AIDA Logo SECONDARY (GRADIENT) VERSION

These versions of logos are derivatives of the basic

logo versions.

The diver illustration contains a gradient fill of AIDA

corporate color palette. Typography is the same as in
the basic versions.

Purpose of these versions is mainly aesthetical

compared to the basic versions, because logo has
more depth and overall dynamic feel. This effect is
achieved with the gradient.

These versions function well in promo videos, some

web contents, web banners, LCD screens and
SECONDARY (GRADIENT) VERSION - HORIZONTAL
advertising. Any situation where the logo is in the
focus of a communication and needs an extra visual

AIDA IC EXAM PART 2B - ANSWER SHEET

elevation these versions should be used.

Candidate Name: ________________________________________________________________

AIDA Brand Identity Guidelines | 6

A B C D POINTS
1 (4)
2 (4)
3 (4)
4 (4)
5 (4)
6 (4)
7 (4)
8 (4)
9 (4)
10 (4)
11 (4)
12 (4)
13 (4)
14 (4)
15 (4)
16 (4)
17 (4)
18 (4)
19 (4)
20 (4)
21 (4)
22 (4)
23 (4)
24 (4)
25 (4)

TOTAL POINTS ( / 100)

The Candidate must gain a pass mark of 75 or higher.

My instructor trainer has reviewed with me any questions that I missed and I now fully understand the
information above.

Signed : Date: 11-04-2024

AIDA IC EXAM PART 2B – ANSWER SHEET – V3.0 AUG 2018