SUPPLEMENTARY EXAMINATION

Bachelor of Business Administration;

Bachelor of Commerce in Marketing Management;
Bachelor of Commerce in Human Resource Management;
PROGRAMME Bachelor of Commerce in Supply Chain Management;
Bachelor of Commerce in Entrepreneurship;
Bachelor of Commerce in Retail Management
Bachelor of Information and Technology Management
Bachelor of Commerce in Financial Management

MODULE Business Management 1B

YEAR One (1)

INTAKE July 2018

DATE 08 July 2019

TIME 09h00 – 12h00

DURATION 3 hours

TOTAL MARKS 100

INSTRUCTIONS TO THE CANDIDATE

1. Questions must be attempted in the answer book provided.

2. All queries should be directed to the invigilator; do not communicate or attempt to communicate with any other
candidate.
3. You have THREE HOURS to complete this paper. You are not allowed to leave the examination room within
the first hour and in the last 15 minutes of this examination.
4. This is a CLOSED BOOK examination.
5. Read ALL instructions carefully.

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SECTION A [40 MARKS]
Answer ALL questions in this section.

QUESTION 1 (20 Marks)

State whether the following statements are True or False. Write down the question number and the word True or
False next to it. E.g. 2.11 True

1.1. Investment is the use of capital to acquire fixed assets as well as current assets in order to generate an income.

1.2. Selection involves the search for a variety of qualified candidates to fill a particular position.

1.3. A marketer is someone who seeks a response- attention to a purchase, a vote, a donation- from another party,
called the prospect.

1.4. Examples of current assets are land, buildings, machinery, vehicles and other equipment.

1.5. Long-term funds are also referred to current liabilities and represent all debts or credit that is normally repayable
within one year.

1.6. Induction is the process where the employee is provided with information regarding the organisation and its
culture.

1.7. Competition includes all the actual and potential rival offerings and substitutes a buyer might consider.

1.8. Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in order to
earn and retain their business.

1.9. A marketing network consists of the company and its supporting stake holders with whom it has built mutually
profitable business relationships.

1.10. Inbound logistics delivers the products and services when and where needed by customers.

QUESTION 2 (10 Marks)

Define the following terms:

2.1 Communication channels (2 marks)

2.2 Direct compensation (2 marks)

2.3 Anatomy of a System (2 marks)

2.4 Enterprise Resource Planning (2 marks)

2.5 Value Chain (2 marks)

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QUESTION 3 (10 Marks)

Match Column A with Column B. Write down the question number and the correct letter next to it. E.g. 3.6 J

Column A Column B
3.1 Human resource management A. Includes the acquisition, use and control of the money
the organisation needs to finance its activities.
3.2 Administrative Management B. It is responsible for developing new products and
improving old products.
3.3 Financial Management C. Includes all activities related to the production of goods
and the conversion of raw materials and semi-finished
goods into finished goods.
3.4 Research and Development D. This involves having a good basic knowledge of all the
functional areas of management, rather than specialised
training in one area.
3.5 Operations management E. Involves acquisition and maintenance of all employees
and personnel in the organisation.

SECTION B [60 MARKS]

Answer ANY THREE (3) questions in this section.

QUESTION 4 (20 Marks)

4.1 Discuss the advantages of geographic departmentalization. (10 marks)

4.2 Discuss the functions involved in maintaining and retaining an organisation’s Human Resources. (10 marks)

QUESTION 5 (20 Marks)

Outline FIVE (5) advantages and FIVE (5) disadvantages of a functional organisational structure

QUESTION 6 (20 Marks)

6.1 Explain the THREE (3) types of Automated Information Systems used for Design and Manufacturing.
(6 marks)

6.2 List ANY SEVEN (7) decision areas of operations management. (14 marks)

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QUESTION 7 (20 Marks)

7.1. Managers use three different kinds of skills to enforce their roles and these are conceptual skills, interpersonal
skills and technical skills.

Elaborate on these skills. (10 marks)

7. 2. Identify FIVE (5) key factors that determine the best span of management for any situation. (10 marks)

END OF PAPER

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