Total No. of Questions : 5] SEAT No.

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P7481 [Total No. of Pages : 2

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404 MKT : MARKETING STRATEGY

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(2019 Pattern) (Semester - IV)

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Time : 2½ Hours]
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Instructions to the candidates :
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1) All the questions are compulsory.

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2) Figures to the right indicate full marks.

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3) Draw neat labelled diagrams wherever necessary.

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4) Give suitable examples wherever necessary.
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Q1) Solve any five : [5 × 2 = 10]
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a) Define the term strategy.
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b) Describe the term Marketing Strategy.

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c) Recall the steps for the process of Marketing Audit.

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d) Describe the term Marketing Intelligence with suitable example.

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e) Define Market Forecasting.
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f) Describe Product user Positioning with suitable example. ic-

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g) Recall the five dimensions on which an organization may differentiate its

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market offerings?
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h) Enumerate any four strategies for Market Challenger.

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Q2) Solve any two : [2 × 5 = 10]

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a) Differentiate between Strategy & Tactics with relevant examples.

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b) Explain the criteria’s to assess Business Opportunities by Marketers.

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c) Discuss the challenges of a Mature market for a FMCG Company.

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Q3) Solve any one : [1 × 10 = 10]

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a) Demonstrate the use of Porters five Force Model for a Retail Industry.

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b) Construct a BCG Product PORTFOLIO Matrix for a Soft drink provider

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(Coca Cola).

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a) Classify the organizational specific strategies in details support your
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b) Formulate Marketing databases for Super Market Retailers.

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Q5) Solve any one : [1 × 10 = 10]

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a) Develop a Vertical Integration Strategy for I-Phone.
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b) Design a five step process for choosing attractive market segments for a

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clothing brand.
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