BRANDING & STYLE GUIDE 2018

THE LOGO THE COLORS

Red and black are our primary identifying colors. Combined with
toned down secondary colors, our style is bold, but friendly.

NextGate primary branding colors (logo):

Color Logo

C-18 M-100 Y-100 K-11 C-68 M-62 Y-58 K-46 C-60 M-50 Y-45 K-15
R-184 G-32 B-37 R-39 G-37 B-36 R-107 G-110 B-116
HEX# b82025 HEX# 414042 HEX# 6a6d73

Logo reversed out (for use on dark background) In addition to the primary colors, these are used for text and iconography:

C-00 M-70 Y-100 K-00 C-00 M-25 Y-85 K-00

R-243 G-112 B-33 R-254 G-195 B-64
HEX# f37021 HEX# fec340
Grayscale Logo (100% Black / 70% Black)
In addition to the above colors, these are used for iconography, and background:
How to use NextGate branding:
Please do not modify, stretch or distort the logo (background color)
in any way.
C-55 M-02 Y-10 K-00 RED (R-184 G-32 B-37) C-7 M-5 Y-5 K-00
Please do not create or add any messaging
R-100 G-198 B-222 to YELLOW (R-64 G-64 R-235 G-235 B-235
or tagline with the logo. HEX# 64c6de B-66) gradient HEX# ebebeb
We prefer the red and black logo be used
whenever possible.
Icons used
When using NextGate in copy, use initial caps through out
will use orange
on "N" and "G" with no space between letters. to yellow
gradient
Registered or Trademark symbols are not needed.

THE TYPE
TYPOGRAPHY EXAMPLES Proxima Nova and Open Sans are the primary typefaces. Bold
weights are used for headlines or key words and phrases.
THIS IS AN EXAMPLE OF PAGE INTRO
Regular and Light weight is used for body copy. To show extra

Headline Example emphasis use the orange highlight.

For online use: the following fonts are acceptable, Proxima Nova,
Sample of larger intro paragraph, Open Sans, Helvetica, Arial, Verdana, Sans-serif.
pull quote and side bar text.
Proxima Nova - Bold Open Sans - Bold
AaBbCcDd 12345678 AaBbCcDd 12345678
Subhead sample
Proxima Nova - Regular Open Sans - SemiBold
Paragraph titles AaBbCcDd 12345678 AaBbCcDd 12345678
This is an example of body copy with “a little quote by
someone,” and some highlighted text. Body font size is Proxima Nova - Light Open Sans - Regular
10 point and the leading is 14 point. Color is 90% black. AaBbCcDd 12345678 AaBbCcDd 12345678