National Institute of Fashion Technology

Product Styling
End Term Jury
Beardo

Presented To : Presented By :
Mr. Akhilendra Pratap Sonkar Himanshu (MFM/23/929)
Asst. Professor MFM - 2nd Sem
About
Beardo is a men's personal care and grooming brand that was
founded by Priyank Shah & Ashutosh Valani in 2016 to address the
lack of grooming products for men, particularly in the area of beard
care.
The brand offers a unique range of products, including beard care,
men's skincare, and hair care products, all formulated with high-
quality ingredients and a focus on customer satisfaction.
 Beardo is a men's personal care and grooming brand that aims to change the way

Our Mission society perceives beardsmen and foster confidence through grooming.
The brand's mission is to help men be awesome by providing entertaining and
educational content, along with world-class products.
Visual Study of Brand
 Consumer Persona
ABOUT SHOPPING HABITS
Ambitious, career-driven, and always seeking Prefers online shopping due to convenience and
personal growth. a wide range of product choices.
Fashion-forward and stays updated with the
Regularly browses e-commerce platforms like
latest trends.
Amazon, Flipkart, and Beardo's official website.
Tech-savvy, regularly uses social media, and
follows influencers for lifestyle tips.

GROOMING ROUTINE
LIFESTYLE Daily grooming routine includes beard care,
Ritesh values a well-groomed appearance and skincare, and hair styling.
believes it boosts his confidence and
Uses products like beard oils, beard washes, face
professional image.
washes, hair waxes, and perfumes.
He leads an active social life, often attending
parties, networking events, and social
gatherings.

MOTIVATIONS AND GOALS

RITESH BRAND INTERACTION
To maintain a polished and professional
CHAUDHARY Follows Beardo on social media platforms like
Instagram and Facebook.
appearance.

To improve personal grooming and hygiene.

Engages with content such as grooming tips,
AGE: 27 product launches, and promotional offers.
GENDER: Male Participates in online contests and follows
LOCATION: Kangra, HP influencers associated with Beardo.
Mood Board
Concept Board
 Trend Analysis

Asthetics Safety
Eco friendly

KEYWORD ANALYSIS
Social Media Marketing

Online Shopping Brand Identity

Backdrop Board
Prop Board
Contact Sheet
Product
Centic
Contact Sheet
Life Style
Setting
Contact Sheet
Human
Interaction
THANK YOU