The story of the boiling frog in the marketing department is an expatiation

of how small compromises on ethics or brand position can accumulate to a

scenario where these major disabilities cannot be avoided hence the need
for conservation.If you pick a team with excellent ethics and respect of a
brand strategy in the very first moment, the fact is they will produce a
successful marketing campaign; nevertheless, the personnel involved in
such directing positions will make their own goals and be substantially
reduced which is rather risky. The understanding would go as far as to
slightly exaggerate the features or use underhanded sales strategies, or
exploding transparency for instantaneous satisfaction.

This will to begin with be for very slight issues or other enough for more
serious bases later. Although the vision and mission statement of the
company might be tarnished during the manufacturing process, the brand
managers still tell themselves a lie that they can fake the authenticity and
ethical foundation of the brand. Frogs, within water which is gradually
heated, usually continue heating themselves for quite a while before they
realize that they are being boiled. In case of the companies in which the
problem may not be noticed by them until it is too late, and in general, only
the reputation of the brand can be preserved.

However, the concept puts it clear that advertiser should be vigilant, ethical
and go further by not inventing authenticity. It is important that these brands
set up certain ground terms, which emphasizes ethical marketing so that
even small bargaining can save their client's reputation and credibility in
near future.

The Story of the Boiling Frog in the marketing department illustrates a

fundamental truth in business practices. Visualize what a marketing group
could accomplish if it were to establish a foundation based on the principles
of honesty, sincerity, and faithfulness to customers. Though no resolute
beliefs are violated at first, these young politicians will gradually lose their
perfect judgements on ethical considerations as they are challenged with
the pressure of generating quick outcomes and fulfilling strict targets. The
ramifications of such decisions could be an overstatement of product
advantages, clever marketing, or even a lack of attention to the customers’
interests in order to push the product. Cautionary Tale of the Boiling Frog,
in its turn, shows that first and the main must be the preservation of main
brand values and putting the ethical principles on a top of the agenda. Such
a story is a good example that marketing team managers, should have
always been careful about ethics, making sure that relationships with
customers are driven by trust and credibility. This way it pushes marketers
in the direction of highest ethical standards always bearing integrity in mind
when undertaking any action and never falling into the trap of the so called
"drop by drop" compromises that can burst into really big image damage.