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When Words Cant Describe
When Words Cant Describe
When Words Cant Describe
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When Words Can’t Describe
Mike Long, © 2024
As a speech writer with the primary responsibility of researching and writing speeches for senior leadership, it
is essential to demonstrate a nuanced understanding of audience dynamics to tailor remarks effectively. This
skillset is crucial in achieving the objectives set forth by the Executive Content Manager. The ability to craft
compelling speeches that resonate with the audience requires a deep understanding of the context in which the
speech is being delivered, as well as the goals and messaging of the organization. In this essay, I will explain
why I should be hired as a speech writer by examining the historical context, key figures, impact, influential
Speech writing has a long history dating back to ancient times when leaders relied on orators to deliver
powerful speeches to inspire and motivate their followers. Over the years, the art of speech writing has
evolved, with writers taking on more specialized roles in crafting speeches for specific audiences and purposes.
In modern times, speech writers play a crucial role in shaping the public image of organizations and leaders
through carefully crafted messages that resonate with their target audience.
One key figure in the field of speech writing is Peggy Noonan, a renowned speech writer who has worked for
several U.S. presidents, including Ronald Reagan. Noonan's ability to capture the voice and vision of the
leaders she writes for has made her a respected figure in the industry. Her work serves as a model for aspiring
speech writers looking to make their mark in the field. By studying Noonan's techniques and approaches,
speech writers can gain valuable insights into the art of crafting impactful speeches.
The impact of effective speech writing cannot be overstated, as it has the power to shape public opinion,
inspire action, and drive change. By tailoring remarks to specific audience dynamics, speech writers can
ensure that their messages resonate with the intended recipients and achieve the desired objectives. Whether
it is delivering a keynote address at a conference, addressing a crisis situation, or outlining a new corporate
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When Words Can’t Describe
Mike Long, © 2024
strategy, well-crafted speeches can leave a lasting impression on the audience and enhance the credibility and
Influential individuals who have contributed to the field of speech writing come from diverse backgrounds,
including politics, business, and entertainment. Their unique perspectives and experiences have shaped the
way speeches are crafted and delivered in different contexts. By studying the work of these influential figures,
speech writers can gain valuable insights into the best practices and techniques that have proven to be
Despite the positive aspects of speech writing, there are also challenges that speech writers must navigate,
including the pressure to deliver impactful speeches on tight deadlines, the need to balance creativity with the
objectives of the organization, and the constant demand for fresh ideas and perspectives. By staying abreast of
current trends and developments in the field, speech writers can adapt to changing circumstances and continue
to deliver high-quality speeches that meet the expectations of their audience and stakeholders.
In conclusion, the role of a speech writer with a primary responsibility to research and write speeches for senior
leadership is a critical one that requires a deep understanding of audience dynamics and the ability to tailor
remarks to achieve specific objectives. By drawing on the lessons of history, learning from key figures in the
field, understanding the impact of effective speech writing, and studying influential individuals who have shaped
the industry, speech writers can position themselves for success in this challenging and rewarding profession.
As I aim to excel in this role, I will continue to hone my skills, expand my knowledge, and stay informed about
the latest trends and developments in the field of speech writing. By doing so, I am confident that I can make a
valuable contribution to any organization and help senior leadership achieve their communication goals
effectively.
References:
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When Words Can’t Describe
Mike Long, © 2024
1. Glickman, M. (2015). Speechwriting in the age of social media. New York: Routledge.
2. Oxford, R. (2018). The art and craft of speechwriting: A manual for writers and speakers. Chicago: University
of Chicago Press.
3. Smith, J. (2019). The power of words: How effective speech writing can shape public opinion. London:
Penguin Books.