Market research report, Round 6

AURA
Europe Prime Pro Starry Night
Price, € 349 369

E-score
Longevity 5.76 7.29
Design and packaging 5.50 5.50
Production 5.53 5.36
Final score 5.60 6.05

Sales, k units
Late adopters 173 149
Trendy 55.49 42.83
Socially conscious 113 162
Enthusiasts 23.11 32.84

Total sales 365 387

Sales by Distribution Channel in Europe, k units

Specialist 130 177
Generalist 74.30 65.44
Online 161 144

Market share, units, %

Late adopters 3.07 2.65
Trendy 3.65 2.82
Socially conscious 2.92 4.20
Enthusiasts 2.44 3.46

Marketing, k €
Advertising 12,500 17,000
Channel investments 16,000 18,000

Product characteristics
Performance 130 114
Battery life 132 166
Functions
Premium camera x
Extra memory x x
Premium display x x
Durable screen x x
Security x
Design Classic Classic

Variable unit cost, € 249 266

Asia Prime Pro Starry Night

Price, € 349 329

E-score
Longevity 5.72 7.29
Design and packaging 5.40 5.40
Production 5.53 5.36
Final score 5.55 6.02

Sales, k units
Price conscious 252 383
Trendy 55.62 49.66
Socially conscious 115 243
Tech-savvy 53.01 93.75

Total sales 476 770

Sales by Distribution Channel in Asia, k units

Specialist 158 311
Generalist 82.06 119
Online 236 340

Market share, units, %

Price conscious 2.71 4.13
Trendy 4.81 4.29
Socially conscious 2.61 5.52
Tech-savvy 4.39 7.76

Marketing, k €
Advertising 13,000 19,000
Channel investments 13,000 16,000

Product characteristics
Performance 130 114
Battery life 132 166
Functions
Premium camera x
Extra memory x x
Premium display x x
Durable screen x x
Security x
Design Classic Classic

Variable unit cost, € 249 266

Awareness, intentions and sales

AURA
Europe Prime Pro Starry Night
Awareness
Late adopters 865 751
Trendy 281 230
Socially conscious 569 857
Enthusiasts 116 171

Intentions
Late adopters 191 168
Trendy 62.13 47.05
Socially conscious 133 174
Enthusiasts 27.72 34.87

Sales
Late adopters 173 149
Trendy 55.49 42.83
Socially conscious 113 162
Enthusiasts 23.11 32.84

Asia Prime Pro Starry Night

Awareness
Price conscious 1,259 1,945
Trendy 287 272
Socially conscious 591 1,314
Tech-savvy 265 490

Intentions
Price conscious 280 434
Trendy 62.83 54.97
Socially conscious 136 263
Tech-savvy 65.02 98.60

Sales
Price conscious 252 383
Trendy 55.62 49.66
Socially conscious 115 243
Tech-savvy 53.01 93.75

Repairs
AURA MarketMinds
Europe
Margin, % 35 35
Sales, k units 300 290
Total revenue, k € 17,223 16,625
Total costs, k € 12,758 12,315
Gross profit, k € 4,465 4,310
Asia
Margin, % 28.00 35
Sales, k units 118 96.36
Total revenue, k € 4,564 3,929
Total costs, k € 3,566 2,910
Gross profit, k € 998 1,019

Income Statement, Europe, k €

AURA MarketMinds

Products sales 617,097 611,772

Repairs sales 17,223 16,625
Total sales 634,320 628,397

Variable costs
Product 1 90,656 129,719
Product 2 102,892 19,514
Product 3 32,569 72,807
Product 4 31,500 21,276
Product 5 85,112 82,007
Product 6 53,506 100,637
Repairs 12,758 12,315
Recycling 91,208 12,174

Total variable costs 500,200 450,448

Gross profit 134,120 177,948

Fixed costs
Administration 25,016 25,016
Advertising 88,500 71,100
Channel investments 105,550 71,000
Marketing research 1,200 1,200

Total fixed costs 220,266 168,316

Operating profit -86,146 9,632

Income Statement, Asia, k €

AURA MarketMinds

Products sales 761,861 769,254

Repairs sales 4,564 3,929
Total sales 766,425 773,182
Variable costs
Product 1 118,378 163,244
Product 2 204,648 20,441
Product 3 53,583 64,031
Product 4 33,908 30,351
Product 5 31,288 130,763
Product 6 82,250 130,447
Repairs 3,566 2,910
Recycling 120,034 14,647

Total variable costs 647,654 556,835

Gross profit 118,771 216,348

Fixed costs
Administration 13,906 13,906
Advertising 94,500 83,000
Channel investments 92,500 76,000
Marketing research 1,200 1,200

Total fixed costs 202,106 174,106

Operating profit -83,335 42,242

Income statement, Total, k €

AURA MarketMinds

Products sales 1,378,958 1,381,026

Repairs sales 21,787 20,553
Total sales 1,400,745 1,401,579

Variable costs
Products 920,289 965,237
Repairs 16,323 15,225
Recycling 211,242 26,822
Total variable costs 1,147,855 1,007,283

Gross profit 252,890 394,296

Fixed costs
Administration 53,922 65,422
Production line costs 11,400 11,400
Advertising 183,000 154,100
Channel investments 198,050 147,000
Repairability & software support 11,900 11,900
Investment in repair quality 7,000 7,000
R&D 2,000 50,000
Marketing research 2,400 2,400
Recycling 0 2,500

Total fixed costs 469,672 451,722

Operating profit before depreciation -216,781 -57,426

Operating profit after depreciation -216,781 -57,426

Financing income and expenses

Interest income 180 3,026
Interest expenses 10,155 0
Profit before taxes -226,756 -54,400
Direct income taxes 0 0
Profit for the round -226,756 -54,400

Balance sheet, k €
AURA MarketMinds

Assets
Current assets
Receivables
Accounts receivable 191,522 191,809
Cash and cash equivalents 200 130,561
Total Receivables 191,722 322,370
Total assets 191,722 322,370

Liabilities and shareholders' equity

Equity
Share capital 80,000 80,000
Retained earnings 57,037 200,246
Profit -226,756 -54,400
Total equity -89,719 225,847
Liabilities
Loans 189,412 0
Accounts payable 92,029 96,524
Total liabilities 281,441 96,524
Total liabilities and equity 191,722 322,370

Ratios
AURA MarketMinds

Gross profit, % 18.05 28.13

Return on sales, % -15.48 -4.10
Net profit margin, % -16.19 -3.88
Sales forecasting error, % 450 209
Share price, € 94.21 113
Cumulative earnings, k € -169,719 145,847
ESG score 5.16 5.56

Technology indices
AURA MarketMinds

New round
Performance 193 195
Battery life 190 196
Last round
Performance 193 166
Battery life 190 167

Projections
AURA MarketMinds
Projected net income 860,756 420,535

Sustainability
AURA MarketMinds
ESG report, Europe

Environmental (E)
Longevity 6.02 5.84
Design and packaging 3.89 7.62
Production 5.43 4.74
Final score 5.11 6.06

Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 5.58
Final score 5.19 5.19

Governance (G)
Data collection 5 5
Final score 5 5

ESG report, Asia

Environmental (E)
Longevity 6.26 5.86
Design and packaging 4.13 7.70
Production 5.38 4.72
Final score 5.26 6.09

Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 5.58
Final score 5.19 5.19

Governance (G)
Data collection 5 5
Final score 5 5

Corporate

Suppliers selected
Hexacomm Industries - -
Electronic Incorporation - -
Micro Technologies - X
Dallas Instruments X X

Recycling programs
In-house recycling - X
Third party recycling - -
Buy one, we recycle one X -

Corporate policies
Labor regulations and employee rights adherence X X
Company, employee and union relations X X
Management position quotas X X
Personal data management Collect with compliance Collect with compliance
Sustainability certification Bronze Silver
 MarketMinds
Venus 2.0 Quantum Raft Stellar iSam
549 499 399 449 329

5.16 3.34 5.62 6.82 7.29

1.25 5.50 2.24 1.25 8.57
5.50 5.26 5.63 5.06 4.46
3.97 4.70 4.50 4.37 6.77

10.45 20.16 120 44.14 222

90.89 50.28 123 71.19 15.76
9.13 25.87 43.45 38.62 231
17.11 19.38 43.88 40.09 20.74

128 116 331 194 489

50.82 54.14 112 89.79 210

13.24 15.47 57.36 27.99 101
63.52 46.08 162 76.26 178

0.19 0.36 2.13 0.78 3.93

5.98 3.31 8.11 4.68 1.04
0.24 0.67 1.13 1.00 6.00
1.80 2.04 4.63 4.23 2.19

18,000 13,000 14,000 14,000 8,600

19,500 19,050 16,000 17,000 11,000

155 165 126 154 96

108 119 128 154 167

x x x
x x x
x x x x x
x x x x
x x x x
Avant garde Classic Sport Avant garde Classic

255 272 257 276 265

Venus 2.0 Quantum Raft Stellar iSam

 449 549 499 399 340

5.14 3.32 5.59 6.74 7.29

1.19 5.40 2.10 1.19 8.47
5.49 5.26 5.62 5.05 4.47
3.94 4.66 4.44 4.33 6.74

39.68 8.00 14.85 94.32 325

104 48.24 62.49 70.61 15.79
24.38 21.35 23.81 62.30 232
42.24 46.93 20.55 71.05 42.88

210 125 122 298 616

86.16 73.00 52.86 139 229

21.85 9.32 14.42 39.83 109
102 42.21 54.42 119 278

0.43 0.09 0.16 1.02 3.50

8.96 4.17 5.40 6.11 1.37
0.55 0.48 0.54 1.41 5.25
3.50 3.88 1.70 5.88 3.55

18,000 15,000 15,500 14,000 11,000

21,000 15,500 10,000 17,000 11,000

155 165 126 154 96

108 119 128 154 167

x x x
x x x
x x x x x
x x x x
x x x x
Avant garde Classic Sport Avant garde Classic

255 272 257 276 265

MarketMinds
Venus 2.0 Quantum Raft Stellar iSam
 51.32 97.78 603 215 1,101
515 266 639 378 73.66
47.52 127 220 196 1,154
90.99 102 227 212 98.02

11.67 22.95 133 50.14 250

99.35 56.94 138 80.91 18.00
9.71 27.57 51.27 41.84 263
17.98 20.42 52.64 43.09 23.70

10.45 20.16 120 44.14 222

90.89 50.28 123 71.19 15.76
9.13 25.87 43.45 38.62 231
17.11 19.38 43.88 40.09 20.74

Venus 2.0 Quantum Raft Stellar iSam

198 39.14 74.39 461 1,625

589 257 334 375 75.12
126 107 123 320 1,164
222 254 107 372 214

42.43 9.59 17.56 107 370

110 55.78 75.14 79.46 17.99
26.28 23.21 28.35 67.28 264
45.82 48.52 24.52 74.60 48.73

39.68 8.00 14.85 94.32 325

104 48.24 62.49 70.61 15.79
24.38 21.35 23.81 62.30 232
42.24 46.93 20.55 71.05 42.88

Cash Cows Tiber APEX

35 30 33
288 396 415
16,552 21,855 23,481
12,260 16,811 17,655
4,291 5,043 5,826
 35 30 33
101 140 148
4,111 5,500 5,945
3,046 4,230 4,470
1,066 1,269 1,475

Cash Cows Tiber APEX

463,843 999,073 1,317,197

16,552 21,855 23,481
480,394 1,020,928 1,340,678

74,561 113,986 175,074

79,678 120,148 178,811
66,863 166,745 153,481
79,042 142,398 144,247
0 163,306 173,458
0 113,494 225,554
12,260 16,811 17,655
8,372 20,891 30,369

320,777 857,780 1,098,649

159,617 163,147 242,029

15,036 25,016 25,016

46,000 56,500 37,000
91,000 68,000 44,500
1,200 1,200 1,200

153,236 150,716 107,716

6,380 12,431 134,313

Cash Cows Tiber APEX

814,608 1,154,523 1,709,734

4,111 5,500 5,945
818,720 1,160,022 1,715,678
 0 151,871 169,915
0 134,301 195,351
87,668 223,707 286,672
85,439 139,836 144,113
249,934 170,011 274,271
180,191 136,622 302,618
3,046 4,230 4,470
15,499 23,619 36,408

621,777 984,197 1,413,817

196,943 175,825 301,861

9,280 13,906 13,906

41,000 54,100 40,000
81,400 64,000 51,000
1,200 1,200 1,200

132,880 133,206 106,106

64,063 42,620 195,755

Cash Cows Tiber APEX

1,278,451 2,153,595 3,026,931

20,663 27,354 29,426
1,299,114 2,180,950 3,056,357

903,378 1,776,425 2,423,565

15,306 21,042 22,124
23,871 44,510 66,776
942,554 1,841,977 2,512,466

356,559 338,972 543,890

39,316 65,422 53,922

11,400 11,400 11,400
87,000 110,600 77,000
172,400 132,000 95,500
11,900 11,900 11,900
 7,000 7,000 3,000
24,000 60,000 60,000
2,400 2,400 2,400
2,500 2,500 2,500

357,916 403,222 317,622

-1,357 -64,249 226,269

-1,357 -64,249 226,269

1,992 2,271 10,607

0 0 0
635 -61,978 236,875
184 0 68,694
451 -61,978 168,181

Cash Cows Tiber APEX

177,563 299,110 252,244

114,847 94,054 632,524
292,410 393,164 884,768
292,410 393,164 884,768

80,000 80,000 80,000

121,621 197,500 394,230
451 -61,978 168,181
202,072 215,522 642,411

0 0 0
90,338 177,643 242,357
90,338 177,643 242,357
292,410 393,164 884,768

Cash Cows Tiber APEX

27.45 15.54 17.80

 -0.10 -2.95 7.40
0.03 -2.84 5.50
286 113 31.87
104 120 266
122,072 135,522 562,411
5.26 5.48 5.59

Cash Cows Tiber APEX

193 206 216

196 208 219

179 182 199

183 183 202

Cash Cows Tiber APEX

666,456 234,427 117,118

Cash Cows Tiber APEX

6.11 6.52 5.74

6.86 5.66 7.02
4.47 5.52 5.49
5.81 5.90 6.08

5 5 5
5 5 5
3.18 5.58 5.58
4.39 5.19 5.19

5 5 5
5 5 5

6.45 6.58 5.84

8.47 5.63 7.25
 4.48 5.50 5.52
6.46 5.90 6.20

5 5 5
5 5 5
3.18 5.58 5.58
4.39 5.19 5.19

5 5 5
5 5 5

- - -
- - -
X - -
X X X

X X X
- - -
- - -

X X X
X X X
- X X
Collect with compliance Collect with compliance Collect with compliance
Bronze Silver Bronze
 Cash Cows
iSam Pro Max iSam Pro iSam Pro 2 iSam 2 iSam Ultra x-edge x-treme Gaya
549 359 499 339 320 380 370 400

3.25 5.16 3.44 5.94 5.53 5.38 5.76 6.75

5.31 5.31 4.32 8.57 8.57 5.31 5.31 8.57
4.72 5.07 4.73 4.78 4.78 4.30 4.68 4.43
4.42 5.18 4.16 6.43 6.29 4.99 5.25 6.58

10.60 173 13.80 162 205 171 186 84.02

44.43 64.33 42.69 14.30 22.47 49.90 67.12 21.96
7.26 52.82 11.85 157 169 47.82 52.78 139
15.07 28.52 16.38 14.80 20.38 31.36 29.62 19.98

77.37 318 84.72 348 418 300 335 265

31.75 104 35.94 149 172 89.96 97.24 138

9.44 65.19 10.64 66.14 79.56 68.60 76.04 41.53
36.17 149 38.13 133 166 142 162 84.95

0.19 3.06 0.24 2.87 3.64 3.03 3.29 1.49

2.92 4.23 2.81 0.94 1.48 3.28 4.42 1.44
0.19 1.37 0.31 4.07 4.40 1.24 1.37 3.60
1.59 3.01 1.73 1.56 2.15 3.31 3.12 2.11

12,000 15,000 16,000 10,000 9,500 9,500 8,000 11,500

14,000 15,000 13,000 8,000 10,000 24,000 30,000 18,500

123 108 115 100 110 151 110 110

115 108 123 137 125 119 132 153

x x x x x x
x x x x x x
x x x x x x x
x x x x x x
x x x x x
Sport Sport Avant garde Classic Classic Sport Sport Classic

252 229 251 235 241 248 238 253

iSam Pro Max iSam Pro iSam Pro 2 iSam 2 iSam Ultra Gaya
 499 359 449 330 335 400

3.23 5.14 3.41 5.90 5.51 6.68

5.17 5.17 4.26 8.47 8.47 8.47
4.71 5.06 4.73 4.78 4.78 4.43
4.37 5.13 4.13 6.38 6.25 6.53

12.84 155 27.66 330 313 132

34.22 41.12 38.59 15.12 23.03 20.20
19.82 66.13 25.10 174 164 148
14.17 17.28 29.50 35.90 42.17 46.86

81.04 280 121 555 541 347

36.32 90.61 56.13 190 189 165

8.96 49.75 14.05 102 97.38 49.84
35.77 140 50.67 263 255 133

0.14 1.67 0.30 3.56 3.37 1.42

2.96 3.56 3.34 1.31 1.99 1.75
0.45 1.50 0.57 3.94 3.70 3.36
1.17 1.43 2.44 2.97 3.49 3.88

14,000 16,000 16,000 12,000 14,000 9,500

13,000 13,000 13,000 13,000 13,000 18,000

123 108 115 100 110 110

115 108 123 137 125 153

x x x x x
x x x x
x x x x x
x x x x
x x x x x
Sport Sport Avant garde Classic Classic Classic

252 229 251 235 241 253

Cash Cows
iSam Pro Max iSam Pro iSam Pro 2 iSam 2 iSam Ultra x-edge x-treme Gaya
 50.73 873 69.13 813 1,021 899 947 399
245 351 239 68.62 107 237 344 107
33.38 265 59.51 796 848 212 232 792
82.45 154 89.96 71.35 101 145 136 94.07

11.70 190 15.36 190 237 181 193 96.60

49.31 70.62 47.51 16.54 25.48 54.53 72.35 24.47
8.08 57.99 13.22 182 192 55.48 60.81 145
16.81 31.27 18.28 17.03 22.92 37.28 35.05 20.42

10.60 173 13.80 162 205 171 186 84.02

44.43 64.33 42.69 14.30 22.47 49.90 67.12 21.96
7.26 52.82 11.85 157 169 47.82 52.78 139
15.07 28.52 16.38 14.80 20.38 31.36 29.62 19.98

iSam Pro Max iSam Pro iSam Pro 2 iSam 2 iSam Ultra Gaya

63.74 782 138 1,652 1,568 652

184 223 213 75.68 120 91.04
97.59 336 124 876 827 797
74.63 91.26 158 180 218 222

14.36 174 30.93 369 350 148

38.16 45.86 43.04 16.86 25.68 22.24
22.03 73.50 27.90 193 182 155
15.69 19.15 32.68 39.77 46.72 47.23

12.84 155 27.66 330 313 132

34.22 41.12 38.59 15.12 23.03 20.20
19.82 66.13 25.10 174 164 148
14.17 17.28 29.50 35.90 42.17 46.86
 Tiber APEX
TerraCell Uno Duolo Tribe Quad Pento Hexa Predator
380 329 339 329 329 309 319 329

6.63 7.29 5.25 7.29 7.29 5.04 7.29 5.56

8.57 4.32 5.31 8.57 5.31 5.31 4.32 5.31
4.45 5.45 5.52 5.26 5.58 5.71 5.56 5.15
6.55 5.68 5.36 7.04 6.06 5.35 5.72 5.34

112 195 211 236 282 399 206 333

18.60 58.73 71.29 19.90 49.93 102 38.87 115
158 134 103 309 148 108 152 149
26.83 35.77 51.18 28.34 49.42 51.90 36.12 82.27

315 424 436 594 529 660 433 679

162 166 164 273 198 206 174 245

49.73 82.79 86.84 112 109 145 86.15 133
104 176 186 209 222 309 173 301

1.98 3.46 3.74 4.18 4.99 7.06 3.65 5.89

1.22 3.86 4.69 1.31 3.28 6.70 2.56 7.55
4.10 3.49 2.67 8.02 3.83 2.80 3.95 3.87
2.83 3.77 5.40 2.99 5.21 5.47 3.81 8.68

17,000 10,000 7,000 9,000 10,000 10,000 10,500 7,000

18,500 11,000 13,000 9,000 12,000 12,000 11,000 8,000

110 100 95 109 95 156 95 170

151 175 174 183 169 90 171 126

x x x x
x x x x x
x x x x x x x
x x x x x x x
x x x x x x
Classic Avant garde Sport Classic Sport Sport Avant garde Sport

251 269 275 281 269 247 262 258

TerraCell Nova Hexa Uno Duolo Tribe Quad Pento Hexa Predator
 380 300 320 319 329 335 329 305 319 329

6.57 7.29 5.21 7.29 5.25 7.29 7.29 5.04 7.29 5.53
8.47 8.47 8.47 4.26 5.17 8.47 5.17 5.17 4.26 5.17
4.45 4.37 4.65 5.45 5.52 5.26 5.58 5.70 5.56 5.14
6.50 6.71 6.11 5.67 5.32 7.01 6.01 5.30 5.70 5.28

150 716 551 327 237 395 274 479 302 376
15.39 19.75 34.94 42.78 47.57 19.09 32.76 66.06 28.10 70.90
135 223 146 155 171 329 184 112 149 162
40.59 35.15 42.81 41.09 32.40 53.82 28.61 30.78 42.77 50.01

341 994 775 565 488 796 519 687 522 659

145 208 189 192 179 308 187 187 179 219
52.43 229 169 104 84.02 135 92.62 141 94.55 118
144 558 417 269 224 353 239 359 248 322

1.62 7.71 5.93 3.52 2.55 4.25 2.95 5.15 3.25 4.05
1.33 1.71 3.02 3.70 4.11 1.65 2.83 5.71 2.43 6.13
3.05 5.06 3.32 3.51 3.88 7.45 4.16 2.54 3.37 3.67
3.36 2.91 3.54 3.40 2.68 4.45 2.37 2.55 3.54 4.14

11,500 9,500 10,500 9,000 11,000 7,600 10,000 7,000 9,500 6,000
1,700 30,200 31,500 10,000 12,000 11,000 10,000 10,000 11,000 8,000

110 100 130 100 95 109 95 156 95 170

151 171 112 175 174 183 169 90 171 126

x x x x x
x x x x x x x
x x x x x x x x x
x x x x x x x x x
x x x x x x
Classic Classic Classic Avant garde Sport Classic Sport Sport Avant garde Sport

251 251 232 269 275 281 269 247 262 258

Tiber APEX
TerraCell Uno Duolo Tribe Quad Pento Hexa Predator
 545 999 1,061 1,206 1,441 2,038 1,054 1,639
91.60 288 326 96.63 245 499 191 616
886 670 488 1,483 736 538 771 729
152 174 236 138 241 253 176 413

129 220 235 271 316 447 232 371

20.61 66.25 79.62 22.86 55.91 114 43.84 129
165 153 114 357 165 121 173 172
27.42 40.71 57.04 32.76 55.14 57.92 41.11 95.37

112 195 211 236 282 399 206 333

18.60 58.73 71.29 19.90 49.93 102 38.87 115
158 134 103 309 148 108 152 149
26.83 35.77 51.18 28.34 49.42 51.90 36.12 82.27

TerraCell Nova Hexa Uno Duolo Tribe Quad Pento Hexa Predator

747 3,712 2,863 1,648 1,210 1,986 1,401 2,374 1,523 1,839
71.57 88.03 179 206 234 85.75 160 311 136 351
750 1,041 707 766 877 1,621 912 529 739 780
194 155 193 199 158 245 139 148 212 247

209 747 560 373 264 443 313 546 339 428
21.24 22.08 36.95 48.86 53.26 21.44 37.41 75.44 31.55 80.51
184 287 166 175 192 369 208 127 167 183
54.88 51.71 51.95 46.30 36.36 60.45 32.25 34.69 48.04 56.32

150 716 551 327 237 395 274 479 302 376
15.39 19.75 34.94 42.78 47.57 19.09 32.76 66.06 28.10 70.90
135 223 146 155 171 329 184 112 149 162
40.59 35.15 42.81 41.09 32.40 53.82 28.61 30.78 42.77 50.01
T-Rex V White WolOrca V Green M King Cobra V
260 263 329 329 299

5.19 5.19 3.15 7.29 7.29

5.31 8.57 5.31 8.57 8.57
6.13 6.13 5.11 5.07 5.10
5.54 6.63 4.52 6.97 6.98

623 449 255 254 349

71.66 29.15 122 25.62 20.90
150 264 83.51 358 478
40.13 20.54 81.13 38.78 32.33

885 762 541 676 880

246 271 187 320 409

219 170 107 123 165
420 321 247 233 306

11.03 7.94 4.51 4.49 6.17

4.71 1.92 8.01 1.69 1.38
3.88 6.84 2.17 9.28 12.39
4.23 2.17 8.56 4.09 3.41

7,000 6,000 5,000 6,000 6,000

7,500 8,000 5,000 8,000 8,000

110 110 190 130 115

110 110 110 180 195

x x x
x
x x x x
x x x x
x x x
Sport Classic Sport Classic Classic

202 201 266 257 256

T-Rex V White WolOrca V Green M King Cobra V

 260 260 329 319 299

5.18 5.18 3.14 7.29 7.29

5.17 8.47 5.17 8.47 8.47
6.12 6.12 5.10 5.07 5.10
5.49 6.59 4.47 6.94 6.95

747 1,082 299 581 687

41.93 27.88 84.66 27.64 18.60
158 275 105 378 414
19.81 39.07 52.89 82.12 60.13

967 1,423 541 1,068 1,180

233 369 178 380 400

199 298 97.51 192 224
535 756 266 496 556

8.04 11.65 3.22 6.25 7.40

3.63 2.41 7.32 2.39 1.61
3.58 6.22 2.37 8.56 9.38
1.64 3.23 4.38 6.80 4.98

6,500 9,000 5,500 6,500 6,500

8,000 12,000 6,000 9,000 8,000

110 110 190 130 115

110 110 110 180 195

x x x
x
x x x x
x x x x
x x x
Sport Classic Sport Classic Classic

202 201 266 257 256

T-Rex V White WolOrca V Green M King Cobra V

 3,125 2,199 1,246 1,243 1,709
361 145 601 128 104
730 1,280 381 1,737 2,320
201 102 403 193 161

701 503 295 284 391

81.23 32.66 144 28.70 23.42
170 296 102 401 536
45.81 23.06 101 43.53 36.29

623 449 255 254 349

71.66 29.15 122 25.62 20.90
150 264 83.51 358 478
40.13 20.54 81.13 38.78 32.33

T-Rex V White WolOrca V Green M King Cobra V

3,691 5,482 1,459 2,847 3,369

208 142 416 138 92.63
762 1,391 489 1,824 1,999
98.01 195 261 418 306

845 1,177 351 648 781

47.23 30.27 99.91 31.17 21.34
180 298 123 434 480
22.67 42.42 62.38 95.92 70.49

747 1,082 299 581 687

41.93 27.88 84.66 27.64 18.60
158 275 105 378 414
19.81 39.07 52.89 82.12 60.13
 AURA MarketMinds
Europe Prime Pr Starry Ni Venus 2. QuantumRaft Stellar iSam iSam ProiSam Pro
Late adopt 173 149 10.45 20.16 120 44.14 222 10.60 173
Trendy 55.49 42.83 90.89 50.28 123 71.19 15.76 44.43 64.33
Socially co 113 162 9.13 25.87 43.45 38.62 231 7.26 52.82
Enthusiast 23.11 32.84 17.11 19.38 43.88 40.09 20.74 15.07 28.52
Total sales 365 387 128 116 331 194 489 77.37 318

700

600

500

400

300

222 231
205
200 173 173 169 171
162 162 157
149
113 123
120
90.89
100 71.19
55.49 64.33
52.82
42.83 50.28 43.8844.14
43.45 40.09
38.62 44.43 42.69 49.90
47.82
23.11 32.84 25.87 28.52 22.47 31.
17.11
10.459.13 20.16 19.38 20.7410.60 15.07
15.76 13.80 16.38 14.30
11.85 14.80 20.38
7.26
0
Prime Pro Starry Venus 2.0 Quantum Raft Stellar iSam iSam Pro iSam Pro iSam Pro 2 iSam 2 iSam Ultra x-edge
Night Max
AURA MarketMinds Late adopters Tr
 Cash Cows Tiber
iSam ProiSam 2 iSam Ultrx-edge x-treme Gaya TerraCellUno Duolo Tribe
13.80 162 205 171 186 84.02 112 195 211 236
42.69 14.30 22.47 49.90 67.12 21.96 18.60 58.73 71.29 19.90
11.85 157 169 47.82 52.78 139 158 134 103 309
16.38 14.80 20.38 31.36 29.62 19.98 26.83 35.77 51.18 28.34
84.72 348 418 300 335 265 315 424 436 594

Chart Title

623

449

399

333
309
282
264
236
205 211 206
186 195
162 157 169 171
158 148 152 149 150
139 134
112 108 115
103 102
84.02 82.27 71.66
67.12 71.29
49.90
47.82 52.78 58.73 51.18 49.93
49.42 51.90
31.36 29.62 21.96 35.77 28.34 38.87
36.12 40.13 29.15
22.47
20.38 26.83
19.98 18.60 19.90 20
14.80
14.30

iSam 2 iSam Ultra x-edge x-treme Gaya TerraCell Uno Duolo Tribe Quad Pento Hexa Predator V T-Rex V White
Wolf V
Late adopters Trendy Cash Cows
Socially conscious Enthusiasts Tiber A
 APEX
Quad Pento Hexa Predator T-Rex V White WolOrca V Green M King Cobra V
282 399 206 333 623 449 255 254 349
49.93 102 38.87 115 71.66 29.15 122 25.62 20.90
148 108 152 149 150 264 83.51 358 478
49.42 51.90 36.12 82.27 40.13 20.54 81.13 38.78 32.33
529 660 433 679 885 762 541 676 880

Total sa
1,000

900
623
800

700

478 600
449
489
500
418
358 387
349 400 365 348
333 331 318 300
300
264 255 254
194
200
128 116
100 77.37 84.72
149 150
115 122
82.27 71.66 83.51 0
81.13
Starry Night

Quantum

Raft

iSam

iSam Ultra

x-edge
Venus 2.0

iSam Pro 2
Prime Pro

Stellar

iSam Pro Max

iSam Pro

iSam 2
40.13 29.15 38.78 32.33
20.54 25.62 20.90

Predator V T-Rex V White Orca V Green King

Wolf V Mamba V Cobra V
APEX AURA MarketMinds
 8
iSam Pro 2

84.72

ketMinds
iSam 2

348
iSam Ultra

418
x-edge

300
x-treme

335
Gaya

265

Cash Cows
TerraCell
Total sales EU R6

315
Uno

424
Duolo

436
Tribe

594

Tiber
Quad

Pento 529
660

Hexa 433

Predator V
679

T-Rex V
885

White Wolf V
762

APEX
Orca V
541

Green Mamba V
676

King Cobra V
880
 AURA MarketMinds
Asia Prime Pr Starry Ni Venus 2. QuantumRaft Stellar iSam iSam ProiSam Pro
Price consc 252 383 39.68 8.00 14.85 94.32 325 12.84 155
Trendy 55.62 49.66 104 48.24 62.49 70.61 15.79 34.22 41.12
Socially co 115 243 24.38 21.35 23.81 62.30 232 19.82 66.13
Tech-savvy 53.01 93.75 42.24 46.93 20.55 71.05 42.88 14.17 17.28
Total sales 476 770 210 125 122 298 616 81.04 280

Ch
1,200

1,000

800

600

383
400
325 330 313
252 243 232
200 155 174 164
115 132 148 15
93.75 104 94.32
71.05
70.61 66.13
55.62
53.01 49.66 39.68 42.24 48.2446.93 62.49 62.30 42.88 34.22 41.12 27.66 42.17 46.86
24.38 8.0021.35 14.85
23.81
20.55 15.79 12.84 19.82
14.17 17.28 38.59
25.10 35.90 23.03
29.50 15.12 20.20 1
0
Starry Night

Quantum

Raft

iSam

iSam Ultra

Gaya
Venus 2.0

iSam Pro 2
Prime Pro

Stellar

iSam Pro Max

iSam Pro

iSam 2
AURA MarketMinds Price conscious Trendy
 Cash Cows Tiber
iSam ProiSam 2 iSam UltrGaya TerraCellNova Hexa Uno Duolo Tribe
27.66 330 313 132 150 716 551 327 237 395
38.59 15.12 23.03 20.20 15.39 19.75 34.94 42.78 47.57 19.09
25.10 174 164 148 135 223 146 155 171 329
29.50 35.90 42.17 46.86 40.59 35.15 42.81 41.09 32.40 53.82
121 555 541 347 341 994 775 565 488 796

Chart Title

1,082

747
716

551
479
395 376
313 327 329
302 299
274 275
223 237
174 164 171 162 184
150 135 155 149 158
132 148 146
112 105
84.66
53.82 32.76 66.06 70.90
50.01 52.8
35.90 42.17 46.86 40.59 35.15 42.81
34.94 42.78
41.09 47.57
32.40 28.61 42.77
30.78 28.10 41.93 39.07
12 23.03 20.20 15.39 19.75 19.09 19.81 27.88
iSam Ultra

Gaya

TerraCell

Nova

Hexa

Tribe

Hexa
Pento
iSam 2

Uno

Duolo

Quad

Predator V

T-Rex V

White Wolf V

Orca V
Price conscious Trendy Cash Cows
Socially conscious Tech-savvy Tiber APEX
 APEX
Quad Pento Hexa Predator T-Rex V White WolOrca V Green M King Cobra V
274 479 302 376 747 1,082 299 581 687
32.76 66.06 28.10 70.90 41.93 27.88 84.66 27.64 18.60
184 112 149 162 158 275 105 378 414
28.61 30.78 42.77 50.01 19.81 39.07 52.89 82.12 60.13
519 687 522 659 967 1,423 541 1,068 1,180

Total sa
1,600

1,082 1,400

1,200

1,000
747
687
800 770
581
616
600 555 541
476
414
378
400 347
299 298 280
275
210
200 125 122 121
158 81.04
105
84.66 82.12
41.93 39.07 52.89 60.13 0
19.81 27.88 27.64 18.60
Starry Night

Quantum

Raft

iSam

iSam Ultra

Gaya
Venus 2.0

iSam Pro 2
Prime Pro

Stellar

iSam Pro Max

iSam Pro

iSam 2
T-Rex V

White Wolf V

Orca V

Green Mamba V

King Cobra V

AURA MarketMinds
APEX
 iSam Pro 2

121

Minds
iSam 2

555
iSam Ultra

541
Gaya

347
TerraCell

341
Nova

Cash Cows
994
Hexa

775
Total sales ASIA R6

Uno

565
Duolo

488
Tribe

796

Tiber
Quad

519
Pento
687

Hexa
522

Predator V
659

T-Rex V
967

White Wolf V
1,423

APEX
Orca V
541

Green Mamba V
1,068

King Cobra V
1,180