Project Report

The Omni Group(a unit of goodluck enterprisesPvt.Ltd.)

"TRAVEL AND HOSPITALITY GONE DIGITAL"

Ms. Suhani Raghuvanshi

Mr. Anurag khare Mr. Sumit Suri
2021BBDM024

07-08-2023 School of Digital Media & Marketing 1

Symbiosis University of Applied Sciences, Indore
 Introduction
OMNI GROUP Pvt. Ltd. offered me this amazing opportunity under their hospitality sector for a wonderful
internship. Working practically in the corporate world made me realize that every hour spent in the company
provided me with a valuable level of experience, which cannot be expressed in words. Nonetheless, all these
experiences were beneficial to my career. I did my internship at OMNI GROUP OF HOTELS from 24th June 2023
till 10th August 2023. This paper covers the topic of "TRAVEL AND HOSPITALITY GONE DIGITAL."
OMNI GROUP OF HOTELS is a hotel chain of their parent company- omni group Pvt.Ltd. it is a hospitality
company which basically focuses on hotel management. All the Staff and the employees were professionally helpful
and friendly. During the initial stage of my internship I was given an orientation of their company and the services
provided by them, and my doubts were cleared on the first day of the internship. Though the work was challenging,
it was also quite interesting. With my limited knowledge and expertise, I tried my hardest to make this report as clear
as possible and to present real-world experiences on paper.
The topic is "TRAVEL AND HOSPITALITY GONE DIGITAL". During the course of this internship, I conducted
deep research, studies, and analyses, and formulated surveys and strategies for the hotel part and created a research report
on the digitisation of hotels and resorts related to travel while also conducting market research on our competitors.

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 Company/Industry Overview
Omni Group Of Hotels offer a boutiqueHotel Omni Palace in the heart of Indorecity, that caters to the basic individual needs of its guests
while providinganenvironment conductive to efficient business operations with pleasure. Well furnished exquisite rooms, restaurant, banquet
& conference rooms blendedwith prompt services and cooperativewell trained staff leaves its guests withafeeling of comfort,
satisfaction&provides a great value for money.
The Indian travel and hospitality sector continued its steady growth with 15.6 per cent year-on-year (y-o-y) rise in Foreign Tourist Arrivals
(FTAs) and 20.8 per cent y-o-y growth in Foreign Exchange Earnings (FEEs) during 2017.01 Further, in 2017, the travel and tourism sector
was estimated to directly contribute to 25.9 million jobs and INR5,141.1 billion (USD75.8 billion), to the country’s Gross Domestic Product
(GDP). Growing disposable incomes and the rise of millennials as the ‘chief wage earners’, who account for 47 per cent of the working age
population, were the key drivers for this rapid growth.05 In addition, the proliferation of smartphones, Internet and technology-driven tools
and platforms is acting as a catalyst for speedy digitisation of the travel and hospitality sector. Digital transformation in travel, Rise of the tech-
friendly Indian traveller and the tools and technologies driving it.
The hospitality industry is a broad group of businesses that provide services to customers. The industry can be broken down into three basic
areas: accommodations, food and beverage, and travel and tourism. All of these areas are customer-focused, but they sometimes provide
different levels of service.The role of the hospitality industry is to provide unique, professional, and memorable experiences for consumers
during their free time, at a cost. The focus of the hospitality industry is the customer and giving them the best experience possible. The
hospitality industry relies on the national economy to be successful.

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Symbiosis University of Applied Sciences, Indore
 Objective
Winning the customer The path travel companies are headed towards using the various tools, technologies and
platforms mentioned, travel and hospitality players are focussing on some key areas to win the tech-friendly
Indian traveller.

Breweries of travel -Search engines and social media platforms

Veterans and start-ups — Evolving together amidst blurring lines

Innovation in travel — Roadblocks to overcome

Digitisation of travel and Government’s initiatives and learnings from leading countries Indian government has
a crucial role to play in digitisation of travel, and has taken several initiatives at a broader level, which would
enable digital travel in India.

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Symbiosis University of Applied Sciences, Indore
 Methodology
➢ Primary Research
▪
▪
Understanding the company’s and industrial background

▪
Looking at the platforms hotel omni palace is present on

▪
Understanding the services offered by the company

▪
Getting the surveys of digitisation in hospitality and travel sector around the world
Doing research on how digitisation affected the hospitality and travel sector and creating a report based on it.

➢ Secondary Research
▪
▪
Getting to know the way forward for the innovation in travel and hotel management.

▪
Further research on the way forward for the government and the hospitality business.

▪
Analyzing the process of getting AI into hospitality.
Drawing conclusions based on the further actions the company must take according to the research done so far.

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Symbiosis University of Applied Sciences, Indore
 Findings
▪ It helped me better understand the company’s goals
▪ I gained knowledge about what is the purpose of research in hospitality industry.
▪ It helped me understand the trends and find out potential touchpoints
▪ I acquired knowledge about why is research important in the travel and tourism industry.
▪ Understanding the strengths and weaknesses helped me create strategies
▪ I analyzed that what are the current issues in tourism and hospitality.
▪ What are the current trends in hospitality and tourism industry
▪ Tourism's contribution to global trade and economic growth.
▪ Tourism's contribution to promote socioeconomic growth and development.
▪ Improving tourism competitiveness.
▪ Promoting sustainable tourism development.
▪ Advancing tourism's contribution to poverty reduction and development.

07-08-2023 School of Digital Media & Marketing 6

Symbiosis University of Applied Sciences, Indore
 Skills Learned
Achievements & Contributions
➢ This opportunity with OMNI GROUP OF HOTELS helped me in improving these skills:

The ability to gather information about a topic, review that information and analyze and interpret the details in a way to support a solution. Having
research skills is necessary to advance your career as they directly relate to your ability to gain insight and inspire action in both yourself and others.
1. Customer service skills
2. Networking skills
3. Communication skills
4. Flexibility skills
5. Organizational skills
6. Cultural awareness

➢ Achievements & Contributions are:

The technology improve guest experience, mobile ordering can increase efficiency, and robots can lower staff workload and minimize costs.
Identified a problem and solved it
Come up with a new idea that improved things
Developed or implemented new procedures or systems
Been complimented by your supervisor or co-workers
Increased revenue or sales for the company
Saved money for the company
Saved time for the company
Contributed to good customer service

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Symbiosis University of Applied Sciences, Indore
Recommendations
Improve operational efficiency
The most popular and effective tools include: Content marketing, Social media, Influencer
marketing, Email marketing, Online reviews, SEO, local SEO and Google Hotel Ads.
improve property management systems and customer experience.
By improving their products and services while significantly boosting returns. It will also
help the industry evolve and create a competitive ecosystem, thereby enhancing the quality
and timeliness of the offerings.
Ensure Better Online Visibility
Use Video Content to Market Your Hotel
Optimize Your Website for Mobile
Utilize Google Ads
Use Email Marketing to Gain More Attention
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 Conclusions
In the course of our internship for the last semester the field, I got the opportunity in the hotel
industry which is one of the most important components of the wider service industry, catering
to customers who require overnight accommodation. It is closely associated with the travel and
hospitality industries, although while my study period at the Omni hotel, I got a deep insight
about the industry wherein its not just management of the hotel, its more behind the stage show,
which plays a crucial role, that at last makes the retail outlet able to attain successful sales figures
and develop customer loyalty with time. The experience at the hotel is all together great, since its
daily something new and have to handle such a huge customer base walk-ins, with pace and
maintain trust, so its all together a different and worth the grind. At last I would like to thank
our mentors at SUAS, for letting us work in this adverse time and attain exposure and
knowledge, skills of working out of it.

07-08-2023 School of Digital Media & Marketing 9

Symbiosis University of Applied Sciences, Indore
 Thank You!

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Symbiosis University of Applied Sciences, Indore