Date:

TO WHOM IT MAY CONCERN

This is to certify that, Mr. A Z M Tanvir Ahad has been working for SANMAR Group under the
concern of Sanmar Interior & Architecture Limited from 21 st May, 2015 to till now. He has been working
as Head of Business Vertical with the designation of Assistant General Manager, Life Style Consultant in
the Sales & Marketing department. He is a full time employee entitled to work at least 48 hours/week and
he is getting in total Tk.1,70,000 per month as remuneration. As part of his job, he is engaged with
comprehensive Sales & marketing planning including annual sales & marketing budget preparation,
communication planning, sales target setting, strategic competitive analysis, oversee agencies and
generating brand innovation ideas etc. He has been working in multiple functions and strongly
undertaken below mentioned responsibilities as part of his duty.

 Developing annual marketing plans in partnership with the sales and insight teams
 Strategically involved in the development of products, defining target markets, budgets and goals
and initiated new marketing procedures and policies to enhance customer experience
 Planning, developing and organizing advertising policies and campaigns to support sales
objectives
 Conducting market research (qualitative and quantitative) to find out untouched market for the
brand
 Making the annual sales plan as well as sales execution plan
 Effectively managing, coaching and motivating the sales teams by making them aware about the
changed advertising policies and campaigns
 Implement strategic plans to maximize brand potential
 Developing sales promotion and trade marketing plans and monitoring the execution of the plans
 Works closely with the agencies (creative, digital, printing and packages) to make copy, visuals,
advertising plans and gift items for effectively positioning the brand in the mind of the
consumers
 Ensuring profit targets are achieved, margins maintained & expenses controlled
 Evaluating the performance of the marketing activities against the marketing targets both
internally & externally
 Attending trade fairs, exhibitions and conferences to promote the SANMAR brand

He has achieved good knowledge on his working domain through learning by doing. He has also actively
taken part in finding new segment of service delivery opportunities.
I wish him every success in his career.

Yours Sincerely,

Name; XXXXXXXXx
Designation: General Manager
XXXXXXXXXXXXXXXXX
Mobile:
E-mail: