UNBS – mPedigree

E-Verification Service
(with support from
USAID Feed The Future)

BRIGHT SIMONS
PRESIDENT, MPEDIGREE
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Global Experience :

10 AFRICAN COUNTRIES

INDIA & S.ASIA

MENA REGION
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The Problem…

mPedigree Goldkeys Verification System

• Finding fakes
• Tracking batches
• Protecting
consumers
• Preserving Brand
marketability
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COMPETING SOLUTIONS - Holograms
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COMPETING SOLUTIONS
RFID & EMID
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COST, HASSLE & FALSE SECURITY

CONSUMERS CAN’T SPOT FAKE

HOLOGRAMS
----
RFID COSTS CAN DOUBLE THE PRICE
OF THE PRODUCT
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“FAKE” SOLUTIONS
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WELL PROVEN IN PHARMA

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EXPANDING TO 13 INDUSTRIES
CONSUMER VALIDATION
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SMARTPHONE APPS CAN ADD VALUE

Big Customers use

Smartphone camera
application to quickly
scan large quantities
of product packs.
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WE ARE ALREADY IN THE FUTURE:
GOLDKEYS EARLYSENSOR
(PREDICTING THE COUNTERFEITING INCIDENT BEFORE IT HAPPENS)
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MARKET SURVEILLANCE BY REGULATORS
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SCM CAPABILITIES
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COMMERCIAL BENEFITS

! WHITELIST/BLACKLIST DISTRIBUTORS

! MANAGE CONSIGNMENT & IMPLEMENT CREDIT CONTROL

! GET ANALYTICS ON SALES AHEAD OF DISTRIBUTORS

! COLLECT RICH DATA IN REAL TIME

! FIND GAPS IN DISTRIBUTOR NETWORK

! TRACK SALES DYNAMICS

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DIGITAL IS NOW!
UGANDA ROLLOUT STRATEGY
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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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UGANDA ROLLOUT STRATEGY

mPedigree Goldkeys Verification System

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TRACK RECORD

! MANDATED IN SOME MARKETS

! USED BY REGIONAL GIANTS IN MORE THAN A DOZEN INDUSTRIES

! MULTINATIONAL CLIENTS, INCL. FORTUNE 100/500 CLIENTS

! SEAMLESS SERVICE ACROSS MULTIPLE MARKETS

(TRIALS ONGOING IN EVEN MORE MARKETS)

! US GOVERNMENT CONTRACTOR
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WANT TO TEST?

WWW.1393.CO
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mPedigree Goldkeys Verification System

Contact: info@mpedigree.net
Check out: www.goldkeys.net