TABLE OF CONTENTS

01 02 03
Intro & history Types Characteristics
Brief introduction to Big Characteristics of Big Data
Types of Big Data
Data

04 05 06
Application Pros & Cons Future Trends
Advantages & Recent trends in field of
Application of Big Data
disadvantages of Big Data Big Data
01
Intro to BIG DATA
What is BIG DATA ?
Big Data refers to the vast volume or set of
structured and unstructured data that is
generated at an unprecedented speed in
various formats in today's digital age .

Big Data involves the use of advanced

technologies and analytics to extract
meaningful patterns, trends, and information
from this massive amount of data
Brief History The concept of dealing with
large datasets has roots in
various fields, including
computer science, statistics,
and database management.
The evolution of Big Data is a
collaborative effort involving
contributions from many
individuals and organizations
rather than being attributed
to a single "father" figure.
 Why BIG DATA ?
In the age of information, we find ourselves surrounded by a
colossal ocean of data that is constantly flowing from our
devices, transactions, social interactions, and the very fabric
of our digital existence . At the heart of this data universe, the
phenomenon that has reshaped industries, fueled innovation,
and empowered decision-making is Big Data. Just like reading
a lot of books helps you understand the world better,
analyzing Big Data helps us learn new things and make better
decisions.
02
Types of BIG DATA
 Types of Big Data

Structured : Well-organized data with a fixed schema, typically

found in relational databases . They are highly organized data
that can be readily and seamlessly stored . Ex: tables, relational
DB.

Un-Structured : Information without a predefined data model,

such as text, images, videos, and social media content.They lack
specific form or structure. It is difficult to process and analize.

Semi-Structured : Has some structure but doesn't fit neatly into

traditional databases. Examples include JSON and XML files.
 TYPES OF BIG DATA

STRUCTURED UNSTRUCTURED SEMI-STRUCTURED

 03
Characteristics of BIG DATA
 Characteristics
Volume : Big Data is like having a mountain of
information, not just a small hill. It's dealing with
enormous amounts of data . The sheer amount
of data produced is massive, ranging from Variety
terabytes to petabytes and beyond.
Velocity Value
Velocity : Not only is there a lot of data, but it's
also coming at you really fast. Velocity is the
rate of growth of data. Since big data is rapidly
changing or keeps getting updated in data
storage. Social media posts are an example of Volume
Volume Veracity
data generated at a high Velocity.

Variety : This data comes in all shapes and

sizes. Some of it is like a neatly organized book,
while some is more like a messy collection of
pictures, videos, and random notes.
 Characteristics
Value : Value refers to the meaningful
insights and actionable information that Variety
can be extracted from Big Data . It's not
just about having a massive amount of
Velocity Value
information but extracting meaningful
patterns, trends, and knowledge that can
lead to informed decision-making and
innovation.

Volume Veracity
Veracity : Veracity deals with the
reliability and trustworthiness of the
data.In the context of Big Data, ensuring
the accuracy and quality of data is crucial.
Veracity focuses on the challenges posed
by inconsistent, incomplete, or inaccurate
data.
04
APPLICATION OF BIG DATA
 1. BIG DATA IN HEALTH
Big Data is like a super helpful tool in
healthcare, making things better for
both doctors and patients. It helps
predict diseases early by looking at lots
of patient information, and doctors can
use it to create personalized treatments
based on each person's unique details.
Electronic Health Records, like a big
digital file for each patient, keep
everything organized and prevent
mistakes. Big Data also helps doctors
make smart decisions .
 2. BIG DATA IN FINANCE
Big Data in the finance sector has
revolutionized the way financial
institutions operate. Big Data analytics
can analyse vast amounts of transaction
data in real-time to identify unusual
patterns or behaviours that may
indicate fraudulent activities. Analysing
customer data helps financial
institutions understand their clients
better. Big Data tools analyse market
trends, social media sentiment, and
global economic indicators to predict
market movements.
 3. BIG DATA IN MANUFACTURING
Big Data has brought improvements
in efficiency, quality, and overall
operational excellence of
manufacturing industry. Analyzing
large datasets related to suppliers,
inventory, and logistics improves
supply chain efficiency. Big Data
helps optimize equipment utilization.
Big Data allows manufacturers to
gather and analyze customer data,
tailoring products to individual
preferences.
4. BIG DATA IN EDUCATION
Big Data enhances educational
outcomes through adaptive learning
platforms, student performance
analytics, and predictive modeling for
identifying at-risk students. Big Data
helps create personalized learning
paths for students, considering their
strengths, weaknesses, and
individual preferences. Big Data in
education is transforming traditional
teaching and learning methods,
providing educators and institutions
with valuable insights to enhance
student outcomes, improve them.
5. BIG DATA IN ENTERTAINMENT
Streaming platforms and media services
leverage Big Data to analyze user
preferences, viewing history, and
demographic data To provide
personalized content recommendations.
Big Data enables detailed analysis of
audience behavior, including viewing
patterns, social media interactions, and
feedback. Content producers use Big
Data analytics to predict trends, assess
audience reactions, and optimize content
creation strategies. Media platforms use
Big Data to curate and organize extensive
content libraries.
05
PROS & CONS OF BIG DATA
 Advantages of BIG DATA
Informed Decision Making: Big Data provides valuable insights
from vast datasets, enabling organizations to make informed and
strategic decisions based on concrete evidence and patterns.

Customer Insights: Big Data analytics provides a deep

understanding of customer behaviors and preferences, allowing
businesses to tailor products and services to meet individual
needs, thereby enhancing customer satisfaction.

Operational Efficiency: By analyzing processes and workflows,

Big Data identifies inefficiencies, streamlines operations, and
optimizes resource allocation, leading to increased operational
efficiency.
 Advantages of BIG DATA
Crime Prevention: Big Data analytics aids law
enforcement agencies in predicting and
preventing criminal activities, contributing to
improved public safety by analysing huge and
detailed data.

Agricultural Innovation: Big Data in agriculture

improves crop yields by analyzing weather patterns,
soil conditions, and crop health, aiding farmers in
making data-driven decisions for better harvests.

Accessibility Services: Big Data is used to enhance

accessibility services, such as speech recognition and
text-to-speech technologies, making information and
services more accessible by providing massive library of
information to train on.
Disadvantages of BIG DATA
Privacy Concerns: Collection and analysis of
massive amounts of personal data raise significant
privacy concerns, as individuals may feel their
personal information is being used.

Security Risks: Storing and processing large

datasets make Big Data systems susceptible to
security breaches and cyberattacks, posing risks to
sensitive information and data integrity.

High Implementation Costs: Implementing Big Data

infrastructure and analytics tools can be costly,
requiring significant investments in hardware,
software, and skilled personnel.
Disadvantages of BIG DATA
Data Overload: Handling large volumes of data may
result in information overload, making it challenging
for organizations to extract meaningful insights and
act upon them effectively.

Potential for Misinterpretation: Misinterpretation of

Big Data results is a risk, especially when relying
solely on automated algorithms, leading to incorrect
conclusions and decisions.

Overreliance on Technology: Overreliance on Big Data

analytics may lead to decisions solely based on
algorithmic predictions, neglecting the importance of
human intuition and contextual understanding
 06
Future Trends of BIG DATA
 Future Trends
AI
Big Data and Artificial Intelligence (AI) are closely
interconnected. AI models, especially machine
learning models, require vast amounts of data for
training. Big Data provides the large datasets
needed to train AI algorithms effectively, enabling
them to learn patterns and make accurate
predictions. Big Data analytics enables the
collection and analysis of vast amounts of user data,
contributing to the personalization of AI services.

BIG DATA allows us to unlock full potential of AI ,

Machine Learning & Neural Networks.

Like ChatGPT , Synthesia , Bard , Dall-E etc

 Future Trends
Space Exploration & Astronomy
The use of Big Data in space exploration has
revolutionized our understanding of the
cosmos.

Big Data technologies enable the storage,

management, and analysis of these massive
datasets, allowing scientists to uncover
hidden patterns, trends, and celestial
phenomena. Big Data analytics to enhance
mission planning, optimize spacecraft
trajectories, and monitor the health and
performance of space probes in real-time.
 THANK
YOU