STARTUP

MAGAZINE EDITION 35
Talk about the
business
investment,
creative
industry, and
good habit for
entrepreneurs

07 MAY 2024
TUESDAY

GROW UP YOUR
BUSINESS

CA PANKAJ DARA
@capankajdara
 CONTENTS

02 04 07
MSME AND STARTUP CEO'S ROLE IN A TYPES OF FUNDING
ECOSYSTEM IN THE STARTUP COMPANY AVAILABLE THROUGH
INDIAN ECONOMY BANKS FOR MSMES
By, CA Pankaj Dara
AND STARTUPS IN
By, CA Ravi Talreja
INDIA:

By, CA Garima Sharma

MSME and Startup ecosystem in the
Indian economy
MSME Significance:

1. Economic Backbone: MSMEs (Micro, Small and Medium Enterprises)

contribute significantly to India's GDP, estimated at around 30%.
Example: Kirana stores, local manufacturers, small construction firms.

2. Job Creation: MSMEs are the largest job creators in India, employing over 110
million people.
Example: Garment manufacturing units, food processing businesses.

3. Rural Development: MSMEs are often located in rural areas, promoting

balanced economic growth.
Example: Village-based handicrafts, agricultural processing units.

4. Innovation: MSMEs are known for their adaptability and often pioneer new
products or services.
Example: Development of low-cost agricultural tools, regional textile
innovations.

5. Supply Chain: MSMEs play a crucial role in supplying goods and services to
larger corporations.
Example: Providing components to automakers, packaging materials for
consumer goods.

Startup Ecosystem:

6. Growth Driver: Startups bring innovation and disruption, driving economic

growth in new sectors.
Example: Fintech startups like Paytm revolutionizing digital payments.

7. Job Opportunities: Successful startups create high-paying jobs, especially for

skilled professionals.
Example: E-commerce companies like Flipkart generating large-scale
employment. 02
START UP ECOSYSTEM RELATED TO
AGRICULTURE IN INDIAN ECOSYSTEM.
8. Global Recognition: Indian startups are increasingly gaining global
recognition and attracting investments.
Example: Oyo Rooms becoming a major player in the hospitality industry
worldwide.

9. Government Support: The Indian government offers various initiatives

like Startup India to support startups.
Example: Providing tax breaks, incubation centers, and access to capital.

10. Synergy with MSMEs: Collaboration between startups and MSMEs can
lead to mutual benefits and growth.
Example: Online platforms connecting small Kirana stores with
consumers directly.

These points showcase the vital role of MSMEs and startups in the Indian
economy, highlighting their contributions to growth, job creation, and
innovation.

Written by
CA RAVI TALREJA
PUNE

03
 CEO's Role in a Startup Company
1. Visionary Leader:
Sets the overall vision and mission of the company.
Creates a compelling narrative for the company's future.
Inspires and motivates the team to achieve the vision.

2. Strategic Decision-Maker:
Makes crucial decisions regarding the company's direction,
growth, and resource allocation.
Analyzes market trends and identifies potential
opportunities and threats.
Sets long-term goals and develops strategies to achieve
them.

3. Fundraising Champion:
Leads the effort to secure funding from investors, angels,
or venture capitalists.
Creates a compelling pitch deck and effectively
communicates the company's potential.
Manages investor relations and builds strong
partnerships.

4. Talent Acquisition & Team Building:

Attracts, hires, and retains top talent to build a strong and
cohesive team.
Fosters a positive and productive work culture.
Delegates tasks effectively and empowers employees. 04
 CEO's Role in a Startup Company
5. Product & Market Fit:
Ensures the company's product or service meets the
needs of the target market.
Drives product development and innovation based on
market feedback.
Oversees marketing and sales strategies to reach and
acquire customers.

6. Financial Management:
Monitors the company's financial health and ensures
responsible spending.
Creates and manages budgets, forecasts, and financial
projections.
Secures necessary resources and manages cash flow
effectively.

7. Brand Building & Communication:

Serves as the public face of the company.
Communicates the company's story and values to the
public, media, and stakeholders.
Builds and maintains a positive brand image.

05
 CEO's Role in a Startup Company

8. Adaptability & Problem-Solving:

Navigates challenges and unexpected obstacles that arise
in the startup journey.
Makes quick decisions and adapts strategies based on
changing market conditions.
Fosters a culture of innovation and continuous
improvement.

9. Relationship Building:
Builds strong relationships with key stakeholders,
including customers, partners, and vendors.
Negotiates contracts and deals that benefit the company.
Maintains a positive and collaborative network.

10. Metrics & Performance Tracking:

Establishes key performance indicators (KPIs) to measure
the company's progress.
Tracks data and analyzes results to identify areas for
improvement.
Makes data-driven decisions to optimize growth and
success.

Written by
CA Pankaj Dara
@PANKAJDARA
pbd1978@gmail.com

06
TYPES OF FUNDING AVAILABLE THROUGH BANKS FOR MSMES AND
STARTUPS IN INDIA:
Government Schemes:

Pradhan Mantri Mudra Yojana (PMMY): This scheme provides loans up to ₹10 lakh to
micro and small enterprises. It's offered through various institutions like banks, MFIs, and
NBFCs.
Credit Guarantee Trust Fund for Micro & Small Enterprises (CGT MSE): This scheme
offers loans with a partial guarantee from the government, making it easier for MSMEs to
get funding.
Credit Linked Capital Subsidy Scheme (CLCSS): This scheme provides capital subsidies on
loans taken by MSMEs for technology degradation.
Equity Infusion for MSMEs through Fund of Funds: This scheme provides equity funding
to viable startups through venture capital funds.
Credit Guarantee Scheme for Subordinate Debt (CGSSD): This scheme offers guarantee
on loans taken by MSMEs for growth and expansion.
SIDBI Make In India Loan For Enterprises (SMILE): This scheme provides loans specifically
for startups in the manufacturing sector.

Other Bank Loans:

MSME Business Loans: Banks offer various business loans specifically tailored for MSMEs,
with features like flexible repayment options and competitive interest rates.
Startup Loans: Some banks have dedicated schemes for startups, often with relaxed
eligibility criteria and mentorship support.
Working Capital Loans: These loans provide short-term financing for MSMEs to meet their
operational expenses.
07
TYPES OF FUNDING AVAILABLE THROUGH BANKS FOR MSMES AND
STARTUPS IN INDIA:
Additional Resources:

MSME Udyami Portal: This government portal provides information on various schemes
and resources for MSMEs: https://my.msme.gov.in/MyMsme/Reg/Home.aspx
PSB Loans in 59 Minutes: This online platform allows MSMEs to apply for loans from
various banks: https://www.psbloansin59minutes.com/home

Important factors to consider when choosing funding:

Loan amount: Determine how much funding you need.

Interest rate: Compare interest rates offered by different lenders.
Repayment tenure: Choose a repayment plan that fits your cash flow.
Eligibility criteria: Ensure your business meets the eligibility requirements of the chosen
scheme.
Collateral requirements: Some loans may require collateral, while others may not.

It's recommended to research and compare different funding options before choosing the one
that best suits your MSME or startup's needs.

Written by
CA Garima Sharma
Bharuch, Gujrat

08
 >>>MEET THE TEAM<<<

CA PANKAJ DARA CA SAPNA RATHOD

FOUNDER & CHIEF EDITOR
CO-FOUNDER AND CHIEF SUB-EDITOR
Past Chairman of JalgaonBranch of WIRC,
(Awarded best Chairman in the Region).
Past Chairman of Kanwar Nagar Education
society – where we intend to teach Hindi, our
national language and keep italive.
Committee Member of Startupand MSME
Committee-WIRC,Mentor of Startup PathShala.
Public Speaker on Various Platforms.
Member of
MCCIA(MarathaChamberofCommerce).
Finance Mentor with KCIIL - Innovation
and
IncubationCentreSetupbyUniversity,Section
8Company.

Winner of Many Awards

R.C.BAFNAJEWLLERS AWARD-FOR ETHICAL
AND FAIR PRACTICE.
GRAHAK SHRUTSTI AWARD-FOR FAIR PRACTICE
IN PROFESSION.

Social Activities:
We provided jobs to 200 people,below
graduation levels and having lesser kills, to
provide jobs to the less educated,aim to giving
them a livelihood.
Conducted Blood Donation events where we
had collectedand donated 500bagsin a single
day.
CA Garima Sharma CA Sapna Rathod, Ahmedabad
PwC Senior Associate Auditor
Ex-ICICI Bank
Co-EDITOR CA ROHIT VARMA Content Writer
EDITOR Felicitated by ICAI WIRC A'bad
for best vocalist
Practicing Chartered Accountant, casapnarathod@gmail.com
Hyderabad. @casapnarathodlinkedin
StartUp Builder. @sapnarathodlinkedin
Editor and Proof reader
Kvkrohit@gmail.com

CA NIKITA TEJWANI
COORDINATOR

Practicing Chartered Accountant, CA Satyen Saraswat PRACTICING CHARTERED

PROOF READER ACCOUNTANT,
Bharuch Gujrat. GANDHIDHAM GUJARAT

Co-Editor CA Satyen Saraswat

Business Consultant, Mumbai 09
satyen.saraswat@gmail.com

CA(DR) IP KISHORE
MAY 2024 | EDITION 37

KUMAR PAHUJA
PROOF READER

Gangesh Dubey
Magazine Editor
B COM, FCA, DIRM PH D,
INSOLVENCY PROFESSIONAL
Digital Marketer
Consultant
gangesh.dubey05@gmail.com
+91 7498884369
 >>> OUR SUB EDITORS <<<

CA Deepika Nathani CA Sagar Dudani

NANDED PIMPRI, PUNE

CA Jagdish Solanki CA Nipun Pimpri

MUMBAI PIMPRI, PUNE

CA Prashant Vekariya
SURAT

CA Chintan Popat
VADODARA

CA Nitin Chechani
AURANGABAD

10

CA Manisha Zalavadiya
MAY 2024 | EDITION 37

SURAT

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PUNE
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