in encouraging activities in various fields and
will give platform to exhibit their talents.

Dr. Shubha. A,
Dean, Faculty of RBS, Commerce and Management Studies
MANAGEMENT PULSE-2023 Vol.-001

MESSAGE FROM DIRECTOR

“INNOVATION IS THE KEY TO LEADERSHIP”

We, at School of Management Studies, strive best to bring out the potential of the students at
various levels. This can be possible by giving right exposure and such kind of platforms,
where students get an opportunity to witness and listen to expert speakers and leaders
globally.

The aim of this magazine is to bring the various activities conducted so far in the School, for
the benefit of the student community.

Dr. Nitu Ghosh,

Director, School of Management Studies
MANAGEMENT PULSE-2023 Vol.-001

ABOUT THE MAGAZINE

Management Pulse is an effort to collectively bring the strength of the School. It depicts the
involvement of School in bringing out the best in students by giving them right exposure.

This yearly School magazine aims at consolidating all efforts of Management, Faculty
Members of the School, staff and Student’s to exhibit their involvement and talent.

Along with the regular teaching-learning process, this provides an opportunity for all to
showcase their talent in literary skills.

In coming day the Tag line of this magazine will be

“By the student...... For the Student....... of the student........ Mainly to inculcate the
belongingness to the School”.

We look forward to School Alumni involvement in a big way in future.

We whole heartedly thank each one member in bringing-up the magazine.

Small little effort, Will lead to the long stable success.

TEAM-SMS
REVA University,
Bengaluru
MANAGEMENT PULSE-2023 Vol.-001

THEME OF THE MAGAZINE

“MANAGEMENT PULSE- 2022”

Management Pulse is an effort to collectively bring the strength of the school together in a

creative form towards achievement of the vision i.e., innovation. It depicts the involvement of

School in bringing out the best in students by giving them right exposure. This Annual

School magazine aims at consolidating all efforts of Management, Faculty Members of the

School, staff, and Students to exhibit their involvement and talent.

AN ENDEAVOUR:
FOR THE STUDENT, OF THE STUDENT, BY
THE STUDENT
 CONTENT

S.No. Particular Page No.

Student Entrepreneurs- Backbone of Nation’s

1. 1
Economy
- Dr. Nitu Ghosh

2. Bangalore Startup Capital 2

- Chetna Sharma, Prof. Maria Boaler
Our Return Gift
3. - B.Rishita
4

4. The Most Inspiring Teachers You Had 5

- Neeraj Mukesh Somaiya

5. If you ask me, what is life? 6

- Yotshna Saikam

6. Exploring Z-generation 7
- Mrs. Bharti Ayer, Prof. Dara VijayaLaxmi
FATHERS-LOVE and CARE
7. - Dr.J.Ravi
8

8. You are in my Dreams 9

- Prof. Shwetha T.A
G(B)RAND PROPOSAL
9. - Dr. Madhavi Kappagantula
10

10. Research & Innovation 11

- SOM Activity

11. Extracurricular and Cultural Club 13

- SOM Activity

12. Alumni Activities at the School Level 15

- SOM Activity

13. Clubs & Forums Activities at School Level 18

- SOM Activity
MANAGEMENT PULSE-2023 Vol.-001

Student Entrepreneurs- Backbone of Nation’s Economy

Dr. Nitu Ghosh,

Director, SOM,
REVA University, Bengaluru

Entrepreneurship and innovation is the key to the economic development of a country. The various
government initiatives and schemes like ‘Start-Up India’ initiative started by the government of India
in 2015 and ‘Make in India’ campaign launched by Prime Minister, Sri. Narendra Modi in September
2014 as part of a wider set of nation-building initiatives was devised to transform India into a global
design and manufacturing hub and strengthen the indigenous market to withstand the challenges of
the Global market. This vision has been realized today to a greater extent with India been ranked as a
hub of successful start-ups and Unicorns. All initiatives and efforts of our country in branding itself
as Self-reliant “Aatmanirbhar Bharat” have been successful in garnering an incredible response from
the promising young entrepreneurs.
However, the gap lies in exploring the entrepreneurial talent sitting within academia that is still
untapped. With academic league tables focusing more on employability and filling up their placement
charts than entrepreneurship it is perhaps not that surprising that few students are given the support
needed to turn their ideas into reality. The Skill India movement along with the Start Up campaign
acts as a strong concoction for the nurturing of successful entrepreneurs straight from the institutional
incubation cells. Creation of an effective start-up ecosystem therefore depends upon a strong
interaction between the industry, academia, investors, entrepreneurs and government. The present day
need is to focus upon this need and highlight the recent developments in strengthening the incubation
centers in the academic institutes and universities to nurture more entrepreneurs. It is crucial to assess
and boost the entrepreneurial intent, creative thinking and idea generation among Engineering and
management students at Undergraduate level and Post-graduate level towards entrepreneurship and
assess their emotional intelligence. Emotional intelligence plays a significant role in the initiation,
risk-taking, creative and entrepreneurial acumen of students, which definitely should be developed
and enhanced through the academic curricula and various co-curricular activities. Idea labs should be
established in education institutes to harness creative talent and develop the mushrooming bed for
ideas. Incubation centre should act as a nest for such ideas and facilitate students to develop them as
innovative entrepreneurs.
With this motive School of Management Studies has been instrumental in launching program on
entrepreneurship and offering education, support, mentoring and incubation for our student
entrepreneurs. Students get incubated in the REVA NEST, incubation centre of REVA University and
later fly off as independent entrepreneurs with high emotional intelligence, aspirations and
achievements.

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MANAGEMENT PULSE-2023 Vol.-001

Bangalore Startup Capital

Chetna Sharma Prof. Maria Boaler

3rd Semester BBA (Hns) Assistant Professor
SOM, REVA University SOM, REVA University
Bengaluru Bengaluru

Bangalore has been known as the silicon megacity for

years now, as it is the hub for IT Companies in the
country, presently, the city is called the Start-up
capital of India. With Prime Minister Narendra Modi
emphasizing on his “Make in India” project, the city
has grown many crowds by casing 7000+ Start-ups in
the country. As per a report by NASSCOM, India is
the third biggest Start-up hub in the world after the
USA and China. We have added over 1200 Start-ups
to the list in 2018 alone! Investment-wise the country
is in a good position too. The report suggests 100%
growth from 2017 to last year, as USD 4.3 billion was
obtained between January to September last year. As per the same NASSCOM report, Start-
ups have created around 40,000 + direct job opportunities last year and around 1.6 to 1.7
lakhs of indirect jobs.

Previous few years, Bangalore has created a lot of job openings for people across the nation.
Earlier people crowded to Bangalore for the IT opportunities available in the city. But now
the city is getting famous for being the birthplace of Start-ups and the city is giving way to
youthful entrepreneurs. The favourable weather, work culture, location and talented IT

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MANAGEMENT PULSE-2023 Vol.-001

professional in the city has made it a huge among businesses. Indeed, huge players in the
market have shifted their operations to Bangalore. They have expanded for the both B2B and
B2C Start-ups.

Source: https://www.instamojo.com/blog/india-ranks-3rd-biggest-hub-startup-bangalore/

The city has been troubling free for growing entrepreneurs to avail the resources required to
run a business quicker, as the market in terms of manpower and raw materials is vast in
Bangalore. This also a motherland to a few of the top/ successful Start-ups in the country.
That includes companies such as Flipkart, Zoom car, Ola, BigBasket, Myntra, Swiggy,
Freshmenu, Dunzo etc. Each of these innovative Start-ups is changing the world in their own
ways to make it better and easier for their customers.

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MANAGEMENT PULSE-2023 Vol.-001

Our Return Gift

B.Rishita
6th Semester BBA (Hns),
SOM, REVA University, Bengaluru.

We’ll cut our wrists if parents scold, we’ll hang ourselves for marks
And if a friend betrays us, our body would be full of scars
The almighty above us, who’s weeping at our deeds.
Thinking what went wrong what else did we need?

That guiding angle’s GIFT (gift of life), for which all the worlds fight
We were the ones chosen to give our master plight
The loving mother’s kiss, the silent father’s smile
The little sister’s mischief, the elder brother’s shine
All die down in a moments’ time

Only if we believed in ourselves, and on the divine father above

The world would’ve been a better place, only to love…….

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MANAGEMENT PULSE-2023 Vol.-001

The Most Inspiring Teachers You Had

Neeraj Mukesh Somaiya

Alumni, SOM, REVA University

Have you ever wondered what makes a great teacher? While there are many factors that contribute
to effective teaching, one of the most important is the ability to inspire and motivate students. One
way to achieve this is using inspirational quotes. In this article we'll explore the power of
inspirational quotes in teaching and provide some examples of inspirational quotes from famous
teachers.
WHAT IS INSPIRATIONAL TEACHING?

Inspirational teaching is a style of teaching that encourages students to think critically and to
strive for excellence in their studies. It is based on the belief that all students can reach their full
potential if they are provided with the right tools and support. Inspirational teaching is about
creating a positive learning environment where students feel empowered and motivated to learn.

BENEFITS OF INSPIRATIONAL TEACHING

There are many benefits of inspirational teaching, both for teachers and students. For teachers,
inspirational teaching can help to build a strong relationship with students and create a more
positive learning environment. For students, inspirational teaching can help to foster a sense of
empowerment and motivation. It can also help to boost self-esteem and confidence and explore
their interests.

INSPIRATIONAL QUOTES FROM FAMOUS TEACHERS

"If you want to be successful, it is important to have an open mind, be willing to learn, and
to never give up."-Stephen Hawking
 "Be the change you want to see in the world."-Mahatma Gandhi
 "The most valuable thing you can give someone is your time."-Oprah Winfrey
EXAMPLES OF INSPIRATIONAL TEACHING STRATERGIES
There are many strategies that teachers can use to incorporate inspirational quotes into their
teaching. Here are some examples of strategies that teachers can use:

 Introducing a quote at the beginning of a lesson to set the tone and focus of the lesson.
 Using quotes as writing prompts for journaling or creative writing.
 Incorporating quotes into discussions about important topics or concepts.
 Inviting students to identify quotes that are meaningful to them.
In conclusion I would say that teachers are the labors who builds the best foundation of a
building(student) which is the most important, without having a good root a plant cannot survive
for a long time in the forest (real life world) which is full of competition, teachers play a very big
role in the student’s life.

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MANAGEMENT PULSE-2023 Vol.-001

If you ask me, what is life?

yotshna Saikam

It is,
A chance to fall and stand
A choice to pick an attitude
A blessing to help needy
A path towards death
A ray towards hope
A slap on mistakes
A trophy for overcoming hidden fears
A blueprint to the question, "Why me?"
A tear we shed in pain of loved one's
A smile when we do a kind deed
A temporary role in someone's life
A part in breathing continuously until death
A weapon when you live right
A curse when you planned to hurt true hearts
A home when you find the right partner

One life- choose wise

It's easy to live with the past, but it's difficult to forgive yourself and accept that it has
shaped you into the best version of yourself.
It's easy to blame the person who hurts you, but it's difficult to accept the truth that
you gave them the opportunity to hurt you.
It's easy to be rude to people, but it's difficult to recognize it and apologize to them.
It's easy to unfriendly a genuine human being, but it's difficult to find someone with
the same vibe.
It's easy to disrespect your parents at times, but it's difficult to face them when you
open your eyes.
It's easy to underestimate people, but it's difficult to know where you stand in terms of
being an empathy-bound soul.
It's easy to be unkind to the poor, but it's difficult to live a day like that in real life.
It's easy to hate someone who is better than you, but it's difficult to grow up to their
standards.
It's easy to advise people to change, but it's difficult to accept when they do the same.
To what extent are we making life easy and difficult?
Hardship always makes you stronger. They never leave you alone if you don't have
anyone to wipe your tears. So choose things that may seem hard but will make you a
better person; after all, all of our hard work, deeds, and decisions in life are for a
peaceful death.

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MANAGEMENT PULSE-2023 Vol.-001

Exploring Z-generation

Mrs. Bharti Ayer Prof. Dara VijayaLaxmi

Assistant Professor Assistant Professor
SOM, REVA University SOM, REVA University

It’s been a dynamic world, where in change is the only constant. GenZ, being the
21st century teenagers have lot to explore and experience. On click they have world
to travel, experience and explore. Smart skills, highly enthusiastic and tech savvy
approach is the key of their success. Open mindedness, adaptability and
collaborations are limit-less. Which possibility taking them away from Traditions
and cultures. Their inclination towards self –improvement and their self-centric
approach is beyond milliners. This all leads to less emotional dependency and
connect with family and friends. By and large, their life has become more
independent by addiction to technology. They rely on Technology for all their social
and emotional requirements. The latest social trend is leading the GenZ towards
loneliness. Though they are connected 24/7, yet their self-esteem is declining day
by day.

Keeping away from Technology is the New Mantra .Vipassana Meditation in one of
the therapy for restricting GenZ from too much Technology usages.

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MANAGEMENT PULSE-2023 Vol.-001

FATHERS-LOVE and CARE

Dr. J.Ravi
Associate Professor, SOM
REVA University, Bengaluru

English translation:

Father is my heaven, father is my religion, and father is the ultimate sacrifice. If he is

happy all the Gods are happy.

Mother is the object of devotion; father is the combination of all deities. Hence, it is the
duty to serve both of them and to revere them all their efforts.

F - Facilitator
A - Appreciator
T - Tenacious
H - Hope
E - Encourager
R - Refulgence
Time has changed. This change is not only with regard to technology but in our basic
relationships too. Parents are the base of any society. Present generation look forward
to more freedom and liberation, whereas the old generation looked forward to their
parents for all kind of emotional, social and physical support. It varies from country to
country, culture to culture and also family to family. Friendly approach of parents is
the need of the hours of new generation. Moreover they many times only focus on
mother’s love and attention and probably ignore the silent contribution of the father.

“Mother carries the child on her lap – to show him the path forward”

“Father carries the child on his shoulders – to show him the path unknown – the
vision”

“A son's first hero, a daughter's first love”

“A father doesn’t tell you that he loves you. He shows you”

“Behind every great daughter/Son is a truly amazing father”

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MANAGEMENT PULSE-2023 Vol.-001

You are in my Dreams

Prof. Shwetha T.A

Assistant professor,
School of management studies, SOM
REVA University

Anything.....

At any place seems beautiful if we are together. In my cold icy chill world come and spread the
warmth of your love.

Love is a kind of art which cannot be taught, can be taught from heart to heart when 2 persons
take part. Shall we take part?

My love doesn't need no explanations only expression.

Waiting for your gentle touch........

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MANAGEMENT PULSE-2023 Vol.-001

G(B)RAND PROPOSAL
Research & Innovation

Dr. Madhavi Kappagantula

Associate Professor, SOM,
REVA University, Bengaluru
Dear

I’m THE COMPLETE MAN, found you at

on a , I want you to Paas ajhaon a

as I use,. I liked you because you are sooo come with me and

I will gift you A to Z from and will make our “Life is good “

with , I want you to eat and I will be your

And finally with me your life is assured Jindagi ke sath bhi aur badh bhi .

Ever yours

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MANAGEMENT PULSE-2023 Vol.-001

Research & Innovation

Faculty Development Program (FDP):

We at School of Management Studies as part of Research & Innovation had organised

Guest lectures, Student Seminar workshop, Faculty Development Workshop, and
International Conference in the year 2022. The snippets of the same are given below,
“FDP-8 Day (HYBRID MODE) Faculty Development Program on Techniques for
Research and Publishing in Management & Social Sciences” from 22nd to 30th August
2022.
The School of Management Studies, REVA University, had organized an Eight day
Faculty Development workshop on the topic. “Techniquesfor Research and Publishing
in Management & Social Sciences’’ from 22nd to 30th August 2022. The Eight Day
workshop consists of 5 days offline and 3 days online session. The resource persons are
Dr.Binod Rajak, Mr.Rushabh Trivedi, Dr. S.K.Varshney and Ms.Rashmi Tyagi. The FDP
program started with a formal Inaugural programme which was graced by Vice
Chancellor, Registrar and Dean RBS. The total participants enrolled are 76 faculty and
research scholars from School of Management studies, School of Commerce and from
various other colleges and Universities.FDP was effective in faculty have hands on
session on learning the techniques of research.

International Conference:

We at School of Management Studies, REVA University organised a 2 Day International

conference on “Contemporary Developments in Entrepreneurship, Business and
Management in Digitized Era towards Industry-5.0” from 27th and 28th Dec 2022.

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MANAGEMENT PULSE-2023 Vol.-001

On 27th December 2022, the inauguration ceremony was held at the Chanakya auditorium.
Dr. Nitu Ghosh, Director, the School of Management studies welcomed the participants and
guests.
The Chief Guest Dr. Shailendra Singh and the Guest of Honour Dr.Raman Gujral were
felicitated by Chancellor Sir, Dr. P Shayamaraju.
Chancellor Sir had given the Presidential address regarding the importance of learning and
exploring new things for the students. Conference proceeding having ISBN number was
released by dignitaries.
In total 450 candidates registered for the Conference, out of which 325 were from REVA
University which included students and faculty and nearly 60 candidates were outside REVA
from various other institutions registered. 4 papers were rejected as they were not as per the
guidelines.
There were nearly 11 speakers from Academics and various Institutions and also from
Industry. In total we received around 80 papers both from participants outside REVA and
students and faculty of REVA. Total – 7 Tracks were organized out of which 4 on-line and 3
off-line tracks were organized. Nearly 55 candidates have presented papers in various Tracks.
Out of which 30 off-line and 25 were on-line paper presenters.
It’s been a pleasure to see many students actively participated in coordination and presented
papers. 2 Student Best papers and 7 Best papers in each stream have been identified sessions
for our students and other participants in the form of Conference, FDPs and workshops.
Based on the feedback received, we, look forward to arranging few further.

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Extracurricular and Cultural Club

The SMS Extracurricular Club organised various activities from August 2022–December
2022 for students and staff.

Poster Making Competition, the event under the Theme of Azadi Ka Amrit Mahotsav
organized by The School of Management Studies on 12 th August 2022 for the occasion of
75th Independence Day of India. The foremost aim of the poster-making competition was to
spread the feeling of patriotism with the help of creativity. Miss Pavanshi held the first
position, Mr. Anurag Mishra held the second position, and Miss Shalini Tiwari held the third
position.

Next The Talent Hunt was organised on September 1 and 2 by the School of Management
Studies to select Mr. and Miss Fresher out of the newly joined batch. Second and final year
students coordinated and made this event successful. The Talent Hunt event gave a platform
to first-year students to present their talents in any field. It helped the participating students
show their abilities and their hidden potential to win the Miss and Mr. Fresher of SOM 2022.
The title of Mr. and Ms. Fresher was won by Mr. Adarsh and Ms. Shivangi.

ONAM is a cultural festival that is celebrated in Kerala. Onam festival is also called the
festival of flowers, and Pookalam is one of the forms of celebrating this grand festival; this is
referred to as a "ritual" where people make designs on the floor and decorate that with
various flowers. A Rangoli and Pookalam contest was organised by the School of
Management Studies for the religious festival ONAM on September 8, 2022. Student
coordinator Miss. Pragathi Baradia and Mr. Sagar G coordinated the event successfully. The
winners were Kavitha T. M. and Monika V.

Navratri is a nine-day celebration that honours a different Durga manifestation each day. A
Navratri UTSAVA-STAFF ENGAGEMENT PROGRAM was conducted at the school,
with a nine-day dress code using Navratri colours as an inspiration. The festival has a
particular colour for each day that can be worn. These hues hold great significance. Teaching
and non-teaching staff at SMS have been enthralled by the tradition of designating a colour
on each day of the Navratri celebrations in first week of October.

Keeping in mind the festive occasion DIWALI, the School of Management Studies
organised DIWALI FIESTA, an interschool competition on jewellery making, lantern
making, and diya decoration, from October 19–21, 2022. Many students registered
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participated in the competition. The main objective of these activities was to provide an
opportunity for students to showcase their exceptional ingenuity and innovation and
recognise the best vocational talent.

REVA University consistently places a high priority on employee wellbeing. The School of
Management Studies organised the Makkala Habba event on November 12, 2022, on
Children’s Day, powered by U.S. Pizza, Yamaha Moto World, and Roll Me. It was a mega
event, to which all the teaching and non-teaching staff, their children, and family members
were invited. The event was packed with cultural performances by family members (children,
parents, and grandparents), family Q&A, and games. The main objective of this event was to
promote employee togetherness and strengthen family ties.

Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily
on December 25 as a religious and cultural celebration among billions of people around the
world. The School of Management Studies organised a secret Santa game and celebrated
Christmas on December 24, 2022. All the employees were invited to participate in the game
and to be secret Santa’s for their colleagues. The main aim of this activity was to promote
efficient teamwork and employee togetherness.

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Alumni Activities at the School Level

 GRAND ALUMNI MEET 2022: The School of Commerce, School of Management
Studies, and REVA Business School
jointly organised the Alumni Meet
2022 on the 29th of January,
Saturday, from 6 p.m. to 7 p.m. on the
MS Team. The grand event was
graced by the presence of Honourable
Chancellor, Dr. P. Shyamaraju, Vice
Chancellor, Dr. Dhanamjaya, Dean of
RBS, Dr. Shubha A. 200 Alumni
joined the live event and were
inspired by the motivating address
delivered by our Hon Chancellor sir
and Vice Chancellor sir. Chancellor
has always been a visionary and the
backbone in the growth and development of the school and the university. He invited
the students to get involved in the university's activities and always find time to come
back to their alma mater to share their experience and achievements with the
university and current students. The highlights of the event were the talks by six
recognised and well-achieved alumni of SOC, SOM, and RBS: Mr. Ashutosh
Shrivastava, Ms. Apeksha AP, Mr. Vedant Verma, Ms. Gauri Varshney, Ms. Pooja
Bhimappa, and Ms. Aishwarya V.
 ALUMNI TALK BY Mr. PRATEEK S KULKARNI (2017-2020) - "WELLNESS
AND TRUE WELL – BEING" on 25th of April, Monday 2022: He expressed that
wellness is categorised into physical, emotional, social, and spiritual wellness. All the
students were asked to demonstrate an experiment that would give them clarity on
where they were standing. Wellness is something that you choose to pursue. It’s a
choice you make in life that requires constant effort to achieve. He guided students to
encompass a positive outlook on your mind, body, and soul, which is something we
often have more control over than your health.
 ALUMNI TALK BY Mr. Mr. SHEHBAZ (2018-21) - "Real world tour of the
walls", on 28th of April, Thursday 2022: He highlighted his experiences and

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challenges as a student, as an employee, and as an entrepreneur. He spoke about the

importance of the challenges that fresher’s face in the corporate world.

 ICONIC ALUMNI CLUB SOCIAL OUTREACH PROGRAM - "BETI

BACHAO BETI PADHAO": Contributed Donations by Ms. Pooja Alumnus of
School of Management Studies from the batch 2017-2020 to 8 girl children’s books
and school supplies to KRITHAGYATA TRUST, recognized by Government of India
on 27th of May, Friday 2022.

 ALUMNI TALK BY Mr. PRATEEK S KULKARNI (2017-2020) - "CHANGE

OR BE CHANGED - AN ENTREPRENEUR JOURNEY" on 11th November,
Friday 2022: He spoke about new venture is good news. Literally. "The idea is if you
look around, you’re constantly surrounded by bad news, but actually there are a lot of
amazing people doing remarkable things in the world, and you just never hear about
them." And so, our goal is to share these stories and offer support to people doing
these things, so whether it’s training to win an Olympic gold medal, win the Boat
Race or whatever it may be, bringing some of these untold stories to the public."

 ALUMNI PRE-PLACEMENT TALK by Ms. Jhansi G.N., Batch 2018-21: Jhansi

highlighted the interview process for a fresher. Employers across all industries utilise
interviewing as one of the biggest determining factors in the hiring process. It offers a
chance and an opportunity for the recruiter and the hiring manager to meet the
candidate and assess their qualifications and capabilities. Ultimately, interviews are
important because they are the first face-to-face between the recruiter, the hiring
manager, and the nearly every organization, whether large or small, conducts some
form of an interview before hiring for an open position.

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 ALUMNI COFFEE TALKS: "An interactive session and time to snack

together" on December 29, 2022, by alumni of the School of Management Studies
invited about seven speakers to interact with the younger generations.
 SHEHBAZ, 2018-21 batches, Sr. Compliance Associate, Amazon, and Bangalore:
He highlighted to start career early by doing some serious self-reflection on what you
wanted to achieve. Getting a head start on your job search will help you start your
career early. It gave me more time to participate in all the activities that took place on
campus, many of which had an impact on my career-related decisions.

 Darnish Manjunath, 2017-2020, Entrepreneur, And M Square Constructions:

His advised students "think about their goals and career objectives, and to work on
their skills. He further told that, they student should make use of their time and
indulge in developing personal and technical skills.

 ANIRUDH G, 2018-2021, CEO, and AG Privilege: He highlighted, "Be ready for

all the possibilities and discover the world, because it stands at your feet."

 JHANSI GN, 2018-2021, Support Executive HR Coordinator, and TCS: She

stressed students to focus on their interest area and work towards achieving them. She
also advised them that there are lot of opportunities available in the market, students
should explore those areas.

 Priyanka SG, 2018-2021, Lead HR, Kudzu Infotech Pvt. Ltd.: She highlighted
"Building your own network"—network is everything. Her advice is to "start building
your network as soon as possible, as it takes time”. Networking does not equate to
securing a job, but it certainly eases the path, that student to learn a lot about the job
along the way.

 Vyshnavi Yerra, 2018-2021, Junior Analyst, Course5i: She spoke of taking the
career easy and staying focused. "Don't rush to the top; enjoy the journey of career
building." The education that, REVA University provides, is the perfect background
for a career in the finance industry. But to master in one’s job it takes time.

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Clubs & Forums Activities at School Level

School of Management Studies has a strong framework of Clubs and Forums that enable the
Management students pursuing MBA to holistically develop and transform themselves as
future leaders, Entrepreneurs, and responsible citizens. The clubs and forums provide a
platform to the students to engage themselves in activities and events that harness their
managerial competencies and skills in a 360-degree perspective.

We School of Management Studies have a practice of celebrating the important days in the year to
explore the student’s community on the Management Best Practices and keep them updated! On the
occasion of “World Consumer’s Rights Day” - FAIR DIGITAL FINANCE, School of
Management Studies organized the Interschool Debate Competition in collaboration with
SAMVRUDDHI – FINANCE CLUB on 15th of March, Tuesday 2022. All the participants were
extraordinarily skilled. One could actually see the future leaders in the contestants. The session was
very encouraging and motivating for all the participated students. The debate competition was held
between different departments.

The school organized the WOMEN’S DAY WEEK in collaboration with SAMSIDDHI –
HR CLUB on 8th and 11th of March 2022. The event was conducted on the occasion of
“INTERNATIONAL WOMEN’S DAY” on the theme GENDER EQUALITY TODAY
FOR SUSTAINABLE TOMORROW.
SRUJANA – Marketing Club has organized the MARKET MAKERS - a MARKETER IN
YOU on 17th of March, Thursday, 2022. The motto of this event is to encourage the students
to become the focal point for the industry by continuing to introduce innovative transactions
and by delivering superior performance. As a result, market makers achieve lower
transactional costs, encourage innovation and stimulate economic growth for all companies
within the market.
Elite Entrepreneurship Club, School of Management Studies has organized the adventurous
Entrepreneurship journey REVA TANK –“SERIES-1” STARTUP YODHAS on 31st of
March, Thursday, 2022, the most interesting part of the event was the pitching round, where
the selected 15 teams had to pitch their industry In front of our judges and gain a check for
their industry. The participants well pitched and successfully received their checks and
promoted to our next upcoming event “Reva Tank – Series – 2”.

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SRUJANA – On the Occasion of World Earth Day!! Marketing Club has organized the
BEST OUT OF WASTE – TRASH TO TREND and DANVANTARI- ECO-CLUB has
collaboratively organized ECO-PHOTOGRAPHY on 22nd of April, Friday, 2022. The
participants must show case their talent in making Best of Out of waste using Eco-friendly
items. Here they are come up with creative and innovative idea to make the things with help
of eco-friendly and recyclable waste.
SAMSIDDHI- HR Club On the occasion of International Workers Day, has organized the
Ice Breaking Event On Contemporary HR Practices, on 28nd of April, 2022.This event
motivated students to think in different dimension were they can find innovative and creative
ways to solve the various issues in HR. Future HR managers need to learn critical analysis,
decision-making capacity, and optimum utilization of resources,
Elite Entrepreneurship Club, School of Management Studies has organized the adventurous
Entrepreneurship journey REVA TANK –“SERIES-2” REVA CITY on 5th of May,
Thursday, 2022, There were three activities which were segregated into three rounds. Round
1: Brand name, tag line and logo. Round 2: Advertising, Round 3: Marketing skills. The
whole Reva tank series - 2 was mainly focused on this round. Here the participants had to
show how really good they are in their marketing skills. Participants were asked to sell worth
Rs.52/- products packed to people in the university. Selected candidates in Round 1, Round 2,
and 3 were promoted to our next upcoming event “Reva Tank – Series – 3”.
‘SAMVRUDDHI’ Finance club, School of Management Studies, Reva University have
organised an event – THE BIG BULL, A Mock Stock Trading Competition on 18th May
2022. The Mock Stock Trading Competition is a stock trading simulation-based competition
aka, Paper Trading which happened in the app named – ‘Stock Trainer’.
ELITE club on the occasion of World Entrepreneurs Day organised a student activity named
“Jute Industry Revival Program Entrepreneurs of Bharath” on 29th & 30th August 2022. Day
1 event of the event was students were asked to be ready with the materials needed to make a
new and innovative product out of Jute materials. Day 2 is the Guest talk and interaction with
an entrepreneur MR. SAURAV MODI, FOUNDER, JUST JUTE PRODUCTS Pvt. Ltd as
chief guest and followed by an exhibition of the innovative products made by students.

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SRUJANA MARKETING CLUB has organized the lecture series on “Careers in IT industry
& ITES - what you need to know” by Mr. Aravind Madhavan, National Business
Development Manager, Amazon web services, Bangalore on 29th September 2022.

"SAMVRUDDHI" - FINANCE CLUB have organized BIG BULL 2.0 - A STOCK

MARKET COMPETITION on 19th & 20th September 2022.This competition will be
Conducted with the Real stock market trading, and only on working hours of stock market
through Virtual Apps. This will inculcate and encourage the students to know and practice
how stock markets will work, how to buy and selling of stocks.

"SAMVRUDDHI" - FINANCE CLUB on the occasion of World Investor Week have

organized, Introduction to Securities Market and Investors Awareness Program in association
with NSE, Karnataka on 14th October 2022. The purpose of this talk is to gain the basic
knowledge on the securities market and how the retail investor should invest on various
securities and be aware of various unethical and unlawful activities in the stock markets.
DANVANTARI “Eco-Club has organized A Guest lecture on Challenges and Opportunities
in Textile Waste Management-
Business & Industries 5.0 on the 19th
of October Wednesday 2022 by Dr.
Ramachandran Manickam, Lead
Research Scientist, REST Labs,
Krishnagiri, Tamil Nadu, India, the
aim of recycling textile waste is to
create a healthy environment. Also, a
systematic collection, sorting, reuse
and recycling system also signifies the
establishment of a new industry
involving voluntary and commercial
organisations. Day 2 followed by an
awareness campaign on Waste
Management on the 20th of October
Wednesday 2022.

On the occasion of Global Entrepreneurship Week an Entrepreneur Talk was organized on

the theme of “Fourth wave – Women taking lead in business - An interaction with
women entrepreneur" by Aparna Vellala founder & CTO of data fly. Ai, Bangalore on 22nd
November, 2022.

School of Management studies organised Women Health Forum – Lecture series on Women
Health, Hygiene and Empowerment at workplace, on 9th December 2022 by DR. N. Ruth
mani, Senior Consultant (Obstetrics & Gynaecology), MBBS, MS, D.G.O, D.A, Divine
Health Care Hospital, Bangalore. The session highlights were the speaker gave inputs on
women health hygiene at workplace.

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Yelahanka, Bengaluru - 560 064
Karnataka, India.

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